DISCOVERY ANCOL

What DISCOVERY ANCOL does

Discovery Ancol is a 4-star hotel located within the Ancol Dreamland Park complex in North Jakarta, Indonesia, at Jl. Lodan Timur No. 7, Ancol Taman Impian. Opened on July 7, 2014, and operated by Discovery Hotels & Resorts (part of the Artha Graha Network), the property sits directly adjacent to major attractions including Dunia Fantasi (Dufan), Seaworld, Atlantis Water Adventure, Eco Park, and Marina Ancol, which provides boat access to the Thousand Islands. The hotel employs 265 staff and is currently led by General Manager Pandu Djojoadisoeprapto (since early 2024).

The property offers 257 rooms and suites across nine categories — Superior, Deluxe, Premier, and Family Rooms, plus Deluxe, Premier, Executive, Discovery, and Presidential Suites — alongside 16 convention and function spaces anchored by the 2,500-person Discovery Convention Center with 14 multi-purpose rooms. Five F&B outlets (Kemang Resto, Bogor Cafe, Kemang Lounge, Kemang Bar, South Garden) cover dining, banqueting, and catering. Recreational and event infrastructure includes ALAYA Spa, Discovery Gym, Kids Club, Mini Golf, Bunny Garden, and wedding venues starting from IDR 67,800,000. The hotel runs a calendar of themed packages — Family Staycation (IDR 1.22M+), Serenity Stay & Spa (IDR 1.5M+), Ramadan/Lebaran, School Holiday, Christmas, New Year (3D2N from IDR 6.9M–8M), Chinese New Year, and Swim & Dine — most bundling accommodation with Ancol entrance tickets, meals, and activities.

The business model is a traditional hospitality revenue mix: accommodation rooms (highest-volume stream), F&B operations, MICE (meeting packages: half-day, full-day, full-board, residential), and curated experience packages, priced in Indonesian Rupiah. Distribution is primarily direct — official website (m.discoveryhotelancol.com), WhatsApp sales (+62 811 1716 367/363), phone reservations, and a corporate field sales team — supplemented by online travel agencies and a tiered social media presence (Facebook, Instagram, TikTok, X, YouTube). The Discovery Hotels Members loyalty program and cross-promotion with sister hotels (Discovery Kartika Plaza Bali, Hotel Borobudur Jakarta, Palace Hotel Cipanas) drive repeat bookings, while community/UMKM partnerships (Jawara Kita, Panti Griya Asih) and corporate sponsorships (Bank Artha Graha, ALVA, Electronic City) support year-round event marketing.

Name

DISCOVERY ANCOL

Legal name

Discovery Ancol

Website

https://discoveryhotelancol.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Discovery Ancol is a 4-star, 257-room hotel operated by Discovery Hotels & Resorts inside Jakarta's Ancol Dreamland Park complex, serving families, corporate/MICE clients, and event guests with integrated lodging, F&B, convention, and packaged attraction experiences.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGALAA

City/Urban Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Hotel accommodation
• MICE event venues
• Wedding celebration services
• Hospitality dining outlets
• Leisure staycation packages

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Accommodation Services: The hotel generates primary revenue from 257 rooms and suites across multiple categories (Superior, Deluxe, Premier, Family Rooms and Deluxe, Premier, Executive, Discovery, Presidential Suites). Room rates vary by season, room type, and packages, with pricing ranging from IDR 77,000 for flash sales to premium suite rates.
2. Food & Beverage Operations: Five F&B outlets including Kemang Resto (main restaurant), Bogor Cafe, Kemang Lounge, and Kemang Bar generate revenue through dining, banquet services, and catering. The hotel also operates South Garden semi-outdoor dining area and provides in-room dining services.
3. MICE (Meetings, Incentives, Conferences, Exhibitions): The Discovery Convention Center accommodates up to 2,500 persons with 14 multi-purpose function rooms. Revenue is generated through meeting packages (Half Day, Full Day, Full Board, Residential), event hosting, and corporate gathering bookings.
4. Special Packages and Activities: The hotel sells specialized packages including staycation deals, holiday packages (School Holiday, Ramadan, Lebaran, Christmas), activity experiences (Bunny Garden, Mini Golf, In-Room Camping, Swim & Dine), and celebration packages (Weddings, Birthdays, Graduations).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Discovery Ancol is a 4-star hotel operating 257 rooms and suites within the Ancol Dreamland Park complex in North Jakarta, Indonesia. The hotel provides accommodation across 9 categories, 5 food and beverage outlets, 16 convention and function spaces accommodating up to 2,500 persons, wedding venues, wellness facilities (gym and ALAYA Spa), and family recreational activities including a Kid's Club, Mini Golf, and Bunny Garden.

Product overview

Discovery Ancol is a 4-star hotel in Indonesia managed by Discovery Hotels & Resorts, offering 257 modern rooms and suites across 9 accommodation categories ranging from Superior Rooms to the Presidential Suite. The hotel provides comprehensive hospitality services including multiple dining outlets (Bogor Cafe restaurant, Kemang Lounge, Kemang Bar), MICE facilities through the Discovery Convention Center accommodating 2,500 guests with 14 function rooms, wedding services, and recreational activities (Discovery Gym & Spa, Kid's Club, Mini Golf, Bunny Garden). The property is strategically located within Ancol Taman Impian entertainment complex near Jakarta.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room Standard hotel room category offering comfortable accommodation for guests.
• Deluxe Room Enhanced hotel room category with additional amenities and space compared to Superior rooms.
• Premier Room Premium room category offering superior amenities and comfort for guests.
• Family Room Spacious room designed for families with children, providing comfortable accommodations for multiple guests.
• Deluxe Suite Luxurious suite category offering extended living space and premium amenities.
• Premier Suite High-end suite with sophisticated furnishings and premium facilities for discerning guests.
• Executive Suite Premium suite category designed for business travelers with dedicated workspace and executive amenities.
• Discovery Suite Signature suite offering the distinctive Discovery Ancol hospitality experience.
• Presidential Suite The most luxurious accommodation option featuring premium amenities, expansive living areas, and exclusive services.
• Bogor Cafe Hotel restaurant offering Indonesian and international cuisine with elegant ambiance.
• Kemang Lounge Upscale lounge offering beverages, light snacks, and relaxation with refined atmosphere.
• Kemang Bar Hotel bar featuring cocktails, mocktails, and social dining experience.
• Discovery Convention Center Convention facility accommodating up to 2,500 persons with 14 multi-purpose function rooms featuring natural light and waterfront views.
• Business Meeting Package Meeting packages including half day, full day, full board, and residential meeting options with venue usage, meals, and facilities.
• Wedding Services Wedding celebration packages and venue services for intimate gatherings to grand celebrations starting from IDR 67,800,000.
• Discovery Gym & Spa Fitness center and spa facility offering massage treatments, aromatherapy, and wellness packages at ALAYA Spa.
• Kid's Club Children's entertainment area providing supervised activities and play space for young guests.
• Mini Golf On-site mini golf facility for family entertainment and leisure activities.
• Bunny Garden Interactive animal experience where guests can feed and interact with rabbits at IDR 30,000 per visit.
• South Garden Semi-outdoor garden dining destination within the hotel featuring multiple culinary outlets including Dico Cafe, Warung Purnama, Sang Pisang, and others with Instagrammable spots.

Quantifiable outcome

• 5 F&B outlets serving Indonesian and international cuisine
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Jawara Kita CommunityminorStrategic or Co-development Partner · 18 November 2024Collaboration for Urban Threads Market featuring local UMKM (small business) products. 20+ local brands participated including fashion (Tepa Selira, Estivate, Kayo, Denim Delight), art & craft (Kaya Hutan, KoneKone, Ghawean Dewe), and food & beverage (Blooming Seven, Casa Grata, Ikonyo, Rio Goyang, Bims, Minang Kakao, Herbor, Emazing). Partnership supports local entrepreneurs and provides unique shopping experiences for hotel guests.
• Panti Griya AsihminorOthers · 13 June 2024CSR charity partner for community engagement activities. Discovery Ancol invited children from Panti Griya Asih orphanage to participate in Christmas Tree Lighting ceremony and Festive Season celebrations, providing them with memorable experiences and spreading holiday joy.
• Electronic City IndonesiaminorOthersEvent sponsor for hotel celebrations including New Year's Eve Festival and corporate gatherings. Provides electronics and appliances as prizes for lucky draws and contests.
• ALVAminorOthersElectric motor sponsor for New Year's Eve Festival, providing ALVA One electric motorcycle as grand prize. Partnership supports sustainability messaging aligned with hotel's environmental initiatives.
• Gulavit IndonesiaminorOthersEvent supporter for Festive Season celebrations, contributing to hotel's year-end festival activities.
• The Sense Kitchen JogjaminorStrategic or Co-development PartnerCollaboration with leading Yogyakarta restaurant for Molecular Gastronomy Kitchen Takeover program. Chef Hatta from The Sense Kitchen delivered unique culinary experiences at Kemang Resto, featuring exotic food presentations and live cooking demonstrations. Program aimed to increase brand awareness through food innovation.
• Discovery Kartika Plaza Hotel BalicoreStrategic or Co-development PartnerSister hotel under Discovery Hotels & Resorts management. 316-room resort in Kuta with 7 restaurants and bars, 9 function spaces, spa, fitness center, and private seafront. Hotels cross-promote packages, offer inter-hotel benefits, and collaborate on loyalty program.
• Hotel Borobudur JakartacoreStrategic or Co-development PartnerSister hotel under Discovery Hotels & Resorts management. 5-star luxury hotel in Central Jakarta on 23 acres of landscaped gardens, 5 minutes from Presidential Palace. Hotels collaborate on corporate events, cross-promote packages, and share loyalty program benefits.
• Palace Hotel CipanascoreStrategic or Co-development PartnerSister hotel under Discovery Hotels & Resorts management. Located in Puncak Hills near Presidential Palace, 2 hours from Jakarta. Offers wellness retreat experience. Hotels cross-promote and offer combined packages.
• Bogor Cafe (Mall ABC - Ancol Beach City)minorOthersF&B outlet located at Mall ABC Ancol Beach City, managed by Discovery Ancol team. Extends hotel's dining presence beyond property, offering iftar packages and casual dining with beach views.
• Various F&B SuppliersminorOthersMultiple local suppliers supporting hotel operations: PT Momenta Agricultura, PT Citra Pangan Prima, CV Prima Indonesia, CV Sukanda Djaya, Aulia Fresh & Vegetables, Delikatessa, Citra Jaya Mandiri, Cipta Mandiri Perkasa, Iriana, Javalava, Tirta Investama, Malty Balga, Muryatex, Abidin, Umar, Budi Jaya, Semar Gemilang, Tk Subur.
• South Garden OutletsminorOthersPartnerships with food and beverage tenants at South Garden: Warung Purnama, Sang Pisang, Lets Toast, Yang Ayam, Fiesta Ready Meal, Es Teler 77, Bungabox, Satai Jepang, Gangnam, and Dico Cafe (managed by Discovery Ancol). Provides diverse culinary options within hotel's South Garden area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Palace Hotel Cipanas: Sister property under Discovery Hotels & Resorts located in Puncak Hills. Comparable as a Discovery-managed hospitality asset participating in combined packages and loyalty benefits, though it serves a wellness/retreat positioning rather than urban theme-park demand.
• Mercure Convention Center Ancol: Accor-managed 4-star hotel located within the Ancol Dreamland Park complex itself. Directly comparable as a convention- and family-oriented hotel competing for the same Ancol-bound leisure and MICE demand, supported by Accor's global distribution and ALL loyalty platform.
• Discovery Kartika Plaza Hotel Bali: Sister property under Discovery Hotels & Resorts with 316 rooms in Kuta, Bali. Comparable as a Discovery-managed resort offering MICE, F&B, spa, and family facilities; provides cross-promotion and shared loyalty economics with Discovery Ancol.
• Hotel Borobudur Jakarta: Sister property under Discovery Hotels & Resorts located in Central Jakarta. Comparable as a full-service Indonesian hotel under the same management company, sharing the loyalty program and cross-promotion strategy; differs in being a 5-star luxury property on landscaped grounds versus Discovery Ancol's 4-star theme-park-integrated positioning.
• Holiday Inn & Suites Jakarta Gajah Mada: IHG-managed 4-star property in central Jakarta. Comparable as a 4-star full-service hotel targeting corporate and family travelers, with MICE capability and IHG One Rewards loyalty reach across Indonesia and the region.
• Novotel Jakarta Mangga Dua Square: International 4-star hotel located within the Mangga Dua shopping district adjacent to Ancol. Comparable as a 4-star Jakarta leisure/business property competing for the same family and domestic tourist demand pool, with broader Accor distribution and loyalty infrastructure.
• Pullman Jakarta Central Park: Accor's upscale 4–5-star property integrated with a shopping mall and entertainment complex in West Jakarta. Comparable as a mall/attraction-integrated full-service hotel targeting families and corporate clients, similar to Discovery Ancol's resort-anchored positioning.
• Swiss-Belhotel Mangga Besar: Mid-scale international hotel near Mangga Dua, North Jakarta. Comparable as a 4-star hotel serving family and corporate travelers in the Ancol/Mangga Dua catchment area, competing for similar price-sensitive leisure and group demand.

Broad incumbents

• Hotel Indonesia Kempinski Jakarta: Iconic 5-star luxury hotel on Jalan M.H. Thamrin in central Jakarta. Comparable as a full-service Jakarta hotel competing for high-end corporate events and weddings, though at a higher price tier and broader luxury positioning than Discovery Ancol's 4-star family/leisure focus.

Emerging players

• Favehotel Puri Indah Jakarta: Mid-scale select-service hotel brand operating across Indonesia. Comparable as a domestic-budget 2–3 star alternative competing for price-sensitive domestic travelers; relevant for understanding the lower-tier competitive set for Discovery Ancol's value-oriented packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/discoveryancol
• YouTubeyoutube.com/channel/UCiSvKwKRA-B2aycoc9Aqsjg
• Facebookfacebook.com/discoveryhotelancol
• Instagraminstagram.com/discoveryancol
• TikToktiktok.com/@discoveryancol
• LinkedInlinkedin.com/company/discovery-ancol

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DISCOVERY ANCOL