Divine Beauté

What Divine Beauté does

Divine Beauté is a privately held, single-location beauty institute founded in Crolles, France, in the 1980s and owned and operated by Margot Thevenon since autumn 2011. The business employs approximately 11 people, including four practitioners (Hélène, Pauline, Orane, and a freelance specialist), and operates from a single physical site at 328 avenue de la Résistance, 38920 Crolles, serving individual consumers (primarily women, with a growing men's segment) in the Grésivaudan valley of Auvergne-Rhône-Alpes. Service hours span six days per week, with online appointment booking via IKOsoft and an asynchronous e-boutique run on Jimdo for at-home delivery of partner cosmetic brands.

The institute's offering is organized around five core service pillars: facial cellular care (Soins Cellulaires Visage), high-performance body treatments (Soins Corps Haute Performance) using LPG Cellu M6 Alliance, IPL hair removal for women and men, beauty services (nails, lashes, brow grooming), and relaxation massages. The proprietary Ceallan brand of cellular massage protocols, developed by Margot Thevenon during the 2020 lockdown and officially launched in September 2023, anchors the differentiation strategy. Underlying technologies are largely sourced from third-party providers — LPG Endermolift and Cellu M6 Alliance for body and facial mechanized stimulation, and IPL systems for hair removal — paired with exclusive retail of Lucia Rapetti (endo-cosmetics), Vie Collection (dermo-cosmetics), RevitaLash, and Couleur Caramel.

The revenue model is predominantly transactional, driven by single-session unit pricing (€33-€220 per service) with supplementary multi-session packages and monthly cure plans that introduce a recurring element. Ancillary revenue comes from retail of partner cosmetic products through the e-boutique and gift cards (€50-€250, one-year validity) used as a referral/acquisition channel. Marketing is conducted via Instagram and Facebook, with word-of-mouth and customer reviews emphasized as the primary acquisition drivers.

Name

Divine Beauté

Legal name

Divine Beauté

Website

https://divinebeaute.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Divine Beauté is a single-location beauty institute in Crolles, France, offering facial cellular care, LPG-powered body treatments, IPL hair removal, and nail/lash services to individual consumers, differentiated by its proprietary Ceallan brand of cellular massage protocols.

Ownership category

akta.pro rank

Product category

Beauty Institute Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Beauty institute services
• Cellular massage therapy
• IPL hair removal
• Aesthetic facial treatments
• Cosmetic product retail

Headquarters

HQ city

Crolles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Facial Care Services: In-person beauty treatments including cellular massages, peelings, endermolift sessions, and customized skincare protocols. Priced from €49 to €145 depending on treatment type and duration.
2. Body Massage Services: Relaxation massages, cellular massages, drainage treatments using Cellu M6 technology. Prices range from €45 to €160 per session.
3. IPL Hair Removal: Long-lasting hair removal treatments using IPL technology. Prices from €45 to €220 per treatment area with package options.
4. Nail and Lash Services: Professional nail care including semi-permanent polish, callus treatments, lash extensions and lifts performed by freelance specialist Mel' Beauté
5. Cosmetic Products: Retail sales of Lucia Rapetti, Vie Collection, RevitaLash and other partner cosmetic products through e-boutique with home delivery
6. Gift Cards: Gift certificates sold in denominations from €50 to €250, valid for 1 year on all services except nails and lashes
7. Treatment Packages and Cures: Multi-session packages (6-pack, 10-pack with bonuses) and monthly payment plans for treatment cures offering discounted per-session rates

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Divine Beauté operates a single physical beauty institute in Crolles, France, offering in-person aesthetic and wellness services: Ceallan cellular facial and body massages, LPG Endermolift and Cellu M6 Alliance treatments, IPL durable hair removal, relaxation massages, nail and lash beauty services, and signature Rituels d'Exception. The institute also retails partner cosmetic brands (Lucia Rapetti, Vie Collection, RevitaLash, Couleur Caramel) through an online boutique with home delivery, and sells gift cards in denominations from €50 to €250.

Product overview

Divine Beauté is a beauty institute offering a comprehensive portfolio of aesthetic and wellness services organized around several core pillars: facial cellular care treatments (Soins Cellulaires Visage), high-performance body treatments (Soins Corps Haute Performance), IPL hair removal, nail and eyelash beauty services, relaxation massages, and premium signature rituals. The institute operates its own signature brand Ceallan (created 2023) providing cellular massage protocols for face and body. The product ecosystem includes three major cosmetic lines: Lucia Rapetti (endo-cosmetic with natural actives in face, body, and supplement categories), Vie Collection (dermo-cosmetic anti-aging with medical-aesthetics-grade actives), and RevitaLash (American lash and brow enhancement). Additional offerings include LPG technologies (Endermolift for face, Cellu M6 for body), gift cards, and treatment packages. Services are available in-store with online booking via IKOsoft system.

Differentiator

Problem solved

Functional benefit

Brands

• Ceallan: A brand of cellular massages and care created by Margot Thevenon offering visible and lasting results by considering the natural cellular functioning of the skin. Includes facial and body massage protocols using lymphatic drainage, physio-rolling, dermal stimulations, and muscle stretching techniques.

Products and services

• Soins Cellulaires Visage (Cellular Facial Care Treatments) Cellular facial care treatments using the Ceallan massage techniques, including Détox Vitalys and Lift Energy protocols, targeting natural cellular functions for visible and lasting skin results. Priced from €49 to €145 depending on treatment and duration.
• Soins Corps Haute Performance (High-Performance Body Treatments) High-performance body treatments including drainage, lipo-detox, and body remodeling services using LPG Cellu M6 Alliance technology for natural cellular stimulation, smoothing of cellulitis, and skin firming. Sessions priced from €65 to €80 for 30–40 min Cellu M6 treatments.
• IPL Épilation Durable (Long-Lasting IPL Hair Removal) Intense Pulsed Light hair removal treatments for women and men using selective photothermolysis to target melanin in hair follicles. Prices from €45 to €220 per treatment area; multi-session packages (10+2 free) offered. Separate pricing tiers for women (aisselles €45, maillot échancré/brasilien/intégral €60/€80/€100, 1/2 jambes €110, jambes complètes €180) and men (aisselles/nuque €50, dos €150, torse €80, maillot brésilien/intégral €80/€120).
• Soins Beauté — Ongles & Cils (Nail and Eyelash Beauty Services) Professional nail care (semi-permanent varnish from €33–35, callus treatments €42, combined packages up to €64) and lash services (Cil à Cil extensions from €75, Volume Russe 4D from €90, refills from €45–70, lash lift €55) provided by Mel' Beauté freelance specialist using Misencil and OPI brands.
• Relaxation Corps & Esprit (Relaxation Massages) Body and mind relaxation services including Prodigieux 80 min (€115), Fabuleux 60 min (€90), Divine 40 min (€65), and Découverte 25 min (€45) relaxation massages, plus Ceallan cellular massages (45 min €65, 60 min €85, 90 min €120). 6-pack and 10-pack packages with bonuses and monthly payment plans for treatment cures are offered.
• Rituels d'Exception (Signature Premium Rituals) Premium signature rituals combining facial and body treatments, built on a personalized Global Physiology diagnostic and custom treatment protocols that pair Ceallan techniques with LPG technologies and partner cosmetic lines.
• Treatment Packages and Cures (Multi-Session Programs) Multi-session packages (6-pack, 10-pack with free bonuses) and monthly payment plans for treatment cures, offering 15–20% discounts versus single sessions for relaxation, drainage, and Ceallan cellular treatments.
• Cartes Cadeau (Gift Cards) Gift certificates sold in denominations of €50, €70, €100, €150, €200, and €250, valid for 1 year on all services except nails and lashes, used to drive referral and gifting customer acquisition.
• Lucia Rapetti Cosmetic Products Italian endo-cosmetic product line with high concentrations of natural marine and terrestrial active ingredients, sold via the e-boutique with home delivery. Includes face care (Aqua, Purifying, Life, Sensitive, Genialys, Luminescenza ranges), body care, food supplements, and sun protections. Products priced from €34 to €113.
• Vie Collection Cosmetic Products French dermo-cosmetic anti-aging brand with high-concentration medical-aesthetic actives, sold via the e-boutique. Includes Time Control, Sérum de vie, RE-DERMIST, Peeling de Nuit, Chrono Rides, Vita C, Retinopur, and Mela Nuit. Products priced from €65 to €159.
• RevitaLash Cosmetic Products American high-performance lash and brow enhancement brand with patented formulas, sold via the e-boutique. Products priced from €80 to €122.
• Couleur Caramel Cosmetic Products Organic cosmetic makeup brand offering a complete range of bio makeup with natural and organic ingredients, vibrant colors, and rechargeable packaging, sold via the e-boutique.

Quantifiable outcome

• Natural stimulation of collagen, elastin and hyaluronic acid production through Endermolift technology
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lucia RapetticoreStrategic or Co-development PartnerItalian cosmetic brand specializing in endo-cosmetics with high concentrations of natural marine and terrestrial active ingredients. Products are formulated based on international scientific research and clinically tested. Provides exclusive cosmetic lines for facial and body care including Aquaskin, Sensitive, Purifying, Life, Genialys, and Luminescenza ranges.
• LPG EndermologiecoreTechnology or IntegrationFrench brand recognized worldwide for non-invasive ecological technology. Provides Cellu M6 Alliance for body contouring and Endermolift for facial skin rejuvenation. Technologies stimulate natural cellular production of collagen, elastine and hyaluronic acid without surgery.
• Vie CollectioncoreStrategic or Co-development PartnerFrench dermo-cosmetic brand providing professional anti-aging products inspired by medical techniques. Products contain highest authorized concentrations of medical-aesthetic actives for targeting visible signs of skin aging.
• RevitaLashminorChannel Partner/ Reseller/ DistributorAmerican brand specializing in high-performance eyelash and eyebrow beauty products with patented formulas. Products improve lash growth, density and thickness through advanced scientific research.
• Couleur CaramelminorChannel Partner/ Reseller/ DistributorOrganic cosmetic brand offering complete range of bio makeup respectful of skin and environment. Products feature natural and organic ingredients with vibrant colors and excellent wear. Multiple products are rechargeable.
• MisencilminorChannel Partner/ Reseller/ DistributorLash extension brand used by Mel' Beauté freelance nail and lash specialist for professional eyelash extension services.
• OPIminorChannel Partner/ Reseller/ DistributorProfessional nail polish brand providing semi-permanent varnish and nail care products used for nail services at the institute.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Others

• Marionnaud: Pan-European beauty retailer with physical stores in France selling premium cosmetic and skincare brands including some that Divine Beauté retails (e.g., RevitaLash-adjacent brands). Not a service peer but a comparable retail channel for the cosmetics trade.
• Nocibé: Major French beauty retailer operating a store network selling cosmetics, fragrances, and skincare. Relevant as a downstream retail alternative for the same consumer purchasing premium beauty brands carried by Divine Beauté.

Broad incumbents

• Nuxe Spa: French dermo-cosmetic brand with affiliated spa locations offering facial and body treatments. Comparable in dermo-cosmetic retail and signature massage/facial rituals, but operating at larger spa venues rather than single-storefront institutes.
• Cinq Mondes: French spa and beauty brand offering signature massages, body rituals, and facial treatments based on global wellness traditions. Comparable in premium positioning, ritualized treatment menus, and product retail, but operates larger spa locations primarily within hotels.
• Caudalie Spa (Vinothérapie): French beauty brand built around vinotherapy with branded spa locations offering facial and body treatments using proprietary cosmetic lines. Comparable in the combination of signature treatment rituals plus product retail, anchored in a French brand identity.
• Clarins Spa & Institut: French premium skincare brand with affiliated Clarins Spas and beauty institutes performing facial and body treatments using Clarins product lines. Comparable in the service-plus-cosmetics-retail model and emphasis on professional skincare protocols.
• Yves Rocher (Instituts de Beauté): Major French botanical beauty brand with a network of branded beauty institutes offering facials and body treatments. Comparable in service category (institut de beauté) and French heritage, but vastly larger footprint with brand-owned product lines rather than white-label distributor relationships.
• Thalgo Spa: French marine-cosmetic brand with affiliated spa centers offering facial and body treatments positioned around marine actives. Comparable in the premium facial-treatment-plus-retail model and reliance on third-party spa partners as distribution.

Regional players

• Body Minute: French chain of franchised beauty institutes offering facial care, body treatments, hair removal, and nail services at affordable price points. Highly comparable in service menu (soins visage, soins corps, épilation) but operates a multi-location franchise model across France rather than a single institute in one town.

Direct peers

• LPG Endermologie Centers: Branded LPG partner centers delivering endermologie body contouring and Endermolift facial rejuvenation using the same Cellu M6 Alliance hardware that Divine Beauté operates. Overlap in service technology, target customer (women seeking body and facial rejuvenation), and treatment menu is substantial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/institut2beauteCrolles
• Instagraminstagram.com/divine_beaute_crolles
• LinkedInlinkedin.com/company/divinebeautecrolles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divine Beauté