DOLCE LA HULPE

What DOLCE LA HULPE does

Dolce La Hulpe Brussels is a 4-star full-service resort hotel located on 135 Chaussée de Bruxelles in La Hulpe, Belgium, situated within the UNESCO World Heritage-listed Sonian Forest approximately 15 minutes from central Brussels. The property features 264 guest rooms and suites across five categories (Superior, Deluxe, Executive, Junior Suite, and Sequoia Suite), an 800 sq.m. Cinq Mondes international spa, the Argan forest-view restaurant with Badian bar, and an IACC-certified conference center with 40 meeting rooms and 4,500 sq.m. of event space including two auditoriums seating 150 and 500. The resort operates as a Dolce by Wyndham property under Wyndham Hotels & Resorts (NYSE: WYN) and is supported by Wyndham Rewards loyalty and global distribution.

The business operates five primary revenue streams: (1) Room revenue from 264 keys distributed via direct website (Synxis booking engine), phone reservations, Wyndham.com, and major OTAs; (2) Food and beverage through Argan restaurant, Badian bar, Saturday BBQ (€65/person), and Sunday brunch (€59/person); (3) Cinq Mondes spa services including à la carte treatments, Grand Rituals (€250–€440), and multi-day holistic cures (€570–€695); (4) MICE revenue from meeting packages (€99 half-day, €110 full-day), team building, hybrid events via GSF Events partnership, and motor industry events supported by 32 EV charging stations and 450 parking spaces; (5) Recurring memberships via Dolce Zen Club fitness (€170–€1,100) and Cinq Mondes Spa subscriptions (€640–€2,300).

The property serves five customer segments: leisure travelers and couples seeking nature and wellness retreats; families with children (under 12 free breakfast); corporate MICE clients (with named enterprise users including GlaxoSmithKline Vaccines, Rexel, Lapperre, and transtec); wellness enthusiasts; and event planners for weddings, private celebrations, and automotive launches. Distribution combines a domestic direct channel (website, phone, dedicated MICE sales team at [email protected]) with Wyndham's global distribution network and OTAs. Certifications (Green Key, IACC, Access-i, Bike Welcome) and acceptance of Pluxee/Edenred/Monizze eco-cheques support ESG-focused procurement and Belgian public-sector bookings.

Name

DOLCE LA HULPE

Legal name

Dolce La Hulpe Brussels

Website

https://dolcelahulpe.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Dolce La Hulpe Brussels is a 4-star Wyndham-affiliated resort in Belgium's UNESCO-listed Sonian Forest offering 264 rooms, an 800 sq.m. Cinq Mondes spa, and an IACC-certified 4,500 sq.m. conference center serving leisure guests, corporate MICE clients, families, wellness members, and event planners.

Ownership category

akta.pro rank

Product category

Hotel and Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Conference venue
• Spa wellness
• Corporate events
• Resort dining

Headquarters

HQ city

La Hulpe

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Room Revenue: Revenue from 264 guest rooms and suites including Superior, Deluxe, Executive, Junior Suite, and Sequoia Suite categories. Bookings via direct website, phone reservations, and Wyndham Rewards program.
2. Food & Beverage: Restaurant Argan with panoramic forest views serving breakfast, lunch, dinner; Saturday BBQ; Sunday brunch; Badian Bar. Revenue from covers, beverages, and private dining events.
3. Spa Services: Cinq Mondes Spa offering treatments, massages, Grand Rituals, and holistic cures. Additional revenue from spa subscriptions (Discovery €640, Zen €1250, Celestial €2300, Iconic €1150) and product sales.
4. Meeting & Events: Conference and event spaces generating revenue from meeting packages (€99 half-day, €110 full-day), venue rentals, team building activities, and catering services for corporate events, weddings, and private celebrations.
5. Wellness Memberships: Dolce Zen Club fitness and wellness memberships offering 24/7 fitness access, group classes, wellness center privileges, and discounts. Options range from €170 (1-month Fern) to €1100 (1-year Beech).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Dolce La Hulpe operates a 4-star hotel and conference resort offering 264 guest rooms and suites, the 800 sq. m. Cinq Mondes Spa, multiple dining outlets including Argan restaurant and Badian Bar, and an IACC-certified conference center with 40 meeting rooms and 4,500 sq. m. of meeting space. The property targets both leisure guests seeking forest-based wellness experiences and corporate clients requiring professional MICE (Meetings, Incentives, Conferences, Events) facilities.

Product overview

Dolce La Hulpe Brussels is a 4-star hotel and resort located in the Sonian Forest near Brussels, operated under Dolce Hotels & Resorts by Wyndham. The property offers a unified hospitality experience combining 264 guest rooms and suites (Superior, Deluxe, Executive, Junior Suite, and Sequoia Suite), the 800 m² Cinq Mondes Spa with pool/sauna/hammam, Argan restaurant and Badian bar for dining, and an IACC-certified conference center with 40 meeting rooms and 4,500 m² of meeting space. The resort provides additional modules including team building activities, outdoor activities (tennis, cycling, hiking), Dolce Zen Club wellness memberships, and various stay packages (spa breaks, family escapes, romantic getaways). Events capabilities include motor vehicle launches, end-of-year celebrations, and weddings. The property accepts eco-cheques (Pluxee, Edenred, Monizze) and offers 32 electric vehicle charging stations.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Room
• Deluxe Room
• Executive Room
• Junior Suite
• Sequoia Suite
• Cinq Mondes Spa
• Cinq Mondes Spa Subscriptions

Quantifiable outcome

• Sonian Forest recognized as UNESCO World Heritage Site in 2017
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorDolce La Hulpe operates as a Dolce by Wyndham property, part of the Wyndham Hotels & Resorts global portfolio. Benefits include Wyndham Rewards loyalty program integration, global distribution network, and brand recognition.
• Cinq MondescoreStrategic or Co-development PartnerExclusive spa brand partnership featuring international wellness rituals inspired by Bali, India, Japan, Polynesia, Morocco, and Brazil. Cinq Mondes provides proprietary treatments, products, and trained practitioners for the 800 sq. m. spa facility.
• AnnapurnaminorImplementation/ SI/ Consulting PartnerDevelops and runs on-site escape room team building activities including 'The Sphere' time-travel experience and 'The Cube' post-atomic escape game.
• TerominorImplementation/ SI/ Consulting PartnerTeam building activity provider offering 'Team Booster' challenge activities, 'Cardboard Car' construction challenge, and other group activities.
• Perfect+minorImplementation/ SI/ Consulting PartnerProvides 'The Climate Game' eco-focused team building activity with climate awareness themes. Plants trees in partnership with Natuurpunt for environmental impact.
• Event MastersminorImplementation/ SI/ Consulting PartnerProvides 'Beat the Box' and 'Battle of the Tables' interactive team building activities with digital quiz platform integration.
• Ready SteadyminorImplementation/ SI/ Consulting PartnerEvent animation provider offering 'Casino des Sens' wine/beer/chocolate tasting games, 'Bartender Olympiads' cocktail competitions, and mixology workshops.
• eccolalunaminorImplementation/ SI/ Consulting PartnerProvides 'Bamboo Experience' team building activity focused on collaborative construction and team cohesion.
• SolarBuddyminorImplementation/ SI/ Consulting PartnerSocial impact team building activity where participants gift solar-powered lamps to children in need, combining CSR with team building.
• Trott'opminorImplementation/ SI/ Consulting PartnerProvides electric off-road scooter adventures in the Sonian Forest for team building and recreational activities.
• Access-iminorOthersAccessibility certification organization confirming the hotel's facilities accommodate guests with reduced mobility.
• Green KeyminorOthersInternational eco-label certification program for tourism establishments demonstrating commitment to environmental sustainability.
• IACC (International Association of Convention Centers)minorOthersGlobal association providing certification and quality standards for meeting and convention centers.
• Wallonia Tourism (Bike Welcome)minorOthersRegional tourism organization promoting cycling in Wallonia with 'Bike Welcome' certification for bike-friendly establishments.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sofitel Brussels Europe: Luxury Brussels hotel in the EU quarter with conference facilities, fine dining, and spa amenities. Comparable by premium Brussels MICE positioning and wellness offerings.
• Crowne Plaza Brussels Airport: Full-service Brussels-area hotel under IHG with substantial conference facilities, business amenities, and wellness center. Comparable by MICE infrastructure and Belgian corporate clientele.
• NH Collection Grand Sablon Brussels: Upper-upscale Brussels hotel operated by NH Hotel Group with MICE facilities targeting business and leisure travelers. Comparable by Brussels location and corporate event positioning.
• Steigenberger Wiltcher's Brussels: Luxury 5-star Brussels hotel with extensive meeting/event facilities, fine dining, and wellness amenities. Comparable by MICE infrastructure, Brussels corporate clientele, and full-service luxury positioning.
• Radisson Blu Royal Hotel Brussels: Major Brussels MICE hotel with large conference capacity, multiple F&B outlets, and wellness facilities. Comparable by Brussels corporate conference focus and full-service resort-style operations.
• Warwick Brussels (formerly Conrad Brussels): Luxury Brussels hotel with meeting facilities, spa, and multiple restaurants targeting high-end corporate and leisure guests. Comparable by upscale full-service offering and MICE capability.

Direct peers

• Martin's Hotels: Belgian hotel group operating multiple4-star properties near Brussels (including Martin's Waterloo and Martin's Manoir de Kapeldijk), targeting similar leisure, family, and corporate MICE segments. Comparable by Belgian geography, conference infrastructure, and 4-star positioning.
• Tangla Hotel Brussels: Brussels-based 4-star hotel with MICE facilities, multiple dining outlets, and wellness amenities targeting both corporate events and leisure travelers. Comparable by Belgian location, conference offering, and full-service resort positioning.
• Dolce by Wyndham Bad Nauheim: Sister property under the Dolce by Wyndham brand in Germany offering conference resort positioning, multiple dining outlets, and wellness amenities. Comparable by shared Dolce brand standards, MICE focus, and full-service resort model.
• Van der Valk Hotel Brussels: Dutch-Belgian hotel chain with multiple Brussels-area properties featuring conference facilities, restaurants, and leisure amenities. Comparable by full-service conference/leisure offering and Belgian market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dolcelahulpe
• LinkedInlinkedin.com/company/dolce-la-hulpe
• Instagraminstagram.com/dolcelahulpe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOLCE LA HULPE