Equilar
- Company typePrivate
- Founded2000
- HeadquartersRedwood City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Equilar firmographics
Firmographics- Name
- Equilar
- Legal name
- Equilar, Inc.
- Website
- https://equilar.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Equilar industry classification
Industry- Product category
- Executive Intelligence and Governance Data
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industries
- Proxy Voting & Governance Services (FSAAAOAJ), ESOP & Equity Compensation Valuation (ESOP, options, warrants) (FSAEAHAN)
Keywords
Where Equilar is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Equilar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Platform Access: Annual or multi-year subscription licenses for access to compensation benchmarking, governance insights, and relationship intelligence platforms. Fees based on organizational tier and scope of access.
- Custom Research Services: Bespoke research engagements combining Equilar expertise with comprehensive data for unique circumstances including M&A analysis, CEO employment agreements, and change-in-control programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription tiers based on organization size and scope |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Equilar product offering
Product offeringCore offering
Equilar is an information services firm that provides subscription-based databases, benchmarking tools, and research services focused on executive compensation, corporate governance, and board effectiveness for public companies and institutional clients. Its two main product lines are the Equilar governance and executive compensation platform (including CHRO Navigator, Exec Comp Navigator, ERIC AI proxy analysis, and the Incentive Plan Analytics Calculator) and ExecAtlas, a separate executive engagement and relationship intelligence platform mapping 600M+ professional connections across 4M+ executive profiles. The company also delivers custom research engagements for unique compensation and governance scenarios.
Product overview
Equilar is a unified executive intelligence platform comprising two primary product lines: (1) the core Equilar governance and compensation platform offering modules including CHRO Navigator, Exec Comp Navigator, ERIC (AI-powered proxy analysis), Incentive Plan Analytics Calculator (IPAC), Pay for Performance, Equity Award Valuation, Proxy Voting Results, Top 50 Survey, and Custom Research Services; and (2) ExecAtlas, a separate Executive Engagement and Relationship Intelligence platform providing relationship mapping, CRM integrations, Master Data Management, and RainMaker tools. The company also publishes the Board Factbook and Executive Factbook as reference reports. Together these products serve corporate boards, CHROs, compensation practitioners, and business development teams with data-driven insights for governance, compensation benchmarking, and executive relationship intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- ExecAtlas: Executive Engagement and Relationship Intelligence platform providing relationship mapping, executive tracking, and CRM integrations for dealmakers and sales teams.
- ERIC
- CHRO Navigator
- Exec Comp Navigator
- Equilar Diversity Network
- Incentive Plan Analytics Calculator (IPAC)
- Equilar Institute
Products and services
- Equilar Platform (Compensation & Governance) Subscription database and analytics platform providing executive compensation benchmarking, peer analysis, board composition data, and governance insights for public company boards, CHROs, and compensation committees. Integrates directly with SEC EDGAR for source verification.
- ExecAtlas (Executive Engagement & Relationship Intelligence) Executive engagement platform mapping 600M+ person-to-person connections across 900K+ companies and 4M+ executive profiles. Enables warm introduction discovery, executive transition tracking, and CRM enrichment for sales and deal teams.
- CHRO Navigator Dedicated subscription program providing CHROs with strategic insights, peer benchmarking, board meeting preparation, and compensation strategy tools tailored to the chief HR officer role.
- Exec Comp Navigator Subscription program for executive compensation committees, consultants, and governance professionals providing pay benchmarking, incentive plan design, proxy disclosure, and shareholder engagement analysis.
- ERIC (Equilar Research Intelligence Copilot) AI-powered governance copilot that processes SEC filings and proxy documents to generate precise summaries and answers to governance and compensation questions for board members and advisors.
- Incentive Plan Analytics Calculator (IPAC) Data-driven incentive plan design tool that assesses the robustness of metrics used in executive incentive plans and enables analysis of peer company designs, payouts, weightings, and metric prevalence at the individual executive level.
- Custom Research Services Bespoke research engagement service combining Equilar analysts and data to address unique compensation scenarios, including special awards, CEO employment agreements, change-in-control programs, M&A analysis, and equity grant assessments.
- ExecAtlas RainMaker Team collaboration solution for professional services firms enabling coordinated pursuit management, shared intelligence on high-value client networks, and collaboration around executive relationship mapping.
Quantifiable outcome
- Median total compensation for top HR executives in Equilar 500 rose 18% year-over-year in 2025, from $2.3M to $2.8M
- +2 more outcomes
Companies that use Equilar
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Equilar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
Equilar partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and minor.
- The Asian American Foundation (TAAF)flagshipTAAF Board Accelerator initiative funded at $1.5M to help companies access exceptional AAPI executive talent for corporate board service. Equilar provides data and identification capabilities to prepare qualified AAPI leaders for board positions. Addresses gap where AAPIs hold only 5.4% of Fortune 500 board seats despite representing 7% of U.S. population.
- Russell Reynolds AssociatesflagshipPartner with TAAF and Equilar to identify, prepare, and connect qualified AAPI leaders with corporate board positions through Board Accelerator program.
- SnowflakecoreExecAtlas became founding member of Financial Services Working Group under Open Semantic Interchange (OSI) initiative at Snowflake Summit 26. Partnership aims to standardize financial services data definitions for AI applications and bring verified executive data to enterprise AI agents.
- SalesIntelcoreData integration partnership combining executive intelligence with AI-verified contact data for Salesforce users. Enables enterprise sales teams to access complete C-suite profiles, verified contact information, and relationship intelligence.
- Snowflake IntelligencecoreExecAtlas named launch partner for Snowflake Intelligence, enabling integration of trusted executive data into enterprise AI agents. Positions ExecAtlas data within Snowflake's AI ecosystem.
- AgendacoreLaunched Future 50 Directory highlighting board-ready leaders with future-forward skills. Partnership aims to identify and promote leaders prepared for governance roles.
- BarkerGilmorecoreCollaborated on 2025 General Counsel Pay Trends report showing median GC compensation at Equilar 500 companies rose 20.5% from $2.8M in 2020 to $3.4M in 2024.
- The Center on Executive CompensationcoreJointly developed Incentive Plan Analytics Calculator (IPAC) to assess robustness of metrics used in incentive plans and analyze peer company incentive plan designs.
- NasdaqflagshipNasdaq selected ExecAtlas platform to enhance relationship intelligence capabilities on Salesforce, streamlining access to client relationship insights and optimizing tech stack operations.
- SalesforcecoreCRM integration partner enabling ExecAtlas executive intelligence, relationship mapping, and warm introduction opportunities directly within Salesforce workflows. Available on Salesforce AppExchange.
- Microsoft DynamicscoreCRM integration enhancing Microsoft Dynamics with continuously updated executive data, current roles, connections, and warm introduction paths.
- IntappcoreIntegration with Intapp DealCloud giving deal teams verified executive intelligence and relationship mapping for accelerated relationship-driven deal flow.
- BlackRockminorPartner organization listed on About page as one of Equilar's partners.
- FactSetminorPartner organization providing data and research integration with Equilar platform.
- FidelityminorPartner organization listed on About page.
- VanguardminorPartner organization listed on About page as a key partner.
- Equilar Diversity Network Partners (50+ organizations)flagshipRegistry of registries connecting candidates from 50+ diversity organizations (including Catalyst, 30% Club, NACD, Nasdaq, CalPERS, CalSTRS) with boards. Network includes 8,352 member profiles and has facilitated 2,720 board appointments. Partners include major diversity and governance organizations focused on advancing representation in corporate boardrooms.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Equilar competitors and assessment
Company assessmentBroad incumbents
- FactSet: Major financial data and analytics platform with executive compensation datasets and ownership intelligence embedded in its broader portfolio workflow product. Equilar is listed as a FactSet data partner, and FactSet is the natural broad incumbent competing for the same enterprise analytics budget.
- S&P Global / S&P Capital IQ Pro: Provider of executive intelligence, governance data, and compensation benchmarking as part of the Capital IQ Pro platform. Overlaps with Equilar in fundamental executive and board data, and competes for the same enterprise corporate development and governance use cases.
- LSEG (Refinitiv): Owns Workspace and Lipper, with executive compensation, ownership, and governance datasets integrated into the broader financial workflow platform. Competes with Equilar for corporate and investor data spend as part of a much larger financial information suite.
- Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated Board & CEO Practice that advises on board composition, succession, and director placement — overlapping with Equilar's Equilar Diversity Network and board benchmarking offerings for governance buyers.
- Bloomberg: Global financial data powerhouse with executive compensation, governance, and ownership analytics bundled into the Bloomberg Terminal. Represents the dominant incumbent for buy-side and corporate access to comp data, with significant overlap to Equilar's investor and corporate-board segments.
Emerging players
- ZoomInfo: Go-to-market intelligence platform with executive contact data, firmographics, and relationship insights. Competes most directly with ExecAtlas in the sales intelligence and CRM-enrichment use case, with overlapping buyer personas in B2B sales and private equity deal teams.
Direct peers
- ISS (Institutional Shareholder Services): The leading proxy advisory and governance data firm, providing voting recommendations, governance research, and executive compensation analytics to institutional investors. Direct overlap with Equilar's Proxy Voting Results, board governance, and executive compensation benchmarking offerings, and the most established competitor in Equilar's core institutional-investor segment.
- Mercer: Global consulting firm providing executive compensation benchmarking, incentive plan design, and total rewards advisory — overlapping directly with Equilar's IPAC, Exec Comp Navigator, and CHRO Navigator offerings for compensation committees and HR leaders.
- Pearl Meyer: Specialist executive compensation and governance consulting firm. Competes with Equilar in compensation committee advisory, incentive design, and pay-for-performance analytics, often as a complement to data providers.
- Glass Lewis: Proxy advisory firm providing governance research, voting recommendations, and ESG data. Competes head-on with Equilar in proxy and governance analytics for institutional investors, with overlapping datasets on board composition, executive pay, and voting outcomes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Equilar social profiles
Digital presenceEquilar compliance and trust
Trust signalCompliance4 records
Equilar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equilar leadership team
Management profileNumber of profiles
Profiles8 records
Equilar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Equilar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equilar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equilar
What does Equilar do?
Equilar is an information services firm that provides subscription-based databases, benchmarking tools, and research services focused on executive compensation, corporate governance, and board effectiveness for public companies and institutional clients. Its two main product lines are the Equilar governance and executive compensation platform (including CHRO Navigator, Exec Comp Navigator, ERIC AI proxy analysis, and the Incentive Plan Analytics Calculator) and ExecAtlas, a separate executive engagement and relationship intelligence platform mapping 600M+ professional connections across 4M+ executive profiles. The company also delivers custom research engagements for unique compensation and governance scenarios.
Is Equilar a public or private company?
Equilar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equilar founded?
Equilar was founded in 2000. It employs 51 to 100 people.
Where is Equilar based?
Equilar is headquartered in Redwood City, United States, in the North America region.
How does Equilar make money?
Two revenue lines are on record. Subscription-based Platform Access are the primary driver. The others are custom Research Services.
Who are Equilar's main competitors?
Broad incumbents on record are FactSet, S&P Global / S&P Capital IQ Pro, LSEG (Refinitiv), Heidrick & Struggles and Bloomberg. ZoomInfo is listed as an emerging player. Direct peers are ISS (Institutional Shareholder Services), Mercer, Pearl Meyer and Glass Lewis.
Does Equilar have an API?
No public API is recorded for Equilar.
What industry is Equilar in?
Equilar's product category is Executive Intelligence and Governance Data. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of FSAAAOAJ, Proxy Voting & Governance Services. Its NAICS code is 5416 and its SIC code is 7372.