Domaine Sol Payré

What Domaine Sol Payré does

Domaine Sol Payré is a family-owned wine estate located in Elne, in the Catalan country of southern France, operating 56 hectares of organically-converted vineyards (conversion initiated in 2018) across two distinct terroir zones — the original Saint-Martin hillside in Elne/Aspres with clay-limestone soils, and seven additional hectares added in 2009 in the Agly Valley covering Maury, Lansac, and Rasiguères with schist, granite, and gneiss soils. Founded in 1913 by Gustave Payré and held by the Sol Payré family for over a century, the estate is now under the ownership of Didier and Tatiana Rodriguez (since 2023), with Didier Rodriguez serving as Gérant of the operating entity SARL SOLPAYRE (€400,000 registered capital). The estate cultivates approximately 15 grape varieties (Muscats, Grenache Gris, Mourvèdre, Syrah, Grenache, Carignan, Viognier, Roussanne, Macabeu) and produces 14+ cuvées spanning AOP Côtes du Roussillon and Côtes du Roussillon Villages Les Aspres dry wines, IGP Côtes Catalanes/IGP Oc wines, and natural sweet wines (Muscat de Rivesaltes, Rivesaltes Grenat, Rivesaltes Hors d'Age), with flagship micro-cuvée Ater limited to ~1,000 bottles.

The business operates as an integrated wine estate combining three revenue pillars: (1) direct-to-consumer wine sales through its own e-commerce boutique (domaine-sol-payre.com) and on-site caveau, with bottle prices ranging from €8.50 (Sacré Numéro range) to €45 (Rivesaltes Hors d'Age), multi-bottle case formats, 5+1 promotional packs, and free French mainland shipping above €180; (2) an on-site restaurant "Can Sol Payré" led by Maître Restaurateur Chef Emmanuel Peignelin, open April–October Tuesday–Saturday for lunch and dinner and available for privatization November–March, offering seasonal Catalan cuisine and a 5-course Menu des Sens tasting (€60/€75 with wine pairing); and (3) a structured oenotourism portfolio with five tiered experience products priced from €5 (30-minute tasting) to €95 (Voyage des Sens culinary journey with wine pairing), plus gift cards, seasonal public events (Garden Party summer series, Fry January, Father's Day, Christmas), private events (weddings, corporate), and attendance at regional French wine fairs (Paris, Lille, Thonon, Lyon). The estate's GTM motion is fully direct — no wholesale, distributor, or third-party retail channels are referenced — making it a vertically integrated wine, dining, and experience business with no institutional investors and no external funding rounds.

The team consists of approximately 9 employees operating from a single winery and caveau built in 2005 on the Saint-Martin hillside, with recognized chef Emmanuel Peignelin heading the restaurant. Sales are dominated by individual consumers (wine enthusiasts, oenotourists, dine-in guests, gift purchasers), and the business relies on organic storytelling, heritage, and on-site immersion rather than paid marketing or distribution partnerships.

Name

Domaine Sol Payré

Legal name

SARL SOLPAYRE

Website

https://domaine-sol-payre.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine Sol Payré is a family-owned Catalan wine estate in Elne, southern France, operating 56 hectares of organically-farmed vineyards to produce 14+ cuvées. It sells wines, meals, and tasting experiences directly to consumers through its own e-commerce site, on-site caveau, restaurant, and oenotourism activities.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Organic wine production
• Wine estate
• Vineyard and winery
• Oenotourism experiences
• Mediterranean wines

Headquarters

HQ city

Elne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Wine Sales (E-commerce & Caveau): Direct sales of wines to consumers via the winery's own e-commerce boutique and the on-site caveau (tasting room/shop). Wines sold in multiples of 6 bottles (case format). Promotions include 5+1 deals (e.g., Albae, Rivesaltes Grenat), percentage discounts (10% off 6-bottle cases), and bundle pricing. Free shipping in mainland France from €180 order. Some wines available in magnum format (Ivresse des Sens Rouge, Imo Pectore, Scelerata).
2. Restaurant (On-site Dining): Restaurant open April–October (Tue–Sat, lunch and dinner) and November–March (by privatization only). Chef Emmanuel Peignelin, Maître Restaurateur, prepares seasonal local menus. Revenue from à la carte dining, tasting menus (Menu des Sens: €60 without wine pairing, €75 with wine pairing), and private event catering (cocktail dinatoire, signature menu, tapas). Group offering: whole roasted suckling pig (Cochinillo de Segovia, €35/person for min. 8 persons, 48h advance order).
3. Oenotourism Experiences: Paid experiences generating ancillary revenue and driving wine/restaurant sales. Offerings: wine tasting (€5/person, 30min), guided visit + tasting (€45/person, 1h30), sensory vineyard walk (€10/person, 1h30), buggy vineyard tour (€60/person, 2h), and 'Voyage des Sens' culinary + wine journey (€95/person with wine, €70/person without wine). Gift cards and personalized experience vouchers also sold.
4. Public & Private Events: Revenue from public seasonal events (Garden Party summer series, Fry January culinary series, Father's Day, Christmas celebration) and private events (weddings, baptisms, birthdays, corporate events, team building). Catering packages include cocktail dinatoire, tasting menus, tapas. Free public events drive indirect wine and restaurant sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Domaine Sol Payré is a family-owned organic wine estate that produces and sells approximately 14+ cuvées of red, white, rosé, and natural sweet wines from 56 hectares of vineyards in the Catalan country of southern France. The estate complements wine production with an on-site seasonal restaurant (Can Sol Payré) led by a Maître Restaurateur chef and a structured oenotourism program offering tastings, guided vineyard tours, buggy tours, and multi-course sensory journeys with wine pairings.

Product overview

Domaine Sol Payré is a family-owned wine estate in Catalan country, southern France, with over 110 years of history. The domain operates a unified offering combining wine production (approximately 14 distinctive cuvées), an on-site restaurant (Can Sol Payré), and immersive oenotourism experiences. The wine portfolio spans dry wines (reds, whites, rosés) under three appellations (AOP Côtes du Roussillon, AOP Côtes du Roussillon Villages Les Aspres, IGP Côtes Catalanes/IGP Oc) and natural sweet wines (Vins Doux Naturels including Rivesaltes and Muscat de Rivesaltes). Key red cuvées include Vertigo, Memento, Trilogia, Ater, Imo Pectore, Scelerata, and Ivresse des Sens Rouge; whites include Albae, Sol Invictus, and Ivresse des Sens Blanc; rosés include Rosae and Sacré Numéro Rosé; and fortified wines include Rivesaltes Hors d'Age, Muscat de Rivesaltes, and Rivesaltes Grenat. The restaurant offers a Menu des Sens tasting experience with wine pairings, and the domain offers five structured oenotourism products (Tasting, Guided Tour, Balade des Sens, Buggy Discovery, and Voyage des Sens), plus private event hosting for weddings and corporate functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertigo 2022 AOP Côtes du Roussillon red wine from schist terroir in Maury, featuring 100% Grenache Noir. Aged 12 months in stainless steel vats. Recognized with Vignerons Indépendants 2020 award.
• Memento 2022 100% Carignan red wine from granite terroir in Rasiguères, Maury. Aged 10 months in oak barrels. Pairs with filet of beef and peppery meat sauces.
• Trilogia 2022 Exceptional red blend representing three terroir types: Grenache Noir on Schists in Maury, Syrah on Gneiss in Lansac, and Carignan on Granite in Rasiguères. Pairs with beef, lamb shoulder, and refined sauces.
• Ater 2020 Premium AOP Côtes du Roussillon Villages red, 80% Syrah and 20% Grenache, produced at 300m altitude with yields under 20 hl/ha. Limited to approximately 1,000 bottles. Aged 12 months in French oak barrels.
• Scelerata 2023 AOP Côtes du Roussillon Villages Les Aspres red, 25% each of Syrah, Grenache, Carignan, and Mourvèdre. Aged 10 months in oak barrels. EU Organic certified.
• Imo Pectore 2024 AOP Côtes du Roussillon Villages Les Aspres red, 50% Mourvèdre, 25% Syrah, 25% Carignan on clay-limestone soils. Aged 12 months in oak. Pairs with beef, sweet-salty cuisine, and oriental dishes.
• Ivresse des Sens Rouge 2023 AOP Côtes du Roussillon, the domain's best-seller. 40% Syrah, 30% Grenache, 30% Carignan. In conversion to organic viticulture since 2018.
• Sacré Numéro Rouge 2022 I.G.P Côtes Catalanes red wine, Syrah and Carignan blend on clay-limestone soils. A round wine for grills, charcuterie, and bistro cuisine.
• Albae 2023
• Ivresse des Sens Blanc 2025
• Sol Invictus 2023 New white wine release, 50% Grenache Gris and 50% Grenache Blanc. AOP Côtes du Roussillon.
• Wolverwine Blanc Limited series white wine, Grenache and Macabeu. Described as saline and captivating. AOP Côtes du Roussillon, Bio certified.
• Sacré Numéro Blanc 2023 I.G.P Côtes Catalanes white wine, 80% Muscat d'Alexandrie and 20% Macabeu. Pairs with aperitifs, asparagus, goat cheese, oysters, and grilled fish.
• Rosae 2025
• Sacré Numéro Rosé I.G.P Côtes Catalanes rosé wine, ideal for aperitifs, charcuterie, grills, and summer meals.
• Rivesaltes Hors d'Age
• Muscat de Rivesaltes 2025
• Rivesaltes Grenat 2022
• Wolverwine Rouge Limited series red wine, Mourvèdre. Described as juicy, greedy, and full of freshness. Pairs with charcuterie boards, red meat, or spicy dishes.
• Cop de Sol Rouge 2023 (6+6)
• Cop de Sol Blanc 2023 (4+2)
• Can Sol Payré Restaurant On-site restaurant at the domain. Open April-October Tuesday to Saturday for lunch and dinner, November-March by privatization only. Chef Emmanuel Peignelin, Maître Restaurateur, offers seasonal local products. Menu des Sens 5-course tasting (€60 without wine pairing, €75 with). All domain wines available by the glass. Catering for private events year-round.
• Wine Tasting (Dégustation)
• Guided Tour & Tasting
• Balade des Sens
• Vineyard Buggy Discovery (Vignoble en Buggy)
• Le Voyage des Sens
• Gift Cards (Cartes Cadeaux)
• Private Events
• Public Events

Quantifiable outcome

• 14 emblematic cuvées produced from 56 hectares of organic vineyards
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Mas Amiel: Historic Maury estate (Roussillon) operating in the same Agly Valley geography as Domaine Sol Payré's northern parcels. Produces natural sweet wines and dry cuvées from schist soils with a strong DTC and tourism model, making it a highly comparable regional peer.
• Domaine de la Rectorie: Family-owned Collioure/Banyuls winery producing appellation-driven wines from schist vineyards near the Mediterranean. Comparable in southern-French Catalan geography, family heritage, and premium small-lot positioning.
• Domaine Gauby: Family-owned biodynamic winery in Calce, Roussillon, with a comparable focus on terroir-driven cuvées, organic farming, and premium positioning. Similar scale and direct-to-consumer emphasis make it one of the closest comparables.
• Domaine de l'Horizon: Biodynamic Roussillon winery producing terroir-driven red and white wines from old vines. Comparable in scale, organic philosophy, and premium niche positioning.
• Domaine Cazes: Roussillon estate with a long family history, organic and biodynamic viticulture, and an integrated gastronomy offering (restaurant, wine tourism). Closely comparable across product, scale, and integrated experience business model.

Broad incumbents

• Domaine Paul Mas: Large Languedoc producer with a multi-estate portfolio and integrated wine tourism. Operates in the same Mediterranean France region with broader distribution and hospitality channels.
• Gérard Bertrand: Largest biodynamic wine producer in Languedoc-Roussillon with extensive hospitality and gastronomy offerings (Château l'Hospitalet). Same regional terroir and biodynamic positioning but operates at significantly larger scale with broader distribution.
• M. Chapoutier: Major biodynamic producer (Rhône Valley) with deep commitment to organic farming and terroir-driven cuvées. Comparable viticultural philosophy and premium positioning, though at much larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sol_payre
• LinkedInlinkedin.com/company/domaine-sol-payr%C3%A9

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine Sol Payré