The Ten Spot Beauty Bars

What The Ten Spot Beauty Bars does

The Ten Spot Beauty Bars is a Toronto-headquartered, multi-service beauty bar franchise operating across Canada and the United States. Founded in 2006 by Kristen Wood (CEO + Creator) on Queen Street West, Toronto, the company was built around an "anti-spa" positioning that consolidates nail services, waxing, laser hair removal, facials, brow and lash services, and laser skin treatments under one roof to serve time-constrained women aged 18-65 seeking efficient, hygienic beauty maintenance. The brand transitioned from corporate ownership to a franchise-led model, selling original company-operated stores to franchise partners and continuing to scale through new franchise sales.

The technology and service platform combines third-party specialized hardware (laser equipment with melanin readers for all skin tones, Dermalogica BT-Sonic cleansing tools at 24,000 vibrations/second), proprietary branded products and trademarked services (Brazilly, Thongkini, Bumkini, Kis Wax, BIAB gel overlay), and the Booker SaaS for online booking. Revenue is generated through seven streams: per-service transactions, X.CLUB subscription memberships (Bare It All wax, Get Nailed, Keepin' It Casual tiers with 3-12 month minimum terms), pre-paid service packages, gift cards, private party events, retail product sales via thetenspotbeauty.com, and franchise fees plus ongoing royalties. Booking and discovery run through both physical retail and online channels.

Customer operations span three vectors: end consumers served at ~50 open beauty bars with another ~50 in development; franchise partners acquired through a structured discovery and financing process; and group events for birthdays, bachelorettes, and corporate team-building. The company has accumulated multiple franchise and growth awards (PROFIT 500 2015-2017, GROWTH 500 2018, Canada's Top Growing Companies 2019, Canadian Franchise Association Franchisees' Choice 2016-2020) and claims to be North America's largest multi-service beauty bar brand. Strategic positioning emphasizes recession resistance, multiple revenue streams, and repeatable service economics as core franchisee value drivers.

Name

The Ten Spot Beauty Bars

Legal name

THE TEN SPOT®

Website

https://thetenspot.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

The Ten Spot Beauty Bars is a Canadian-founded multi-service beauty bar franchise operating across Canada and the USA, offering nail, waxing, laser hair removal, facials, and brow/lash services across approximately 50 open retail locations.

Ownership category

akta.pro rank

Product category

Beauty Bar Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

akta.pro secondary industries

Nail Salon Parties & Group Events (HSALACAM), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Beauty bar services
• Nail salon services
• Waxing and laser hair removal
• Facial and skincare treatments
• Beauty bar franchise

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices39 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Service Revenue: Primary revenue from providing beauty services including nail services (manicures, pedicures, extensions, gel polish), waxing (body and facial), laser hair removal, laser skin treatments, facials (dermaplaning, peels), and brow/lash services (lifts, tints, laminations). Services priced individually with duration-based pricing.
2. X.Club Memberships: Monthly subscription memberships offering included benefit services plus 10% discount on all other services and products. Three tiers: Bare It All (waxing), Get Nailed (nails), Keepin' It Casual (10% off everything). Creates recurring revenue and customer retention.
3. Series/Packages: Pre-paid service packages (laser and wax packs) that provide discounted pricing when buying multiple sessions. Sessions must be used within 365 days.
4. Gift Cards: Gift cards sold in-bar or instantly online, delivered by email. Available in any denomination, redeemable for any service or retail product at locations in the country of purchase.
5. Retail Products: Sale of beauty products including nail polishes (THE TEN SPOT Beauty line), retail skincare products. Nifty staff discounts for employees on treatments and retail purchases.
6. Private Parties: Event hosting for birthdays, bachelorettes, bridal/baby showers, corporate team building. Upcharge for exclusive use of space, additional services like drinks, nibbles, DJ. Requires deposit.
7. Franchise Fees: Revenue from selling franchise opportunities to entrepreneurs. Franchisees pay to own and operate their own The Ten Spot beauty bar location.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

THE TEN SPOT® operates multi-service beauty bars delivering manicures, pedicures, waxing, laser hair removal, laser skin treatments, facials, and brow and lash services in a single efficient retail visit under its "anti-spa" concept. Core revenue is generated through per-service transactions, X.CLUB monthly memberships, pre-paid series/packages, gift cards, private event bookings, and retail beauty product sales, with franchise fees from licensed operators driving brand-wide expansion across Canada and the USA.

Product overview

THE TEN SPOT Beauty Bars operates as a multi-service beauty bar franchise offering a unified platform of five core service categories: Nail Bar (manicures, pedicures, gel polish, nail extensions), Wax Bar (hair removal using soft and hard wax), Laser Bar (laser hair removal for face and body), Skin Bar/Laser Skin Services (facial treatments and laser skin rejuvenation), and Brow & Lash Bar (brow lamination, tinting, lash lifts). The company supplements these core services with an X.CLUB membership program (monthly beauty subscription), gift cards, series/packages, private event hosting, and retail beauty products. Founded in 2006, it is North America's largest multi-service beauty bar brand with locations across Canada and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• x.club: Anti-spa membership program offering monthly benefit services with exclusive member pricing and perks.
• Brazilly®
• Thongkini®
• Bumkini®
• Hard Kis® Wax

Products and services

• Nail Bar Services Manicure and pedicure services including regular polish, gel polish, shellac, gel BIAB (Builder in a Bottle) overlay, nail extensions, and nail art. Includes vegan and cruelty-free product options. Sold per-service at retail beauty bar locations across Canada and the USA.
• Wax Bar Services Hair removal services using soft wax and the trademarked hard Kis® wax. Includes Brazilian (Brazilly®), bikini, Thongkini®, Bumkini®, leg, arm, and facial waxing (brow, lip, chin, nose, ears).
• Laser Hair Removal (Laser Bar)

Quantifiable outcome

• Average 6-8 sessions for permanent laser hair reduction
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Now Massage: Boutique massage and beauty membership concept. Emerging player with a similar recurring-membership GTM and modernized beauty-bar aesthetic targeting a comparable demographic.

Direct peers

• European Wax Center: Largest US-based waxing-focused beauty franchise. Directly comparable multi-service beauty franchise model with similar unit economics, franchise structure, and core customer demographic.
• Amazing Lash Studio: Franchise specializing in lash extensions and brow services. Direct overlap with The Ten Spot's Brow & Lash Bar and franchise-led growth playbook.
• VIO Med Spa: Medical spa franchise offering laser hair removal, skin treatments, and injectables. Comparable in laser-focused service mix and franchise expansion model.
• Massage Heights: Membership-based massage and skin care franchise with a similar recurring-revenue model. Overlaps in wellness/beauty membership and franchise unit growth strategy.
• Hand & Stone Massage and Facial Spa: Multi-service beauty and spa franchise offering massage, facials, and hair removal. Closest comparable in multi-service model and franchise-led national expansion.
• Polished Nail Salon: Nail-focused beauty bar franchise. Comparable multi-service nail-centric concept with retail and membership revenue layers.

Broad incumbents

• MY SALON Suite: Salon suite franchise offering private studio rentals to beauty professionals. Adjacent business model in the same customer market, though not a direct multi-service competitor.
• Sola Salon Studios: Largest salon studio franchise in North America. Broader incumbent in the professional beauty services space; overlapping customer base but different operating model (studio rentals vs. multi-chair service bars).

Regional players

• Tommy Gun's Original Barbering: Canadian men's grooming franchise with strong Canadian presence. Regional peer operating in adjacent personal care services with a similar franchise-led Canadian footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thetenspot
• Facebookfacebook.com/TheTenSpot
• LinkedInlinkedin.com/company/the-ten-spot-inc-
• Instagraminstagram.com/thetenspot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ten Spot Beauty Bars