Hotel Borobudur Jakarta
Hotel Borobudur Jakarta is a 50-year-old five-star luxury hotel in central Jakarta with 695 keys, 23 acres of gardens, 7 F&B outlets, 32 MICE venues, and satellite restaurants, serving corporate, leisure, wedding, and cultural-tourism guests under Discovery Hotels & Resorts management.
- Company typePrivate
- Founded1976
- HeadquartersJakarta, Indonesia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Hotel Borobudur Jakarta does
Hotel Borobudur Jakarta is a five-star luxury hotel property in central Jakarta, Indonesia, operated since 1976 under management of Discovery Hotels & Resorts. The property comprises 695 rooms, suites, and service apartments set within 23 acres of landscaped tropical gardens, positioned within a five-minute drive of the Presidential Palace and adjacent to government offices, the Istiqlal Mosque, Cathedral Church, and major business and banking districts. On-site amenities include 32 convention and function spaces accommodating up to 3,000 guests, seven food and beverage outlets (Bogor Cafe, Teratai Chinese Restaurant, Miyama Japanese Restaurant, El Padrino Steakhouse, Singosari Garden & Poolside, plus Churchill Wine & Cigar Bar, Musro Club & Lounge, Pendopo Lounge, and Borobudur Gourmet), the Klub & Spa Borobudur wellness facility, Olympic-size swimming pool, jogging track, tennis and basketball courts, a helipad, and a Discovery Club executive lounge.
The hotel monetizes through four primary revenue streams: room accommodations across categories from Superior Room to Presidential Suite and Garden Wing apartments; food and beverage from on-site restaurants plus satellite Sop Buntut Bogor Cafe outlets at Pacific Place, Pondok Indah Mall, and Markt Lane Sentul, and a Miyama Don grab-and-go outlet at the Indonesia Stock Exchange Building in SCBD; MICE services (meetings, incentives, conferences, and events) with dedicated corporate sales and an Indonesia Leading MICE Hotel award; and wedding, celebration, and outside-catering services starting at IDR 118,000,000 nett per package. Distribution combines direct booking via hotelborobudur.com and the m.hotelborobudur.com mobile site, phone reservations, a corporate and wedding-planning sales team, the centralized Discovery Hotels & Resorts booking and loyalty platform, and WhatsApp Business. Recent strategic activity emphasizes cultural-tourism programming (Singkawang with the Indonesian Chinese Association and Wonderful Indonesia; Ternate & Tidore with InJourney, APEKSI, and city governments) and CSR integration through the Artha Graha Peduli Pasar Murah program.
Customer segments span corporate and government business travelers, MICE event organizers, leisure and family guests, wedding and celebration clients, and heritage/cultural tourists, with no named enterprise anchors disclosed. Technology is limited to a conventional property management and reservation system integrated with the Discovery Hotels & Resorts booking platform; no AI, API, or proprietary technology products are publicly disclosed. The property is privately held; revenue, ownership structure, and institutional investor details are not publicly disclosed.
Hotel Borobudur Jakarta firmographics
Firmographics- Name
- Hotel Borobudur Jakarta
- Legal name
- Hotel Borobudur Jakarta
- Website
- https://hotelborobudur.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hotel Borobudur Jakarta is a 50-year-old five-star luxury hotel in central Jakarta with 695 keys, 23 acres of gardens, 7 F&B outlets, 32 MICE venues, and satellite restaurants, serving corporate, leisure, wedding, and cultural-tourism guests under Discovery Hotels & Resorts management.
- Ownership category
- akta.pro rank
Hotel Borobudur Jakarta industry classification
Industry- Product category
- Luxury Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Full-Service Restaurants (722511)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Hotel Borobudur Jakarta is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices6 records
Markets served
Hotel Borobudur Jakarta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Room Accommodations: Revenue from 695 rooms, suites, and service apartments across multiple categories from Superior Rooms to Presidential Suite, with pricing varying by room type, season, and package inclusions.
- Food and Beverage: Revenue from 7 F&B outlets including Bogor Cafe (Indonesian/International), Teratai Chinese Restaurant, Miyama Japanese Restaurant, El Padrino Steakhouse, Sop Buntut Bogor Cafe branches, Singosari Garden Poolside, and multiple lounges and bars. Also includes catering services and outside catering for events.
- MICE Services: Revenue from meetings, incentives, conferences, and events including business meetings, small conferences, and large gatherings. The hotel offers 32 convention and function spaces capable of hosting up to 3000 guests, with state-of-the-art equipment and catering services.
- Wedding Services: Revenue from wedding celebrations including venue rental, catering, decorations, and wedding planning services. Wedding packages start from IDR 118,000,000 nett.
- Spa and Wellness: Revenue from Klub and Spa Borobudur facilities including spa treatments, gym access, fitness classes, and wellness services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Stay. Eat. Repeat – Room Package |
| Subscription | Pay-as-you-go | School Holiday Jakarta Adventure – Room Package |
| Subscription | Pay-as-you-go | Family Room Package |
| Subscription | Multi-year contract | Wedding Package – 'Say I Do' |
| Subscription | Multi-year contract | Kiddies Birthday Package |
| Subscription | Multi-year contract | Birthday Package |
| Unit Pricing | Pay-as-you-go | Healthy Food – Miyama Japanese Restaurant |
| Unit Pricing | Pay-as-you-go | Jakarta Anniversary – Betawi Culinary |
| Unit Pricing | Pay-as-you-go | Sunday Brunch – Bogor Cafe |
| Unit Pricing | Pay-as-you-go | Miyama Dry Aged Steaks |
| Unit Pricing | Pay-as-you-go | Teratai Chinese Restaurant – Dim Sum |
| Subscription | Pay-as-you-go | Klub & Spa Borobudur Special Offer |
| Unit Pricing | Pay-as-you-go | Bogor Cafe Dining |
| Unit Pricing | Pay-as-you-go | Miyama Japanese Restaurant |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels10 records
Hotel Borobudur Jakarta product offering
Product offeringCore offering
Hotel Borobudur Jakarta operates a five-star luxury hotel offering 695 rooms, suites, and service apartments across 23 acres of landscaped tropical gardens in central Jakarta. The property provides seven food and beverage outlets spanning Indonesian, Chinese, Japanese, steakhouse, and lounge/bar concepts, 32 convention and function spaces for MICE events of 15 to 3,000 guests, full-service wedding planning and venue services, and an in-house spa, gym, sport, and leisure complex. The hotel sells accommodations, dining, event, and wellness services directly through its own channels under the management of Discovery Hotels & Resorts.
Product overview
Hotel Borobudur Jakarta is a 5-star luxury hotel managed by Discovery Hotels & Resorts, featuring 695 rooms, suites, and service apartments across 23 acres of landscaped tropical gardens. The hotel operates as a unified hospitality platform offering accommodation across multiple room types (Superior, Premier Deluxe, Executive, Club Deluxe rooms and various suites including Presidential), dining through 7 F&B outlets (Bogor Cafe, Teratai Chinese Restaurant, Miyama Japanese Restaurant, El Padrino Steakhouse, Singosari Garden & Poolside, and multiple lounges/bars), MICE facilities with 32 convention spaces, wedding services, and comprehensive wellness amenities including Klub & Spa Borobudur, sport facilities (Olympic pool, tennis courts, jogging track), business center, and leisure activities. The property also extends its brand through off-site outlets including Sop Buntut Bogor Cafe branches and Miyama Don grab-to-go service. The hotel is part of Discovery Hotels & Resorts which includes sister properties Discovery Kartika Plaza Hotel Bali, Discovery Ancol, and Palace Hotel Cipanas.
Differentiator
Problem solved
Functional benefit
Brands
- Bogor Cafe: The hotel's signature Indonesian and international dining restaurant, famous for its Legendary Oxtail Soup.
- Discovery Hotels & Resorts
Products and services
- Hotel Accommodation - Rooms Standard guest rooms (Superior Room, Premier Deluxe Room, Executive Room, Executive Business, Club Deluxe Room) from 32 sqm, featuring modern amenities, free wireless internet, swimming pool access, and fitness center access, designed for business and leisure travelers staying in central Jakarta.
- Hotel Accommodation - Suites Luxury suites (Junior Suite, Club Suite, Executive Suite, Deluxe Suite, Borobudur Suite, Presidential Suite) ranging from 183–225 sqm, featuring living rooms, dining areas, en-suite bathrooms with jacuzzi, and access to the Discovery Club Lounge.
- Garden Wing Service Apartments Apartment-style accommodations with fully-equipped kitchens: Garden Wing Suite - One Bedroom (75 sqm), Two Bedroom (108 sqm), and Three Bedroom (183 sqm), surrounded by 23 acres of lush tropical gardens for extended-stay and family guests.
- Bogor Cafe Main hotel restaurant serving Indonesian and international dishes including the legendary oxtail soup, seating 272 guests and operating from 06.00 to 23.30 with breakfast, lunch buffet, weekend brunch, and dinner buffet service.
- Teratai Chinese Restaurant Authentic Cantonese restaurant serving signature dishes and a wide selection of Dim Sum in elegant surroundings, with indoor seating for 132, outdoor seating for 22, and all-you-can-eat dimsum on weekends and public holidays.
- Miyama Japanese Restaurant Japanese restaurant featuring Teppanyaki, Sushi, and Tempura counters with traditional dishes, tatami rooms, and a private teppanyaki room, seating 147 guests with lunch and dinner service.
- El Padrino Steakhouse by Andrea Peresthu Curated aging steakhouse offering beef steaks and grilled meats including T-Bone steaks, Txuleton Spanish Tomahawk, Wagyu Schnitzel, and Smoked Wagyu Brisket Sliders, operated daily 11.30–22.30.
- Miyama Don Japanese grab-and-go outlet located at the Indonesia Stock Exchange Building in Jakarta's SCBD, serving Gyu Don, Ten Don, Onigiri, Tori Karage, and fusion menus Monday–Friday 08.00–18.00.
- Singosari Garden & Poolside Restaurant Poolside restaurant overlooking the Olympic-size swimming pool, seating 20 guests, operating Monday–Thursday 06.30–20.00 and Friday–Sunday 06.30–22.00, with a weekend market Friday–Sunday 16.00–21.00.
- Sop Buntut Bogor Cafe - Restaurant Outlets Sop Buntut (oxtail soup) restaurant outlets operated off-site at Pacific Place Mall (122 seats), Pondok Indah Mall (90 seats), and Markt Lane Sentul in Bogor (88 seats), featuring an expanded oxtail delicacies menu.
- Churchill Wine & Cigar Bar Cozy wine and cigar bar with an outdoor seating area called Churchill Frontier overlooking the Borobudur Garden, featuring a billiard table, chess, and an extensive wine and cigar selection; indoor seating 33, outdoor seating 45, operating 12.00–24.00.
- Musro Club & Lounge Nightclub and lounge featuring a dance floor on the first floor and a stylish lounge on the second floor serving refined cocktails; operating hours 15:00 to midnight.
- Pendopo Lounge & Terrace Cultural lounge overlooking the Olympic-size swimming pool with live entertainment; Pendopo Lounge seating 92 and Terrace seating 68; operating 07.00–00.00 with live music Monday–Friday 19.00–22.00.
- Borobudur Gourmet Bakery and deli offering homemade breads, fine chocolates, patisseries, cakes, cookies, salads, sandwiches, rice bowls, and bento boxes, with seating for 35 and operating hours 06.30–22.00 daily.
- MICE - Meetings, Incentives, Conferences and Events MICE facilities featuring 12 exclusive meeting rooms for 8–40 people, function rooms, and a grand ballroom hosting 15 to 3,000 guests, equipped with state-of-the-art audiovisual equipment and on-site catering.
- Wedding Services Wedding venues and professional wedding planning services, from blessing ceremony to gala dinner, with packages starting from IDR 118,000,000 nett and multiple function-room options.
- Klub & Spa Borobudur Full-service spa, gym, and wellness facility offering spa treatments, a gym with modern equipment, a Vita Bar for healthy meals, an executive lounge, and access to the on-site helipad.
- Sport Facilities On-property recreation complex featuring an Olympic-size swimming pool, children's pool, 830-meter jogging track, mini soccer pitch, basketball and badminton courts, and 6 outdoor plus 2 covered tennis courts with night lighting; operating 06.00–22.00.
- Outside Catering and Off-Site Events Catering and event services delivered off-site for 50 to 500+ guests, covering bridal and baby showers, prom nights, gatherings, and birthday parties.
Quantifiable outcome
- Indonesia Leading MICE Hotel award by Indonesia Travel & Tourism Awards
- +1 more outcomes
Companies that use Hotel Borobudur Jakarta
Customer profileSegments4 records
Ideal customer profiles3 records
Hotel Borobudur Jakarta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hotel Borobudur Jakarta partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- APEKSI (Asosiasi Pemerintah Kota Seluruh Indonesia)flagshipPartnership for 'Discover The Natural Treasures: Ternate & Tidore' program commemorating Earth Day and Vesak Day, showcasing Indonesia's spice heritage and cultural legacy.
- Government of Ternate CityflagshipCollaborative partnership for the Ternate & Tidore cultural program featuring culinary experiences, business forums, and cultural presentations showcasing the spice trade heritage.
- Government of Tidore CityflagshipPartner in the spice heritage cultural program highlighting Ternate and Tidore's role as key producers of cloves and nutmeg in the historic spice trade.
- Yayasan Negeri RempahflagshipFoundation partner for showcasing Indonesia's spice heritage and cultural legacy through the Ternate & Tidore program.
- InJourney (Indonesia Tourism Development Corporation)coreState-owned tourism development corporation supporting the cultural program as part of Indonesia's tourism ecosystem development.
- Ehipassiko FoundationflagshipFoundation partner for Vesak Day commemoration activities including meditation sessions and Borobudur Temple history exhibitions.
- Yayasan El John IndonesiaminorPerforming arts foundation presenting 'Mermaid & Merman Indonesia: The Spirit of the Archipelago' performance for Earth Day celebration with ocean conservation message.
- Indonesian Chinese AssociationflagshipCollaborative partnership for the 'Discover Timeless Harmony: Explore Singkawang' cultural program celebrating Lunar New Year and Ramadan. The program highlights cultural acculturation between Chinese and Indonesian traditions through art, dialogue, and culinary experiences.
- West Kalimantan Chinese Association of IndonesiaflagshipPartner in the 'Discover Timeless Harmony: Explore Singkawang' program showcasing Chinese-Indonesian cultural heritage and traditions.
- Singkawang City GovernmentflagshipGovernment partnership for the 'Discover Timeless Harmony: Explore Singkawang' cultural program, featuring culinary collaborations, cultural performances, and tourism promotion of Singkawang city.
- The Voice of IstiqlalminorSupporting partner for the cultural acculturation program bridging Lunar New Year and Ramadan traditions.
- Air ChinaminorSupporting partner for the 'Discover Timeless Harmony: Explore Singkawang' program promoting cultural tourism.
- Wonderful IndonesiaminorOfficial tourism partner supporting the cultural program as part of Indonesia's national tourism promotion.
- Artha Graha PedulicoreArtha Graha Peduli is a social foundation under the Artha Graha Group that consistently implements community programs including the annual Pasar Murah (affordable market) program. Hotel Borobudur Jakarta participates in Artha Graha Peduli initiatives, distributing basic food packages to communities in Central Jakarta as part of the hotel's corporate social responsibility. The partnership operates across 800 locations nationwide through the Artha Graha Network.
- Discovery Hotels & ResortscoreDiscovery Hotels & Resorts provides comprehensive management and consultancy services to Hotel Borobudur Jakarta. The organization comprises seasoned hoteliers and tourism experts providing full services to existing properties and new hotel projects. Hotel Borobudur Jakarta is part of a portfolio including Discovery Kartika Plaza Hotel (Bali), Discovery Ancol, and Palace Hotel Cipanas.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Hotel Borobudur Jakarta competitors and assessment
Company assessmentDirect peers
- Mandarin Oriental Jakarta: Luxury 5-star hotel with strong MICE, F&B, and spa positioning in central Jakarta, directly competing for premium corporate accounts and high-end leisure travellers.
- Grand Hyatt Jakarta: 5-star hotel integrated with Plaza Indonesia mall, offering comparable rooms, MICE facilities, and F&B outlets — competing for the same corporate and leisure business in central Jakarta.
- Hotel Indonesia Kempinski Jakarta: Iconic 5-star luxury hotel in central Jakarta offering comparable rooms, F&B outlets, MICE facilities, and government/diplomatic proximity — the most direct heritage competitor to Hotel Borobudur Jakarta.
- JW Marriott Hotel Jakarta: 5-star luxury hotel with full MICE capability, multiple dining venues, and spa facilities — competing head-to-head for corporate and government event business in Jakarta.
- Hotel Mulia Senayan Jakarta: Large-scale 5-star hotel in Senayan with extensive convention and ballroom capacity, multiple F&B outlets, and a strong wedding and MICE business — a key competitor in the event space.
- The Ritz-Carlton Jakarta, Pacific Place: Newer luxury 5-star hotel located at Pacific Place Mall — competing for high-end stay, MICE, and wedding demand in the same central-Jakarta catchment.
- Four Seasons Hotel Jakarta: Newer luxury 5-star hotel in central Jakarta with comparable MICE and dining offerings, vying for the top segment of corporate and diplomatic stay demand.
- The Westin Jakarta: 5-star urban hotel targeted at wellness-oriented business and leisure travellers, competing for the same premium corporate segment in central Jakarta.
- Shangri-La Hotel Jakarta: 5-star full-service hotel in central Jakarta with extensive MICE facilities, multiple F&B outlets, and a wellness/spa offering — competing for the same corporate, government, and leisure segments.
Broad incumbents
- Discovery Kartika Plaza Hotel Bali: Sister property under Discovery Hotels & Resorts management; while resort-based in Bali rather than urban, it shares the same loyalty programme, booking platform, and operating playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotel Borobudur Jakarta social profiles
Digital presenceHotel Borobudur Jakarta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Borobudur Jakarta leadership team
Management profileNumber of profiles
Profiles3 records
Hotel Borobudur Jakarta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Borobudur Jakarta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Borobudur Jakarta
What does Hotel Borobudur Jakarta do?
Hotel Borobudur Jakarta operates a five-star luxury hotel offering 695 rooms, suites, and service apartments across 23 acres of landscaped tropical gardens in central Jakarta. The property provides seven food and beverage outlets spanning Indonesian, Chinese, Japanese, steakhouse, and lounge/bar concepts, 32 convention and function spaces for MICE events of 15 to 3,000 guests, full-service wedding planning and venue services, and an in-house spa, gym, sport, and leisure complex. The hotel sells accommodations, dining, event, and wellness services directly through its own channels under the management of Discovery Hotels & Resorts.
Is Hotel Borobudur Jakarta a public or private company?
Hotel Borobudur Jakarta is a private company. It is classified as unknown and is currently operating.
When was Hotel Borobudur Jakarta founded?
Hotel Borobudur Jakarta was founded in 1976. It employs 1,001 to 5,000 people.
Where is Hotel Borobudur Jakarta based?
Hotel Borobudur Jakarta is headquartered in Jakarta, Indonesia, in the Asia region.
How does Hotel Borobudur Jakarta make money?
Five revenue lines are on record. Room Accommodations are the primary driver. The others are food and Beverage, MICE Services, wedding Services and spa and Wellness.
Who are Hotel Borobudur Jakarta's main competitors?
Direct peers on record are Mandarin Oriental Jakarta, Grand Hyatt Jakarta, Hotel Indonesia Kempinski Jakarta, JW Marriott Hotel Jakarta, Hotel Mulia Senayan Jakarta, The Ritz-Carlton Jakarta, Pacific Place, Four Seasons Hotel Jakarta, The Westin Jakarta and Shangri-La Hotel Jakarta. Discovery Kartika Plaza Hotel Bali is listed as a broad incumbent.
Does Hotel Borobudur Jakarta have an API?
No public API is recorded for Hotel Borobudur Jakarta.
What industry is Hotel Borobudur Jakarta in?
Hotel Borobudur Jakarta's product category is Luxury Hotels. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.