Direct Stone Pty Ltd

What Direct Stone Pty Ltd does

Direct Stone Pty Ltd is a family-owned and operated stone fabrication and installation business headquartered at 39 Weerong Road, Drouin, Victoria, Australia. Founded in 2015 and operating with approximately 20 employees, the company manufactures and installs custom stone benchtops, vanities, splashbacks, fireplace hearths, BBQ benchtops, large-format tiles, stone wall panelling, and restaurant bars for residential and commercial customers across Melbourne Metro, the Mornington Peninsula, and Gippsland.

The company's core offering is custom stone fabrication and installation using a mix of reconstituted stone (Caesarstone, Quantum Quartz, Stone Ambassador, YDL), natural stone (Gladstones Granite, Corsi Nicolai, CDK Stone, Marella Granite & Marble), and porcelain (Dekton, Neolith, Infinity, Smart Stone, Asetica, Vasari). Its 'state-of-the-art' manufacturing machinery enables a 7–10 business day turnaround for reconstituted stone and 10–14 days for porcelain and natural stone. The company holds an exclusive partnership with Vasari for porcelain splashbacks, offering 12 curated colors with bulk-purchased guaranteed stock and a single flat rate across finishes.

Revenue is generated on a project-by-project, quote-based pricing model with no recurring contracts or subscription revenue. Go-to-market is a combination of direct sales through the Drouin showroom, website-based quote requests, field installation services, and a referral channel driven by cabinet maker recommendations (one cabinet maker has referred projects for 5+ years). Customer segments are split between domestic homeowners (primary) and commercial businesses, with architects and designers serving as an indirect buyer persona. There are no disclosed funding rounds, no M&A activity, and no public financial reporting.

Name

Direct Stone Pty Ltd

Legal name

Direct Stone Pty Ltd

Website

https://directstone.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Direct Stone Pty Ltd is a family-owned Australian stone fabricator and installer based in Drouin, Victoria, manufacturing and installing custom benchtops, splashbacks, and related stone features for residential and commercial customers across Melbourne Metro, the Mornington Peninsula, and Gippsland.

Ownership category

akta.pro rank

Product category

Stone Fabrication Services

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE)

Keywords

• Stone fabrication services
• Custom stone benchtops
• Stone installation services
• Kitchen benchtops
• Porcelain splashbacks

Headquarters

HQ city

Drouin

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Stone Fabrication and Installation: One-time project-based revenue from manufacturing and installing custom stone benchtops, splashbacks, vanities, and other stone features for kitchens, bathrooms, laundries, fireplaces, BBQ areas, and commercial spaces. Revenue is generated per project upon completion of custom fabrication and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Direct Stone is a family-owned stone fabrication and installation business that manufactures and installs custom stone features for residential and commercial properties. The company produces benchtops, vanities, splashbacks, fireplace hearths, BBQ benchtops, large format tiles, stone wall panelling, and commercial bar installations from reconstituted stone, marble, granite, and porcelain materials sourced from partner suppliers. Services are sold on a per-project quote basis with 7-10 business day turnaround for reconstituted stone and 10-14 business days for porcelain and natural stone.

Product overview

Direct Stone is a family-owned stone fabrication and installation business offering custom manufacturing and installation of reconstituted stone, marble, granite, and porcelain products. The core product portfolio includes kitchen benchtops, bathroom vanities, splashbacks, fireplace hearths, BBQ benchtops, large format tiles, and stone wall panelling for both residential and commercial properties. The company offers a specialty porcelain splashback service through an exclusive partnership with Vasari, featuring 12 curated colours in large-format panels. Direct Stone works with a range of material suppliers including Caesarstone, Quantum Quartz, Stone Ambassador, YDL (mineral surfaces), Gladstones Granite, Corsi Nicolai, CDK Stone, Marella Granite & Marble (natural stone), and Infinity, Vasari, Dekton, Quantum Six+, Neolith, Smart Stone, and Asetica (porcelain). Lead times are 7-10 business days for reconstituted stone and 12-14 business days for porcelain/natural stone. Services cover Melbourne Metro, Mornington Peninsula, Gippsland, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Stone Fabrication and Installation End-to-end custom stone manufacturing and installation service covering benchtops, vanities, splashbacks, and other specialty stone features for residential and commercial properties, using state-of-the-art machinery at the Drouin facility.
• Kitchen Benchtops Custom-fabricated stone benchtops for residential and commercial kitchens, produced from reconstituted stone, marble, granite, or porcelain materials sourced from partner suppliers.
• Bathroom Vanities and Features Custom stone vanities, bath hobs, and shower niches designed and installed for bathroom renovations and new builds.
• Porcelain Splashbacks Large-format porcelain splashback panels offered exclusively through Direct Stone's Vasari partnership, providing a modern alternative to glass with fewer grout lines, sleek finish, and a flat rate across 12 curated colours.
• Fireplace Hearths Custom-fabricated stone fireplace hearths and surrounds for residential and commercial properties.
• BBQ Benchtops Custom-fabricated stone benchtops designed for outdoor BBQ areas and alfresco kitchens.
• Restaurant and Commercial Bars Custom-fabricated stone bar installations and reception desks for commercial hospitality venues, offices, and retail establishments.
• Large Format Tiles and Stone Wall Panelling Large-format stone tiles and stone wall panelling supplied and installed for floor, wall, and exterior architectural applications.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• VasaricoreOEM/ Whitelabel/ Licensing PartnerExclusive partnership with Vasari for porcelain splashbacks. Direct Stone offers Vasari porcelain splashbacks as a premium alternative to glass, featuring fewer grout lines and competitive pricing. They have curated 12 stunning colours and secured guaranteed stock by buying in bulk. Vasari pairing colours guide PDF is available for download.
• CaesarstoneminorOthersStone material supplier partner offering Caesarstone reconstituted stone products for benchtops and other applications.
• Quantum QuartzminorOthersStone material supplier partner offering Quantum Quartz mineral surface products.
• Stone AmbassadorminorOthersStone material supplier partner offering Stone Ambassador products for benchtops and surfaces.
• YDLminorOthersStone material supplier partner offering YDL stone products.
• DektonminorOthersPorcelain material supplier partner offering Dekton large-format porcelain surfaces.
• NeolithminorOthersPorcelain material supplier partner offering Neolith sintered stone surfaces.
• InfinityminorOthersPorcelain material supplier partner offering Infinity porcelain surfaces.
• Smart StoneminorOthersPorcelain material supplier partner offering Smart Stone products.
• AseticaminorOthersPorcelain material supplier partner offering Asetica products.
• Gladstones GraniteminorOthersNatural stone supplier partner offering Gladstones Granite products.
• Corsi NicolaiminorOthersNatural stone supplier partner offering Corsi Nicolai products.
• CDK StoneminorOthersNatural stone supplier partner offering CDK Stone products.
• Marella Granite & MarbleminorOthersNatural stone supplier partner offering Marella Granite & Marble products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cosentino: Global surfaces manufacturer (Silestone, Dekton, Sensa) operating in Australia through showroom and certified fabricator networks. Sets the category standard for branded stone products and competes for the same premium-project customers.
• Caesarstone Australia: Global quartz/porcelain manufacturer with a direct Australian operation. A material supplier partner to Direct Stone, but also a broad incumbent with showrooms, fabrication partners, and brand power that can compete with smaller fabricators.
• Neolith: Global sintered stone manufacturer (a material option available through Direct Stone). Operates showrooms and certified fabricator programs in Australia, competing for premium architectural specifications.

Direct peers

• WK Marble & Granite: Australian stone fabrication and installation business serving residential and commercial projects across stone benchtops, splashbacks, and surfaces. Directly comparable in offering, customer base, and project-based revenue model.
• Stone Ambassador: Australian-based stone supplier and fabricator offering reconstituted and natural stone products. Functions both as a material supplier partner to Direct Stone and a competitor in the same end-customer fabrication niche.
• Just Stone: Australian custom stone fabricator offering benchtops, vanities, and splashbacks for residential and commercial clients. Same product mix, similar delivery model, and overlapping target market in the renovations and new-build segments.
• CDK Stone: Australian stone and porcelain distributor with showroom network and fabrication services. It is a material supplier partner to Direct Stone and competes directly in the same benchtops, splashbacks, and architectural stone segment.
• Stone Choice: Australian stone distributor and fabrication business offering benchtops, splashbacks, and architectural stone across residential and commercial projects. Comparable in customer base, product range, and regional service model.
• Smart Stone: Australian porcelain and stone surface supplier with showroom and fabrication services. Comparable in material mix (porcelain focus) and serves the same architectural and builder customer base.
• Benchmark Stone: Australian stone fabrication specialist providing kitchen, bathroom, and commercial stone installations. Closely comparable in scale, service offering, and direct-to-customer go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/directstone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Stone Pty Ltd