IFWexpo Heidelberg

What IFWexpo Heidelberg does

IFWexpo Heidelberg GmbH is a German trade fair organizer established in 1994 and headquartered in Heidelberg, Germany. The company specializes in organizing international trade fairs and national pavilions (German Pavilion) in the agriculture, food, and food technology sectors. As a wholly-owned subsidiary of DLG Markets (Deutsche Landwirtschafts-Gesellschaft), it operates within the network of world-leading trade fairs AGRITECHNICA and EuroTier, organizing more than 20 national pavilions and trade fair participations annually across markets in Central Asia, the Gulf region, Southeast Asia, Africa, North America, South America, and Oceania.

The company's core service offerings include exhibition space rental with tiered stand construction (premium placements such as corner, head, and island stands command surcharges; two-story construction incurs a 50% surcharge), comprehensive exhibitor support services (stand design, logistics, customs clearance, marketing, and on-site management), and organization of German Pavilion national pavilions supported by German Federal Ministries (BMWK/BMWE and BMEL). Its exhibition portfolio includes major events such as UzFood (Uzbekistan), AgroExpo Uzbekistan, Saudi Agriculture, KazAgro/KazFarm, FoodExpo Qazaqstan, Airport Show Dubai, Foodtech & Dairytech Africa Expo, American Dairy XPO, and Agri-Trade Equipment Expo in Canada.

Approximately 50% of customers are German-based companies seeking international market entry, with a steadily growing international client base including Italian companies in Uzbekistan, Dutch and Ukrainian firms in Kazakhstan, and Polish exhibitors in Dubai. The company employs a lean team of seven core managers led by Managing Director Stefan Kresse, supported by Deputy Managing Director Anna Haberkorn and five Project Managers handling individual exhibitions. Revenue is generated through one-time booth rental fees, mandatory registration and catalog entry fees, and German Pavilion program service fees, with most exhibitions benefiting from German Federal Ministry funding support that reduces the cost burden for German participants.

Name

IFWexpo Heidelberg

Legal name

IFWexpo Heidelberg GmbH

Website

https://ifw-expo.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IFWexpo Heidelberg GmbH is a German trade fair organizer specializing in international exhibitions and German Pavilion national pavilions for the agriculture, food, and food technology sectors. Founded in 1994 as a subsidiary of DLG Markets (AGRITECHNICA/EuroTier), it organizes 20+ annual exhibitions across Central Asia, the Gulf, Africa, and the Americas, primarily serving German and international exhibitors seeking international market entry.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Organization Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)

Keywords

• International trade fairs
• National pavilion services
• Exhibition management
• Agricultural trade shows
• Booth construction services

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exhibition Space Rental and Stand Construction: Revenue generated from charging exhibitors for booth/stand space rental, including standard booth construction packages. Pricing is tiered based on stand size and placement preferences (corner, head, island stands). Additional charges apply for two-story construction (50% surcharge on net floor space price).
2. German Pavilion National Pavilion Services: Organized national pavilions (German Pavilion) on behalf of German Federal Ministry support, providing comprehensive exhibition packages including stand construction, marketing, logistics support, and on-site management for German companies.
3. Registration and Administrative Fees: One-time registration fees and catalog entry fees for exhibitors. Basic catalog entry is mandatory and cannot be waived.
4. International Trade Fair Management: Management and organization of international trade fair participations and national pavilions, including comprehensive support services for exhibitors and joint participations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

IFWexpo Heidelberg organizes international trade fair participations and German national pavilions for companies in agriculture, food, and food technology. Its core service is end-to-end exhibition management, including booth/stand space rental, stand construction, registration and catalog entry, logistics support, marketing, and on-site management. The German Pavilion program is delivered with funding support from the German Federal Ministry of Food and Agriculture (BMEL) and the Federal Ministry for Economic Affairs and Climate Protection/Energy (BMWK/BMWE). The company runs more than 20 national pavilions and trade fair participations annually across Central Asia, the Gulf, Southeast Asia, Latin America, North America, Oceania, and East Africa.

Product overview

IFWexpo Heidelberg is a trade fair exhibition organizer specializing in international trade fairs and exhibitions in agriculture, food, and food technology. As part of DLG Markets (AGRITECHNICA / EuroTier), they offer a portfolio of services centered around organizing national pavilions and managing exhibitor participations at major international trade fairs. The company's core offering includes comprehensive exhibitor support services (stand design, logistics, marketing, conference organization) and the German Pavilion program, which provides subsidized German national exhibition spaces at international events supported by German federal ministries. Their portfolio spans multiple geographic markets including Central Asia (Uzbekistan, Kazakhstan), the Gulf region (Saudi Arabia, UAE), Africa (Kenya), North America (USA, Canada), and South America (Brazil, Argentina). Key exhibitions include UzFood (Uzbekistan), AgroExpo Uzbekistan/Agrotech Expo, FoodExpo Qazaqstan, Saudi Agriculture, Foodtech & Dairytech Africa Expo, Airport Show Dubai, KazAgro/KazFarm, AgroWorld Qazaqstan, American Dairy XPO, Agri-Trade Equipment Expo, and Global Airports Forum.

Differentiator

Problem solved

Functional benefit

Products and services

• International Trade Fair Organization Services End-to-end organization and management of international trade fairs and exhibitions in the agriculture, food, and food technology sectors, including both national pavilions and individual exhibition participations across global markets.
• German Pavilion Services Organization of official German national pavilions at international trade fairs, supported by German federal ministries (BMEL, BMWK/BMWE), offering exhibitors comprehensive booth construction, marketing, logistics, and on-site support bundled into a single national pavilion package.
• Exhibitor Support Services Comprehensive exhibitor support including stand planning and design, logistics and customs clearance assistance, travel arrangement support, pre-show and during-show marketing, and exhibition-related conference organization for individual trade fair participants.
• UzFood Exhibition International trade fair for food, ingredients, and food technologies held annually in Tashkent, Uzbekistan, with a German Pavilion organized in partnership with BMEL.
• AgroExpo Uzbekistan / Agrotech Expo Central platform exhibition for Uzbekistan's agricultural sector covering agricultural technology, horticulture, plant production, and animal husbandry, organized annually in Tashkent.
• FoodExpo Qazaqstan / Horex Qazaqstan Major food, food technology, and beverage exhibition in Kazakhstan covering food processing, bakery, and HORECA sectors, organized annually in Almaty.
• Saudi Agriculture International agriculture exhibition in Riyadh, Saudi Arabia covering agriculture, horticulture, and animal husbandry, with a German Pavilion organized with BMWK support.
• Foodtech & Dairytech Africa Expo Leading trade fair for food technology and packaging solutions in East Africa, organized at Kenyatta International Conference Centre in Nairobi, Kenya, with German Pavilion organized under the BMWE foreign trade fair program.
• Airport Show Dubai Premier airport industry exhibition for airport construction, operations, technology, and services in the MENA region, with German Pavilion organized with BMWE support.
• KazAgro/KazFarm International agricultural and livestock exhibition in Kazakhstan featuring agricultural machinery, irrigation systems, and animal husbandry equipment, with German Pavilion organized with BMEL support.
• AgroWorld Qazaqstan International agriculture exhibition in Kazakhstan focusing on poultry farming, horticulture, vegetable processing, and aquaculture.
• American Dairy XPO Trade fair for dairy industry innovations and solutions in the United States, organized at New York State Fairgrounds in Syracuse in cooperation with DLG Markets North America.
• Agri-Trade Equipment Expo Major agricultural equipment trade fair in Western Canada held in Red Deer, Alberta, with German Pavilion organized with BMEL support.
• Global Airports Forum (formerly Saudi Airport Exhibition) Largest trade fair for the airport industry in Saudi Arabia, serving global airport equipment suppliers, investors, and professionals, with German Pavilion and joint stand for GATE members organized in Riyadh.

Quantifiable outcome

• Over 30 years of trade fair industry experience with established market presence
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered major, core and minor.

• John DeeremajorGTM or Marketing Partner · 13 July 2026John Deere serves as General Sponsor of AgroExpo Uzbekistan / Agrotech Expo 2026. As one of the world's leading agricultural machinery manufacturers, John Deere's sponsorship underscores the growing importance of innovation, digitalization, and modern agricultural technologies for Central Asian agriculture.
• DLG Markets (Deutsche Landwirtschafts-Gesellschaft)coreStrategic or Co-development PartnerIFWexpo Heidelberg is part of DLG Markets, connecting it to the global network of agricultural and food industries. This includes association with world-leading trade fairs AGRITECHNICA and EuroTier. DLG Markets organizes exhibitions including Canadian Dairy XPO and American Dairy XPO in North America.
• Iteca ExhibitionsmajorStrategic or Co-development PartnerIteca Exhibitions is the organizer of UzFood (Tashkent) and AgroWorld Qazaqstan (Almaty). IFWexpo Heidelberg works with Iteca as co-organizer for German Pavilion participation at these leading Central Asian trade fairs.
• Riyadh Exhibitions Company Ltd.majorStrategic or Co-development PartnerRiyadh Exhibitions Company Ltd. organizes Saudi Agriculture, Saudi Agrofood, Saudi FoodPack, and Saudi Aquaculture. IFWexpo Heidelberg is the official German representation for Saudi Agriculture, organizing the German Pavilion with BMWK support.
• JSC UzexpocentremajorStrategic or Co-development PartnerJSC Uzexpocentre is the venue and organizer for UzFood and AgroExpo Uzbekistan trade fairs in Tashkent. IFWexpo Heidelberg co-organizes German Pavilion participation at these Uzbekistan exhibitions.
• Expo Group Ltd.majorStrategic or Co-development PartnerExpo Group Ltd. organizes KazAgro/KazFarm exhibition in Astana, Kazakhstan. IFWexpo Heidelberg organizes German Pavilion with BMEL support at this agricultural trade fair.
• Reed Exhibitions FZ LLCmajorStrategic or Co-development PartnerReed Exhibitions FZ LLC organizes Airport Show Dubai, one of the largest annual events for the airport industry in the MENA region and Indian subcontinent. IFWexpo Heidelberg organizes German Pavilion with BMWE support.
• Radeecal CommunicationsmajorStrategic or Co-development PartnerRadeecal Communications organizes FoodTech Africa Expo and Dairytech Africa Expo in Nairobi, Kenya. IFWexpo Heidelberg is the official German representative organizing the German Pavilion as part of BMWE foreign trade fair program.
• DLG Markets North AmericamajorStrategic or Co-development PartnerDLG Markets North America, based in Elora, Ontario, organizes American Dairy XPO (Syracuse, New York) and Canadian Dairy XPO (Stratford, Ontario). IFWexpo Heidelberg facilitates German company participation at these North American dairy exhibitions.
• Horizon Consulting / Westerner Park / Red Deer & District Chamber of CommercemajorStrategic or Co-development PartnerJointly organize Agri-Trade Equipment Expo in Red Deer, Alberta, Canada. IFWexpo Heidelberg organizes German Pavilion with BMEL support for this leading Canadian agricultural equipment exhibition.
• Niché Ideas / NCXmajorStrategic or Co-development PartnerNiché Ideas and NCX organize Global Airports Forum (formerly Saudi Airport Exhibition) in Riyadh. IFWexpo Heidelberg organizes German Pavilion and joint stand for GATE members at this Saudi Arabian airport industry exhibition.
• VDMA e. V.minorStrategic or Co-development PartnerGerman Mechanical Engineering Industry Association (VDMA) supports KazAgro/KazFarm exhibition. Partnership provides linkage to German agricultural machinery and equipment manufacturers.
• GATE (Global Airports Transport Exhibition)minorGTM or Marketing PartnerGATE organizes Global Airports Forum in Saudi Arabia. IFWexpo Heidelberg jointly organizes community stand for GATE members alongside the German Pavilion.
• Federal Ministry for Economic Affairs and Climate Protection (BMWK)coreGTM or Marketing PartnerBMWK supports German company participation at international trade fairs through foreign trade fair program. IFWexpo Heidelberg organizes BMWK-funded national pavilions at various exhibitions including Saudi Agriculture, Agri-Trade Canada, and Airport Show Dubai.
• Federal Ministry of Food and Agriculture (BMEL)coreGTM or Marketing PartnerBMEL supports German agricultural and food technology companies' international exhibition presence through funding programs. IFWexpo Heidelberg organizes BMEL-funded German Pavilions at UzFood, AgroExpo Uzbekistan, KazAgro/KazFarm, and other agricultural trade fairs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RX Global (Reed Exhibitions): World's largest exhibition organizer (RX, part of RELX). Comparable as the organizer of major international exhibitions (including Airport Show Dubai, where IFWexpo runs the German Pavilion) and as a global trade fair partner.
• Deutsche Messe (Hannover): Hanover-based organizer of Hannover Messe and other leading industrial trade fairs. Comparable as a large German trade fair organizer with international scope, including agricultural technology exhibitions such as Agritechnica.
• Messe Frankfurt: One of the world's largest trade fair organizers, headquartered in Frankfurt. Comparable as a German-based global exhibition organizer with extensive international portfolio and government-backed pavilion programs, though significantly larger and more diversified than IFWexpo.
• NürnbergMesse: Nuremberg-based trade fair organizer running BIOFACH (organic food) and other food-tech exhibitions. Comparable as a German trade fair organizer with strong food/agriculture vertical and international exhibitor programs.
• Messe Düsseldorf: Major German trade fair organizer operating globally across multiple sectors including food and packaging (ProWein, interpack). Comparable as a German-headquartered international exhibition organizer with global pavilion experience.
• dmg events: International exhibition organizer operating large-scale trade events in the Middle East, Africa, and Asia. Comparable as a global exhibition organizer with strong emerging-market presence overlapping IFWexpo's geography.
• Informa Markets: Global exhibition organizer operating leading food, agriculture, and technology trade fairs across multiple regions. Comparable as an internationally scaled B2B exhibition platform with overlapping sector coverage.
• Messe München: Munich-based organizer of leading international exhibitions including drinktec and EXPO REAL. Comparable as a German trade fair organizer with international pavilion and exhibitor service capabilities, though at substantially greater scale.

Direct peers

• Koelnmesse: Cologne-based trade fair organizer that runs Anuga, the world's leading food industry trade fair. Highly comparable as a German trade fair organizer with a strong agriculture/food-tech portfolio and international pavilion operations, though at much larger scale than IFWexpo.
• Iteca Exhibitions: Uzbekistan-based exhibition organizer running UzFood, AgroWorld Qazaqstan, and other Central Asian trade fairs. Comparable as a co-organizing partner of similar scale, organizing regional exhibitions in agriculture and food in markets where IFWexpo also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ifw_exhibitions
• Facebookfacebook.com/IFWexpo
• LinkedInlinkedin.com/company/ifwexpo-heidelberg-gmbh
• Instagraminstagram.com/ifwexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IFWexpo Heidelberg