What Diversis Inc. does

Diversis Inc. is a privately held Canadian immigration and cultural diversity consulting firm headquartered in Edmundston, New Brunswick, founded in 2006 and operating with a small core team of around five employees led by co-founder and CEO Lori-Ann Cyr. The company advises federal, provincial, and municipal government agencies, non-profit organizations, businesses, and communities on immigration strategy, newcomer attraction and retention, cross-cultural workplace training, and international recruitment. Its flagship proprietary product is the trademarked i-readiness assessment tool, which produces an objective diagnostic of how ready a community, organization, workplace, or educational institution is to attract, integrate, and retain newcomers, and is being extended into additional vertical applications (employers, schools, post-secondary and health institutions).

The company's broader product portfolio includes the Talent Plus IRCC-funded economic integration program launched in December 2018, a Moodle-based online learning platform called Diversis en-ligne featuring intercultural courses such as DI-100, and a subscription-based language training offering 24 European and Canadian languages delivered through a 2018 partnership with Altissia at C$149 per three months. Diversis also produces publications such as the Information Guide on the Role of Municipalities in Francophone Immigration, developed for the FCFA, and provides international recruitment services, notably representing 34 job offers covering 180 positions at the Destination Canada 2018 events in Paris and Brussels.

Diversis generates revenue primarily through professional services fees (customized consulting, training sessions, and international recruitment) supplemented by a modest consumer/SMB subscription stream from the language training offering and project-specific government grants such as IRCC's funding of Talent Plus. The go-to-market is sales-led and direct-to-consumer, relying on government and non-profit RFP wins, partnerships with Francophone organizations, international events, and referrals from a network of Francophone community clients in New Brunswick, Ontario, Alberta, Saskatchewan, Prince Edward Island, and Yukon, with additional engagements in France, Belgium, and China.

Name

Diversis Inc.

Legal name

Diversis Inc.

Website

https://diversis.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversis Inc. is a Canadian immigration and cultural diversity consulting firm that advises government agencies, non-profits, businesses, and communities on newcomer attraction, integration, and cross-cultural training, anchored by its proprietary i-readiness assessment tool.

Ownership category

akta.pro rank

Product category

Immigration Consulting Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Workplace & Career Integration for Immigrants (Credentialing, Job Readiness) (EDAAADAE)

akta.pro secondary industries

Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Integration & Inclusion Services (Housing, Education, Employment) (BPADAHAI), Cultural Adjustment & Integration Services (intercultural programs, community connection) (EDALANAD)

Keywords

• Immigration consulting services
• Cultural diversity training
• Newcomer integration programs
• Cross-cultural awareness training
• Community readiness assessment

Headquarters

HQ city

Edmundston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Immigration and Diversity Consulting Services: Customized consulting services for businesses, non-profit organizations, government agencies, and communities focused on immigration planning, cultural diversity awareness, and integration strategies.
2. Language Training Subscriptions: Online language learning platform offering 24 European and Canadian languages through 3-month subscription packages at $149. Partnered with Altissia for delivery.
3. Training Sessions: Specialized training sessions on cross-cultural awareness, recruitment and integration of newcomers, intercultural dialogue, and other diversity-related topics. Both public sessions and customized training available.
4. International Recruitment Services: Talent scouting and recruitment services that connect employers with immigrant candidates. The company represents job offers and supports companies in hiring newcomers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Diversis Inc. is an immigration and cultural diversity consulting firm that provides businesses, non-profit organizations, government agencies, and communities with consulting, training, and assessment tools to support immigrant attraction, integration, and retention. Its core proprietary offering is the i-readiness assessment tool, complemented by tailored immigration planning, cultural diversity training, international recruitment services, and the Talent Plus economic integration program for immigrants.

Product overview

Diversis Inc. is an immigration and cultural diversity consulting firm offering a portfolio of advisory services and proprietary assessment tools. The core product is the i-readiness assessment tool, which helps organizations and communities evaluate their readiness to attract and integrate newcomers. Supporting products include the Talent Plus economic integration program, the Diversis en-ligne online training platform (featuring the DI-100 intercultural awareness course), and language training subscriptions delivered through an Altissia partnership. The company also provides immigration planning consulting, cultural diversity training sessions, and international recruitment services. These offerings work together as a comprehensive solution for organizations seeking to develop their full potential through immigration and cultural diversity.

Differentiator

Problem solved

Functional benefit

Brands

• Talent PlusTM: A pilot project aimed at optimizing the economic success of New Brunswick immigrants by exposing them to economic integration opportunities across the province, funded by IRCC.
• i-readinessTM

Products and services

• i-readiness (i-préparation) A proprietary assessment tool that provides an objective evaluation of communities, organizations, workplaces, or educational institutions, generating detailed reports on readiness to attract, integrate, and retain newcomers, while identifying gaps in cross-cultural awareness and developing actionable improvement plans.
• Talent Plus An economic integration program for immigrants that provides one-day training sessions, online training modules, and private coaching to help immigrants find employment or entrepreneurship opportunities across New Brunswick.
• Diversis en-ligne (Online Training) An online learning platform offering courses such as DI-100 on intercultural awareness for working abroad, accessible through a Learning Management System (Moodle).
• Language Training (Formation linguistique) Language learning subscription service offering 24 European and Canadian languages through a partnership with Altissia, available in 3-month subscription packages at $149.
• Immigration Planning Services Consulting services that develop detailed immigration strategies focused on identifying gaps and building sustainable foundations for organizations and communities.
• Cultural Diversity Training Sessions Training programs covering recruitment and retention of newcomers, intercultural dialogue, workplace diversity, and community diversity, available as customized sessions for specific organizations.
• International Recruitment Services Talent scouting and recruitment services that match client needs with international candidates, supporting the hiring process for employers.

Quantifiable outcome

• 180 positions filled through 34 job offers represented at single event
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Immigration, Refugees and Citizenship Canada (IRCC)coreStrategic or Co-development Partner · 4 December 2018IRCC provides funding for the Talent Plus project, a pilot initiative to optimize economic success of New Brunswick immigrants by exposing them to integration opportunities across the province.
• New Brunswick Economic Regions OrganizationscoreStrategic or Co-development PartnerSupported by immigrant employment and entrepreneurship support organizations and workforce development services from all five New Brunswick economic regions for the Talent Plus project.
• Fédération des communautés francophones et acadienne du Canada (FCFA)coreStrategic or Co-development PartnerFCFA mandated Diversis to develop an information guide on Francophone immigration for municipalities. The guide helps municipalities understand immigration issues and provides tools for developing effective immigration strategies.
• Association des collèges communautaires du Canada (ACCC)minorStrategic or Co-development PartnerSelected by ACCC along with New Brunswick's Demographic Growth Secretariat and SavoirSphère Canada Inc. for developing and delivering a training program for the Canadian Immigrant Integration Project (PCII) in Guangzhou, China.
• SavoirSphère Canada Inc.minorStrategic or Co-development PartnerCollaborated with Diversis on the Canadian Immigrant Integration Project training program for Chinese immigrants.
• Organisation internationale de la Francophonie (OIF)minorStrategic or Co-development PartnerSelected by OIF through international RFP to deliver cross-cultural pre-departure training to 2011 Youth Volunteer Program participants. CEO Lori-Ann Cyr traveled to Paris to train 50 youths from 18 nationalities.
• Community-University Research Alliance (CURA) - University of OttawaminorStrategic or Co-development PartnerCollaborates with CURA since 2009 as a community partner. Diversis's i-readiness tool was identified as one of the potentially innovative practices to be studied by the research alliance.
• Réseau Entreprise NBminorGTM or Marketing PartnerPartnership with Enterprise Network to create tools and information for hiring newcomers to New Brunswick. Collaborated on bilingual awareness campaign about newcomer contributions to the labor market.
• Fredericton Immigrant Business Services - The HiveminorGTM or Marketing PartnerCollaborated on immigration-related projects providing quality services in cross-cultural diversity and awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skills for Change: Skills for Change delivers employment, language, and settlement services to immigrants and refugees in the GTA, similar in service-mix (training + employment) to Diversis's combined training and recruitment offerings.
• ACCES Employment: ACCES Employment is a Toronto-based nonprofit providing employment services, mentoring, and workplace integration programs for skilled immigrants — directly comparable to Diversis's Talent Plus economic integration offering and recruitment services.
• Toronto Region Immigrant Employment Council (TRIEC): TRIEC is a council that connects employers with immigrant talent in the Greater Toronto Region and runs initiatives analogous to Diversis's workplace integration work (e.g., Hire Immigrants), making it the closest direct peer in immigrant workforce integration consulting.

Broad incumbents

• MOSAIC: MOSAIC is a large BC-based immigrant-serving agency offering settlement, language, employment, and community integration programs, overlapping Diversis's consulting and training portfolio at significantly larger scale.
• COSTI Immigrant Services: COSTI is a long-established Greater Toronto Area settlement agency delivering employment, language, and integration services to newcomers — a broader incumbent in the same immigrant workforce integration category as Diversis.
• Maytree Foundation: Maytree is a Canadian policy foundation focused on immigrant and refugee integration, including the Hire Immigrants program — comparable in mission and policy influence, though operating at foundation/policy scale rather than direct consulting.

Others

• Windmill Microlending: Windmill provides microloans to skilled immigrants for credentialing — adjacent to Diversis's credential recognition work (CNFS engagement) and the economic integration problem Talent Plus addresses.

Emerging players

• Culturalink Consulting: Culturalink provides intercultural competence training, coaching, and consulting to organizations — a direct competitor in the cross-cultural / diversity training segment of Diversis's portfolio.

Regional players

• Calgary Region Immigrant Employment Council (CRIEC): CRIEC is a Calgary-focused employer council that helps employers hire and integrate immigrants in Alberta — a regional equivalent of Diversis's model, but operating in a different geography and broader Anglophone market.
• ISANS (Immigrant Services Association of Nova Scotia): ISANS is Atlantic Canada's largest immigrant-serving agency based in Nova Scotia, providing settlement, language, and employment services that overlap with Diversis's Atlantic Canada focus on the adjacent-province side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diversisinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversis Inc.