Division 9
Division 9 is a Canadian B2B distributor of commercial wall and floor coverings — tile, luxury vinyl, hardwood, laminate, eco-resilient, carpet tile, and accessories — serving retailers, hospitality, healthcare, education, corporate, and property management accounts across Canada.
- Company typePrivate
- Founded-
- HeadquartersBrampton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Division 9 does
Division 9 (legal name: Division 9 Canada, d/b/a Richmond Flooring) is a Canadian B2B distributor of commercial wall and floor coverings, operating as the commercial-market division of the GESCO Group of Companies. The company distributes tile and stone (including 6mm porcelain slabs), luxury vinyl tile/plank, engineered hardwood, laminate, eco-resilient flooring, carpet tile, underlayment, carpet cushion, and accessories, combining proprietary lines (Division 9 Luxury Vinyl, Hardwood, Laminate, Eco-Resilient; Richmond Carpet Tile, Underlayment, Cushion) with exclusive and non-exclusive licensed brands such as Armstrong Flooring, Aspecta, AHF Contract, Fiandre, StonePeak, Audacity, Tier Element, Dura, Teknoflor, AVA, Kaindl, and HMTX. Products carry indoor air quality and sustainability certifications including FloorScore, GREENGUARD/Gold, LEED-eligibility, CARB 2, PEFC, EPD, and CAGBC, supporting specification into green-building projects.
Division 9 firmographics
Firmographics- Name
- Division 9
- Legal name
- Division 9 Canada
- Website
- https://division9.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Division 9 is a Canadian B2B distributor of commercial wall and floor coverings — tile, luxury vinyl, hardwood, laminate, eco-resilient, carpet tile, and accessories — serving retailers, hospitality, healthcare, education, corporate, and property management accounts across Canada.
- Ownership category
- akta.pro rank
Division 9 industry classification
Industry- Product category
- Commercial Flooring Distribution
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
- akta.pro secondary industries
- Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Division 9 is headquartered
LocationHeadquarters
- HQ city
- Brampton
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Division 9 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Flooring Product Distribution: B2B distribution of commercial flooring products including tile, luxury vinyl, hardwood, laminate, carpet tile, and accessories to contractors, property managers, and commercial builders across Canada. Revenue generated through product sales with no subscription component.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Division 9 product offering
Product offeringCore offering
Division 9 is a B2B distributor of commercial flooring and wall covering products sold to contractors, property managers, retail chains, and commercial builders across Canada. Its product portfolio spans tile and stone, luxury vinyl, engineered hardwood, laminate, eco-resilient flooring, and carpet tile, together with underlayment, cushion, and accessories. Distribution is delivered through a coast-to-coast dealer network, direct key-account teams, and appointment-based showrooms supported by national warehousing.
Product overview
Division 9 is a commercial flooring and wall covering distribution company offering a comprehensive portfolio of flooring products and accessories. The product lineup includes Tile & Stone (porcelain slabs, ceramic tiles in various collections like Klastos, Coliseo, Lumino, Forum), Luxury Vinyl (LVT, WPC, SPC formats with collections like Synergy, FlexFit, Endeavour), Engineered Hardwood (Oak, Birch, Hickory, Maple species with collections like Belvedere, Reverie, Summit), Laminate (including carbon negative options), Eco-Resilient (PVC-free sustainable flooring), Carpet Tile (modular tiles with loop and pattern styles), plus supporting products including Underlayment, Cushion, and Accessories. The company also distributes licensed brands including Armstrong Flooring, Teknoflor, AVA, Audacity, Tier Element, AHF Contract, Dura, Kaindl, and Aspecta.
Differentiator
Problem solved
Functional benefit
Brands
- Division 9 Luxury Vinyl: Luxury vinyl flooring products
- Division 9 Hardwood
- Division 9 Laminate
- Division 9 Eco-Resilient
- Richmond Carpet Tile
- Richmond Underlayment
- Richmond Cushion
Products and services
- Tile & Stone Commercial-grade tile and stone flooring products for contractors, property managers, and institutional buyers, including carbon-neutral options.
- Luxury Vinyl Luxury vinyl flooring products sold to commercial buyers across Canada, including large-format and premium XL plank options.
- Engineered Hardwood Engineered hardwood flooring lines, including customizable collections, for commercial specification.
- Laminate Commercial laminate flooring products, including carbon-negative options aligned to sustainability specifications.
- Eco-Resilient Flooring Environmentally positioned resilient flooring products for commercial and institutional buyers.
- Carpet Tile Commercial carpet tile products with proprietary backing systems for commercial installations.
- Underlayment
Quantifiable outcome
- Record number of collections launched in past year combining innovation, trend-forward design, and dealer-first mindset
Companies that use Division 9
Customer profileNamed customers24 records
Segments7 records
Ideal customer profiles3 records
Division 9 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Division 9 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- HMTX Contract + TrademinorStrategic partnership expanding commercial portfolio through HMTX Contract + Trade products.
- Eva-LastcoreStrategic partnership with Shnier and Eva-Last to launch TIER Element - revolutionary 100% free of PVC, VOCs, and phthalates flooring product.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Division 9 competitors and assessment
Company assessmentDirect peers
- Beaulieu Canada: Major Canadian flooring manufacturer and distributor offering carpet, vinyl, and hard surface products to the commercial market. Most direct Canadian comparable given overlapping geography, product categories, and contract-channel focus.
- Interface: Modular carpet tile specialist with strong commercial specification channel and ESG-led product positioning. Direct competitor on commercial carpet tile and a benchmark on sustainability messaging.
- Kraus Floors / Kraus Carpet: Canadian-based carpet, LVT, and resilient flooring distributor with strong North American commercial presence. Competes head-to-head on luxury vinyl, carpet tile, and broad-line commercial distribution.
Broad incumbents
- Shaw Industries: Berkshire Hathaway-owned flooring giant covering carpet, resilient, hardwood, and tile with national distribution. Overlaps Division 9 in commercial specification, LVT, and carpet tile categories.
- Tarkett: Global flooring manufacturer with strong commercial presence in LVT, rubber, vinyl, and carpet tile. Competes for commercial specifications in healthcare, education, and corporate segments where Division 9 is active.
- Mohawk Industries: Largest North American flooring manufacturer/distributor with broad portfolio including carpet, LVT, ceramic, and wood. Competes indirectly as a source for many of the same brand and product categories Division 9 distributes.
- Engineered Floors: U.S. carpet and LVT manufacturer with growing commercial channel presence. Comparable in commercial carpet tile and resilient categories and competes for multi-site commercial contracts.
- Mannington Mills: U.S.-based flooring manufacturer offering resilient, hardwood, laminate, and commercial carpet. Competes indirectly across multiple Division 9 categories, particularly commercial resilient and LVT.
Regional players
- Forbo Flooring Systems: Global commercial flooring manufacturer with strong Canadian presence in resilient and modular flooring for healthcare, education, and office. Overlaps with Division 9's commercial specification opportunities in institutional segments.
Emerging players
- HMTX Industries: Parent of Aspecta, Metroflor, and other LVT brands already partnered with Division 9. Strategic overlap as both a supplier and competitive threat in commercial LVT specification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Division 9 social profiles
Digital presenceDivision 9 compliance and trust
Trust signalCompliance18 records
Division 9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Division 9 leadership team
Management profileNumber of profiles
Division 9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Division 9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Division 9
What does Division 9 do?
Division 9 is a B2B distributor of commercial flooring and wall covering products sold to contractors, property managers, retail chains, and commercial builders across Canada. Its product portfolio spans tile and stone, luxury vinyl, engineered hardwood, laminate, eco-resilient flooring, and carpet tile, together with underlayment, cushion, and accessories. Distribution is delivered through a coast-to-coast dealer network, direct key-account teams, and appointment-based showrooms supported by national warehousing.
Is Division 9 a public or private company?
Division 9 is a private company. It is classified as corporate owned and is currently operating.
When was Division 9 founded?
Division 9 was founded in -1. It employs 11 to 50 people.
Where is Division 9 based?
Division 9 is headquartered in Brampton, Canada, in the North America region.
How does Division 9 make money?
One revenue line is on record: flooring Product Distribution.
Who are Division 9's main competitors?
Direct peers on record are Beaulieu Canada, Interface and Kraus Floors / Kraus Carpet. Broad incumbents are Shaw Industries, Tarkett, Mohawk Industries, Engineered Floors and Mannington Mills. Forbo Flooring Systems is listed as a regional player. HMTX Industries is listed as an emerging player.
Does Division 9 have an API?
No public API is recorded for Division 9.
What industry is Division 9 in?
Division 9's product category is Commercial Flooring Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution, with a secondary code of CRAIAGAL, Commercial Flooring Retail (Contract/Trade-Focused). Its NAICS code is 42331 and its SIC code is 5030.