Diversity Thrift

What Diversity Thrift does

Diversity Thrift is a single-location thrift retail store at 1407 Sherwood Avenue in Richmond, Virginia, operated by Diversity Richmond, a 501(c)(3) nonprofit organization. It sells donated gently-used merchandise — furniture, clothing, housewares, kitchen items, books, electronics, lamps, and knick-knacks — and serves two primary constituencies: individual consumers seeking affordable second-hand goods and community donors who drop off items for tax-deductible contributions. A free furniture pickup service is available by email scheduling, with same-day pickups not offered. Since inception, Diversity Richmond has donated over $1 million to local non-profits, largely through the success of Diversity Thrift.

The store operates a traditional physical retail model with no proprietary technology, no e-commerce platform, and no digital sales channel. Operations rely on standard point-of-sale systems and social media (Facebook and Instagram) for merchandising and customer engagement. Supply is entirely donor-driven: drop-off donations are accepted Tuesday through Sunday from 10am to 3pm, and a free furniture pickup service is available via email scheduling. The business markets through organic social media, email newsletters via the Diversity Richmond network, and community word-of-mouth.

The revenue model is straightforward resale of donated goods, with all proceeds directed to Diversity Richmond's programs supporting the LGBTQ+ community and Virginia Pride initiatives. Per-item pricing is used, with common price points including DVDs at $1, CDs and vinyl at 50 cents, paperbacks at $1, hardcovers at $2, and children's books at 50 cents. A "$1 Clothing Happy Hour" promotion runs Tuesdays 4–5pm and Fridays 10–11am. The store is staffed by 8 employees supplemented by volunteers and is governed by a Board of Directors under the parent nonprofit.

Name

Diversity Thrift

Legal name

Diversity Richmond

Website

https://diversitythrift.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Diversity Thrift is a single-location thrift retail store in Richmond, Virginia, operated by Diversity Richmond, a 501(c)(3) nonprofit. It sells donated furniture, clothing, housewares, electronics, and books to individual consumers, with all proceeds funding Diversity Richmond's LGBTQ+ community programs.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Nonprofit thrift store
• Second-hand retail
• Donated goods resale
• Used furniture sales
• Charitable retail

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Donated Merchandise: Sells gently used furniture, clothing, housewares, electronics, books, and other items donated by the community. Proceeds from all sales directly fund Diversity Richmond programs and local non-profits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Diversity Thrift is a nonprofit thrift store operated by Diversity Richmond that sells donated gently-used items including furniture, clothing, housewares, books, and electronics. The store relies on community donations to stock inventory and operates a $1 Happy Hour promotional event. It also accepts donations via drop-off and free pickup for furniture and large items.

Product overview

Diversity Thrift is a single-location thrift retail store operated by Diversity Richmond, a non-profit organization. The business operates as a traditional thrift store offering donated merchandise for sale and accepting donations from the community. The store's three core offerings are: (1) the retail store selling furniture, clothing, housewares, kitchen items, books, electronics, lamps, and knick-knacks; (2) a donation drop-off service accepting gently used items Tuesday through Sunday; and (3) a free furniture pickup service for large items. Proceeds from all sales support Diversity Richmond's community programs, with over $1 Million donated to local non-profits since inception.

Differentiator

Problem solved

Functional benefit

Products and services

• Diversity Thrift Retail Store A physical thrift retail store located at 1407 Sherwood Avenue, Richmond, VA, selling donated gently-used items including furniture, clothing, housewares, books, and electronics to individual consumers. Proceeds support Diversity Richmond's nonprofit programs.
• Donation Drop-off Service Service allowing individuals and households to drop off gently-used merchandise at the Diversity Thrift store. Donations are tax-deductible through Diversity Richmond's 501(c)(3) status.
• Free Furniture Pickup Service A complimentary pickup service for donors in the Richmond area with furniture or large donated items, enabling those without transportation to contribute to the store.

Quantifiable outcome

• Over $1 Million donated to local non-profits since inception

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Savers / Value Village: Large for-profit thrift retail chain buying and selling secondhand clothing and household goods across North America. Closest scaled private-sector analog with overlapping assortment and customer base.
• Goodwill Industries International: Large national nonprofit thrift retail operator with thousands of stores, donation drives, and mission-aligned workforce programs. Directly comparable donation-retail model serving similar customers and donors, but at vastly greater scale.
• The Salvation Army Family Stores: National nonprofit thrift chain with donation pickup services and stores selling used goods. Closely mirrors the donation-driven, second-hand retail model with proceeds funding community programs.

Direct peers

• Buffalo Exchange: Resale clothing and accessories retailer buying directly from consumers and reselling secondhand items. Comparable secondhand retail business model with community-oriented positioning.
• Habitat for Humanity ReStores: Nonprofit home-furnishing thrift stores accepting donated furniture, appliances, and home goods, with proceeds funding a charitable mission. Directly comparable retail and donation-pickup model focused on home goods.
• Plato's Closet: Franchise resale concept buying and reselling used teen and young adult clothing, similar in accepting donated/consigned secondhand items and reselling them at value price points.
• Crossroads Trading: Buy-sell-trade secondhand clothing retailer accepting used apparel from individuals and reselling at accessible prices. Comparable secondhand clothing retail model with similar customer motivations.

Emerging players

• ThredUp: Online resale platform for secondhand clothing and accessories with national reach and integrated donation/cleanout services. Comparable secondhand merchandise model but operates entirely online at much larger scale.
• Poshmark: Online marketplace for secondhand fashion and home goods enabling peer-to-peer resale. Comparable resale business model but as a platform rather than a store operator.

Regional players

• Virginia Museum of Fine Arts Shop: Regional Richmond-area nonprofit-affiliated retail operation with a varied assortment including books, gifts, and housewares, with proceeds supporting an arts mission. Comparable as a single-location Richmond nonprofit retail model supporting a community cause.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diversity.thrift
• Instagraminstagram.com/shopdiversitythrift
• LinkedInlinkedin.com/company/diversity-thrift

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversity Thrift