Digital Native
Digital Native is a UK-based apprenticeship training provider headquartered in Birmingham, offering no-cost recruitment and government-funded Level 3-7 digital apprenticeships in software development, data, AI, and business analysis to UK employers and aspiring tech apprentices.
- Company typePrivate
- Founded2013
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digital Native does
Digital Native is a UK-based apprenticeship training provider specialising in digital and IT skills, headquartered in Birmingham and operating as a private limited company. Founded in 2013 with a team of 15, the company delivers government-funded apprenticeship programmes from Level 3 through Level 7 across digital disciplines including software development, software testing, business analysis, data analysis, data engineering, AI automation, and machine learning engineering. Digital Native operates a dual-sided model: it offers no-cost recruitment services to UK employers seeking digital talent, funded through the UK apprenticeship levy system, while attracting apprentices via a self-serve application portal and the UK government's apprenticeship service.
The company's product portfolio spans structured apprenticeships (Level 3 Digital Support Technician through Level 6 Machine Learning Engineer), AI Leadership Apprenticeship Units for senior leaders, and a Front-End Developer Bootcamp. Training delivery combines remote sessions with optional face-to-face meetups, and is supported by 1-2-1 coaching from industry professionals. The technology stack underpinning the curriculum is anchored in the Microsoft ecosystem (Azure, M365, Power Platform, Copilot Studio, GitHub, Azure DevOps, Azure OpenAI), supplemented by learning content from Pluralsight and CompTIA. A channel partnership with Crimson Limited, a Microsoft Solutions Partner, provides real-world deployment context for AI Automation Apprentices.
Revenue is generated through the UK apprenticeship funding system, where training providers receive government funding for eligible apprenticeship delivery. The company is rated GOOD by Ofsted, the UK education and skills regulator, and holds Cyber Essentials and GDPR compliance certifications. The customer base includes unnamed "major brands" across various sectors, with Digital Native positioning itself as a trusted provider of digital talent pipelines for UK employers. Operating exclusively within the United Kingdom, the company relies on government funding mechanisms, employer relationships, and content partnerships as its primary commercial levers.
Digital Native firmographics
Firmographics- Name
- Digital Native
- Legal name
- Digital Native Ltd
- Website
- https://dn-uk.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Native is a UK-based apprenticeship training provider headquartered in Birmingham, offering no-cost recruitment and government-funded Level 3-7 digital apprenticeships in software development, data, AI, and business analysis to UK employers and aspiring tech apprentices.
- Ownership category
- akta.pro rank
Digital Native industry classification
Industry- Product category
- Apprenticeship Training and Vocational Education
- NAICS
- Apprenticeship Training (611513), Computer Training (61142), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Employment Agencies (7361)
- akta.pro primary industry
- Technical & Digital Skills Training (BPACANAB)
- akta.pro secondary industries
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)
Keywords
Where Digital Native is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Digital Native business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Apprenticeship Training Delivery: Digital Native delivers government-funded apprenticeship programs across multiple levels (Level 3-7) covering digital disciplines including software development, data analysis, AI automation, and business analysis. Revenue is generated through the UK apprenticeship funding system, where training providers receive government funding for eligible apprenticeship delivery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Digital Native product offering
Product offeringCore offering
Digital Native is a UK Digital Apprenticeship Training Provider that delivers government-funded apprenticeship programmes at Levels 3 to 7 across digital and IT disciplines, including software development, software testing, data analysis, data engineering, business analysis, AI automation, machine learning engineering, and digital support. The company offers no-cost apprenticeship recruitment to UK employers and combines expert 1-2-1 coaching with flexible remote and face-to-face training delivery. It also provides standalone AI Leadership Apprenticeship Units for senior leaders and a Front-End Developer Bootcamp.
Product overview
Digital Native is a UK-based Digital Apprenticeship Training Provider offering a portfolio of apprenticeship programmes and training services. Their offering includes Level 3 to Level 6 apprenticeships across digital and IT specialisms (Software Developer, Software Tester, Data Analyst, Data Engineer, Business Analyst, AI Automation, Machine Learning Engineer, Digital Support Technician), structured bootcamp training (Front-End Developer Bootcamp), and AI Leadership Apprenticeship Units for senior executives. The programmes combine no-cost recruitment, expert 1-to-1 coaching, and end-to-end support with off-the-job training delivered flexibly via remote sessions and face-to-face meetups.
Differentiator
Problem solved
Functional benefit
Products and services
- Level 4 AI Automation Practitioner Apprenticeship A Level 4 apprenticeship programme that develops skills in AI and automation using Microsoft technologies including Power Apps, Power Automate, Copilot Studio, and Azure AI services, for apprentices and the UK employers hiring them.
- Level 6 Machine Learning Engineer Apprenticeship An advanced Level 6 apprenticeship programme focused on machine learning engineering skills and competencies, delivered to apprentices and the UK employers sponsoring them.
- Level 4 Software Developer Apprenticeship A Level 4 apprenticeship that trains individuals to become professional software developers, using modern development tooling and practices.
- Level 4 Business Analyst Apprenticeship A Level 4 apprenticeship programme developing business analysis skills to support digital transformation in UK employers.
- Level 5 Data Engineer Apprenticeship A Level 5 apprenticeship programme focused on data engineering skills and practices for apprentices and the UK employers hiring them.
- Level 4 Software Tester Apprenticeship A Level 4 apprenticeship programme training individuals in software testing methodologies and practices.
- Level 3 Digital Support Technician Apprenticeship An entry-level Level 3 apprenticeship providing foundational digital support and technology skills.
- Level 4 Data Analyst Apprenticeship A Level 4 apprenticeship programme developing data analysis skills using modern tools and techniques.
- Level 3 Software Technician Apprenticeship A Level 3 apprenticeship providing foundational software technology skills.
- Level 3 Data Technician Apprenticeship A Level 3 apprenticeship providing foundational data technology skills.
- AI Leadership Apprenticeship Units Standalone accredited units for senior leaders covering AI Strategy and Opportunity, AI Adoption, Procurement and Governance, and AI Delivery and Organisational Transformation, designed for levy-funded apprenticeship delivery.
- Front-End Developer Bootcamp A structured bootcamp programme covering essential knowledge to become a professional front-end developer, including Level 0 (environment setup), Level 1 (fundamentals), Level 2 (TypeScript and frameworks), and Level 3 (Angular).
Companies that use Digital Native
Customer profileSegments2 records
Ideal customer profiles2 records
Digital Native technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Digital Native partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Crimson LimitedcoreCrimson is a Microsoft Solutions Partner and technology consultancy that hires AI Automation Apprentices through Digital Native. They deliver AI-powered applications and automation solutions for public-serving organisations using Microsoft Azure and M365 stacks. Apprentices work alongside experienced Microsoft consultants on real client engagements.
- MicrosoftcoreDigital Native's apprenticeship programs are built around Microsoft technology ecosystems including Azure, M365, Power Platform, GitHub, Azure DevOps, and Copilot Studio. The company delivers training aligned with Microsoft certifications and uses Microsoft AI tooling as core learning tools.
- PluralsightsupportingDigital Native provides apprentices access to world-class learning materials from Pluralsight as part of their training resources.
- CompTIAsupportingDigital Native provides apprentices access to learning materials and certifications from CompTIA as part of their training resources.
- GitHubsupportingApprentices build components and ship them through GitHub and Azure DevOps pipelines as part of their practical training in software development and AI solution delivery.
- Microsoft Azure OpenAIsupportingAI Automation Apprentices work with Azure OpenAI, Copilot Studio, and the wider Microsoft AI stack as core working tools for building AI-powered applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Digital Native competitors and assessment
Company assessmentDirect peers
- Corndel: UK-based apprenticeship and professional development provider specializing in data, digital, and leadership apprenticeships. Competes head-to-head with Digital Native for the same UK employer levy-funded apprenticeship demand.
- Multiverse: UK-headquartered tech and digital apprenticeship provider delivering programs in software, data, and AI to UK employers. Direct competitor for levy-funded digital apprenticeship contracts, with substantially greater scale and external funding.
- Whitehat Group: UK digital apprenticeship provider focused on technology and data apprenticeships for employers. Operates a similar recruitment-plus-training model targeting the same UK apprenticeship levy market.
- Babington: UK apprenticeship and training provider operating across multiple sectors including digital and professional pathways. Competes with Digital Native for employer apprenticeship contracts and the same apprenticeship levy-funded learners.
- Lifetime Training: UK-based apprenticeship training provider covering multiple sectors including digital and professional services. Competes for the same UK apprenticeship levy-funded learners and employer relationships as Digital Native.
- Firebrand Training: UK-based accelerated IT and digital training provider that delivers apprenticeship programs alongside vendor-certified bootcamps. Overlaps directly with Digital Native on Microsoft, cloud, and software development apprenticeships.
- Baltic Apprenticeships: UK apprenticeship training provider with a strong digital and technology track, competing for the same employer-funded apprenticeship cohorts as Digital Native across England.
Emerging players
- Cambridge Spark: UK-based training provider focused on data engineering, data science, and AI upskilling, including apprenticeship routes. Directly overlaps with Digital Native's data and AI apprenticeship portfolio.
Broad incumbents
- QA (formerly QA Consulting): Large UK-headquartered IT and digital training provider offering apprenticeships alongside a much broader portfolio of corporate training, certifications, and reskilling programs. A scaled incumbent competing for digital apprenticeship levy share.
- Kaplan UK (Kaplan International): Large UK-based education and training provider offering apprenticeships, professional development, and digital skills programs. A broader incumbent that competes for digital apprenticeship demand and corporate training budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Native social profiles
Digital presenceDigital Native compliance and trust
Trust signalCompliance3 records
Digital Native financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Native leadership team
Management profileNumber of profiles
Profiles4 records
Digital Native funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Native M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Native
What does Digital Native do?
Digital Native is a UK Digital Apprenticeship Training Provider that delivers government-funded apprenticeship programmes at Levels 3 to 7 across digital and IT disciplines, including software development, software testing, data analysis, data engineering, business analysis, AI automation, machine learning engineering, and digital support. The company offers no-cost apprenticeship recruitment to UK employers and combines expert 1-2-1 coaching with flexible remote and face-to-face training delivery. It also provides standalone AI Leadership Apprenticeship Units for senior leaders and a Front-End Developer Bootcamp.
Is Digital Native a public or private company?
Digital Native is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Native founded?
Digital Native was founded in 2013. It employs 11 to 50 people.
Where is Digital Native based?
Digital Native is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Digital Native make money?
One revenue line is on record: apprenticeship Training Delivery.
Who are Digital Native's main competitors?
Direct peers on record are Corndel, Multiverse, Whitehat Group, Babington, Lifetime Training, Firebrand Training and Baltic Apprenticeships. Cambridge Spark is listed as an emerging player. Broad incumbents are QA (formerly QA Consulting) and Kaplan UK (Kaplan International).
Does Digital Native have an API?
No public API is recorded for Digital Native.
What industry is Digital Native in?
Digital Native's product category is Apprenticeship Training and Vocational Education. Its primary akta.pro industry code is BPACANAB, Technical & Digital Skills Training, with a secondary code of EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 611513 and its SIC code is 8200.