Dinck BV

What Dinck BV does

Dinck BV is a privately held Dutch SaaS company, founded in September 2024 and headquartered in Oosterwolde, Friesland, that operates a web-based activity and planning platform for the Dutch childcare sector. The platform provides access to more than 1,000 curated activities accompanied by short (2-minute) instruction videos, all linked to official SLO (Stichting Leerplanontwikkeling) development goals and organized into 30+ themed packages (e.g., Herfst, Sinterklaas, Boerderij, Circus). Activities cover creativity, sports, nature, science, music, drama, sensomotor skills, cooking, and sustainability, and are filterable by age, theme, activity type, development area, and indoor/outdoor location. The product supports multi-location planning through three role tiers — Organization Administrator, Planner, and Group User — with age-adaptive program delivery automatically surfacing activities appropriate to each registered group.

The company monetizes through tiered subscriptions: childcare organizations pay per child place per year (€6.71-7.58/place depending on volume, plus a €10/month base fee per LRK number), gastouders (registered childminders) pay a flat €200/year per LRK number (with a 30% discount on 2-year commitments), and schools/scouting/summer camps pay €147.62-166.76 per class per year. A self-serve product-led growth motion drives acquisition via a 7-day free trial and an online pricing calculator at app.dinck.nl, complemented by optional 30-minute live demos, content marketing (blog, social), and an Activity Partner Program that brings national childcare events into the platform. A complementary e-commerce store, Dincki's Store, sells physical merchandise (memory card sets, Kakel Cartoon sets, themed activity bundles) in both Dutch and English. Partnerships include a co-development relationship with Opitec for creative materials content and a planned integration with Jaamo's parent-communication app. The company operates with a small core team and is bootstrapped with no disclosed funding rounds.

Name

Dinck BV

Legal name

Dinck BV

Website

https://dinck.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Dinck BV operates a Dutch web-based SaaS platform providing 1,000+ pedagogically curated childcare activities with 2-minute instruction videos linked to SLO development goals, serving daycare centers, after-school care, childminders, schools, and other organizations working with children aged 0-12.

Ownership category

akta.pro rank

Product category

Childcare Activity Planning Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDACAFAL

Assistive Technology & AAC for Young Children

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Childcare activity planning
• Early childhood curriculum
• Pedagogical activity software
• BSO program management
• Gastouder activity platform

Headquarters

HQ city

Oosterwolde

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Childcare Organization Subscription: Annual or monthly subscription per LRK number (childcare location registration). Pricing tiers based on number of child places: up to 100 places at €7.58/place/year, scaling down to €6.71/place/year for 2500+ places. Base fee of €10/month per LRK number. Discounts available for annual vs monthly billing.
2. Childminder (Gastouder) Subscription: €200 per year (incl. VAT) per LRK number. Optional 30% discount with 2-year contract commitment. Includes 7-day free trial period before automatic email activation prompt.
3. Other Organizations Subscription: Subscription per class/group for schools, scouting, summer camps, and other organizations. Pricing tiered by number of classes: up to 10 classes at €166.76/class/year, scaling down to €147.62/class/year for 100+ classes. Monthly payment option available via automatic direct debit at higher rates.
4. Physical Products Store: Dincki's Store sells physical merchandise including memory card sets (€2.00-2.95), Kakel Cartoon card sets (€12.00), and themed activity sets (€20.00+). Products available in Dutch and English versions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dinck operates a web-based SaaS platform that provides Dutch childcare professionals with access to 1000+ pedagogically underpinned activities linked to SLO development goals, each accompanied by a 2-minute instruction video. The platform supports multi-location activity planning with role-based access (Organization Administrator, Planner, Group User) and age-adaptive program filtering for children aged 0-12. Subscription access is sold per LRK number (childcare registration) or per class, complemented by physical themed products (memory sets, Kakel Cartoon cards) sold through Dincki's Store.

Product overview

Dinck BV operates a unified digital platform for the Dutch childcare sector, combining a subscription-based SaaS application with curated educational content and physical products. The core product is the Dinck Activiteitenplatform — a web-based online application providing childcare professionals with a searchable library of 1000+ activities linked to SLO development goals, accompanied by 2-minute instruction videos, printable materials, and planning tools. This platform is complemented by Dincki's Store, which sells physical themed product sets (Kakel Cartoons, Memory card sets, and themed bundles) and a free digital download layer. An Activiteitenpartner Programma allows external organizations to promote events to Dinck's user base. Subscriptions are segmented by organization type: Abonnement Kinderopvang (priced per child place, for day care and BSO), Abonnement Gastouderopvang (per LRK-number for childminders), and Abonnement Overig (per class, for schools and scouts). The platform is built around multi-role access (planner, group user, organization admin) and supports multi-location management from a single account.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinck Activiteitenplatform Web-based SaaS application providing childcare professionals with access to 1000+ curated activities linked to SLO (Stichting Leerplanontwikkeling) development goals, accompanied by 2-minute instruction videos and multi-role, multi-location program planning tools. Accessible on desktop, tablet, and mobile via browser with no installation required. Sold by subscription per LRK-number (childcare registration) or per class.
• Kakel Cartoon card sets Physical printed card sets of Dincki's bilingual Kakel Cartoons covering themes such as seasons, emotions, and discovery-based learning, available for purchase through Dincki's Store.
• Thema Memory Sets Physical memory card sets themed around Dinck topics such as Boerderij, Circus, Sinterklaas, Herfst, and Winter; each theme includes five extra Dincki memory cards. Available for purchase through Dincki's Store.
• Thema Sets (physical bundles) Physical themed activity bundles including themed materials, printables, and Kakel Cartoon cards in Dutch and English versions, covering themes such as Winter, Zomer, Herfst, Sinterklaas, Circus, Boerderij, and Beroepen. Sold via Dincki's Store.
• Dossier X Zomerprogramma Thematic summer program bundle for BSO (out-of-school care) containing narrative and investigative activities such as a live Cluedo game, shadow play, experiments, "Operation Laser Lines," and a full escape room. Designed to give pedagogical staff structured, engaging summer content.

Quantifiable outcome

• Make a complete childcare program in half an hour, regardless of number of locations and groups
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OpiteccoreStrategic or Co-development PartnerOpitec, specialists in creative materials and educational projects, partner with Dinck to enrich themes with additional content. This collaboration provides depth to themed activity packages and access to specialized creative materials.
• Activity Partners (Kinderboekenweek, ModderDag, Voorleesdagen, etc.)minorGTM or Marketing PartnerPartnerships with initiatives like Kinderboekenweek (Children's Book Week), ModderDag (Mud Day), and Voorleesdagen (Reading Aloud Days) allow Dinck to incorporate relevant activities into their platform calendar and promote these events to childcare organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Brightwheel: US-based childcare management platform covering attendance, billing, parent communication, and daily activity reports. Mirrors Dinck's core "activity planning + parent-facing" workflow at a much larger scale, but is a US market leader with no Dutch footprint.
• Procare Solutions: US childcare and after-school program management software with billing, attendance, and family engagement features. Same vertical SaaS category as Dinck but at much larger scale and serving only the US market.
• Storypark: New Zealand-based early childhood education documentation and family engagement platform used by educators globally. Comparable target audience (early childhood educators), workflow (program planning + parent sharing), and SaaS model, but primarily APAC-focused.
• HiMama: Canadian-based childcare app offering daily reports, activity planning, and parent communication for centers and home-based providers. Closest international functional analog to Dinck, but operates in North America with no Dutch presence.

Broad incumbents

• Snappet: Established Dutch primary-school digital learning platform with kerndoelen/SLO-aligned content delivered via tablet. Comparable domain (SLO-aligned educational content) but targets schools rather than childcare, making it a broader incumbent in the SLO-content category.
• Squla: Larger, established Dutch consumer/K-12 EdTech platform with subscription-based, curriculum-aligned interactive content. Operates one level up (school-age children at home) but shares the model of SLO-linked, subscription-based educational content for Dutch families.

Direct peers

• Roveco (formerly Pinkweb): Long-established Dutch software vendor for childcare administration (registration, billing, HR). Serves the same KDV/BSO/gastouder market with a back-office platform, making it the most direct competitor in Dutch childcare vertical software.
• Byndd: Cloud platform for Dutch childcare organizations covering parent communication, planning, and registration. Operates in the same Dutch childcare SaaS category as Dinck with overlapping customer segments.
• Klasly: Parent-communication app purpose-built for Dutch childcare organizations. Overlaps directly with Dinck's target customers and workflow (sharing daily programs/activities with parents), and is a likely integration partner or competitor for parent-facing features.
• Kindplanner: Dutch childcare management software offering planning, registration, and parent communication for KDV/BSO locations. Closely comparable workflow tool for the same target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dincknl
• LinkedInlinkedin.com/company/dinck

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinck BV