dogtas

What dogtas does

Doğtaş is a Turkish residential furniture manufacturer and retailer operated by Doğanlar Mobilya Grubu İmalat Sanayi ve Ticaret A.Ş., a joint-stock corporation headquartered in Maltepe, Istanbul. The company sells complete home furnishing solutions across seating groups, dining rooms, bedrooms, TV units, home office, kitchen tables, and complementary furniture, organized under the core Doğtaş brand and sub-brands including Doğtaş Genç (youth furniture), Doğtaş Home (quick-delivery entry-level collection), and Doğtaş Garden (outdoor furniture). Its sister brand Lova Yatak addresses bedding, mattresses, and bedroom textiles under the same corporate parent. A notable technology component is the 'Dolabını Tasarla' online configurator that allows customers to design and customize closet interiors, cabinets, and doors.

The business operates a multi-channel go-to-market model comprising 300+ physical retail stores across Turkey and internationally, an owned e-commerce storefront (dogtas.com), and a franchise/dealership network (Bayilik). Distribution is supported by the company's own logistics fleet and third-party cargo carriers, with professional installation offered for assembled furniture. Customer-facing marketing spans Instagram, Facebook, X, Pinterest, TikTok, YouTube, LinkedIn, a decoration-tips blog, email, and printed product catalogs. Pricing is quote-based and not publicly listed; affordability is addressed through installment partnerships with TOM Bank (15 months), Maximum cards (9 months), Ziraat Bank (6 months), and a government-backed 10% discount via the Aile ve Gençlik Fonu for newly married couples.

Doğtaş targets three primary consumer segments: residential homeowners furnishing entire homes, newlyweds acquiring coordinated room sets, and young adults served by the Doğtaş Genç sub-brand. Beyond retail, the company has begun publishing commercial project credentials under 'Doğtaş Projects', indicating an early-stage extension into contract/project-based furniture work. No AI/ML capabilities, APIs, SDKs, or external funding events are disclosed in the available data, and the company remains privately held within the Doğanlar Mobilya Grubu conglomerate with no public listing identified.

Name

dogtas

Legal name

Doğanlar Mobilya Grubu İmalat Sanayi ve Ticaret A.Ş.

Website

https://dogtas.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Doğtaş is a Turkish residential furniture manufacturer and retailer under Doğanlar Mobilya Grubu, selling seating, dining, bedroom, home office, and outdoor furniture through 300+ stores, an e-commerce platform, and a franchise network across Turkey and international markets.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Residential furniture
• Home furnishings
• Furniture manufacturing
• Modular wardrobes
• Bedroom furniture

Headquarters

HQ city

ALKHOBAR, Eastern Region

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Product Sales: Doğtaş generates revenue through the sale of manufactured furniture products including seating groups, dining room sets, bedroom furniture, TV units, home office furniture, and complementary furniture items. Revenue is generated through both physical retail stores and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Doğtaş designs, manufactures, and retails residential home furniture including seating groups (sofa sets), dining room sets, bedroom sets, TV units, home office furniture, side tables, and modular wardrobe systems. The company sells through 300+ physical retail stores, its own e-commerce platform, and a franchise network, supported by free decoration consultation, professional installation, and installment payment partnerships with banks.

Product overview

Doğtaş is a Turkish furniture manufacturer and retailer operating under Doğanlar Mobilya Grubu. The company offers a comprehensive portfolio of residential furniture organized into main categories: Seating Groups (Koltuk Takımları), Dining Rooms (Yemek Odası), Bedrooms (Yatak Odası), TV Units (Tv Üniteleri), Home Office, and Complementary Furniture. The product portfolio includes both standalone furniture pieces and complete room sets designed for entire living spaces. Doğtaş also operates sub-brands including Doğtaş Genç (youth furniture), Doğtaş Home (quick-delivery home collection), and Doğtaş Garden (outdoor furniture). The company maintains a separate bedding brand called Lova Yatak. Products are available through physical stores (300+ locations domestically and internationally), the online e-commerce platform, and franchise/franchise opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Doğtaş Home: Modern home furniture collection including living room, bedroom, and dining room sets
• Doğtaş Genç
• Doğtaş Garden
• Lova Yatak

Products and services

• Koltuk Takımları (Sofa Sets) Complete sofa sets with multiple configurations including three-seater, two-seater, four-seater, corner sets, and armchairs/poufs for residential living rooms.
• Yemek Odası Takımları (Dining Room Sets) Complete dining room furniture sets including dining tables, chairs, consoles, vitrines, and mirrors for residential dining spaces.
• Yatak Odası Takımları (Bedroom Sets) Complete bedroom furniture sets including beds, wardrobes, dressers, vanities, nightstands, and mirrors for residential bedrooms.
• TV Üniteleri (TV Units) TV units and television stands including TV unit sets, upper units, lower units, and TV bookshelves for living spaces.
• Dolaplar (Wardrobes) Wardrobe systems including various configurations with 2-6 doors, sliding doors, accordion doors, and corner solutions for bedroom storage.
• Doğtaş Genç (Youth Furniture Sub-Brand) Youth and young adult furniture line targeting younger demographics with modern and functional designs for bedroom and living spaces.
• Doğtaş Home (Modern Home Sub-Brand) Modern home furniture collection including living room, bedroom, and dining room sets with quick-delivery focus.
• Doğtaş Garden (Outdoor Furniture Sub-Brand) Outdoor and garden furniture collection for outdoor living spaces.
• Lova Yatak (Bedding Sister Brand) Separate bedding brand specializing in mattresses, pillows, quilts, bases, and bedroom textiles, operated as a sister brand under the same parent group.
• Home Office Ürünleri (Home Office Furniture) Home office furniture including office sets, chairs, work desks, bookshelves, and storage units for residential workspaces.
• Mutfak Masası Takımı (Kitchen Table Sets) Kitchen table sets including kitchen chairs, benches, tables, kitchen sets, and bar counters.
• Sehpalar (Side and Center Tables) Side tables, center tables, and zigon tables for living spaces.
• Karyola & Baza & Başlık (Bed Frames & Headboards) Bed frames, bases, and headboards including standard beds, base-integrated beds, and bed headboards.
• Optima Dolap Sistemleri (Modular Wardrobe System) Modular wardrobe system allowing customization with cabinet units, door options, and internal accessories for personalized storage solutions.
• Düğün Paketleri (Wedding Packages) Pre-configured furniture packages designed for newly married couples offering coordinated room sets and special wedding discounts.
• Online Özel (Online Exclusive Line) Online-exclusive furniture products available for purchase through the website with fast delivery options.
• Linthe Koltuk Takımı (2026 Collection Sofa Set) Modern sofa set from the 2026 new collection featuring contemporary design.
• Marlin Koltuk Takımı (2026 Collection Sofa Set) Contemporary sofa set design from the 2026 new collection.
• Noralis Koltuk Takımı (2026 Collection Sofa Set) Best-selling sofa set from the 2026 collection featuring elegant design.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Lova YatakcoreStrategic or Co-development PartnerLova Yatak is a sister brand under the same parent company (Doğanlar Mobilya Grubu), specializing in mattresses, bedding, and bedroom textiles. The brands cross-reference each other, with Doğtaş directing customers to Lova Yatak for bedding needs and vice versa.
• TOM BankminorGTM or Marketing PartnerTOM Bank partnership offering the 'TOM Bank Hadi's Hesaplı Kampanyası' - special installment payment option of 15 months at cash price for Doğtaş purchases.
• Ziraat BankminorGTM or Marketing PartnerZiraat Bank partnership offering 6 installments at cash price for Doğtaş customers.
• Maximum Credit CardsminorGTM or Marketing PartnerMaximum credit card holders benefit from 9 installments at cash price on Doğtaş purchases.
• Aile ve Gençlik Fonu (Family and Youth Fund)minorGTM or Marketing PartnerGovernment-supported program where young couples establishing new homes receive an additional 10% discount at Doğtaş. The company actively promotes this partnership on their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• İstikbal Mobilya: Heritage Turkish furniture brand with national retail footprint and parent of Enza Home, selling complete home furnishing solutions including living, dining, bedroom, and youth furniture — directly competitive in product mix and channel structure with Doğtaş.
• Bellona Mobilya: One of Turkey's largest furniture manufacturers and retailers, offering full-room furniture (living, dining, bedroom, youth) through a multi-channel model of owned stores, franchises, and bank installment partnerships — closely comparable to Doğtaş in scale, assortment, and GTM.
• Vivense: Turkish online-first furniture retailer offering home furniture across multiple categories with delivery and installment options. Comparable to Doğtaş on assortment but differentiated by digital-first GTM.
• Modalife: Turkish multi-category furniture retailer and manufacturer with showrooms and e-commerce presence, offering coordinated room sets similar to Doğtaş's full-room furnishing proposition.
• Kelebek Mobilya: Turkish furniture manufacturer-retailer offering bedroom, living room, dining, and youth furniture through a national store network and franchise model. Directly comparable to Doğtaş in multi-category furniture retailing in Turkey.
• Enza Home: Turkish furniture brand under İstikbal offering contemporary home furniture across living, dining, and bedroom categories through retail stores and e-commerce. Competes head-to-head with Doğtaş in the same mid-market segment with similar financing partnerships.

Emerging players

• Lazzoni Furniture: Turkish furniture brand offering modern home furniture including living, dining, and bedroom sets via showrooms and e-commerce. Comparable to Doğtaş in mid-premium home furnishing with showroom-driven sales.
• Çilek Mobilya: Turkish manufacturer-retailer specializing in children's and youth room furniture with a strong brand presence. Closely comparable to Doğtaş Genç sub-brand and a partial overlap with Doğtaş in youth/bedroom categories.

Broad incumbents

• Natuzzi: Global upholstered furniture manufacturer with multi-brand portfolio and global retail presence. Comparable to Doğtaş in sofa/seating manufacturing capability and multi-channel distribution, though positioned at a higher price tier.
• IKEA (Turkey): Global furniture incumbent operating large-format stores and strong e-commerce in Turkey. Competes with Doğtaş in self-assembled home furniture, exerting price pressure on entry-level and mid-market tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dogtas
• YouTubeyoutube.com/user/DogtasKurumsal
• Facebookfacebook.com/dogtas
• LinkedInlinkedin.com/company/dogtas
• Instagraminstagram.com/dogtas
• Pinteresttr.pinterest.com/dogtas
• TikToktiktok.com/@dogtas.tr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dogtas