Groupe Pozeo

What Groupe Pozeo does

Groupe Pozeo is a French family-owned, independent group operating since 1995 in the employee benefits and gift voucher market, formally organized under KINOA 2 SAS with share capital of \u20ac7,820,023 and headquartered in Saint-Germain-en-Laye. The group serves three primary client segments: French CSEs (works councils in companies with 11+ employees) responsible for distributing social and cultural activity budgets, large enterprises and brands deploying incentive and motivation programmes, and TPE/PME employers without CSE structures seeking turnkey purchasing-power benefits. A 2023 brand unification consolidated the former Cin\u00e9Ch\u00e9que, Nouvelle Lune, and Groupe BEST entities under a single Pozeo identity, with three core operating subsidiaries (SDV \u2013 Groupe Cin\u00e9Ch\u00e8que, Connexis \u2013 Pozeo Services, and Groupe Best) plus Everest Trajectoire.

Name

Groupe Pozeo

Legal name

KINOA 2, SAS

Website

https://pozeo.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Pozeo is a French family-owned employee benefits provider offering cinema, multi-brand, cultural, and leisure gift cheques, plus CSE management software, to works councils, enterprises, and SMEs.

Ownership category

akta.pro rank

Product category

Corporate Employee Benefits & Gift Vouchers

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Employee benefits
• Corporate gift cards
• Cinema gift cheques
• CSE works council solutions
• Multi-retailer gift vouchers

Headquarters

HQ city

Saint-germain-en-laye

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gift Cheques and Cards Sales: Sale of gift cheques (CinéChèque, POZ'Cadeau, POZ'Culture, POZ'Loisirs, Best) to CSEs and enterprises. Revenue generated from face value of vouchers sold, with volume discounts offered for larger orders. Both paper and dematerialized formats available.
2. Cinema and Leisure Ticketing: Billetterie platform providing discounted tickets to cinemas, shows, and leisure activities for CSEs. Revenue from margin between negotiated bulk rates and retail prices charged to CSEs.
3. CSE Solutions and Services: Complete CSE management solutions including boutique platforms, beneficiary management, and ASC administration tools via Nouvelle Lune PRO.
4. Marketing Agency Services: Pozeo marketing agency provides promotional campaign design and deployment for product launches, incentive programs, and commercial challenges for external clients.
5. Call Center Services: POZ'Connect call center provides outsourced customer relationship and sales services for external companies, generating service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Groupe Pozeo designs, distributes and manages branded gift cheques and gift cards (cinema, culture, leisure, multi-retailer) and provides CSE/works council management solutions through the Nouvelle Lune PRO digital platform. Offerings are sold to CSEs, enterprises and TPE/PMEs across France, with paper and fully dematerialized formats accepted at 1,350+ cinemas, 40,000+ stores and 35,000+ leisure venues. Complementary services include outsourced call center operations (POZ'Connect) and a marketing agency for incentive campaigns.

Product overview

Groupe Pozeo operates as a comprehensive gift check and CSE solutions provider, offering a portfolio of distinct branded products: CinéChèque and CinéCado (cinema gift solutions covering 85-95% of French cinemas), Poz'Cadeau and Chèque BEST (multi-retailer gift cards accepted in hundreds of stores), Poz'Culture (fully URSSAF-exempt culture vouchers), and Poz'Loisirs (leisure activity vouchers covering 30,000+ offerings). These products are distributed through the Nouvelle Lune Pro platform (a unified CSE management portal) and the Poz'Avantages solution targeting SMEs without CSEs.

Differentiator

Problem solved

Functional benefit

Brands

• CinéChèque: Gift check for cinema, accepted in over 1,350 cinemas across France (85% of French cinemas). Available in paper or digital format.
• CinéCado
• Poz'Cadeau
• POZ'Culture
• POZ'Loisirs
• Chèque BEST
• POZ'Connect
• Nouvelle Lune
• Nouvelle Lune Pro

Products and services

• CinéChèque Cinema gift cheque valid at 1,350+ cinemas representing 85% of French cinemas, available in paper or digital format, usable 7 days a week without additional cost. Sold to CSEs, enterprises and TPE/PMEs for employee benefits and incentives.
• CinéCado Fully dematerialized cinema gift voucher accepted across multiple cinema networks (CinéChèque, CGR, MK2, Gaumont Pathé, Kinépolis), covering 95% of French cinemas. Beneficiaries select cinema, receive e-tickets by email, and can use them across different networks.
• Poz'Cadeau Digital multi-retailer gift card accepted at over 1,000 retailers and e-commerce sites, with access to 400,000+ products at negotiated prices. Fully dematerialized and divisible for flexible usage online or in-store.
• Chèque BEST Multi-retailer gift cheque accepted directly in over 500 retailers and 40,000 stores across France, available in paper format for CSEs and enterprises.
• Poz'Culture Culture gift cheque covering cinema, music, books, theme parks, museums, shows, theaters, cabarets, concerts, exhibitions, zoos and online courses. Eligible for full URSSAF social charge exemption without budget limits.
• Poz'Loisirs Leisure gift cheque accepted at over 30,000 leisure activities across France including driving experiences, adventures, theme parks, museums, shows, theaters, concerts, exhibitions and online courses.
• Nouvelle Lune PRO (La Centrale / La Boutique) Unified digital portal for CSE billetterie management: access to millions of entertainment and leisure offers at negotiated prices, e-ticket management, provision-based instant payment for dated tickets, gift check ordering, and beneficiary administration.
• Poz'Avantages Turnkey solution for TPE and PME without a CSE to provide net purchasing power benefits to employees without social charges or complex administration, accessible through a dedicated platform.
• POZ'Connect Call Center Services Outsourced call center services including inbound customer inquiries, prospect qualification, inside sales closure and commercial campaign management, offered to external companies as well as supporting internal Pozeo operations.
• Pozeo Marketing Agency Services Promotional campaign design and deployment for product launches, incentive programs, loyalty initiatives and commercial challenges, provided by Pozeo's in-house marketing agency to external clients.

Quantifiable outcome

• 85% of French cinemas covered by CinéChèque network
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CGR CinémascoreTechnology or IntegrationMajor cinema network partner integrated into both CinéChèque (85%) and CinéCado (95%) coverage networks, allowing ticket redemption at CGR locations across France.
• MK2 CinemascoreTechnology or IntegrationArt-house cinema chain partner in CinéChèque and CinéCado networks, enabling ticket acceptance at MK2 venues with direct box office redemption capability.
• Gaumont PathécoreTechnology or IntegrationLargest French cinema operator integrated into CinéCado platform, requiring online reservation through Pathé website but expanding cinema coverage for beneficiaries.
• KinépoliscoreTechnology or IntegrationEuropean cinema chain partner in CinéCado network with online booking requirement, contributing to 95% national cinema coverage.
• Viaduc (Hosting Provider)minorOthersWebsite hosting provider for pozeo.fr platform, headquartered in Angers, France.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edenred: Edenred is the French-originated global leader in prepaid corporate services, including Ticket Restaurant, Ticket Cultura, and Kadéos-style multi-brand gift vouchers. It is the most direct competitor to Pozeo in French corporate benefits and gift cheques.
• Pluxee: Pluxee was spun off from Sodexo in 2024 as a standalone employee benefits and engagement company, offering gift cards, meal vouchers, and lifestyle benefits across Europe including France. Overlaps directly with Pozeo's CSE and enterprise gift-card offerings.
• Swile: Swile is a French digital employee benefits platform combining meal vouchers, gift cards, and CSE features aimed at modernising the same market Pozeo serves. It directly competes for SME and enterprise benefit wallets.
• Up Coopérative: Up Coopérative is the parent of Up (formerly Groupe Up), a major French cooperative offering Chèque Déjeuner, Chèque Lire, Chèque-Vacances, and Kadéos gift cheques. It is a long-standing direct competitor to Pozeo in CSE-funded benefits and cultural vouchers.
• Kadéos: Kadéos is the multi-brand gift voucher brand operated by Up Coopérative, accepted across thousands of retail and leisure outlets in France. It competes head-on with POZ'Cadeau and Chèque BEST on multi-retailer gift cards.

Others

• Giving Tuesday France / Pass Culture: Pass Culture is a French government-backed cultural benefit program for young adults using cultural vouchers at merchants. It is not a competitor for product but competes for cultural benefit budget and complements Pozeo's POZ'Culture ecosystem.

Emerging players

• Leeto: Leeto is a French employee engagement and CSE benefits platform offering gift cards, holiday vouchers, and purchasing-power benefits to SMEs. Competes for the same TPE/PME segment targeted by Pozeo's Poz'Avantages.
• Wedoogift: Wedoogift is a French B2B digital gift card and incentive platform connecting employers and merchants across Europe. Provides analogous gift-card infrastructure and incentive campaigns to Pozeo's enterprise offering.
• Glady (formerly WeSpire-style benefits): Glady is a France-based digital employee benefits platform offering meal vouchers and gift cards via employer integrations. Targets the same mid-market and CSE segment but with a more digital-only footprint.

Broad incumbents

• CaixaBank / Sodexo-style benefit agencies: Sodexo (now alongside Pluxee) operates broad global employee benefits and incentive programmes across food, culture, and gift. It is a broader incumbent whose specialised spinoff now directly competes with Pozeo's gift and CSE solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cin%C3%A9ch%C3%A8que/?originalSubdomain=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Pozeo