What Diva Salon & Spa does

Diva Salon and Spa is a family-owned, multi-location salon and spa operator headquartered in Calgary, Alberta. Founded in 1993, the company operates seven retail locations across Calgary's primary shopping centres (Chinook Centre, Country Hills, Legacy, Market Mall, Seton, Southcentre, and West Mount Royal) and positions itself as one of Calgary's only Aveda lifestyle salons, with recognition as a community-voted Best Salon in Calgary and an Aveda Top Salon and Spa designation. Headcount is reported at 11–50 employees.

The company offers three core service divisions. The Salon covers haircuts, styling, colouring, extensions, and treatments performed by Aveda- and Vidal Sassoon-trained stylists. The Spa covers facials (Aveda, Vivier), HydraFacials (Signature, Deluxe, Platinum), dermaplaning, chemical peels, manicures, pedicures, massage therapy, brow and lash services, waxing, and multi-wavelength laser hair removal. Medical Aesthetics, available at the Legacy location, is staffed by physicians (Dr. Dave Sinha and Dr. Yasmine Halat as Medical Directors) and registered nurses and provides neuromodulators (Botox, Dysport, Nuceiva, Xeomin), dermal fillers, PRP injections, microneedling with PRP, hair restoration with PRP, Sculptra, IV therapy, and fat dissolving injections. Supplemental offerings include express services for time-constrained guests, bridal and special occasion packages with trial sessions, and retail of curated Aveda product lines through both in-store and e-commerce channels.

Diva operates a direct-to-consumer, pay-as-you-go pricing model with no subscription SaaS component; revenue is generated from individual service appointments (prices ranging from $30 for an express manicure to $365+ for a Platinum HydraFacial and consultation-based pricing for injectables), retail product sales, prepaid gift cards sold via the Phorest platform, and a points-based loyalty program (3 points per $1, redeemable at $5 per 1,000 points). Booking runs on Phorest across all seven locations. Customer acquisition relies on local community presence, social media (Instagram, Facebook, Twitter), email marketing, a $20-off first-visit promotion, and organic word-of-mouth. There is no external institutional capital, no public listing, and no disclosed M&A activity.

Note: Firmographic metadata in the source indicates Sterling, Virginia, USA as headquarters; this conflicts with all primary data (seven Calgary street addresses, 403 area code phone numbers, website copy referencing Calgary since 1993). The analysis treats Calgary, Alberta, Canada as the verified domicile.

Name

Diva Salon & Spa

Legal name

Diva Salon and Spa

Website

https://divasalonspa.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Diva Salon and Spa is a Calgary-based, family-owned multi-location salon and spa operator with seven locations, offering hair services, spa treatments, medical aesthetics, and Aveda retail products to individual consumers in Calgary, Alberta.

Ownership category

akta.pro rank

Product category

Salon and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Medical Spas (Medi-Spa) (HSADAKAB)

Keywords

• Hair salon services
• Spa treatments
• Medical aesthetics
• Aveda beauty products
• Bridal styling services

Headquarters

HQ city

Sterling, Virginia

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others, Infrastructure

Revenue model

1. Salon Services: Hair services including cuts, styling, coloring, perming, straightening, extensions, and hair treatments. Revenue generated from one-time service appointments with prices varying by stylist level and service complexity.
2. Spa Services: Skincare treatments, facials, manicures, pedicures, massage therapy, hair removal (waxing/threading), brow and lash services. One-time service appointments.
3. Medical Aesthetics: Injectable treatments (neuromodulators, dermal fillers, PRP), microneedling, Sculptra, IV therapy, and fat dissolving injections. These are higher-value medical procedures with pricing upon consultation or at premium price points.
4. Product Sales: Retail sale of Aveda hair care, skincare, body care, makeup, and styling products. Products include shampoo, conditioner, treatments, styling products, and accessories across multiple Aveda product lines.
5. Gift Cards: Gift cards sold at all 7 locations and online through Phorest platform. Gift cards are non-refundable and provide a prepaid revenue stream.
6. Loyalty Program: Points-based loyalty program where customers earn 3 points per dollar spent on products and services. Points can be redeemed for $5 for every 1000 points collected. Points expire one year after receipt.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Diva Salon & Spa is a locally owned multi-location salon and spa chain offering professional hair services (cuts, colour, styling, extensions), spa services (facials, HydraFacials, massage, manicures/pedicures, laser hair removal), and medical aesthetics (injectables, PRP, microneedling). It also retails Aveda hair, skin, makeup, and body products across its seven Calgary locations and online shop.

Product overview

Diva Salon & Spa is a locally owned and operated salon and spa chain with 7 locations in Calgary, established in 1993. As one of Calgary's only Aveda lifestyle salons, it operates as a unified multi-location brand offering three core service divisions: The Salon (hair cutting, styling, colouring, extensions, treatments), The Spa (facials, HydraFacials, manicures/pedicures, massage, hair removal, brow/lash services), and Medical Aesthetics (neuromodulators, dermal fillers, PRP, Sculptra, laser treatments at Legacy location). The company retails Aveda and other professional beauty products through its online shop and in locations, supported by a loyalty program. Special occasion and bridal services are offered with trial consultations. Services use Aveda plant-derived products as the primary brand.

Differentiator

Problem solved

Functional benefit

Products and services

• The Salon (Hair Services)
• The Spa (Spa and Skincare Services)
• Medical Aesthetics
• Express Services
• Special Occasions / Bridal Services
• HydraFacial Treatments
• Laser Hair Removal
• Aveda Retail Products
• Diva Loyalty Program
• Gift Cards

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AvedacoreStrategic or Co-development PartnerDiva Salon & Spa operates as one of Calgary's only Aveda lifestyle salons and spas. They use Aveda's plant-derived products across all services including hair care, skincare, makeup, and body treatments. Aveda is a globally recognized brand committed to beauty, wellness, and sustainability. This is a long-standing partnership where Diva represents the Aveda brand in the Calgary market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Chatters Salon BeautyHAUS: Canada's largest salon and beauty retail chain with 100+ locations across multiple provinces; comparable as a multi-service salon-and-spa operator with strong Canadian brand recognition competing directly with Diva in the same value and service tiers.
• Massage Addict: Canada's largest massage therapy chain with 100+ clinics offering massage, skincare, and wellness services; comparable as a multi-location Canadian spa and wellness operator targeting overlapping personal care and wellness customers.
• The Ten Spot: Canadian beauty bar chain offering nail, skin, brow, and lash services across multiple locations; comparable as a multi-service Canadian beauty operator targeting a similar urban, service-oriented customer base with an appointment-driven model.
• First Choice Haircutters: Established Canadian walk-in and appointment-based salon chain with broad geographic coverage; comparable as a multi-location Canadian salon operator competing for the same mainstream haircut, color, and styling customer base as Diva.

Broad incumbents

• Great Clips: Largest North American walk-in hair salon franchise with thousands of locations; comparable as a broad incumbent salon operator competing for similar haircut and styling customers, though with a more limited service menu than Diva.
• Hand & Stone Massage and Facial Spa: Large North American spa chain specializing in massage and facial services with 600+ locations; comparable as a broad incumbent in the facial/spa category that overlaps with Diva's HydraFacial, facial, and spa service lines, though primarily US-based.

Regional players

• Tommy Gun's Original Barbershop: Canadian-owned barbershop and men's grooming chain with multiple Canadian locations; comparable as a multi-location Canadian personal-care operator, though more focused on barber services and male grooming than Diva's broader salon, spa, and medical-aesthetics mix.
• Rocky Mountain Soap Company: Western Canadian natural personal-care brand with retail locations across Alberta and BC; comparable as a regional natural/plant-based beauty operator with retail storefronts and product lines that overlap with Diva's Aveda product positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/divasalonspa
• Instagraminstagram.com/divacalgary
• LinkedInlinkedin.com/company/diva-salon-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diva Salon & Spa