Distribuciones Rodrigo

What Distribuciones Rodrigo does

Distribuciones Rodrigo S.A. is a privately-held B2B food distribution company headquartered in Zaragoza, Spain, serving professional customers in the restaurant, hospitality, catering, and food retail sectors across the Aragon region. The company distributes a broad catalog of more than 3,250 products spanning dry goods, frozen foods, fresh produce, meats, cheeses, dairy, pastries, ice creams, and specialty gourmet items, sourced from national and regional brands (Pescanova, El Pozo, Gallina Blanca, Panamar, Angulas Aguinaga, Findus, Aceites Urzante, Ice Cream Factory, Quesos El Pastor, Quesos Canal) alongside its own private-label lines (Granja Perales artisan cheese, Don Elidio D.O. Teruel ham). It serves more than 5,020 customers and distributes approximately 10,500 tonnes of food annually, with 24-hour service availability.

The company's underlying technology is its physical distribution infrastructure: a fleet of over 30 dual-temperature (bitemperatura) refrigerated trucks that maintain optimal temperatures for varied food categories throughout the cold chain. Its commercial go-to-market is sales-led, employing a specialized team of commercial agents who visit customers in person, deliver product catalogs, and provide personalized advisory services supported by a content platform (Rodrigo NEWS), a newsletter, and active participation in regional industry events such as the Taller de Gastronomía de Aragón. The company also operates a small private-label cheese production (Granja Perales), whose aged cheese won a silver medal at the World Cheese Awards.

Distribution operates as a direct-delivery B2B model with negotiated, catalog-based pricing rather than publicly disclosed list prices. Revenue is generated through product margin on wholesale transactions to restaurants, caterers, and food retailers, with an embedded base of long-tenured customers (one testimonial references more than 25 years of continuous supply). The company is a family-owned Sociedad Anónima with no institutional investment, no disclosed funding, and active operations maintained from its El Portazgo industrial facility in Zaragoza.

Name

Distribuciones Rodrigo

Legal name

Distribuciones Rodrigo S.A.

Website

https://distribucionesrodrigo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Distribuciones Rodrigo S.A. is a privately-held B2B food distributor based in Zaragoza, Spain, serving restaurants, caterers, and food retailers across Aragon with a catalog of more than 3,250 products distributed via a fleet of 30+ refrigerated trucks.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Foodservice / HORECA Produce Wholesale (AFAIACAI), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Wholesale food distribution
• B2B food service supply
• Refrigerated logistics services
• Hospitality food supply
• Artisan food distribution

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. B2B Food Product Distribution: Distribuciones Rodrigo generates revenue through the wholesale distribution of food products to professional customers in the hospitality and food service sector. The company distributes a catalog of over 3,250 products, including dry goods, frozen foods, fresh produce, meats, cheeses, dairy, pastries, ice creams, and specialty gourmet items. Revenue is derived from product margin on sales to restaurants, caterers, and food retailers, supported by a direct sales force and regular promotional catalogs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Distribuciones Rodrigo S.A. is a B2B wholesale food distributor that supplies professional restaurants, caterers, and food retailers in the Aragon region of Spain with a catalog of over 3,250 food products, including dry goods, frozen foods, fresh produce, meats, cheeses, dairy, pastries, ice creams, seafood, oils, and gourmet specialty items. The company delivers products directly to customer premises using a fleet of more than 30 dual-temperature refrigerated trucks, operates 24 hours a day, and supports sales through a specialized team of commercial agents who conduct in-person visits and catalog presentations.

Product overview

Distribuciones Rodrigo S.A. is a B2B food distribution company based in Zaragoza, Spain, serving professionals in the restaurant and food service industry (restauración y alimentación general). The company operates as a broad-line food distributor with a catalog of over 3,250 high-quality products, serving approximately 5,020 satisfied customers and distributing around 10,500 tons of food annually. The company offers 24-hour service and provides both private-label products (such as Granja Perales artisan cheeses and Don Elidio D.O. Teruel ham) and distributes products from numerous national and regional brands including Panamar, Gallina Blanca, Findus, Pescanova, Angulas Aguinaga, El Pozo, Quesos El Pastor, Aceites Urzante, and Ice Cream Factory. The portfolio spans general food products, cheeses, meats (including Ternasco de Aragón IGP lamb and Iberian ham), seafood, breads and bakery items, ice creams, oils, and frozen foods. The company also provides Christmas catalogs and seasonal promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• General Food Distribution Services B2B wholesale distribution of over 3,250 food products spanning dry goods, frozen foods, fresh produce, meats, cheeses, dairy, bakery, pastries, ice creams, seafood, oils, and gourmet specialty items, delivered directly to professional food service customers via a fleet of more than 30 dual-temperature refrigerated trucks.
• Direct Refrigerated Delivery Service Direct delivery service using a fleet of over 30 dual-temperature (bitemperatura) refrigerated trucks, enabling transport of varied food products at their respective optimal temperatures while preserving cold-chain integrity.
• Specialized Commercial Advisory Service In-person field sales and advisory service where specialized commercial agents visit customer premises to present product catalogs, take orders, and provide personalized recommendations tailored to each food service business's needs.
• Christmas Catalogs and Seasonal Promotions Seasonal catalog of Christmas food products and gift baskets offered to customers, including specialty items for the holiday season, with ongoing monthly promotional catalogs (e.g., May/June promotions).
• Granja Perales Artisan Cheese Private-label artisan cheese made from sheep's milk sourced from the Granja Perales farm in Perales del Alfambra (Teruel), Aragon, available in cured format and awarded a silver medal at the World Cheese Awards.
• Don Elidio D.O. Teruel Ham Private-label Denomination of Origin (D.O.) Teruel ham from the Don Elidio brand, featuring Duroc breed characteristics with 24 months of curing, available as whole pieces, centers, and boneless in punta, contra, and maza cuts.
• Pan de Agua (Water Bread) Traditional Mediterranean water bread made following centenary recipes with a rustic crust and highly hydrated, alveolated crumb, available in family, bocadillo (sandwich), and hogaza (round loaf) formats.

Quantifiable outcome

• Over 5,020 satisfied customers served with a 24-hour service model and a fleet of over 30 dual-temperature vehicles.
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Grupo PescanovacoreStrategic or Co-development PartnerDistribuciones Rodrigo and Grupo Pescanova have longstanding commercial relations, further strengthened by a new agreement that considers the vital importance of betting on leading companies in service and product quality. The collaboration involves the distribution of Pescanova's seafood and frozen fish products through Distribuciones Rodrigo's commercial network to food service customers.
• Gallina Blanca FoodservicecoreChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo strengthened its partnership with Gallina Blanca with the incorporation of a new product range specifically designed for the food service sector. Gallina Blanca Foodservice is an organization with more than 45 years of experience serving food service professionals, offering culinary aids and food products adapted to restaurants, hotels, hospitals, and catering companies.
• PanamarcoreChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo distributes Panamar's full range of pre-cooked breads, pastries, and frozen bakery products. Panamar is a company specializing in the manufacture and distribution of pre-cooked bread, pastries, and frozen bakery items, part of the Panstar group with over 1,200 employees, 51,000 m² of production facilities, 28 production lines, and storage capacity for more than 22,000 pallets.
• Angulas AguinagacoreChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo commercializes Angulas Aguinaga products including premium cod fish and the Olav's smoked salmon brand. Angulas Aguinaga is a leading Spanish seafood company that works with authentic wild Atlantic cod fished with hook and line, processed and salted using traditional methods. The partnership was strengthened through the launch of the Olav's premium smoked salmon range.
• Ice Cream Factory (Gelato Cremoso)coreChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo distributes Ice Cream Factory's Gelato Cremoso ice cream products. Ice Cream Factory is considered the maximum exponent of sweet summer temptations, with its products receiving top ratings in expert tastings organized by Fuera de Serie (El Mundo newspaper), including the I Choc Fusion product rated as the best among 50 market samples.
• Quesos El Pastor (Hijos de Salvador Rodríguez, S.A.)coreChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo presents Quesos El Pastor, a traditional cheese-making company that has incorporated technological advances while respecting the quality of raw materials. El Pastor cheeses have won multiple international awards, including two medals at the World Cheese Awards in London, where more than 2,600 references from 33 countries competed. In total, the company has won 13 medals in the last 5 years at this prestigious competition.
• Consejo Regulador IGP Ternasco de AragóncoreStrategic or Co-development PartnerDistribuciones Rodrigo is a committed supporter of Ternasco de Aragón (Aragonese lamb), a Protected Geographical Indication (PGI) product regulated since 1989. The company distributes Ternasco de Aragón, a lamb less than 3 months old fed on mother's milk and natural cereals, which is recognized as one of the first fresh meats in Spain to receive a specific denomination and is supported by scientific studies confirming its cardiovascular health benefits.
• Aceites UrzanteminorChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo distributes Aceites Urzante olive oil products. Aceites Urzante is a company that began trading olive oil in the 1960s, established formally in 1985, and operates from Tudela in Navarra within the Denominación de Origen Protegida Aceite de Navarra through its brand Olivar de la Ribera. The company maintains exhaustive traceability from field to table and uses advanced technology including atmosphere protective packaging.
• Portazgo 96 (Comercial Portazgo 96)minorChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo recommends its customers to Portazgo 96 for Christmas gift baskets and festive food selections. Portazgo 96 is a company specializing in Christmas gift baskets and festive products with a firm philosophy based on quality and service, operated by a full human team dedicated to the design, preparation, production, and delivery of Christmas gift lots.
• El Pozo AlimentacióncoreChannel Partner/ Reseller/ DistributorSince summer 2017, Distribuciones Rodrigo has offered all El Pozo products. El Pozo is a family business that relies on another family distribution company (Distribuciones Rodrigo) for reaching food service customers. El Pozo is a leading Spanish food company specializing in meat and prepared food products for food service.
• Patés ZubíaminorChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo distributes Patés Zubía, a company dedicated to the production of pâtés, duck and goose mousses, duck medallions, magrets, duck ham, and other specialty products. The company emphasizes care and attention in the preparation of its products.
• Zallo (Bonito del Norte)minorChannel Partner/ Reseller/ DistributorDistribuciones Rodrigo distributes Zallo Bonito del Norte (White Tuna/Albacore) products, considered the highest quality fish within the tuna family, caught in the Bay of Biscay between June and October using traditional fishing methods.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grupo IFA: Spanish network of independent foodservice distributors serving HORECA customers across multiple regions. Comparable in core business model (broad-line food distribution to restaurants), with the key difference being IFA's network/aggregation model versus Distribuciones Rodrigo's standalone regional operation.
• DAFSA (Distribución Alimentaria de Aragon): Aragon-based food distribution company serving the HORECA channel. Most directly comparable peer given shared regional footprint and similar foodservice customer base, though specific operating details are not publicly disclosed.
• BonArea: Vertically integrated Spanish food company based in Catalonia with own production, retail stores, and foodservice distribution. Comparable in integration of private-label brands with B2B distribution and a similar regional stronghold model, though operating in a different Spanish region.
• Serhs Food (Serhs Distribució): Spanish foodservice distributor serving hotels, restaurants, and catering in Catalonia and northern Spain. Comparable in target customer (HORECA), product breadth (frozen, fresh, dry, beverages), and direct-delivery model, but operating in a different geographic region.

Broad incumbents

• Performance Food Group: Large U.S. foodservice distributor with broad-line portfolio and private-label brands. Not a direct competitor (U.S.-focused) but a useful benchmark for the broad-line foodservice distribution business model and public-market valuation reference.
• Sysco: Global leader in B2B foodservice distribution. Relevant as the benchmark broad-line foodservice distributor and for capital-markets / valuation reference, though primarily U.S.-focused and not a direct competitor in the Aragon region.
• Bidfood Spain: Spanish foodservice distribution arm of Bidcorp, a global foodservice group. Comparable as a broad-line foodservice wholesaler with multi-category offering, digital ordering, and national brand partnerships, operating at substantially larger scale than Distribuciones Rodrigo.
• Makro España (Metro AG): Cash-and-carry and foodservice wholesale arm of Metro AG operating in Spain. Relevant because it serves the same HORECA customer base with a much broader catalog and national footprint; competes for restaurant spend but with a self-service cash-and-carry model rather than direct delivery.
• Brakes Group (Sysco subsidiary): European foodservice distributor (part of Sysco) operating in UK, France, Spain, and other markets. Comparable as a broad-line B2B foodservice wholesaler with strong private-label and digital capabilities, providing a benchmark for the operational model at scale.
• Transgourmet Ibérica: European foodservice distributor (subsidiary of Coop Group) with significant Spanish presence. Comparable as a broad-line B2B foodservice wholesaler with deep national brand partnerships and cold-chain capabilities, but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/distribuciones-rodrigo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distribuciones Rodrigo