What DiversIQ does

DiversIQ, operating under the brand PeopleReturn, is a US-based data and analytics company founded in 2021 that operates a human capital intelligence platform for institutional investors. The platform ingests, normalizes, and archives human capital and diversity disclosures from thousands of publicly traded companies using proprietary AI/ML technology that captures new filings as soon as they are published. Every data point is linked to its original source document and backed by an archived copy, positioning the product as a verifiable alternative to narrative-based workforce research.

The company serves a primarily enterprise customer base across five verticals: asset managers and asset owners (e.g., Boston Trust Walden, Impax, Trillium, EOS/Fidelity, ideaY, and the public pension CalSTRS), professional services (PwC), strategic communications advisors (Teneo), investment banking equity research (Morgan Stanley), and corporations. Its go-to-market is hybrid: a self-serve web application at app.diversiq.com with a free-trial CTA for inbound conversion, paired with a consultative enterprise sales motion targeting large institutional accounts. Demand generation is anchored by a blog (Insights), a newsletter, and an active LinkedIn presence.

The revenue model is subscription-based and recurring, though pricing is not publicly disclosed and no ARR, revenue figures, or funding rounds are provided in available data. DiversIQ appears to be founder/management-led with no disclosed parent company, institutional investors, patents, trademarks, or formal partnerships in the input data. Operating geographies and specific headcount trends are also not disclosed; the company lists 11-50 employees and is reachable via a US (New Jersey area code) phone number and a contact email.

Name

DiversIQ

Legal name

PeopleReturn

Website

https://diversiq.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

DiversIQ (PeopleReturn) is a US-based AI/ML-driven human capital data platform that provides subscription analytics on workforce, diversity, and leadership disclosures across thousands of public companies to institutional investors and professional services firms.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Human Capital Analytics Subscription: PeopleReturn provides human capital data and analysis to asset managers, asset owners, professional services firms, and corporations on a subscription basis, enabling workforce benchmarking, ESG integration, and investment research workflows.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DiversIQ sells the PeopleReturn Platform, a subscription-based human capital intelligence product for institutional investors and professional services firms. The platform delivers normalized workforce and diversity benchmarks across thousands of publicly traded companies, supports engagement, stewardship, proxy voting, ESG integration, equity research, and performance benchmarking workflows, and links every data point to its original source document via proprietary AI/ML capture and archiving technology.

Product overview

PeopleReturn is a single unified platform offering human capital intelligence for investors. The core platform delivers data and analysis through features covering engagement/stewardship and proxy voting, equity research and relative analysis, ESG integration and portfolio analysis, corporate/investor strategy and communications, and performance benchmarking. All offerings are integrated within one platform accessible via app.diversiq.com.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Covers thousands of publicly traded companies with human capital benchmarks

Named customers8 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bloomberg ESG Data: Bloomberg offers ESG datasets and analytics integrated into the Bloomberg Terminal, used by the same buy-side and sell-side institutional clients as PeopleReturn. It is a broad incumbent where human capital data is one component of a much larger data subscription.
• MSCI ESG Research: MSCI's ESG Research business provides institutional investors with ESG ratings, data, and analytics on public companies. It is a broad incumbent competing for the same ESG integration and stewardship budgets that PeopleReturn targets, with much wider scope but less specialization in human capital specifically.
• Sustainalytics (Morningstar): Sustainalytics, owned by Morningstar, supplies ESG risk ratings and research to asset managers and asset owners. Like MSCI, it is a broad incumbent offering overlapping human capital / workforce indicators within a much wider ESG framework, competing for the same institutional procurement dollars.
• ISS ESG: ISS ESG provides sustainability ratings, climate, and governance data used by asset owners and asset managers for stewardship and proxy voting workflows. It overlaps directly with PeopleReturn's engagement and proxy voting use cases.
• LSEG (formerly Refinitiv) ESG Data: LSEG/Refinitiv supplies ESG scores, raw ESG data, and sustainability analytics to institutional investors globally. It competes for the same ESG integration and stewardship budget allocation as PeopleReturn, with significantly broader coverage but less human capital depth.

Emerging players

• RepRisk: RepRisk provides ESG and business conduct risk data sourced from public information, serving asset managers, banks, and corporations. It is comparable as an AI-driven, source-linked alternative dataset for institutional investors, overlapping with PeopleReturn's capture-from-public-disclosures approach.

Direct peers

• Equilar: Equilar provides data and benchmarking on executive compensation, board composition, and governance for public companies to institutional investors and corporations. It is a direct peer to PeopleReturn in the human capital/governance data space for investment and corporate use.
• Arabesque (S-Ray): Arabesque S-Ray provides ESG data, scores, and analytics to asset managers and asset owners. It is a direct peer in ESG data delivery to institutional investors, though with broader ESG scope versus PeopleReturn's human capital specialization.
• ESG Book: ESG Book is a sustainable finance data and technology provider offering raw ESG data, ratings, and analytics to financial institutions. It is a direct peer to PeopleReturn as a focused ESG/human capital data platform for institutional investors.

Others

• Glassdoor / Comparably (Workforce Data): Glassdoor and Comparably provide employee review and workforce culture data on companies. They are adjacent peers - not direct ESG data competitors but providers of related human capital/culture signals that institutional investors may use alongside PeopleReturn's disclosure-based dataset.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diversiq

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiversIQ