Dobson Ranch Golf Course

What Dobson Ranch Golf Course does

Dobson Ranch Golf Club is a municipal golf and entertainment venue located at 2155 S Dobson Rd, Mesa, Arizona, operated under the City of Mesa and in continuous operation since 1974. Its core asset is an 18-hole championship course (Par 72, 6,712 yards) that Golf Digest has ranked as the #1 municipal course in Arizona. The venue operates daily from 5 AM to 9 PM and serves individual golfers, families, social/entertainment groups, and corporate and celebration event clients across the Phoenix metropolitan area.

The facility has expanded beyond traditional golf into a multi-revenue entertainment platform. The Smashers On driving range is powered by Inrange shot-tracking technology, offering practice, game modes (Longest Drive, Nearest to the Pin, Shrinking Targets), and competitive leaderboards, and participates in the Inrange World Tour. The Stable is a family-friendly putting course with kids 12 and under playing free every day. The Ranch Restaurant provides on-site food and beverage with daily happy hour, and an event sales team books corporate outings, charity tournaments, bachelor/bachelorette parties, and birthday celebrations. Golf instruction is delivered through Quantum Golf Academy.

Revenue is generated across seven streams: green fees, range bay/bucket usage, Smash Pass annual subscriptions, putting course day passes, restaurant sales, event hosting, and pro shop merchandise. Distribution combines walk-ins, self-serve online booking via TeeItUp (tee times) and AlleyTrak (range bays), direct subscription sales, and a dedicated event sales contact. The company is a public/government entity with no disclosed private equity backing, subsidiaries, or funding rounds.

Name

Dobson Ranch Golf Course

Legal name

Dobson Ranch Golf Club

Website

https://dobsonranchgolfcourse.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Dobson Ranch Golf Club operates a municipal 18-hole championship golf course, Inrange-powered driving range, family putting course, restaurant, and event hosting facility in Mesa, Arizona, serving individual golfers, families, social groups, and corporate event clients since 1974.

Ownership category

akta.pro rank

Product category

Public Golf Course & Golf Entertainment Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Public golf course
• Golf driving range
• Putting course
• Golf event hosting
• Golf membership

Headquarters

HQ city

Mesa, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Golf Course Fees: Revenue from 18-hole championship golf rounds. Customers book tee times online or walk in. Pricing varies by time of day, with twilight specials and players card savings available.
2. Driving Range: Revenue from range bay reservations and ball buckets. Inrange-powered bays offer practice and game modes. Smash Pass members receive free daily Inrange access and discounted buckets.
3. Smash Pass Membership: Annual membership subscription offering free daily Inrange access, free Ranch Card ($109 value), discounts on buckets, play rates as low as $9/Walk and $14/Ride, 10% off merchandise, and unlimited free play on The Stable putting course.
4. Putting Course (The Stable): Revenue from putting course access at $10 for Basic day pass or $5 with Ranch Card discount. Kids 12 and under play free.
5. Food & Beverage (The Ranch Restaurant): On-site restaurant and bar serving food and drinks. Happy hour daily from 2-5 PM. Revenue from food orders, beverages, and Rolling Rock & Busch Light Buckets at $17.
6. Event Hosting: Revenue from hosting corporate outings, charity tournaments, bachelor/bachelorette parties, and birthday celebrations. Contact via events team (Matt at 480-567-6225).
7. Merchandise & Equipment: Pro shop sales with 10% discount for Smash Pass members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dobson Ranch Golf Club operates an 18-hole championship municipal golf course (Par 72, 6,712 yards) along with complementary recreational facilities including the Inrange-powered Smashers On driving range, The Stable family putting course, and The Ranch Restaurant and bar. The venue sells tee times, range bay reservations, putting course access, food and beverage, event hosting for corporate and private groups, and an annual Smash Pass membership subscription.

Product overview

Dobson Ranch Golf Club operates as a golf entertainment venue offering a portfolio of interconnected recreational services. The core offering is the Championship Course, an 18-hole, Par 72 municipal golf course spanning 6,712 yards with tree-lined fairways, established in 1974. Supporting the course are complementary recreational facilities: Smashers On Driving Range featuring Inrange shot-tracking technology for practice and competitive games, and The Stable Putting Course for family-friendly putting entertainment. The club enhances the experience with on-site dining at The Ranch Restaurant and event hosting services for corporate and private gatherings. A Smash Pass membership program provides recurring value through discounts and free access to range technology, while participation in the Inrange World Tour competition adds a gamified element for regular visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Smashers On: High-tech driving range powered by Inrange technology with game modes, tracking, and social play features.
• The Stable
• The Ranch Restaurant

Products and services

• Championship Course 18-hole championship golf course spanning 6,712 yards with tree-lined fairways and Par 72 rating. Ranked #1 municipal course in Arizona by Golf Digest. Open to the public for tee time bookings and walk-ins.
• Smashers On Driving Range Tech-powered driving range featuring Inrange shot-tracking technology with game modes (Longest Drive, Nearest to the Pin, Shrinking Targets), leaderboards, and bay reservations. Supports practice, competitive play, leagues, and group events. Food and drinks delivered to bays.
• The Stable Putting Course All-new family-friendly putting course open to the public. Kids 12 and under play free every day. Pricing from $10 for unlimited day pass, with $5 Ranch Card discount available.
• The Ranch Restaurant On-site restaurant and bar offering food and beverages with open-air patio seating, daily happy hour (2-5 PM), large screen TVs, and outdoor cornhole. Includes Rolling Rock and Busch Light Buckets at $17.
• Smash Pass Membership Annual membership subscription for range regulars and frequent players. Includes one free hour of Inrange use daily, discounts on ball buckets, double discounts including $6 off large buckets Mon-Thu Open-3PM, unlimited Inrange Mon-Thu Open-3PM, free Ranch Card ($109 value), exclusive access to Sunset Golf Program, play rates as low as $9/Walk and $14/Ride, 10% off merchandise and equipment, and unlimited free play on The Stable putting course.
• Inrange World Tour Seasonal Inrange-powered golf competition (Season 3) where players compete in divisions, earn points across participating venues, and win gift cards and cups as prizes.
• Host An Event Event hosting service for corporate outings, charity tournaments, birthday parties, bachelor/bachelorette parties, and group celebrations across the championship course, driving range, and putting course. Booked directly via the events team (Matt at 480-567-6225).
• Golf Lessons Golf instruction services provided at Dobson Ranch through Quantum Golf Academy, offering lessons for players of all skill levels.

Quantifiable outcome

• Golf Digest ranked #1 Municipal Course in Arizona
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InrangecoreTechnology or IntegrationInrange provides the technology powering the Smashers On driving range, including shot tracking, game modes (Longest Drive, Nearest to the Pin, Shrinking Targets), and leaderboards. Dobson Ranch participates in the Inrange World Tour Season 3 competition, currently leading with 3300 points.
• TeeItUpcoreChannel Partner/ Reseller/ DistributorThird-party tee time booking platform integrated into the Dobson Ranch website. Provides online reservation infrastructure for golf course bookings.
• AlleyTrakcoreChannel Partner/ Reseller/ DistributorThird-party booking platform for driving range bay reservations. Walk-ins always welcome but advance booking available through AlleyTrak.
• Quantum Golf AcademyminorStrategic or Co-development PartnerGolf instruction services referenced on Dobson Ranch website. Quantum Golf Academy team provides golf lessons at Dobson Ranch.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASU Karsten Golf Course: Public-access championship course in Tempe, AZ, also designed by Pete Dye. Competes with Dobson Ranch for Phoenix-metro public golfers, ASU-affiliated players, and tournament/event bookings.
• Papago Golf Course: City of Phoenix municipal 18-hole championship golf course located a short drive from Dobson Ranch in Mesa. Direct competitor for public-access championship rounds and corporate outings in the East Valley/Phoenix metro market.
• Rolling Hills Golf Course: Public-access 18-hole course in Tempe, AZ. Direct East Valley competitor to Dobson Ranch for affordable municipal rounds, range play, and group event bookings.
• Topgolf: National tech-enabled driving range entertainment chain with game modes, food and beverage service, and event hosting. Directly comparable to Dobson Ranch's Smashers On range for entertainment-led range play and social/B2B events.
• Encanto Golf Course: Historic City of Phoenix municipal 18-hole course in central Phoenix. Comparable public-access municipal product targeting similar individual golfer and group event use cases as Dobson Ranch.
• Aguila Golf Course: City of Phoenix municipal 18-hole course in the South Mountain area. Directly competes with Dobson Ranch for affordable public-access rounds, leagues, and tournament play in the Phoenix metro.

Broad incumbents

• TPC Scottsdale: Premier resort/daily-fee championship course in Scottsdale, home of the PGA Tour's Waste Management Phoenix Open. Broader incumbent in the Phoenix-metro premium golf segment that anchors the regional golf brand landscape.
• Drive Shack: Public golf entertainment operator with tech-enabled range venues (Puttery, Drive Shack venues). Broader incumbent in the entertainment-golf category that Dobson Ranch's Smashers On range competes within.

Regional players

• Golfland Sunsplash: Long-running Arizona family entertainment brand combining mini-golf, water parks, and amusement. Comparable to Dobson Ranch's family-friendly positioning (kids free, casual atmosphere, group events) within the same regional market.

Emerging players

• Five Iron Golf: Urban indoor golf simulator and bar concept with tech-driven game modes. Comparable to Dobson Ranch's tech-enabled range entertainment positioning but focused on indoor, weather-independent play in dense metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dobson-ranch-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobson Ranch Golf Course