DL GYM

What DL GYM does

DL GYM is an Italian fitness coaching company operating as DL S.R.L., founded in 2017 and headquartered in Ponte San Nicolò (Padova), with a secondary registered office in Este. The company delivers personalized 8-week training and nutrition programs through three channels: in-person at its physical coaching center (Ponte San Nicolò), via video call, and fully online worldwide via its proprietary iOS/Android mobile application and web-based personal account area. Live coaching clients receive anthropometric assessments using premium hardware (InBody 970 BIVA and Fit3D 3D body scanner), while online clients access a proprietary AI/deep-learning capability called Digital BIA, which estimates body composition from a single photograph. The product catalog spans individual and couples packages across training-only, nutrition-only, and complete (training + nutrition) tiers, priced €180–€450 per 8-week program with multi-program discounts (up to 1 free program with 6 purchased). The 16-person team comprises ONB-registered nutrition biologists and kinesiology-trained personal trainers, and the company reports 13,656 clients served, 27,793 programs created, 92% renewal, and a 4.7/5 client rating.

Business model is predominantly transactional (pay-as-you-go, no auto-renew) rather than subscription, with revenue streams split across (1) coaching services (online, video call, live), (2) standalone personal training sessions and anthropometric assessments, (3) e-commerce via DLShop.it for apparel and gift cards, and (4) indirect revenue from a content-led marketing engine (blog, Training Things podcast, 7 social platforms, email newsletter). The customer base is B2C and dispersed, with no disclosed enterprise contracts. Go-to-market is product-led growth: clients discover via SEO/content, self-select packages on dlgym.it, complete an online anamnesi questionnaire, and receive remote programming. A referral channel exists through partnership with Be Aktive gym. The company is privately held with no external investors disclosed and likely operates in the low single-digit million annual revenue range.

Name

DL GYM

Legal name

DL S.R.L.

Website

https://dlgym.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DL GYM is an Italian fitness coaching company (DL S.R.L.) offering personalized 8-week training and nutrition programs via online, video call, and in-person delivery at its Ponte San Nicolò center, serving individual consumers with a proprietary mobile app and Digital BIA body composition analysis.

Ownership category

akta.pro rank

Product category

Personal Fitness and Nutrition Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Personal fitness coaching
• Customized nutrition plans
• Body composition analysis
• Online personal training
• Personalized workout programs

Headquarters

HQ city

Ponte San Nicolò

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coaching Services (Online): Online coaching packages delivered entirely digitally via the DL GYM app and web platform. Clients purchase 8-week programs (single or bundled). Programs include personalized training plans, nutrition plans, Digital BIA analysis, and online support. Multi-program discounts apply: purchasing 2–6 consecutive programs provides increasing savings, up to a free 6th program. The service does not auto-renew.
2. Coaching Services (Live): In-person coaching at the Ponte San Nicolò center. Packages include anthropometric assessments (InBody 970, Fit3D), personalized training and nutrition plans, and optional personal training sessions. Priced at a premium over online options. Clients book appointments and pay in advance.
3. Personal Training Sessions (One-to-One): Standalone personal training sessions available in 1-hour (€100) or 2-hour (€180) formats. Available in-person at the coaching center. Can be purchased individually or in packs.
4. Anthropometric Assessments: Standalone body composition assessments (InBody 970 and Fit3D) available as a single session (€120). Used as a standalone service or add-on to coaching packages.
5. E-commerce (DLShop.it): Sale of physical products (apparel, accessories) through the separate dlshop.it e-commerce storefront. Also sells digital gift cards (DL GYM Gift Cards) valid for 12 months.
6. Newsletter and Content: Email newsletter with promotional content, fitness education, and discounts (10% first-purchase incentive). Revenue from newsletter is indirect — supporting customer acquisition for coaching and product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

DL GYM provides personalized 8-week fitness coaching programs, combining customized training plans and personalized nutrition plans, delivered via three modalities: fully online (web + DL GYM iOS/Android app), videocall, or in-person at the Ponte San Nicolò (PD) center. Each program can include body composition analysis — through the proprietary Digital BIA imaging system for remote clients or via InBody 970 and Fit3D hardware for live clients — and ongoing support via an in-app ticketing system. A separate e-commerce line (DLShop.it) sells apparel and gift cards.

Product overview

DL GYM is a fitness coaching platform offering personalized workout plans and customized meal plans. The core offering consists of multiple coaching service tiers that can be delivered in-person at their Ponte San Nicolò (PD) center (Live Coaching), via video call (Videocall Coaching), or fully online (Online Coaching). Each tier is available in Complete (workout + nutrition), Diet-only, or Training-only variants, with some plans including practical training sessions and anthropometric measurements using InBody 970 and Fit3D scanner. Couple-specific plans are also available. The company also offers standalone services including Live One-to-One personal training sessions and Live Anthropometric Measurements. All coaching programs run on 8-week cycles and include ongoing consultation through the DL GYM mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Coaching Completo Fully online 8-week coaching including a personalized workout plan, a personalized meal plan, Digital BIA body composition analysis, and ongoing online consultation/support via the DL GYM platform and app. Priced at €280 per program, with multi-program bundle discounts (2–6 programs purchased consecutively, up to a free 6th program).
• Online Coaching Dieta Fully online 8-week nutrition-only coaching: customized meal plan, Digital BIA body composition analysis, and ongoing online consultation. Priced at €210 per program, eligible for multi-program bundle discounts.
• Online Coaching Allenamento Fully online 8-week training-only coaching: customized workout plan, Digital BIA body composition analysis, and ongoing online consultation. Priced at €210 per program, eligible for multi-program bundle discounts.
• Live Coaching Completo In-person 8-week coaching at the DL GYM center in Ponte San Nicolò (PD) including anthropometric assessment (InBody 970 BIVA + Fit3D 3D body scanner), personalized workout plan, personalized meal plan, and ongoing online support. Priced at €350 per program with multi-program bundle discounts.
• Live Coaching Completo + Training Session In-person 8-week Live Coaching Completo at the Ponte San Nicolò center plus an additional practical personal training session in the weight room for hands-on technique coaching. Priced at €450 per program with multi-program bundle discounts.
• Live Coaching Dieta In-person nutrition-only 8-week coaching at the Ponte San Nicolò center including anthropometric measurements and a personalized meal plan. Priced in the €180–€380 band depending on included options.
• Live Coaching Allenamento In-person training-only 8-week coaching at the Ponte San Nicolò center including anthropometric measurements and a personalized workout plan. Priced in the €180–€380 band depending on included options.
• Videocall Coaching Completo Remote 8-week coaching delivered via videocall with a DL GYM professional, including personalized workout plan, personalized meal plan, and Digital BIA analysis. Priced at €330 per program with multi-program bundle discounts.
• Couples Coaching Packages (Online and Live) Coaching packages for two individuals sharing a plan, available as Online (Completo from €504, Allenamento from €378) and Live (Completo from €630 up to €810 for the + Training Session variant) variants. Includes the same Complete / Diet / Training and + Training Session sub-variants as individual programs.
• Live Personal Training Sessions (1-to-1) Standalone in-person personal training sessions at the Ponte San Nicolò center: 1-hour sessions at €100 and 2-hour sessions at €180 (Live One to One 2 Ore — prd=13). Also available in packs of 2, 4, 6, and 10 sessions.
• Live Anthropometric Assessments (InBody 970 + Fit3D) Standalone body composition / anthropometric measurement session at the Ponte San Nicolò center using the InBody 970 BIVA device and the Fit3D 3D body scanner. Priced at €120 per single session; usable as a standalone service or add-on to coaching packages.
• DL GYM Mobile App Proprietary iOS and Android mobile application serving as the primary client interface for receiving training programs, nutrition plans, and direct communication with trainers and nutritionists via an in-app assistance/ticketing system; also delivers Digital BIA body composition results to online coaching clients. Available on the App Store and Google Play.
• DLShop.it Apparel and Gift Card E-commerce Separate e-commerce storefront (dlshop.it) selling DL Gym® physical apparel and accessories, plus digital gift cards valid 12 months. Coaching program gift cards are also available (e.g., 'Gift Card Online Coaching Completo', 'Gift Card Live Coaching').

Quantifiable outcome

• 92% of clients renew with a new programming
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Digital BIA (Proprietary Technology)coreOthers · 1 November 2025Digital BIA is a proprietary deep-learning-based body composition analysis system developed by DL GYM for its online coaching clients. Available from November 2025, free for all new coaching plans. Allows remote body composition assessment (body fat, lean mass, abdominal fat, transverse diameters) from a single digital photograph, eliminating the need for in-person equipment. Constitutes a core proprietary technology differentiator.
• Be Aktive (beaktive.it)minorChannel Partner/ Reseller/ DistributorBe Aktive is an affiliated gym/fitness center brand. DL GYM serves as the programming and coaching partner for Be Aktive members who need personalized training and nutrition coaching. Referrals flow from Be Aktive to DL GYM for coaching services.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Peloton: Peloton is a global connected fitness platform offering live and on-demand training content with hardware and software subscriptions. Comparable to DL GYM's digital fitness delivery model but operates as a much broader incumbent with hardware-centric economics.
• Gympass: Gympass is a corporate wellness platform providing employees access to gyms, fitness apps, and coaching services. Comparable to DL GYM's potential B2B/corporate wellness extension, with the same digital coaching and corporate partnership thesis.
• Apple Fitness+: Apple Fitness+ is Apple's broad fitness training subscription offering workouts, meditations, and trainer-led programs across the Apple ecosystem. Overlaps with DL GYM in training program delivery but is a far broader consumer offering without DL GYM's personalized nutrition and body composition analysis focus.

Direct peers

• Fiit: Fiit is a UK-based online fitness platform offering live and on-demand classes with structured programs and progress tracking. Comparable to DL GYM's online coaching delivery model, app-based experience, and use of technology (Fit3D-style) for body tracking.
• BetterMe: BetterMe is a global fitness and wellness coaching app offering personalized training, nutrition plans, and weight loss programs. Directly comparable to DL GYM's online coaching in target consumer (weight loss, body transformation) and digital delivery channels.
• Freeletics: Freeletics is a Europe-headquartered AI-driven fitness coaching app offering personalized training and nutrition plans. Comparable to DL GYM's digital-first coaching platform, particularly in continental Europe, with similar content-driven acquisition and digital program delivery.
• Noom: Noom is a global behavior-change coaching platform specializing in weight loss and nutrition coaching with personalized plans and ongoing support. Comparable to DL GYM's diet-focused coaching products and weight loss / body transformation customer segment.
• Future: Future is a US-based 1:1 online personal training platform that pairs users with a dedicated coach who delivers personalized training, nutrition, and accountability via a mobile app. Directly comparable to DL GYM's online coaching model and target customer (general fitness individuals seeking expert guidance).
• Caliber: Caliber is a US-based strength training coaching platform delivering personalized strength programs with progress tracking. Comparable to DL GYM's strength and conditioning coaching products and personalized technical training emphasis.

Regional players

• Welii: Welii is an Italian fitness and wellness coaching platform offering personalized training and nutrition plans. Directly comparable to DL GYM in target market (Italian-speaking fitness consumers) and online coaching model, making it a regional rather than international competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DLGYM_Official_
• YouTubeyoutube.com/channel/UC9-P1Q4S6v4y_hgCmfdbZHA
• Facebookfacebook.com/dlgym.official
• LinkedInlinkedin.com/company/dl-gym
• Instagraminstagram.com/dlgym_official
• TikToktiktok.com/@dlgym_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DL GYM