Do Great Things®
Do Great Things® is a privately-held, founder-operated direct-to-consumer apparel brand selling athletic and motivational everyday wear through a single Shopify storefront, serving individual consumers, runners, and fitness enthusiasts with no wholesale or marketplace presence.
- Company typePrivate
- Founded-
- HeadquartersFriendswood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Do Great Things® does
Do Great Things® (DGT™) is a privately-held, founder-operated direct-to-consumer apparel brand headquartered in Friendswood, Texas (Houston metro). Founded in 2016, the company sells athletic and lifestyle apparel and accessories through a single Shopify-powered e-commerce storefront at dogreatthingstoday.com, with no wholesale, retail, or third-party marketplace presence. The product portfolio spans three main collections: DGT Sports/DGT Athletics (running club and track-and-field apparel), the Mustang Collection (sports-themed sub-brand with sport-specific dad hats, notebooks, and laptop sleeves), and a women's activewear line (crossover leggings with pockets, sports bras, relaxed-fit tees). Pricing ranges from $15 for accessories to $62 for premium hoodies, with catalog items priced individually under a one-time purchase model and no subscription or recurring revenue streams. Products are made on demand to reduce overproduction, with standard U.S. shipping in 3–7 business days and international shipping available in 7–21 business days.
The technology stack is intentionally minimal: Shopify for commerce and checkout, Google Analytics for site and ad performance tracking, and Facebook/Meta for targeted advertising. Payment processing is integrated through Shopify and supports Shop Pay, PayPal, Apple Pay, Google Pay, and major card networks. The brand's go-to-market is purely digital, relying on email newsletter capture, an Instagram account (@Coach_Meaux) for community engagement, blog content ("The Journey to Greatness"), and organic search-driven commerce. The customer base consists of individual consumers — primarily active individuals, runners, fitness enthusiasts, and athletic-team/club buyers — with no named enterprise or B2B customers. The business is bootstrapped with no external investors, parent company, or institutional ownership identified, and operates with a five-person team.
Do Great Things® firmographics
Firmographics- Name
- Do Great Things®
- Legal name
- DoGreatThingsToday
- Website
- https://dogreatthingstoday.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do Great Things® is a privately-held, founder-operated direct-to-consumer apparel brand selling athletic and motivational everyday wear through a single Shopify storefront, serving individual consumers, runners, and fitness enthusiasts with no wholesale or marketplace presence.
- Ownership category
- akta.pro rank
Do Great Things® industry classification
Industry- Product category
- Athletic Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industry
- Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)
Keywords
Where Do Great Things® is headquartered
LocationHeadquarters
- HQ city
- Friendswood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do Great Things® business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling apparel and accessories directly to consumers through their e-commerce storefront. Products include T-shirts, hoodies, joggers, hats, accessories, and lifestyle products. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various apparel products from $15 to $62 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Do Great Things® product offering
Product offeringCore offering
Do Great Things® is a privately-held apparel brand that designs and sells athletic and lifestyle apparel and accessories direct-to-consumer through its Shopify-powered online storefront. The product line centers on motivational everyday wear including t-shirts, hoodies, joggers, leggings, sports bras, hats, and lifestyle accessories (notebooks, laptop sleeves, mugs, wine glasses), organized around the flagship DGT brand and the Mustang Collection sub-line. Products are made on demand to reduce overproduction, and pricing is set per unit.
Product overview
Do Great Things® is an apparel brand operating through a Shopify-powered e-commerce platform, offering classically designed everyday wear. The product portfolio centers on three main collections: (1) DGT Sports/DGT Athletics featuring athletic apparel including the Running Club Tee, Heritage Badge Hoodie, and Classic Premium Pullover Hoodie; (2) DGT Mustang Collection, a sports-themed sub-brand with t-shirts, dad hats for various sports (basketball, soccer, baseball, volleyball, running), accessories, and notebooks; and (3) Women's Activewear including crossover leggings with pockets, sports bras, and relaxed-fit t-shirts. The broader accessory lineup includes trucker caps, knit beanies, headbands, coffee mugs, wine glasses, notebooks, laptop sleeves, and bracelets. All products are designed for everyday wear with emphasis on quality materials and construction.
Differentiator
Problem solved
Functional benefit
Brands
- Mustang Collection: A themed collection featuring sports-themed apparel and accessories including dad hats for basketball, soccer, running, baseball, and volleyball, along with notebooks, laptop sleeves, and t-shirts.
- DGT Sports
Products and services
- DGT™ Running Club Tee T-shirt from the DGT Sports/Track and Field Club collection designed for runners and athletic individuals seeking motivational everyday wear.
- Do Great Things® Classic Collegiate T-Shirt Classic collegiate-style t-shirt with garment-dyed heavyweight fabric construction for everyday wear.
- DGT Heritage Badge Hoodie Premium pullover hoodie featuring the DGT Heritage Badge design, priced at $62.
- Do Great Things® Classic Premium Pullover Hoodie Classic premium pullover hoodie with quality materials and construction, available from $49.
- Do Great Things® Tri-Blend Vintage T-Shirt Tri-blend vintage-style t-shirt with the original DGT inside label design.
- Do Great Things® 3/4 Sleeve Raglan Shirt Baseball-style 3/4 sleeve raglan shirt crafted with premium combed cotton blend, featuring contrast raglan sleeves and reactive-dyed finish for lasting color.
- Do Great Things® Trucker Cap Retro-style trucker cap with classic design.
- Do Great Things® Crossover Leggings with Pockets Women's activewear crossover leggings featuring pockets for convenience during workouts.
- Do Great Things® Longline Sports Bra Women's activewear longline sports bra for workout support.
- Do Great Things® Headband Athletic headband for workouts and everyday wear.
- Do Great Things® Unisex Tank Top with DGT Inside Label Unisex tank top featuring the DGT original logo on the inside label.
- Pen to Paper!! DGT Mustang Collection Spiral Notebook Wire-bound notebook from the Mustang Collection with soft-touch coated covers, 140 dotted pages, and metal wire-o binding, priced at $15.
- Protect Your Chromebooks!! DGT Laptop Sleeve Laptop sleeve designed to protect Chromebooks, part of the Mustang Collection, available from $25.
- Do Great Things® Mustang Running Dad Hat Dad hat from the Mustang Collection featuring a low-profile design with adjustable strap and curved visor, made from 100% chino cotton twill.
- Do Great Things® Mustang Soccer Dad Hat Soccer-themed dad hat from the Mustang Collection.
- Do Great Things® Mustang Baseball Dad Hat Baseball-themed dad hat from the Mustang Collection.
- Do Great Things® Mustang Volleyball Dad Hat Volleyball-themed dad hat from the Mustang Collection.
- Do Great Things® Mustang Basketball Dad Hat Basketball-themed dad hat from the Mustang Collection.
- Do Great Things® Mustang Collection Men's Heavyweight Tee 100% cotton men's heavyweight tee from the Mustang Collection with open-end yarn and tubular fabric construction, priced at $25.
- DO GREAT THINGS® Mustang Collection Knit Beanie Knit beanie from the Mustang Collection for cold weather wear.
- DGT Mustang Collection Women's Relaxed T-Shirt Women's relaxed fit t-shirt from the Mustang Collection.
- Mustang Do Great Things® T-Shirt Unisex short-sleeve t-shirt from the Mustang Collection.
- Do Great Things® Mustang Headband Headband from the Mustang Collection.
- DGT™ Mustang Collection Premium Tri-Blend T-Shirt Premium tri-blend t-shirt from the Mustang Collection featuring the signature DGT Mustang mark, symbolizing discipline, resilience, and forward motion. Made with 50% polyester, 25% combed ring-spun cotton, and 25% rayon.
- Do Great Things® Denim Bucket Hat Denim bucket hat accessory.
- Wine Time Stemless Wine Glass 15oz stemless wine glass with free shipping.
- Do Great Things® Coffee Mug Coffee mug available in 11oz, 15oz, or 20oz sizes.
- Youth Positivity Bracelet Youth positivity-themed bracelet.
Companies that use Do Great Things®
Customer profileSegments3 records
Ideal customer profiles1 record
Do Great Things® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Do Great Things® partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ShopifycoreShopify powers the company's online e-commerce platform enabling product sales, payment processing, and order management. Shopify provides fraud prevention with automated decision-making using IP address and credit card denylists for security.
- Facebook/Meta AdvertisingminorFacebook advertising platform used for targeted advertising and marketing communications. Customers can opt out of Facebook targeted advertising through Facebook settings.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Do Great Things® competitors and assessment
Company assessmentDirect peers
- Oiselle: Independent DTC women's running and athletic apparel brand with a strong community/team-program model; comparable to Do Great Things' women's activewear segment and Coach Meaux community approach.
- Rabbit Running: Boutique DTC running apparel brand with playful, lifestyle-flavored designs and a community-driven brand voice — directly comparable to DGT Sports' DGT™ Running Club Tee and Mustang running-themed products.
- Tracksmith: Independent DTC running-specialty apparel brand built around community, club culture, and classically designed performance pieces — closely mirrors DGT Athletics' running/track club positioning and made-on-demand ethos.
- Rhone: Premium DTC men's activewear and training apparel brand sold primarily through its own e-commerce site — comparable as a digitally-native athletic apparel challenger with similar men's-athletic positioning.
- Gymshark: One of the largest digitally-native fitness apparel brands, founded by a fitness influencer; comparable to Do Great Things as a founder-led, community-first DTC fitness apparel brand.
- Bombas: Mission-driven DTC apparel basics brand that grew from a single category into a multi-category brand — comparable as a values-led, community-driven DTC apparel business.
- Born Primitive: Independent DTC athletic apparel brand with a motivational, training-focused identity and similar size/maturity profile to Do Great Things — comparable as a small-scale DTC challenger.
- Vuori: California-based DTC athletic/lifestyle apparel brand emphasizing performance, comfort, and everyday wearability — closely comparable to Do Great Things' "classically designed for everyday wear" positioning across athletic and casual categories.
Broad incumbents
- Under Armour: Global athletic apparel giant founded on motivational/performance messaging; not a direct competitor to a small DTC brand, but represents the established incumbent whose brand narrative and channels Do Great Things competes against.
- Champion: Heritage athletic apparel brand with heavyweights, hoodies, and tri-blend product families that overlap with Do Great Things' heavyweight tees, hoodies, and tri-blend offerings at the broad category level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Do Great Things® social profiles
Digital presenceDo Great Things® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do Great Things® leadership team
Management profileNumber of profiles
Profiles1 record
Do Great Things® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do Great Things® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do Great Things®
What does Do Great Things® do?
Do Great Things® is a privately-held apparel brand that designs and sells athletic and lifestyle apparel and accessories direct-to-consumer through its Shopify-powered online storefront. The product line centers on motivational everyday wear including t-shirts, hoodies, joggers, leggings, sports bras, hats, and lifestyle accessories (notebooks, laptop sleeves, mugs, wine glasses), organized around the flagship DGT brand and the Mustang Collection sub-line. Products are made on demand to reduce overproduction, and pricing is set per unit.
Is Do Great Things® a public or private company?
Do Great Things® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do Great Things® founded?
Do Great Things® was founded in -1. It employs 1 to 10 people.
Where is Do Great Things® based?
Do Great Things® is headquartered in Friendswood, United States, in the North America region.
How does Do Great Things® make money?
One revenue line is on record: direct Product Sales.
Who are Do Great Things®'s main competitors?
Direct peers on record are Oiselle, Rabbit Running, Tracksmith, Rhone, Gymshark, Bombas, Born Primitive and Vuori. Broad incumbents are Under Armour and Champion.
Does Do Great Things® have an API?
No public API is recorded for Do Great Things®.
What industry is Do Great Things® in?
Do Great Things®'s product category is Athletic Apparel. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAMAAAH, Trail Running & Outdoor Performance Accessories Retail. Its NAICS code is 4581 and its SIC code is 5600.