DLG Markets GmbH

What DLG Markets GmbH does

DLG Markets GmbH is a private German limited liability company headquartered in Frankfurt am Main, operating as the international business arm of DLG (Deutsche Landwirtschafts-Gesellschaft), the German Agricultural Society, which traces its origins back over 130 years. The company organizes a portfolio of major agrifood trade fairs and conferences, including EuroTier (the world-leading trade fair for professional animal husbandry, co-located with EnergyDecentral and Inhouse Farming), DLG-Feldtage (outdoor field days), PotatoEurope, SugarBeetExpo, American Dairy XPO, and the Inhouse Farming Convention. Beyond flagship exhibitions, DLG Markets provides Professional Congress Organiser (PCO) services, conference management, market exploration trips, and bilateral cooperation project management for government ministries — including the Deutsch-Moldauischer Agrarpolitischer Dialog (APD), the Deutsch-Sambisches Landwirtschaftliches Wissens- und Ausbildungszentrum (AKTC) in Zambia, and the German-Thai cooperation project on agrifood sustainability.

The company's revenue model is built on four primary streams: trade show and conference organization (exhibitor fees, sponsorship packages, visitor registration); international project management for ministries and governmental organizations (training programs, demo farms, trainee programs); market exploration and market study services for agrifood companies seeking foreign market entry; and PCO services for industry associations and umbrella organizations. The core technological and operational platform is the DLG network itself — a global partner and subsidiary infrastructure spanning Asia Pacific, Benelux, China, North America, Turkey, Poland, and South East Europe — augmented by the DLG AgriFood Innovation Hub, a startup and stakeholder networking platform, plus the "Neue Formate" initiative exploring hybrid events and VR/AR-enhanced exhibition experiences.

DLG Markets' go-to-market is heavily event-driven, leveraging flagship physical events as the primary marketing and customer acquisition channel, supplemented by newsletters and the corporate website. The customer base spans agrifood businesses (exhibitors and visitors), ministries and governmental organizations (project sponsors), and agrifood associations and umbrella organizations (PCO clients). The company holds a strategic alliance with the German government to operate official German pavilions at international trade shows, providing a privileged channel for German agrifood exporters seeking foreign market entry. With 25 employees, DLG Markets functions as a lean subsidiary that likely leverages shared infrastructure and brand equity from its parent DLG e.V.

Name

DLG Markets GmbH

Legal name

DLG Markets GmbH

Website

https://dlg-tradefairs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DLG Markets GmbH is the international business arm of the German Agricultural Society (DLG), organizing world-leading agrifood trade fairs such as EuroTier and delivering international project management, market exploration, and professional congress services for agrifood companies, ministries, and industry associations globally.

Ownership category

akta.pro rank

Product category

Agricultural Trade Show and Event Management

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Transportation, Logistics & Mobility Shows Organizers (THAHABAL)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Trade show management
• Agricultural events
• Conference organization
• Exhibition services
• Agrifood trade fairs

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Trade Show and Conference Organization: DLG Markets generates revenue by organizing and managing trade shows (Messen) and conferences (Konferenzen) in key agricultural markets worldwide. This includes flagship events like EuroTier, DLG Feldtage, PotatoEurope, SugarBeetExpo, and Inhouse Farming Convention. Revenue comes from exhibitor fees, sponsorship packages, and visitor registration.
2. International Projects Management: Revenue from bilateral cooperation project management for ministries and governmental organizations, including training programs for local producers (agricultural and food sectors), demo farms, and international trainee programs.
3. Market Exploration Services: Market exploration activities and market study services for companies seeking to enter new agricultural markets. Also includes conducting official German pavilions on behalf of the German government.
4. Professional Congress Organiser (PCO) Services: Event planning and management as Professional Congress Organiser for associations and umbrella organizations in the agrifood sector.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DLG Markets GmbH organizes and manages international trade fairs, conferences, and bilateral cooperation projects for the agricultural and food sector. Core offerings include flagship exhibitions such as EuroTier, DLG-Feldtage, PotatoEurope, SugarBeetExpo, American Dairy XPO, and Inhouse Farming Convention, supplemented by professional congress organization, market exploration trips, and international training programs for ministries and organizations.

Product overview

DLG Markets operates as a global partner for the agrifood sector, organizing a portfolio of major international trade fairs (EuroTier, DLG-Feldtage, PotatoEurope, SugarBeetExpo, American Dairy XPO, Inhouse Farming Convention) alongside professional services (conference management, international projects, exhibition management, market exploration trips, and new digital event formats). The offering functions as a unified platform combining flagship exhibition brands with supplementary service modules, all supported by the DLG AgriFood Innovation Hub for networking and startup engagement. The core value proposition is market access, international networking, and professional event management for the agricultural and food industry.

Differentiator

Problem solved

Functional benefit

Products and services

• EuroTier
• DLG-Feldtage (DLG Field Days)
• PotatoEurope
• SugarBeetExpo
• American Dairy XPO
• Inhouse Farming Convention
• Internationale Projekte (International Projects)
• Messe-Management (Exhibition Management / PCO Services)
• Markterkundungsreisen (Market Exploration Trips)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• German GovernmentcoreStrategic or Co-development PartnerDLG Markets conducts official German pavilions on behalf of the German government at international trade shows, facilitating market entry for German agrifood companies in foreign markets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NürnbergMesse: NürnbergMesse organizes trade fairs across multiple industries (BIOFACH, it-sa, Spielwarenmesse) and has international subsidiaries. It mirrors DLG Markets' operating model of German-based, globally distributed B2B trade fair and congress organization with flagship vertical brands.
• Messe Düsseldorf: Messe Düsseldorf operates one of Germany's top trade fair venues and organizes world-leading B2B events (drupa, K, MEDICA) with extensive international networks. It is a direct peer to DLG Markets in trade fair organization, exhibition services, and global exhibitor management.
• Messe München: Messe München organizes flagship B2B trade fairs (e.g., Bauma, IFAT) and conferences across multiple verticals, with strong international subsidiary networks. It is directly comparable to DLG Markets as a German-headquartered, globally distributed trade fair company with diversified event portfolios and PCO services.
• Deutsche Messe (Hannover): Deutsche Messe runs the Hannover Messe and other industrial B2B fairs with a global event and conference portfolio. Like DLG Markets, it offers international exhibitor management and venue/event services and serves B2B audiences with flagship flagship event brands.
• Koelnmesse: Koelnmesse organizes major trade fairs (Anuga, ISM, gamescom) and conferences, with global subsidiaries and a diversified vertical portfolio. It is directly comparable to DLG Markets in business model — German trade fair organizer running flagship vertical events plus international congress and exhibition services.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers, headquartered in Frankfurt am Main — the same city as DLG Markets. Both operate German-based trade fair portfolios with global exhibition and conference services, and serve overlapping exhibitor and visitor audiences in B2B event formats.
• IFWexpo Heidelberg: IFWexpo Heidelberg organizes international trade fairs and is referenced as a partner entity within DLG Markets' network page. It is a directly comparable German trade fair organizer with international B2B event management capabilities, including cooperation projects abroad.

Broad incumbents

• RX (Reed Exhibitions): RX Global (Reed Exhibitions) operates hundreds of B2B trade fairs and conferences worldwide, with presence in agrifood and related industries. As a broad incumbent, it mirrors DLG Markets' event-driven B2B model but at much greater scale and with a wider industry portfolio.
• Informa Markets: Informa Markets is the world's largest B2B exhibitions and events business, operating hundreds of trade shows globally across dozens of verticals including agrifood (e.g., Middle East Food, events in livestock and crop production). Comparable to DLG Markets in scope of trade fair operations and PCO services, but far larger and more diversified.
• GL Events: GL Events is a major French-headquartered international event organizer and venue operator running trade fairs, conferences, and exhibitions across multiple sectors. It is comparable to DLG Markets as a European peer with global trade fair and event management services, though broader in industry scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dlg-international-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLG Markets GmbH