DJL Training, Inc.

What DJL Training, Inc. does

DJL Training, Inc. is a privately held virtual instructor-led training (VILT) company founded in January 2010 by DeLisa Lee and headquartered in Durham, North Carolina. The company delivers customized computer training — primarily Microsoft Office applications (Access, Excel, OneNote, Outlook, PowerPoint, Project, Publisher, Teams, Word, Visio) along with CRM and mobile device instruction — to government agencies, corporations, small-medium businesses, higher education institutions, and community/non-profit organizations. Its technology stack centers on the proprietary FirstClass Learning Management System (LMS) and the flagship MasterClass virtual classroom, which assigns each learner a dedicated virtual PC hosted on Windows Server infrastructure and enables instructors to monitor up to 90 learner screens simultaneously, provide remote keyboard/mouse control, push files to learner machines, and deliver 2-way screen sharing without any software downloads on the learner side.

The company offers eight distinct training formats — MasterClass, ScreenCast, Crash Course, Lunch and Learn, Open Lab, Just-In-Time, Community Connect, and Community Focus — plus Virtual Spaces, a 3D environment for immersive meetings and engagement. Monetization is quote-based and pay-as-you-go, with pricing varying by course duration (1.5 to 12+ hours), learner count (10-500 per session), and selected format; major credit cards are accepted via Stripe. Additional revenue comes from eLearning/self-paced content delivered through the LMS, sale of training manuals and books, and free consultation/discovery services led by Program Director DeLisa Lee. GTM combines consultative direct sales, community-led outreach through Chambers of Commerce and non-profit partners, and inside sales/self-serve scheduling via the FirstClass LMS portal with Zoho and Google Calendar integration.

DJL Training operates without external investors, holds multiple certifications including Women-Owned Small Business, Veteran-Owned Business, Service-Disabled Veteran-Owned Business, Minority-Owned Business, and Economically Disadvantaged Women-Owned Small Business status, and is actively registered in SAM (NAICS 611420). The company is currently designing a 25,000sf 3D Training Center in Durham with an architect engaged on 3D spaces and photo-realistic renditions, representing its largest capital expansion to date. Named customers include EPA, the Veteran's Administration, Liberty Mutual Insurance, UNC Chapel Hill, and multiple Durham-area community colleges and non-profits.

Name

DJL Training, Inc.

Legal name

DJL Training, Inc.

Website

https://djltraining.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

DJL Training, Inc. is a Durham, NC-based virtual instructor-led training company founded in 2010, delivering customized Microsoft Office computer training via its proprietary FirstClass LMS and MasterClass platform to government agencies, corporations, higher education institutions, small-medium businesses, and community non-profits.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN)

Keywords

• Virtual instructor-led training
• Corporate computer training
• Learning management system
• Microsoft office training
• Government training services

Headquarters

HQ city

Durham, NC

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Instructor-led Training Services: Virtual instructor-led training (VILT) delivered through MasterClass, ScreenCast, and other formats. Sessions accommodate 1-500 learners with pricing based on group size and format selected. Training is customized to organizational needs.
2. eLearning/Self-paced Content: Learners access eLearning content, training videos, and on-demand resources through the FirstClass LMS. SCORM-compliant content available for enterprise clients.
3. Training Materials and Books: Sale of training manuals, recommended books, and digital materials. Books can be purchased on behalf of learners at additional cost.
4. Consultation and Discovery Services: Free consultation calls to design tailored training programs. Discovery calls help identify organizational training needs and create customized training packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

DJL Training, Inc. provides customized virtual instructor-led computer training for organizations, delivered through its proprietary FirstClass Learning Management System and a flagship ⭐MasterClass virtual classroom in which each learner is assigned their own virtual PC. Training is offered across eight formats (MasterClass, ScreenCast, Crash Course, Lunch and Learn, Open Lab, Just-In-Time, Community Connect, and Community Focus) covering Microsoft Office applications, CRM systems, and other productivity tools for government, corporate, SMB, higher education, and community clients. The company also sells SCORM-compliant eLearning content, training materials, and provides free discovery consultations to design tailored programs.

Product overview

DJL Training, Inc. offers a unified virtual instructor-led training (VILT) platform called FirstClass LMS, complemented by eight distinct training formats. The core offering is the ⭐MasterClass format, an immersive hands-on virtual computer lab experience with real-time screen monitoring and 2-way screen sharing. Additional formats include ScreenCast (hands-on without screen visibility), Crash Course and Lunch and Learn (observational cohort training), Open Lab and Just-In-Time (individual hands-on training), and Community Connect and Community Focus (free community programs). All training is delivered through the FirstClass LMS platform, which manages course administration, progress tracking, certificates, and post-training support. The company also operates Virtual Spaces, a 3D training center environment for enhanced virtual experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• FirstClass LMS Proprietary Learning Management System that administers, documents, tracks, and delivers DJL Training's educational content, including discussion forums, progress reports, class evaluations, pre/post assessments, resource centers, real-time attendance and evaluation reporting, certificates of completion, and SCORM-compliant course hosting for enterprise and government clients.
• ⭐MasterClass Training Flagship immersive hands-on training format conducted in DJL Training's virtual classroom, where each learner is assigned a virtual PC. Features 2-way audio, 2-way video, 2-way screen sharing, real-time thumbnail visibility of all learner screens, remote keyboard/mouse control, breakout rooms, open mics, and a 10:1 learner-to-trainer ratio for class sizes of up to 90 learners. Designed for organizations that need no-download, secure, hands-on training for cohorts.
• ScreenCast Training Hands-on training format similar to MasterClass but without trainer visibility into learner screens, designed for organizations with firewall restrictions that block access to the full virtual classroom. Supports 10–30 learners with class monitors providing chat support and hands-on practice on the learner's own device.
• Crash Course Training 3-hour observational learning session comprising two single-topic lessons designed for busy professionals, with downloadable exercise files for independent practice. Class size ranges from 10 to 500 learners, making it suitable for company-wide skill refreshers.
• Lunch and Learn Training 1-hour observational learning session designed for busy professionals seeking quick skill acquisition within limited timeframes. Minimizes disruption to the workday while offering efficient learning solutions; also offered complimentary to Chambers and professional groups sponsored by local businesses.
• Open Lab Training Dynamic small-group training format featuring six 30-minute slots where learners can invite 2 colleagues for individualized 25-minute sessions with the instructor. Supports 6–18 learners with screen sharing and impromptu questions for deep, individualized attention in a cohort setting.
• Just-In-Time (JIT) Training Dynamic one-on-one training format consisting of a single 3-hour session where the learner can bring up to two guests. Focuses on deep dives into relevant topics for rapid skill acquisition and immediate application, supporting 1–3 learners.
• Community Connect Training Free public training program sponsored by community partners, delivered as a 1.5-hour monthly class exploring essential topics for personal growth. Class size ranges from 10 to 500 participants with chat-based engagement.
• Community Focus Training Free private training for community impact partner organizations, with each 1.5-hour class highlighting a community partner and providing essential training topics along with downloadable exercise files.
• Training Materials and Books Training manuals, recommended books, and digital materials sold separately to support learners, including exercise files used during Crash Course and Community Focus formats. Books can be purchased on behalf of learners at additional cost.

Quantifiable outcome

• Up to 90 learners per session with 10:1 learner-to-trainer ratio (1 instructor + 9 class monitors + 1 class manager for 90 learners)
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered community, education and regional.

• Durham Rescue MissioncommunityStrategic or Co-development PartnerDJL Training provided weekly computer training to Durham Rescue Mission residents from 2001-2006 as part of community outreach. Received Mission's Volunteer of the Year Award for this service.
• Durham Technical Community CollegeeducationStrategic or Co-development PartnerEducational partnership providing computer training services to community college students and staff.
• Wake County Community CollegeeducationStrategic or Co-development PartnerWorkforce development partnership providing computer training for community college programs.
• Alamance Community CollegeeducationStrategic or Co-development PartnerEducational institution partnership for computer skills training programs.
• UNC Chapel HilleducationStrategic or Co-development PartnerHigher education partnership providing training for university staff and personnel.
• Greater Durham Chamber of CommerceregionalGTM or Marketing PartnerChamber partnership for referral networking. DJL Training offers complimentary lunch and learns sponsored by local businesses for Chamber members.
• Greater Durham Black Chamber of CommerceregionalGTM or Marketing PartnerMinority business chamber partnership supporting Black-owned business community training needs.
• Durham LibrarycommunityStrategic or Co-development PartnerCommunity partnership providing computer classes at Durham Library from 2009-2011.
• StepUp MinistrycommunityStrategic or Co-development PartnerWork readiness training partnership helping clients acquire computer skills for employment.
• CAAREcommunityStrategic or Co-development PartnerCommunity organization partnership providing training services to under-served populations.
• Center For Employment TrainingcommunityStrategic or Co-development PartnerVocational training partnership providing computer skills instruction.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Coursera for Business: Coursera for Business provides enterprise access to thousands of courses from universities and tech partners, including Microsoft, Google, and IT tracks — a broader incumbent offering that competes for the same L&D budget as DJL's corporate training.
• Skillsoft: Skillsoft is a broad corporate learning platform offering video courses, books, and learning paths across IT, business, and compliance topics — an incumbent substitute for the self-paced/SCORM content portion of DJL's portfolio.
• Pluralsight: Pluralsight is a large enterprise tech-skills platform delivering on-demand video training and skill assessments; while focused more on developer/IT-pro topics than end-user Microsoft Office, it competes for the same corporate training budget as DJL.
• Global Knowledge: Global Knowledge is a large, established IT and professional-skills training incumbent (now part of Informa) covering vendor certifications, Microsoft, cloud, and end-user computing — broader portfolio but overlapping customer base and delivery model with DJL.

Direct peers

• ONLC Training Centers: ONLC is a long-established computer and IT training provider delivering instructor-led and virtual instructor-led training on Microsoft Office, Cisco, and other vendor technologies to enterprise and government clients, very directly comparable to DJL Training's VILT-focused Microsoft Office curriculum.
• KnowledgeWave: KnowledgeWave is a Microsoft-focused training firm specializing in Office, Teams, Power BI, and Copilot end-user training for corporate and government audiences — a closely analogous boutique competitor to DJL Training's curriculum scope.
• Ledet Training: Ledet is a smaller, regional Adobe, Microsoft, and web development training provider offering both onsite and virtual instructor-led classes to enterprise clients, directly comparable to DJL in scale, format, and curriculum mix.
• New Horizons Worldwide: New Horizons is a global IT and business-skills training company offering instructor-led and virtual courses in Microsoft, Cisco, AWS, and other technologies to corporate and government buyers — a direct competitor to DJL in the Microsoft Office / IT end-user training segment.
• Learning Tree International: Learning Tree delivers instructor-led IT and management training (including Microsoft and end-user computing tracks) to enterprise and government clients worldwide, with a similar VILT model and customer segments as DJL Training.

Emerging players

• ACI Learning (ITProTV): ACI Learning (formerly ITProTV) delivers on-demand and live IT certification and end-user training via subscription; an emerging player that intersects with DJL's end-user/IT training space, particularly for SMBs and individual learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/djltraining
• Facebookfacebook.com/djltraininginc
• LinkedInlinkedin.com/company/djl-training-inc-
• Instagraminstagram.com/delisajlee
• Pinterestpinterest.com/djltraining

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJL Training, Inc.