Dinamo Design

What Dinamo Design does

Dinamo Design (legally Dinamo AS) is an Oslo-based design agency founded in 2001, operating as part of the broader 'Dinamo-familien' group alongside Dinamo Reklame og Innhold (advertising and content) and dinamo.no. The firm is staffed by approximately 16–17 in-house professionals — designers, developers, advisors, project managers, and production leads — and operates from Tullins gate 4c in Oslo. Dinamo's offering is organised around four service pillars: visual identity (logo, brand strategy, typography, illustration, design systems), web solutions (WordPress-based builds ranging from campaign microsites to multisite publishing and e-commerce platforms, with selective use of WebGL and three.js for 3D/interactive experiences), packaging design (FMCG and food/beverage), and strategic consulting (insight, naming, concept development, event and environmental design, content, SEO, motion, photo/video, production management). The client base is concentrated in Norway and spans large consumer brands (TINE, Freia/Mondelēz, Hatting/Lantmännen, Brynild, Devold, Hamax), government and public-sector bodies (Norad, Vinmonopolet, Norsk Tipping, Asker kommune, Oslo Kommune, Kystverket, Statkraft, PST), NGOs and unions (Norsk Journalistlag, Kirkens Nødhjelp, RBUP, LO-favør), and sports/media (Good Game, Norsk Topphåndball, PAPAYA!).

The business model is project-based professional services with bespoke pricing — no public pricing, no platform, API, or productised offering — supplemented by ongoing retainers for brand governance, website maintenance, and platform support. Go-to-market is direct enterprise sales driven by reputation, awards (Visuelt, Gullblyanten, Gulltaggen, Merket for god design, Farmandprisen), referrals, and competitive pitches, with the agency also certified as Miljøfyrtårn (Environmental Lighthouse) for sustainability. Recent 2024–2025 deliveries include a comprehensive Norsk Tipping rebrand, the Norsk Journalistlag identity and WordPress platform, a St. Michael/Brynild packaging refresh, the Topphåndball statistics platform, and an international WordPress Multisite/WebGL build for Saddington Baynes (US/UK/Argentina). Notable proprietary assets include co-developed custom typefaces such as Norad's display/sans/serif family (with Smuss Studio), the Norsk Tipping 'Jubel' typeface (with Magnus Rakeng/Melkeveien), and Asker kommune's 'Asker Sans'.

Name

Dinamo Design

Legal name

Dinamo AS

Website

https://dinamodesign.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinamo Design is an Oslo-based Norwegian design consultancy founded in 2001, delivering visual identity, WordPress web solutions, packaging design, and strategic consulting to large Norwegian enterprises, government bodies, FMCG brands, NGOs, and sports/media clients.

Ownership category

akta.pro rank

Product category

Brand and Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Visual identity design
• Brand strategy services
• Packaging design agency
• Web design development
• Strategic design consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Design Engagements: Dinamo Design operates as a design consultancy billing for strategic and creative projects. Clients commission the firm for visual identity, web solutions, packaging design, and related services on a project and retainer basis. Revenue is derived from professional service fees.
2. Ongoing Retainers and Support: The firm provides ongoing design management, brand governance, and website maintenance services to existing clients, generating recurring professional services revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dinamo Design is an Oslo-based design consultancy offering four core services: visual identity (brand strategy, logo, typography, illustration, design systems), web solutions (WordPress-based platforms, custom publishing, e-commerce), packaging design (FMCG and retail), and strategic consulting (insight, naming, concept development, content, SEO, production management). The agency delivers end-to-end projects for Norwegian enterprises, public sector bodies, NGOs, and select international clients.

Product overview

Dinamo Design is an Oslo-based design agency offering four core service areas: visual identity (brand development, design strategy, UI/UX, illustration, animation), web solutions (WordPress-based design and development, e-commerce, hosting and support), packaging design (strategic packaging and retail design for FMCG), and strategic consulting (insight, naming, concept development, event design, content, SEO, photography/video, and production management). The portfolio includes major public sector clients (Norad, Vinmonopolet, Norsk Tipping, Asker kommune, JUS, Norsk Journalistlag), consumer brands (TINE, Freia/Mondelēz, Hatting/Lantmännen, Brynild), and cultural institutions (Vestfoldmuseene, Kulturrom, Ridderrennet). Solutions span brand identity systems, digital platforms (including custom WordPress builds with specialized features like statistics engines, real-time integrations, and e-commerce), and packaging across food, beverage, and consumer goods categories.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 43% increase in inquiries in the first year after launching StrongPoint's new website

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Smuss StudiocoreTechnology or IntegrationDinamo collaborated with Smuss Studio to co-develop Norad's custom font family — including Display, Sans, and Serif variants — as part of Norad's visual identity redesign. The collaboration combined Dinamo's brand strategy expertise with Smuss Studio's type design skills.
• ProventusminorStrategic or Co-development PartnerProventus collaborated with Dinamo Design on the development of Hamax's new website, serving as the technical or strategic partner on the project.
• Magnus Rakeng / MelkeveiencoreTechnology or IntegrationDinamo worked with type designer Magnus Rakeng and Melkeveien to create the 'Jubel' font for Norsk Tipping's new visual identity. The bespoke typeface balances distinctiveness and readability with geometric forms referencing the logo's tick-mark angles.
• Jon Arne BergcoreStrategic or Co-development PartnerDinamo collaborated with illustrator Jon Arne Berg on Norsk Tipping's new visual identity, developing a unique illustration style and icon series that form a key identity marker for the brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANTI: Norwegian independent design agency offering brand strategy, visual identity, packaging, and digital services to Nordic enterprises. Closely comparable in scale, service mix, and target customer profile to Dinamo Design.
• Creuna: Nordic digital experience agency offering branding, web, and digital strategy services to enterprise and public sector clients. Comparable in target segments (large Nordic enterprises, public sector) and integrated digital+brand capabilities.
• Kontrapunkt: Copenhagen-based strategic design agency specializing in brand strategy, visual identity, and digital experience for major enterprises. Comparable boutique premium positioning with overlapping enterprise client base across the Nordics.
• Netlight: Nordic consultancy combining strategy, design, and technology services for enterprise clients. Overlaps with Dinamo on brand, digital, and strategic consulting engagements across the Nordic region.
• Bold Scandinavia: Copenhagen-based branding and design agency serving Nordic enterprises with brand strategy, identity systems, and digital services. Comparable in client segment and integrated service model.
• Bleed: Oslo-based design studio specializing in visual identity, packaging, and digital design for Nordic brands. Directly comparable boutique premium positioning with an integrated craft-led approach.
• Snøhetta: Norwegian-headquartered multidisciplinary design firm offering brand identity, graphic design, and digital experience alongside architecture. Comparable client mix spanning major cultural institutions, government, and consumer brands, though at significantly larger scale and broader service scope.

Broad incumbents

• Designit: Nordic design strategy consultancy (now part of Wipro) with deep enterprise and public sector client base. Overlaps with Dinamo on brand, digital, and service design but operates at significantly larger scale through its Wipro parent.
• Wolff Olins: Global brand consultancy (part of Omnicom) offering strategy, identity, and digital design for major enterprises and public sector clients. Overlaps with Dinamo on brand strategy and visual identity but operates at significantly larger scale.
• Pentagram: Global design consultancy with multiple offices offering branding, identity, and digital design for major brands. Overlaps with Dinamo on brand identity and strategic design work but at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dinamodesign
• Instagraminstagram.com/dinamodesign.no?igsh=bzJhNjgyYnM3bm51

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinamo Design