Broadway Animal Hospital

What Broadway Animal Hospital does

Broadway Animal Hospital is a privately held, full-service veterinary medical facility operating from a single location at 886 Chapel St., Oviedo, Florida. The practice has been owned and led by Dr. Gerardo Vizcarrondo since January 1, 1985, and serves individual pet owners in Oviedo and surrounding areas with a comprehensive suite of companion animal services including wellness exams, vaccinations, surgery, dental care, emergency and critical care, radiology, ultrasound, senior care, puppy and kitten care, microchipping, nutritional counseling, and hospice and euthanasia services. It also treats exotic pets such as ferrets, rabbits, small mammals, and reptiles, and offers boarding, grooming, house calls, and a fully stocked in-house pharmacy.

The business distributes services primarily through scheduled and walk-in appointments at the clinic, supplemented by house calls for pets that cannot travel, and sells recommended products through a VetSecure-powered online store. The underlying technology is conventional for a small-animal practice — the website (doctorviz.com) is built on a VetStreet/Brightspot content platform, and there is no proprietary software, mobile app, or AI tooling. Marketing relies on an informational website, care guides, and educational content rather than paid acquisition or sophisticated digital funnels.

Revenue is generated on a professional services fee-for-service basis across medical, surgical, dental, and ancillary lines (boarding, grooming, pharmacy, retail). The practice has 48 employees, no institutional investors, no parent company, no disclosed funding rounds, no partnerships, and no M&A activity. Ownership is consistent with an independent sole-proprietor or small-group veterinary clinic model, with no documentation of expansion, franchising, or roll-up ambitions.

Name

Broadway Animal Hospital

Legal name

Broadway Animal Hospital

Website

https://doctorviz.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway Animal Hospital is an independent, full-service veterinary clinic in Oviedo, Florida, serving local pet owners with medical, surgical, dental, boarding, grooming, and pharmacy services for dogs, cats, and exotic animals.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Veterinary services
• Pet healthcare
• Animal hospital
• Veterinary diagnostics
• Pet boarding grooming

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Services: The hospital generates revenue through veterinary consultations, surgical procedures, dental care, vaccinations, diagnostic imaging (X-rays, ultrasound), laboratory services, and medical treatments. Additional revenue streams include boarding, grooming, pharmacy product sales, and an online store for pet supplies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Broadway Animal Hospital is a full-service veterinary medical facility providing medical, surgical, and dental care for companion animals including dogs, cats, ferrets, rabbits, small mammals, and reptiles. The practice delivers wellness exams, vaccinations, emergency and critical care, diagnostics (radiology, ultrasound), pharmacy services, boarding, grooming, house calls, microchipping, nutritional counseling, and hospice/euthanasia services. It supplements in-clinic care with an online store (VetSecure) for approved pet products.

Product overview

Broadway Animal Hospital is a full-service veterinary medical facility offering a comprehensive range of pet healthcare services from its Oviedo, Florida location. The practice operates as a unified service offering anchored by core medical care (wellness exams, surgery, emergency care, dental care, radiology, ultrasound) with integrated supporting services (online pharmacy, boarding, grooming). The hospital also provides an online store through the VetSecure platform where pet owners can purchase approved products. Services extend to specializations including exotic animal care (rabbits, small mammals, reptiles) and life-stage care (puppy/kitten and senior pet programs). The practice is led by Dr. Gerardo Vizcarrondo as practice owner.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Medical Services Comprehensive veterinary medical care for dogs, cats, ferrets, rabbits, small mammals, and reptiles, including wellness exams, vaccinations, surgery, dental care, emergency and critical care, radiology, ultrasound, blood transfusions, microchipping, nutritional counseling, puppy/kitten care, senior care, parasite prevention, hospice, and euthanasia services. Targeted at individual pet owners in Oviedo, FL and surrounding areas.
• Online Store VetSecure-powered e-commerce storefront selling pet products approved and recommended by the veterinary practice, accessible to pet owners online.
• Boarding Services Pet boarding services for dogs, cats, and other animals housed at the hospital while owners are traveling or otherwise unavailable.
• Grooming Services Professional grooming services for pets including bathing, haircuts, and nail trimming.
• House Calls Veterinary services delivered at the pet owner's home for convenience and reduced pet stress, including exams and treatments for animals that cannot easily travel.
• Pharmacy Services Fully stocked on-site pharmacy providing medications and pet health products directly to clients at the clinic.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Banfield Pet Hospital: Banfield is the largest general veterinary practice chain in the U.S., located primarily inside PetSmart stores. Comparable as a major competitive force in the GP segment and a benchmark for scaled vet service economics.
• National Veterinary Associates (NVA): NVA is one of the largest independent veterinary practice ownership groups in the U.S., with a GP-heavy portfolio that includes clinics directly comparable to Broadway in service mix and scale. It represents the dominant consolidator benchmark for similar independent practices.
• VCA Animal Hospitals: VCA (now part of Mars Veterinary Health) operates one of the largest networks of veterinary hospitals in North America, including general practice clinics. Comparable as the dominant incumbent that drives competitive pressure and acquisition benchmarks in the GP segment.

Emerging players

• Modern Animal: Modern Animal is a venture-backed veterinary care membership-model operator that is expanding into Florida. Comparable as an emerging alternative that is using subscription/membership pricing to challenge traditional GP clinics on price transparency and digital experience.
• BluePearl Pet Hospital: BluePearl is a specialty and emergency veterinary hospital network that complements general practices by accepting complex referrals. Comparable as the natural specialty referral partner for clinics like Broadway and a growing cross-cutting competitor for advanced care revenue.

Direct peers

• PetVet Care Centers: PetVet is a PE-backed consolidator of general practice and specialty veterinary clinics with similar size, geographic dispersion, and service breadth. Comparable as a representative acquisition target of similar independent GP hospitals.
• Community Veterinary Partners: Community Veterinary Partners is a regional consolidator focused on acquiring GP veterinary clinics across the U.S. Comparable in target practice size, ownership transition profile, and community-centric operating model.
• VetCor: VetCor is a consolidator that acquires and operates general practice veterinary clinics of similar size to Broadway (typically 10–75 employees). It is the closest direct comparable in terms of practice type, target M&A profile, and operating model.

Regional players

• Southern Veterinary Partners: Southern Veterinary Partners is a GP-focused consolidator with strong presence throughout the Southeast U.S. Directly comparable as a regional competitor for acquisition targets and as a benchmark for independent Southeast GP clinics.

Others

• VetIQ (PetIQ): PetIQ operates low-cost veterinary clinics inside retail locations (e.g., PetSmart, Walmart). Comparable as an adjacently positioned player that competes for price-sensitive pet owners and represents an alternative distribution channel for routine veterinary services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/broadway-animal-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Animal Hospital