Trust for the National Mall
- Company typePrivate
- Founded2007
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Trust for the National Mall firmographics
Firmographics- Name
- Trust for the National Mall
- Legal name
- Trust for the National Mall
- Website
- https://nationalmall.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trust for the National Mall industry classification
Industry- Product category
- Heritage Preservation and Civic Education Services
- NAICS
- Grantmaking and Giving Services (81321)
- akta.pro primary industry
- Community Foundations (BPAGAKAB)
Keywords
Where Trust for the National Mall is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trust for the National Mall business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Donations: Individual donors contribute through one-time and recurring donations via the website, membership programs (Friend of the National Mall), and direct mail campaigns. Donors are listed by cumulative giving levels from $5,000 and above in annual reports.
- Corporate Partnerships: Major corporations contribute significant funding and in-kind support. Top donors include HP Inc., Humana, Volkswagen Group of America, Wells Fargo, Microsoft, GE Aerospace, and others at various giving levels ($10M+ down to $250K).
- In-Kind Donations: Corporate partners provide in-kind contributions such as Stanley Black & Decker's $300,000 contribution including DEWALT professional-grade tools for restoration work.
- Settlement/Legal Proceeds: The Trust received $22 million from YouTube's settlement with Donald Trump for a new White House ballroom project. Also receives fees (2.5% approximately $9 million) on donations collected for specific projects.
- Event Revenue: Annual gala events like America's Ball for the Mall generate revenue through ticket sales, sponsorships, and auction items. The 2026 gala welcomed over 700 guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Become a Friend of the National Mall - Voluntary donation tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Trust for the National Mall product offering
Product offeringCore offering
Trust for the National Mall is a 501(c)(3) nonprofit that operates as the official philanthropic partner of the National Park Service, raising private funds to restore, preserve, and enrich the National Mall and White House grounds. It delivers capital restoration projects, mobilizes a 250+ volunteer force, and produces civic education programs (digital learning platform, virtual classrooms, live camera feeds) for students, educators, and visitors.
Product overview
Trust for the National Mall operates as a nonprofit organization offering a portfolio of digital and experiential products centered on civic education and National Mall preservation. The core offerings include the National Mall Gateway digital learning platform (with 360-degree tours and educator resources), the Virtual Classroom program for elementary students, and the BloomCam live streaming service for cherry blossom monitoring. Supporting products include the March On podcast, the History Heroes and Hope Award, the Beyond Granite exhibition series, a World War II Memorial mobile app, the Volunteers-In-Parks program, the Youth Ambassador Program, and the Cherry Tree Endowment. The organization also coordinates America's 250th anniversary celebrations with special events and restoration initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- National Mall Gateway A digital civic education platform developed jointly with the National Park Service that enables virtual and in-person exploration of the National Mall's historic sites and stories, featuring interactive maps, 360-degree tours, educator resources, and curated itineraries. Targeted at K-12 students, teachers, and lifelong learners globally.
- Virtual Classroom Virtual educational program series designed for elementary school audiences, partnering with National Park Service Rangers to bring lessons about the National Mall, its monuments and memorials into classrooms around the country.
- BloomCam Live camera streaming service providing a bird's-eye view of Washington D.C.'s cherry blossom season along the Tidal Basin, allowing viewers worldwide to watch peak bloom in real time.
- Volunteers-In-Parks Program Volunteer program partnering with the National Park Service to recruit, train, and deploy 250+ volunteer experts who welcome, educate, and guide National Mall visitors on-site.
- Youth Ambassador Program Program in which local high school students work alongside National Park Service and Trust staff to gain hands-on experience caring for and sharing public land.
- Cherry Tree Endowment Endowment program supporting the preservation and protection of iconic Tidal Basin cherry trees, including the Adopt a Cherry Tree donor program.
- Beyond Granite: Pulling Together Exhibition series featuring contemporary artist installations bringing new perspectives and diverse American stories to the National Mall.
- March On Podcast Experiential educational program allowing listeners to stand in the footsteps of leaders of historic moments on the National Mall, exploring the Mall's role in civil discourse and protest.
- History, Heroes and Hope Award Annual award established in 2014 honoring individuals and organizations whose significant achievements represent the enduring ideals and patriotic spirit of the National Mall.
- World War II Memorial Mobile App Award-winning mobile application developed in collaboration with the Library of Congress Veterans History Project, featuring veterans' stories at the World War II Memorial.
- America's 250th on the Mall Multi-year celebration initiative marking the nation's 250th anniversary with special events, restoration projects, and educational programming on the National Mall, including the Our Monumental Moment campaign.
Quantifiable outcome
- 36 million annual visitors served through restored and preserved facilities
- +3 more outcomes
Companies that use Trust for the National Mall
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Trust for the National Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trust for the National Mall partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, significant and core.
- GE AerospacemajorGE Aerospace committed $1 million to the Trust for the National Mall for its digital learning platform and celebrated America's 250th anniversary at the National Mall with the GE9X engine showcase.
- Stanley Black & DeckermajorStanley Black & Decker contributed $300,000 including monetary support and in-kind DEWALT professional-grade tools for restoration, maintenance, and beautification efforts across the National Mall. Leaders and employees volunteered for hands-on repair projects.
- Doughboy FoundationsignificantPartnership for Memorial Day 'Notes of Remembrance: Taps Across the National Mall' tribute honoring fallen heroes during America's 250th anniversary, with simultaneous Taps sounding at 16 memorial sites.
- Daughters of the American Revolution (DAR)majorDAR announced a $2 million gift as Legacy Leader of the Cherry Tree Endowment to preserve iconic cherry trees in honor of America's 250th anniversary. Executive Vice President Teresa Durkin joined DAR President at ceremonial tree planting.
- HP Inc.majorHP Inc. is a backing partner for the National Mall Gateway digital learning platform, providing support for America's 250th anniversary initiatives and civic education programs.
- National Park ServicecoreThe primary public-private partnership. The Trust is the official nonprofit, nonpartisan 501(c)(3) philanthropic partner of the National Park Service dedicated to restoring, preserving and enriching the National Mall. The partnership brings private funding, project expertise and volunteer operations to support NPS priorities.
- National Park FoundationcoreNational Park Foundation is a key partner in projects like the Lincoln Memorial Undercroft, where the Foundation provided $48 million in funding alongside $26 million in federal funds for the $74 million project.
- National Trust for Historic PreservationcorePartnership for Tidal Basin Ideas Lab addressing critical repairs and improvements needed at the Tidal Basin including crumbling seawall and daily flooding.
- Skidmore, Owings & Merrill (SOM)coreCivic partner alongside National Trust for Historic Preservation and Trust for the National Mall for the Tidal Basin Ideas Lab, providing architectural expertise for redesign proposals.
- American ExpresssignificantPartner for Tidal Basin Ideas Lab supporting proposals to address daily flooding and crumbling infrastructure threatening the 107-acre site's sustainability.
- Clark ConstructionsignificantConstruction partner for projects including renovation of informational kiosks at veterans' memorials, recognized with Excellence in Historic Preservation Community Involvement and Volunteerism Award.
- Department of the InteriorcorePartnership with Department of the Interior and National Park Service for restoration projects including Tidal Basin Seawall completion and Lafayette Park improvements.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trust for the National Mall competitors and assessment
Company assessmentBroad incumbents
- Smithsonian Institution: The largest U.S. museum and heritage complex on the National Mall itself, with a similarly large private fundraising operation and civic-education mandate. Overlaps mission but operates at much greater scale and as a public trust rather than an independent nonprofit.
Emerging players
- City Parks Foundation: New York City-based nonprofit that supports and revitalizes city parks through private funding, programs, and volunteers. Operates a comparable public-private partnership model with municipal park authorities at a sub-national scale.
- World Monuments Fund: Global heritage preservation nonprofit focused on saving endangered cultural and historic sites. Comparable in its preservation mandate and corporate/foundation fundraising model, though operating internationally rather than tied to a single park.
Direct peers
- National Park Foundation: The official national nonprofit partner of the National Park Service. Directly comparable as a peer national-park philanthropy organization; the two even co-fund projects like the $74M Lincoln Memorial Undercroft.
- National Trust for Historic Preservation: National-scale nonprofit focused on saving historic places. Directly comparable mission around preservation of American heritage sites and current litigation counterparty on the White House ballroom matter.
- Central Park Conservancy: The iconic private nonprofit partner for Central Park, using a public-private partnership model with NYC Parks to fund restoration and visitor programs. Closest structural analog to the Trust's NPS public-private partnership model.
- Golden Gate National Parks Conservancy: Nonprofit partner supporting the Golden Gate National Parks complex. Operates the same kind of public-private partnership model with NPS, raising private funds for park restoration, volunteer programs, and visitor services.
Regional players
- Friends of the National Zoo (FONZ): Nonprofit partner supporting Smithsonian's National Zoo, also a Smithsonian-institution-affiliated fundraising nonprofit in Washington, D.C. Comparable in operating a public-private partnership for a single major civic asset, though focused on a zoo rather than open parkland.
- D.C. Preservation League: Regional nonprofit focused on historic preservation in Washington, D.C. Comparable mission overlap around D.C. heritage preservation, though smaller scale and focused on neighborhood historic sites rather than the National Mall.
Others
- American Express - Partners in Preservation: Corporate-led historic preservation initiative (American Express in partnership with the National Trust for Historic Preservation). Comparable as a corporate-funded preservation funding mechanism and is already a partner of the Trust on the Tidal Basin Ideas Lab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trust for the National Mall social profiles
Digital presenceTrust for the National Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust for the National Mall leadership team
Management profileNumber of profiles
Profiles19 records
Trust for the National Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust for the National Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust for the National Mall
What does Trust for the National Mall do?
Trust for the National Mall is a 501(c)(3) nonprofit that operates as the official philanthropic partner of the National Park Service, raising private funds to restore, preserve, and enrich the National Mall and White House grounds. It delivers capital restoration projects, mobilizes a 250+ volunteer force, and produces civic education programs (digital learning platform, virtual classrooms, live camera feeds) for students, educators, and visitors.
Is Trust for the National Mall a public or private company?
Trust for the National Mall is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trust for the National Mall founded?
Trust for the National Mall was founded in 2007. It employs 11 to 50 people.
Where is Trust for the National Mall based?
Trust for the National Mall is headquartered in Washington, United States, in the North America region.
How does Trust for the National Mall make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, in-Kind Donations, settlement/Legal Proceeds and event Revenue.
Who are Trust for the National Mall's main competitors?
Smithsonian Institution is listed as a broad incumbent. Emerging players are City Parks Foundation and World Monuments Fund. Direct peers are National Park Foundation, National Trust for Historic Preservation, Central Park Conservancy and Golden Gate National Parks Conservancy. Regional players are Friends of the National Zoo (FONZ) and D.C. Preservation League. American Express - Partners in Preservation is listed as an others.
Does Trust for the National Mall have an API?
No public API is recorded for Trust for the National Mall.
What industry is Trust for the National Mall in?
Trust for the National Mall's product category is Heritage Preservation and Civic Education Services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations. Its NAICS code is 81321.