DI Public Relations
DI Public Relations is a Mumbai-based, privately held fashion PR agency founded in 2013 that provides celebrity dressing, influencer campaigns, press placements, fashion week representation, and event services to approximately 150 fashion and lifestyle brands across India and the Middle East.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DI Public Relations does
DI Public Relations (DIPR) is a Mumbai-based, privately held fashion public relations agency founded in 2013 that provides an integrated suite of communications services to fashion and lifestyle brands. The firm offers eight core service lines: Celebrity Dressing, Influencer Campaigns, Press & Editorials, Events Ideation & Planning, Seeding Campaigns, Collaboration & Brand Strategy, Runway Representation, and Beauty & Lifestyle PR (listed as "Coming soon"). DIPR represents approximately 150 fashion brands and designers across India and the Middle East, with documented media placements in Vogue, Grazia, Elle, Harper's Bazaar, Cosmopolitan, GQ, Femina, Filmfare, and Hello Magazine, and has managed 20+ fashion week showcases including work at Lakme Fashion Week and FDCI calendars.
The business operates as a relationship-driven professional services firm with no proprietary technology platform, software product, or AI capabilities disclosed in the source material. Revenue is generated through retainer-based engagements and project-based work (fashion week campaigns, event execution, influencer activation), with pricing tailored per client and not publicly disclosed. The agency is reported to have roughly 20 employees, is headquartered in Bandra (West), Mumbai, and has been continuously operating through the COVID period — a notable survival signal for a PR-dependent business.
The go-to-market motion is sales-led, leveraging a comprehensive public portfolio, industry event presence (particularly fashion weeks), and client referrals as the primary demand-generation channels. Key testimonials indicate multi-year client tenures and principal-level involvement (Ektaa, Divya, Dipika named in client references), suggesting a founder/principal-led delivery model. The company maintains no external investors, has not disclosed any funding rounds, and has made no acquisitions or partnership announcements in the available data.
DI Public Relations firmographics
Firmographics- Name
- DI Public Relations
- Legal name
- DI Public Relations
- Website
- https://dipublicrelations.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DI Public Relations is a Mumbai-based, privately held fashion PR agency founded in 2013 that provides celebrity dressing, influencer campaigns, press placements, fashion week representation, and event services to approximately 150 fashion and lifestyle brands across India and the Middle East.
- Ownership category
- akta.pro rank
DI Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Celebrity & Influencer Meet-and-Greets (HSACAMAA)
Keywords
Where DI Public Relations is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
DI Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Fashion PR Services: DIPR generates revenue through professional PR and communications services for fashion and lifestyle brands. Services include celebrity dressing, influencer campaigns, press placements, fashion week representation, events management, and brand strategy consulting. Revenue is derived from retainer-based client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DI Public Relations product offering
Product offeringCore offering
DI Public Relations (DIPR) is a Mumbai-based fashion PR agency that provides retainer-based public relations, communications, and brand storytelling services for fashion and lifestyle brands across India and the Middle East. Its core services include Celebrity Dressing, Influencer Campaigns, Press & Editorials, Events Ideation & Planning, Seeding Campaigns, Collaboration & Brand Strategy, Runway Representation, and Beauty & Lifestyle PR, aimed at securing media coverage, celebrity placements, and fashion week visibility for clients.
Product overview
DI Public Relations operates as a single unified service offering — a Fashion PR agency — rather than a platform with modular components. The agency provides an integrated suite of PR services for fashion and lifestyle brands, encompassing Celebrity Dressing, Influencer Campaigns, Press & Editorials, Events Ideation & Planning, Seeding Campaigns, Collaboration & Brand Strategy, Runway Representation, and Beauty & Lifestyle PR. These services work together to deliver comprehensive brand visibility and storytelling for fashion labels across India and the Middle East.
Differentiator
Problem solved
Functional benefit
Products and services
- Celebrity Dressing Collaborates with Indian celebrities (e.g., Priyanka Chopra Jonas, Deepika Padukone, Kareena Kapoor Khan) for red carpet events, shoots, and editorial styling, securing iconic face placements for fashion and lifestyle brands.
- Influencer Campaigns Designs and executes influencer marketing campaigns that drive product visibility and movement, ranging from curated drops to full-scale collaborations with influencers.
- Press & Editorials Secures brand features across traditional print publications and new-age digital media, narrating brand stories in fashion and lifestyle outlets such as Vogue, Grazia, Elle, Harper's Bazaar, and Cosmopolitan.
- Events - Ideation and Planning Plans, curates, and executes brand events across India — from immersive product launches to high-octane soirees — designed to generate press coverage and brand visibility.
- Seeding Campaigns Curates and coordinates PR gifting packages to create meaningful organic brand connections through strategic gifting to relevant recipients and follow-ups.
- Collaboration & Brand Strategy Helps define brand tone, positioning, and story to ensure every campaign speaks a consistent language, enabling cross-branding partnerships and collaborations.
- Runway Representation Provides comprehensive Fashion Week PR including show strategy, media invites, celebrity dressing, backstage coordination, influencer seeding, and post-show press coverage for designer showcases.
- Beauty & Lifestyle PR Provides PR services for beauty and lifestyle brands, handling designer coordination, guestlist curation, and press placements in fashion and lifestyle media.
Companies that use DI Public Relations
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
DI Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DI Public Relations partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
DI Public Relations competitors and assessment
Company assessmentBroad incumbents
- Ketchum: International public relations network with fashion, luxury, and lifestyle capabilities serving global brands; overlaps with DIPR's fashion PR services but as part of a much broader communications portfolio.
- Edelman: Global PR giant with a dedicated India office and active luxury/fashion practice; competes for the same fashion and lifestyle brand mandates as DIPR but operates at vastly larger scale across many industries.
- FleishmanHillard: International PR firm with consumer and lifestyle expertise including fashion-adjacent work; a broader incumbent that competes for integrated fashion brand mandates in India and globally.
- Weber Shandwick: Global communications agency with established fashion and lifestyle PR practice and India presence; competes for premium fashion brand retainers that DIPR also targets.
Emerging players
- Value 360 Communications: India-based full-service communications agency with growing influencer marketing and lifestyle practice; comparable in regional market and adjacent service overlap, though not exclusively fashion-focused.
Direct peers
- Akshay Communications: India-based public relations firm with dedicated lifestyle and fashion practice serving consumer brands, comparable in regional positioning and B2B professional services model to DIPR.
- Spotlamp PR: Mumbai-based entertainment, lifestyle, and fashion PR agency with celebrity access and event management capabilities, serving a similar client profile of Indian brands and designers.
- Six Degrees Beyond: Indian boutique PR and influencer marketing agency focusing on fashion, beauty, and lifestyle brands, closely comparable in scale, vertical focus, and celebrity/influencer-led service mix.
- Glimmer (India): India-based fashion and luxury public relations agency serving designer and lifestyle brands with celebrity and media placement services, directly comparable to DIPR's core service offering and target client segment.
- FOV PR: Mumbai-based fashion, lifestyle, and entertainment PR firm offering celebrity management, influencer marketing, and event management — overlapping tightly with DIPR's eight-service integrated model in the same Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DI Public Relations social profiles
Digital presenceDI Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
DI Public Relations leadership team
Management profileNumber of profiles
DI Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DI Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DI Public Relations
What does DI Public Relations do?
DI Public Relations (DIPR) is a Mumbai-based fashion PR agency that provides retainer-based public relations, communications, and brand storytelling services for fashion and lifestyle brands across India and the Middle East. Its core services include Celebrity Dressing, Influencer Campaigns, Press & Editorials, Events Ideation & Planning, Seeding Campaigns, Collaboration & Brand Strategy, Runway Representation, and Beauty & Lifestyle PR, aimed at securing media coverage, celebrity placements, and fashion week visibility for clients.
Is DI Public Relations a public or private company?
DI Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DI Public Relations founded?
DI Public Relations was founded in 2013. It employs 11 to 50 people.
Where is DI Public Relations based?
DI Public Relations is headquartered in Mumbai, India, in the Asia region.
How does DI Public Relations make money?
One revenue line is on record: fashion PR Services.
Who are DI Public Relations's main competitors?
Broad incumbents on record are Ketchum, Edelman, FleishmanHillard and Weber Shandwick. Value 360 Communications is listed as an emerging player. Direct peers are Akshay Communications, Spotlamp PR, Six Degrees Beyond, Glimmer (India) and FOV PR.
Does DI Public Relations have an API?
No public API is recorded for DI Public Relations.
What industry is DI Public Relations in?
DI Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of MPAAAHAG, Influencer PR & Seeding (Gifting/Press Kits). Its NAICS code is 54182.