do good Consulting

What do good Consulting does

do good Consulting is a privately-held, boutique nonprofit management consulting firm headquartered at 2133 119th Avenue, Allegan, Michigan, founded and operated by Laura Huth-Rhoades (Chief ChangeMaker). The firm delivers human-powered advisory, coaching, training, and facilitation services to small and mid-sized nonprofit organizations across the U.S. Midwest, with operating geographies spanning Illinois (Champaign, Decatur, Springfield, Normal, Kankakee) and Michigan (Holland, Kalamazoo, Allegan).

The service portfolio is organized around five interconnected core offerings — Fundraising Services, Marketing & Communications, Strategic Planning & Retreat Facilitation, Organizational Growth Coaching, and Storytelling Services — supplemented by custom Trainings & Workshops, a monthly e-newsletter (Doing Good), an Organizational Assessment service, Special Event Planning support, and the Bridge to Excellence Program, a pro-bono 10-hour consultancy initiative for selected nonprofit startups. The firm does not sell software, does not expose an API, and has no AI/ML products; technology integrations are limited to recommending third-party CRM and e-newsletter platforms (e.g., Bloomerang, MailChimp, Constant Contact, HubSpot, Neon) to nonprofit clients.

The business model is professional services revenue: direct consulting engagements (rates not publicly disclosed) sold relationship-by-relationship, plus a high-volume, low-ticket public training product — the Nonprofit Excellence Series — priced at $30 per 2-hour session and delivered in multiple Illinois and Michigan cities. Go-to-market is sales-led and referral-driven, leveraging testimonials, case studies, the founder's thought leadership, and pro-bono slots to seed new relationships. Customer concentration is spread across roughly 20 named nonprofit clients (food pantries, public television, faith coalitions, healthcare foundations, family services, mentorship, wildlife sanctuaries, YMCAs, and others) with no single large enterprise anchor. No external funding, parent company, or institutional investment is indicated.

Name

do good Consulting

Legal name

do good Consulting

Website

https://dogoodconsulting.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

do good Consulting is a privately-held boutique nonprofit management consulting firm in Allegan, Michigan, founded by Laura Huth-Rhoades, providing fundraising, marketing, strategic planning, organizational growth, and storytelling advisory, coaching, and training services to small and mid-sized nonprofits across Illinois and Michigan.

Ownership category

akta.pro rank

Product category

Nonprofit Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Performance Management & Productivity Consulting (BPAHAGAL), Financial Management & Performance Improvement Consulting (BPAHACAF), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Nonprofit consulting
• Fundraising consulting
• Strategic planning
• Board training
• Organizational development

Headquarters

HQ city

Allegan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting & Coaching Services: One-on-one consulting engagements providing advice, strategic planning, and organizational support for nonprofits. Engagements can include phone calls, Zooms, on-site visits, and behind-the-scenes project work.
2. Training & Workshops: High-impact custom trainings and workshops for nonprofit staff, board members, and volunteers. Topics include fundraising, marketing & communications, volunteerism, storytelling, and photography for nonprofits. Sessions structured based on organization's unique needs.
3. Nonprofit Excellence Series: Structured training program offering classes in multiple Illinois cities. In 2016, offered 58 classes in 4 cities with 21 total topics including 8 new classes. Each session is 2 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

do good Consulting is a nonprofit management consulting firm that provides one-on-one consulting, coaching, and custom training services to nonprofit organizations. Core offerings include fundraising, marketing and communications, strategic planning, organizational growth coaching, storytelling, and special event planning, delivered via direct engagements, workshops, and a regional Nonprofit Excellence Series.

Product overview

do good Consulting is a boutique nonprofit consulting firm offering a unified portfolio of human-powered advisory and training services rather than a software product. The core offering consists of five interconnected service lines: Fundraising Services (campaign development, donor cultivation, major gifts), Marketing & Communications, Strategic Planning & Retreat Facilitation, Organizational Growth Coaching, and Storytelling Services. These are supplemented by Trainings & Workshops (both public and custom), a free E-newsletter ("Doing Good"), and the Bridge to Excellence Program (a pro-bono consultancy initiative). The services work together as a comprehensive toolkit to help small and mid-sized nonprofits strengthen their operations, fundraising, communications, and impact. No software, API, or AI-enabled products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Services Consulting services to help nonprofits with fundraising needs, including donor cultivation, annual appeals, major gifts, and fundraising campaign development. Targeted at nonprofit organizations seeking to grow their donor base and revenue.
• Marketing & Communications Services to help nonprofits with marketing and communication challenges, including written and visual communications that drive engagement and action. Targeted at nonprofit organizations seeking to improve their outreach and stakeholder engagement.
• Strategic Planning Strategic planning services and retreat facilitation to help nonprofit organizations define their vision, set goals, and create actionable plans for growth and impact. Targeted at nonprofit organizations needing strategic direction.
• Organizational Growth Needs / Coaching Coaching and consulting services to support nonprofit organizational development, including board training, staffing analysis, and operational effectiveness improvements. Targeted at nonprofit leaders seeking to strengthen their organizations.
• Storytelling Services Written and visual storytelling services to help nonprofits amplify their work, using story-based communications to connect with donors, media, and stakeholders. Targeted at nonprofits seeking to strengthen their narrative and donor engagement.
• Trainings & Workshops High-impact, results-focused custom trainings and workshops for nonprofit staff, board, and volunteers. Topics include fundraising, marketing & communications, volunteerism, storytelling, photography, and special event planning. Targeted at nonprofit organizations and their leadership teams.
• Doing Good E-newsletter A recurring e-newsletter delivered once or twice a month containing helpful information on growing strong nonprofits, organizational profiles, tips, and news items for those working at or supporting nonprofits. Free subscription-based content offering.
• Bridge to Excellence Program A free nonprofit consultancy program offering 10 hours of consulting-coaching-training and work time for selected nonprofits or start-ups, covering fundraising, crisis management, communications, and budget issues. Targeted at nonprofit startups and organizations needing early-stage support.
• Organizational Assessment Comprehensive analysis of organizational operations covering multiple areas of need and development, helping clients prioritize organizational start-up needs, limited resources, and time. Targeted at new and growing nonprofits requiring full operational review.
• Special Event Planning Assistance with planning and improving special events including friend-raising events, annual dinners, and fundraising events to maximize attendance, engagement, and donations. Targeted at nonprofits seeking to improve event-based fundraising outcomes.

Quantifiable outcome

• RACES raised $50,000 in a few months after training, turning a $900 event into $6,957 (700% increase)
• +6 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered minor.

• Mountain AssociationminorStrategic or Co-development PartnerSponsored the organizational assessment engagement for TEK Center founder Angie Reynolds to turn her vision into reality.
• Parkland Business TrainingminorImplementation/ SI/ Consulting PartnerVenue provider for Nonprofit Excellence Training Series classes in Champaign, Illinois.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nonprofit Marketing Guide: Sector-focused marketing training and consulting for nonprofits, offering workshops and resources; partial overlap with do good's marketing/communications and storytelling work but with a content-first delivery model.

Direct peers

• La Piana Consulting: Boutique nonprofit management consulting firm offering strategic planning, executive search, and organizational development to nonprofits, with a similar small-firm model and nonprofit-only focus. Directly comparable scale and service scope.
• CompassPoint Nonprofit Services: Bay Area-based nonprofit consulting and research organization offering coaching, training, and management support to nonprofit leaders, with deep overlap in leadership coaching and organizational development.
• Cause Effective: New York-based nonprofit consulting firm providing fundraising and organizational development services to grassroots and mid-sized nonprofits, with similar mission-driven client base and capacity-building focus.
• Alford Group: Mid-sized nonprofit consulting firm providing fundraising counsel, executive search, and strategic planning for nonprofits nationwide; directly comparable service mix including strategic planning and fundraising execution.
• Johnson, Grossnickle & Associates (JGA): Nonprofit fundraising and organizational consulting firm helping nonprofits with campaigns, feasibility studies, and development planning; closely comparable fundraising consulting offering.
• Tecker International: Strategic planning and governance consulting firm serving nonprofits and associations; closely comparable strategic planning and board retreat offerings.
• Campbell & Company: Established fundraising and nonprofit consulting firm providing campaign management, fundraising counsel, and strategic planning; comparable on fundraising consulting and nonprofit specialization.
• Gail Perry Associates: Specialized fundraising consulting and executive search firm serving nonprofits, with deep overlap in donor cultivation, campaign coaching, and capital campaign advisory — closely mirrors do good Consulting's fundraising pillar.

Broad incumbents

• The Bridgespan Group: Large nonprofit strategy and philanthropy consulting firm serving nonprofits, foundations, and social sector leaders; operates at much greater scale in the same strategic planning and organizational strategy market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dogoodConsulting
• LinkedInlinkedin.com/company/do-good-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about do good Consulting