Domiserve - Filiale de la Banque Postale - La Poste Groupe

What Domiserve - Filiale de la Banque Postale - La Poste Groupe does

Domiserve is the leading issuer of pre-financed CESU (Chèque Emploi Service Universel) vouchers in France and a wholly-owned subsidiary of La Banque Postale within La Poste Groupe, operating under State habilitation n°2005003 since 2006. The company operates three integrated businesses: (1) issuance of pre-financed CESU payment instruments across employer/CSE, professional/TPE, and social-financeur channels, with €420M of CESU issued in 2024; (2) organisation of home care services through a national network of 6,000+ approved service provider structures; and (3) digital home care coordination via the ASAPRO platform, certified by the Agence du Numérique en Santé and referenced under the Ségur Vague 1 programme. ASAPRO and its sub-products (ASAPRO Mobile with NFC time-stamping, ASAPRO SVI voice server, ASAPRO Repas meal-delivery module, and the HumansBox personal data cloud developed with the INRIA Pétrus team) process 4 million monthly interventions, 120,000 monthly invoices, and 10 million monthly messages, integrating with CRCESU, France Connect, and the Urssaf Avance immédiate tax-credit service.

Domiserve generates revenue through three streams: transaction fees on pre-financed CESU issuance and float management; managed-services fees for service organisation and coordination across its provider network for French départements, retirement funds, and CSE clients; and recurring platform subscriptions and service fees for ASAPRO and its digital modules. Its customer base spans five segments — employers and CSEs, French départements and social organisations (covering more than one-third of all French départements for APA/PCH disbursement), self-employed professionals and TPEs, approved service provider structures, and 500,000+ individual beneficiaries — supported by a workforce of approximately 170 collaborators across Montrouge and Avon offices and a customer service platform handling 750,000+ annual calls. Commercial reach combines dedicated sales teams for enterprise and government accounts, self-serve portals (Financeur, Bénéficiaire, Intervenant, Prestadom), and channel partnerships including ADMR (for AGIRC-ARRCO exclusive social action services covering 100,000 retirees) and O2 (for CESU promotion).

The strategic posture is anchored in regulatory positioning (fourth NF345 AFNOR certification in 2026, Ségur referencing, ANS certification), institutional backing through La Banque Postale, and ecosystem consolidation moves (founding 3ADS association in June 2026 with Edenred, Swile and others; fusion-absorption of Hippocad in 2025). Pricing is governed by French labour and tax regulations — the CESU pre-financed exemption ceiling was raised to €2,591 per beneficiary per year as of January 2026, with a 50% personal tax credit and 25% corporate tax credit (capped at €500,000/year per employer) structuring the demand environment externally.

Name

Domiserve - Filiale de la Banque Postale - La Poste Groupe

Legal name

Domiserve

Website

https://domiserve.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Domiserve is the leading French issuer of pre-financed CESU home-care vouchers and a wholly-owned subsidiary of La Banque Postale, serving 500,000+ beneficiaries, 11,000 clients, and one-third of French départements through its ASAPRO platform and a 6,000-strong service provider network.

Ownership category

akta.pro rank

Product category

Home Care Services and Employee Benefits Administration

NAICS

Health and Welfare Funds (525120), Home Health Care Services (62161)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industry

Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Pre-financed CESU vouchers
• Home care services coordination
• Employee benefits administration
• Digital care coordination platform
• Social benefit disbursement

Headquarters

HQ city

Montrouge

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. CESU (Chèque Emploi Service Universel) Préfinancé: Domiserve issues pre-financed CESU vouchers — payment instruments for home care services. Revenue is generated through the issuance and management of CESU across RH/social channels. Domiserve is the leader in pre-financed CESU in France with €420 million in CESU issued in 2024.
2. Organisation de Prestations de Services à la Personne: Domiserve organises and coordinates home care services through its network of over 6,000 approved service provider structures across France, acting as a national services brand. Manages billing, care plan coordination, and quality control for local authorities and social funders.
3. Solutions de Maintien à Domicile (Télégestion et Plateformes): Domiserve develops and provides digital home care management tools (ASAPRO platform, ASAPRO Mobile, ASAPRO SVI, ASAPRO Repas, HumansBox) to local authorities, care networks, and service providers, generating revenue through platform subscriptions and service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Domiserve issues pre-financed CESU (Chèque Emploi Service Universel) vouchers — the leading dedicated payment instrument for personal services in France (€420 million issued in 2024) — and organises home care services for 500,000+ beneficiaries through a national network of 6,000+ approved providers. It also operates the ASAPRO digital intermediation platform (ANS-certified, Ségur-referenced) and supporting tools (ASAPRO Mobile with NFC time-stamping, ASAPRO SVI voice server, ASAPRO Repas, HumansBox personal data box) that connect service providers, beneficiaries, and public funders (departments, AGIRC-ARRCO) for billing, care-plan tracking, and effectiveness control.

Product overview

Domiserve is a subsidiary of La Banque Postale offering three integrated service domains: (1) CESU prefinanced vouchers as France's leading issuer, (2) organization of personal services through a 6,000+ provider network, and (3) digital home care solutions centered on the ASAPRO platform. The ASAPRO platform serves as the core technology layer, connecting service providers, beneficiaries, and public funders through mobile applications (ASAPRO Mobile, ASAPRO SVI), meal delivery management (ASAPRO Repas), and the HumansBox device. The product portfolio also includes e-CESU for digital payments and the Avance Immédiate tax credit service, all unified under the Domiserve brand recognized by the French state since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• ASAPRO: Platform for coordinating home care services, managing billing, time tracking, and facilitating communication between care recipients, families, and service providers.

Products and services

• CESU préfinancé (Chèque Emploi Service Universel) Pre-financed CESU vouchers — the leading dedicated payment instrument in France for 20+ personal services (housekeeping, childcare, gardening, tutoring, caregiver support, elder care). Used by employers and CSEs to provide tax-advantaged employee benefits (up to €2,591/year per beneficiary, exempt from social contributions) and by Conseils départementaux to disburse APA and PCH social benefits. Domiserve issued €420 million of CESU in 2024.
• Organisation de Prestations de Services à la Personne National coordination and organisation of home care services through a network of 6,000+ approved service provider structures, with expert advisors managing service provision across all of France including DOM territories. Manages billing, care plan coordination, and quality control for local authorities (more than one-third of French départements), AGIRC-ARRCO, and social funders.
• Solutions de Maintien à Domicile Digital and physical solutions for home care support targeting vulnerable or disabled individuals, including the ASAPRO platform, time-stamping devices, and meal delivery management, used by Conseils départementaux, care networks and service providers.
• ASAPRO Platform Reference digital intermediation platform certified by ANS and Ségur-referenced (Vague 1), connecting 6,000+ home care service providers, beneficiaries and public funders for real-time billing calculation, care-plan tracking, effectiveness control, and digital invoice exchange. Includes a library of over 100 reports and data exports. Tracks 4 million interventions and 120,000 invoices per month.
• ASAPRO Mobile Mobile time-tracking and care-management application with NFC technology for time-stamping of care visits. Includes beneficiary liaison file, agenda access, navigation assistance, time-stamped intervention reports, and messaging/chat with coordination teams.
• ASAPRO SVI (Serveur Vocal Interactif) Interactive voice server for recording intervention hours from the beneficiary's fixed telephone. Automatically identifies interveners via professional codes and beneficiaries via phone-line recognition, with real-time data exchange with ASAPRO.
• ASAPRO Repas Digital solution for meal delivery service providers covering beneficiary nutritional profile management, meal planning, route optimisation, supplier communication, and automatic billing generation.
• HumansBox First European personal data box for home care, developed in partnership with INRIA (team Pétrus). Provides a secure digital liaison book using hardware cryptography and an access-rights management matrix, communicating via Bluetooth and low-bandwidth networks (Sigfox, 2G/4G).
• Avance Immédiate (Immediate Tax Credit Advance) Optional free service via Urssaf allowing immediate deduction of the 50% income tax credit on home care services at the point of payment (instead of waiting until the tax return). For a €200 home care expense the user pays only €100 immediately; Urssaf settles the remainder.
• e-CESU Electronic/dematerialised CESU enabling precise bank transfers to the cent, 24/7 payment and declaration, and fully digital procedures for the direct employment of home care workers.
• AGIRC-ARRCO 'Bien vieillir chez soi' Social Action Services Exclusive partnership with ADMR operating three social action services for AGIRC-ARRCO targeting 100,000 retirees aged 75+: 'Aide à domicile momentanée' (temporary home assistance), 'Bien chez Moi' (ergotherapist home assessment), and 'Sortir Plus' (accompanied outings). Represents 250,000 annual care interventions.

Quantifiable outcome

• €2,591 annual purchasing power per employee/beneficiary via pre-financed CESU, fully exempt from social contributions within this limit
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

14 partnerships are on record, tiered major, minor, core and strategic.

• EdenredmajorStrategic or Co-development Partner · 1 June 2026Edenred is one of the eight founding members of the 3ADS association alongside Domiserve. 3ADS (Association des Aides et Avantages Directs aux Salariés) represents a market of nearly €20 billion in annual French proximity economy consumption. Edenred France (represented by Ilan Ouanounou) chairs the 3ADS executive bureau. Domiserve's President François Barbey chairs the 'Services à la personne' branch.
• 3ADS (Association des Aides et Avantages Directs aux Salariés)majorStrategic or Co-development Partner · 1 June 2026Domiserve is a founding member of 3ADS alongside eight major industry players (Edenred, Helfrich, Illicado, Pozeo, Resto Flash, Swile, UpCoop, WiiSmile). 3ADS federates the employee benefits sector generating nearly €20 billion annually in French proximity economy. François Barbey (Domiserve President) chairs the 'Services à la personne' branch. The association aims to represent the sector, improve legislation, and engage with professional branches.
• HelfrichminorStrategic or Co-development Partner · 1 June 2026Helfrich is one of nine founding members of the 3ADS association. Helfrich contributes to the association's mission of representing and promoting employee benefit and direct assistance schemes for employees in France.
• IllicadominorStrategic or Co-development Partner · 1 June 2026Illicado is one of nine founding members of the 3ADS association, contributing to the unified voice for employee benefit schemes in France.
• PozeominorStrategic or Co-development Partner · 1 June 2026Pozeo is one of nine founding members of the 3ADS association. Nicolas Chauveau of Pozeo chairs the 3ADS 'Activités sociales et culturelles' branch.
• Resto FlashminorStrategic or Co-development Partner · 1 June 2026Resto Flash is one of nine founding members of the 3ADS association. Emmanuel Rodriguez-Maroto of Resto Flash chairs the 3ADS 'Titres-restaurant' branch.
• SwileminorStrategic or Co-development Partner · 1 June 2026Swile is one of nine founding members of the 3ADS association. Swile holds the treasurers role of the 3ADS executive bureau.
• UpCoopminorStrategic or Co-development Partner · 1 June 2026UpCoop is one of nine founding members of the 3ADS association. UpCoop holds the general secretary role of the 3ADS executive bureau.
• WiiSmileminorStrategic or Co-development Partner · 1 June 2026WiiSmile is one of nine founding members of the 3ADS association.
• O2majorGTM or Marketing Partner · 17 February 2026O2 and Domiserve partnered to jointly promote the use of CESU vouchers and improve quality of life for home care professionals. This partnership aims to expand CESU adoption in the home care sector through coordinated commercial and communication efforts between the two companies.
• ADMR (Aide à Domicile en Milieu Rural)coreStrategic or Co-development Partner · 1 January 2023Domiserve and ADMR (the 1st national associative home care network with 2,700 local associations and 94,000 employees) formed a joint exclusive partnership with AGIRC-ARRCO to operate social action services for 100,000 retirees. Three devices are operated: 'Aide à domicile momentanée', 'Bien chez Moi' (ergotherapist home assessment), and 'Sortir Plus' (accompanied outings). ADMR brings its national network certified NF services while Domiserve provides its platform, call centre, and digital tools.
• AGIRC-ARRCOcoreStrategic or Co-development Partner · 1 January 2023AGIRC-ARRCO (the French supplementary pension fund) retained Domiserve and ADMR as exclusive partners for its 'Bien vieillir chez soi' (aging well at home) social action programme covering three services for 100,000 retirees aged 75+, representing 250,000 annual care interventions. This is Domiserve's flagship public sector partnership.
• INRIA (Institut National de Recherche en Sciences et Technologies du Numérique)strategicTechnology or IntegrationDomiserve developed the HumansBox in partnership with the INRIA Pétrus team. This partnership produced the first European personal data cloud for home care, using hardware cryptography and a data access rights matrix. The technology enables secure sharing of personal care data between beneficiaries, family caregivers, and home care professionals.
• HippocadstrategicTechnology or IntegrationHippocad (absorbed by Domiserve via fusion-absorption per LinkedIn post) developed the HumansBox and ASAPRO Mobile technology. The fusion combined Domiserve's scale and distribution with Hippocad's innovation in home care digital tools, strengthening Domiserve's technology portfolio.

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• WiiSmile: WiiSmile is a French employee benefit platform offering a wide range of benefits including meal vouchers, gift cards, and personal services. As a co-founding member of 3ADS, it competes directly with Domiserve for employer benefit budgets and consumer mindshare.
• Pluxee: Pluxee (formerly Sodexo Benefits & Rewards) is a global employee benefits and engagement company active in France with meal vouchers, gift cards, and lifestyle benefits. It is a direct competitor to Domiserve in employer-funded benefit programs and a major France market participant.
• Swile: Swile is a major French employee benefit and engagement platform providing meal vouchers, gift cards, and lifestyle benefits. It is a co-founding member of 3ADS and competes directly with Domiserve for employer benefit budgets through its digital-first card and app experience.
• Illicado: Illicado is a French gift card and employee benefit provider serving corporate clients across France. As a co-founding member of 3ADS, it competes with Domiserve in the broader employer benefit and personal services space.
• Edenred: Edenred is the global leader in employee benefits and payment solutions (Ticket Restaurant, etc.) and a direct competitor in the French employee benefit voucher market. It is a co-founding member of 3ADS alongside Domiserve, and both companies address employer-financed benefit programs including meal vouchers and personal services.
• UpCoop: UpCoop (formerly Up) is a French cooperative offering employee benefit solutions including meal vouchers, gift cards, and personal services. It is a co-founding member of 3ADS and competes with Domiserve in the employer-funded CESU and personal services space.
• Helfrich: Helfrich is a French employee benefit provider offering gift cards, meal vouchers, and personal services solutions. It is a co-founding member of 3ADS alongside Domiserve and competes directly for employer benefit budgets in France.

Emerging players

• O2: O2 is a leading French home care and personal services brand operating across France. It has a partnership with Domiserve to promote CESU usage and operates in the same home care service delivery ecosystem, overlapping significantly on the service provider side.
• ADMR: ADMR is France's first national associative home care network with 2,700 local associations and 94,000 employees. It is Domiserve's exclusive co-partner for AGIRC-ARRCO's 'Bien vieillir chez soi' social action services and operates in the same home care delivery space through a different (non-profit) model.

Regional players

• CRCESU (Centre de Remboursement des CESU): CRCESU is the central CESU reimbursement center that processes CESU payments to service providers across France. It is integrated with Domiserve's ASAPRO platform and operates as a critical infrastructure component of the same French home care payment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/domiserve_officiel
• YouTubeyoutube.com/@domiserve627
• LinkedInlinkedin.com/company/domiserve
• Instagraminstagram.com/domiserve_officiel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domiserve - Filiale de la Banque Postale - La Poste Groupe