Dom Wina
Dom Wina Sp. z o.o. is a Kraków-based importer and distributor of wines and spirits founded in 1996, the oldest such retailer in Poland, operating retail e-commerce, a national B2B wholesale division, the country's largest wine club (Klub Domu Wina), the Czas Wina wine magazine, enotourism, and Hotel Dwór Sieraków.
- Company typePrivate
- Founded1996
- HeadquartersKraków, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dom Wina does
Dom Wina Sp. z o.o. is a Kraków-based importer and distributor of wines and spirits operating continuously since 1996, making it the oldest established wine retailer in Poland. The company sources from 30+ producing countries (France, Italy, Spain, Portugal, Germany, Argentina, Chile, Australia, New Zealand, South Africa, USA, Greece, Israel, Georgia, Moldova, Slovenia, Bulgaria, Czech Republic, and Poland itself) and carries the full spectrum from everyday wines through to ultra-premium labels such as Pétrus, Château Latour, Biondi-Santi, and Tenuta San Guido Sassicaia, alongside spirits, organic and vegan-certified wines, and non-alcoholic options.
The business operates five distinct units: a retail/e-commerce storefront for end consumers (klub.domwina.pl); a national B2B wholesale division (hurt.domwina.pl and the newly launched b2b.domwina.pl) serving licensed wine shops, restaurants, bars, hotels, and wholesalers via field sales reps; the Klub Domu Wina paid membership program, which is described as the largest wine club in Poland and provides 10% discounts plus preferential access to events; Wine Service, an enotourism operator that organizes wine trips and harvest experiences; the Czas Wina monthly wine magazine, the only monthly wine periodical in the country; and Hotel Dwór Sieraków, a four-star property that doubles as the club's headquarters and hosts the annual Ogrody Wina festival. The underlying technology stack is a conventional third-party IdoSell e-commerce platform with Przelewy24 payment processing; no proprietary AI, ML, or data systems are identified.
Dom Wina generates revenue through retail markups on imported wine and spirits, wholesale distribution margins to trade customers, recurring Klub Domu Wina membership fees, ticket and package revenue from events and enotourism, magazine subscription and advertising, and hotel/restaurant revenue at Dwór Sieraków. It does not disclose revenue and remains a privately-held, founder/family-influenced Polish limited liability company with no institutional ownership or acquisition history indicated. Customer concentration is structurally low: the retail book consists of long-tail individual consumers plus club members, while B2B exposure is spread across many independent wine shops, HoReCa accounts, and wholesale customers nationwide.
Dom Wina firmographics
Firmographics- Name
- Dom Wina
- Legal name
- Dom Wina Sp. z o.o.
- Website
- https://domwina.pl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dom Wina Sp. z o.o. is a Kraków-based importer and distributor of wines and spirits founded in 1996, the oldest such retailer in Poland, operating retail e-commerce, a national B2B wholesale division, the country's largest wine club (Klub Domu Wina), the Czas Wina wine magazine, enotourism, and Hotel Dwór Sieraków.
- Ownership category
- akta.pro rank
Dom Wina industry classification
Industry- Product category
- Wine Distribution and Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Dom Wina is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Dom Wina business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Wine & Spirits Sales: Direct sales of imported wines and spirits to end consumers through physical retail stores and online e-commerce platforms (klub.domwina.pl). Products span white, red, rosé, sparkling, fortified, non-alcoholic, and premium wines from global producers, as well as spirits and wine accessories.
- Wholesale Distribution (B2B): Supply of wine shops, restaurants, bars, wholesalers, and hotels across Poland via dedicated field sales representatives and a B2B online ordering platform for licensed alcohol traders.
- Klub Domu Wina Membership: Annual or ongoing club membership providing 10% discount on purchases, preferential event pricing, and hotel booking privileges, generating recurring revenue from membership fees and driving higher per-customer spend.
- Enotourism & Wine Travel: Organized wine trips and travel experiences through Wine Service (part of the Dom Wina group), offering behind-the-scenes winery access, vineyard stays, and harvest participation — revenue from travel package sales.
- Events & Tastings: Ticketed events including Ogrody Wina festival, Noce Wina, wine school, and guided tastings. Revenue from event ticket sales, partially discounted for Klub Domu Wina members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Klub Domu Wina membership — 10% discount on all alcohol purchases plus preferential event and hotel pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Dom Wina product offering
Product offeringCore offering
Dom Wina is a Polish wine and spirits importer and distributor that imports wines and spirits from producers in 30+ countries and sells them through three main channels: a retail e-commerce and membership club (Klub Domu Wina), a B2B wholesale platform (Hurt Domu Wina) for licensed trade customers, and physical retail stores across Poland. The group also operates the Czas Wina monthly wine magazine, the Wine Service enotourism operator, and Hotel Dwór Sieraków as a wine-club headquarters and hospitality venue.
Product overview
Dom Wina is a Polish wine and spirits importer and distributor operating since 1996, with a diversified multi-platform business model. The core offering consists of imported wines and spirits from renowned producers worldwide, sold through three distinct sales channels: Klub Domu Wina (retail e-commerce with membership benefits), Hurt Domu Wina (B2B wholesale platform for licensed businesses), and a B2B platform. Complementary services include Wine Service enotourism trips, the Czas Wina magazine (Poland's only monthly wine publication), and Hotel Dwór Sieraków (a four-star hotel and wine club headquarters). The product portfolio encompasses wines by type (white, red, rosé, sparkling, fortified, non-alcoholic), country of origin, grape variety, and certifications (organic, vegan, premium), alongside spirits and wine accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Klub Domu Wina: The largest wine club in Poland, operating under Dom Wina's patronage, offering 10% discount on all alcohols and reduced prices for club events.
- Hurt Dom Wina
- Czas Wina
Products and services
- Klub Domu Wina Retail Shop Online and in-store retail sales of imported wines, spirits, and wine accessories to end consumers in Poland, with curated categories by color, country, grape variety, and certification (organic, vegan, premium).
- Hurt Domu Wina Wholesale Distribution B2B wholesale supply of wines and spirits to wine shops, restaurants, bars, wholesalers, and hotels across Poland, served by field sales representatives and a dedicated online ordering platform for licensees holding B or C alcohol concessions.
- B2B Dom Wina Online Ordering Platform Newer dedicated B2B ordering platform for licensed business customers to place wine and spirits orders online.
- Klub Domu Wina Membership Subscription wine club offering 10% discount on all alcohol purchases, preferential pricing on club events (Noce Wina, Ogrody Wina, wine school, guided tastings), and discounted accommodation at Hotel Dwór Sieraków. Described as the largest wine club in Poland.
- Wine Service Enotourism Trips Enotourism operator under the Dom Wina group organizing wine trips with behind-the-scenes access to vineyards, harvests, and winery stays in wine regions.
- Czas Wina Magazine Poland's only monthly wine magazine, covering wine culture, knowledge, reviews, and an enological dictionary, authored by recognized wine writers and guest contributor Jancis Robinson.
- Hotel Dwór Sieraków Four-star hotel and restaurant in Pogórze Wielickie that serves as Klub Domu Wina headquarters, hosting wine dinners, tastings, training, and the annual Ogrody Wina festival, with Slow Food certification, Gault&Millau recommendation, and Wine Spectator Award of Excellence.
- Premium Wine Collection Premium and ultra-premium wine range including Château Pétrus, Biondi-Santi, Château Latour, Château Cheval Blanc, Château Haut-Brion, Château Mouton Rothschild, Château d'Yquem, Quiñón de Valmira, and Tenuta San Guido Sassicaia.
- Wine Accessories and Gift Sets Wine accessories including glassware, wine refrigerators, wine aromas, books, packaging, the Klub Domu Wina collection, and curated wine gift sets for various occasions.
- Tasting Events and Wine School Ticketed events including the Ogrody Wina festival, Noce Wina (Nights of Wine), wine school sessions, and guided tastings; open to consumers with preferential pricing for Klub Domu Wina members.
Quantifiable outcome
- Largest wine club in Poland — Klub Domu Wina
- +1 more outcomes
Companies that use Dom Wina
Customer profileSegments3 records
Ideal customer profiles3 records
Dom Wina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Dom Wina partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and standard.
- Hotel Dwór SierakówcoreDwór Sieraków is a four-star hotel in Pogórze Wielickie and the headquarters of Klub Domu Wina. It hosts wine dinners, tastings, training sessions, and the annual Ogrody Wina festival. The hotel restaurant holds Slow Food certification, a Gault&Millau recommendation, and the Wine Spectator Award of Excellence. Dom Wina and Dwór Sieraków share ownership ties through the Turnau family (Grzegorz Turnau among Dom Wina's shareholders).
- Wine ServicecoreWine Service is the Dom Wina Group's enotourism operator, organizing exclusive wine trips with access to vineyards, harvests, and winery stays. It is part of the Dom Wina group and enables experiences unavailable to general consumers.
- Magazyn Czas WinacoreCzas Wina is Poland's only monthly wine magazine and one of the oldest wine publications in the country. It is part of the Dom Wina Group, authored by recognized wine writers including Michał Bardel, Wojciech Gogoliński, and guest contributor Jancis Robinson.
- Bodegas Ramón BilbaomajorDom Wina distributes Bodegas Ramón Bilbao wines from La Rioja, Spain. The winery, managed by Rodolfo Bastida, has won recognition as Spain's best wine producer (IWSC 2014) and its Mirto wine was named Spain's best red in 2008. Dom Wina stocks the full range including Crianza, Reserva, Gran Reserva, Verdejo, and Rosado.
- Winnica TurnaumajorWinnica Turnau is a Polish winery based in Baniewice (Zachodniopomorskie) with 28 hectares under vine. Owned in part by Grzegorz Turnau (also a Dom Wina shareholder). Dom Wina distributes the full Turnau range including Solaris, Chardonnay, Riesling, Cabernet, Pinot Noir, Rosé, and sparkling wines. The winery won Silver at the International Rosé Championship 2018 and Bronze at Decanter 2026.
- Tenuta San GiorgiostandardTenuta San Giorgio is an Italian winery founded in 1971 in the Piave region (Veneto), now in its third generation of the Tombacco family. They produce the Sublime Prosecco range (Brut and Rosé) distributed by Dom Wina. The winery won a gold medal at Vinitaly in 2004.
- Przelewy24standardPrzelewy24 provides payment processing for the Dom Wina e-commerce platform, enabling secure online transactions for retail customers.
- IdoSellstandardIdoSell provides the e-commerce platform technology powering Dom Wina's online stores (domwina.pl, klub.domwina.pl, hurt.domwina.pl).
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Dom Wina competitors and assessment
Company assessmentDirect peers
- The Wine Society: Long-established UK member-owned wine cooperative combining exclusive buying power, an educational magazine, and a curated retail/club proposition. Mirrors Dom Wina's integrated club + content + curation positioning.
- Berry Bros. & Rudd: Britain's oldest fine wine and spirits merchant, combining B2B supply to the on-trade with a retail/cellar/club proposition. Closely comparable to Dom Wina's combination of fine-wine retail, trade supply, and curated memberships anchored by long heritage.
- Naked Wines: Online wine retailer and membership club focused on exclusive producer relationships and recurring customer subscriptions. Closely parallels Dom Wina's club + e-commerce + producer-exclusivity flywheel.
- Wein & Co: Austria's largest specialist wine retailer combining stores, an e-commerce platform, and in-store wine schools. Directly comparable to Dom Wina's physical retail + club + education model in a Central European market.
- Laithwaites (The Sunday Times Wine Club): UK wine retailer and subscription club with national direct-to-consumer reach and B2B trade supply. Directly comparable to Dom Wina's Klub Domu Wina subscription model plus retail plus trade wholesale.
- Jacques' Wein-Depot: Germany's largest chain of franchised wine depots, offering curated retail with B2B supply to gastronomy. Comparable to Dom Wina's national retail footprint + wholesale trade supply in a neighboring CEE/German market.
- Majestic Wine: UK specialist wine retailer operating both consumer (retail + online) and trade (B2B) channels with a national field-sales force. Highly comparable to Dom Wina's dual retail + B2B distribution model.
Broad incumbents
- Total Wine & More: Largest US independent wine and spirits retailer, operating superstores plus online. Provides a broader-incumbent benchmark for specialty wine retail at scale, though in a different geography.
Emerging players
- Vivino: Global wine marketplace and discovery app with community reviews and direct purchase in select markets. Represents the online/marketplace competitive vector Dom Wina faces from digital-first wine commerce.
Regional players
- WineService.pl / Centrum Wina: Polish wine importer and online retailer offering curated wines across multiple regions with a club-style proposition. Directly comparable Polish-market peer competing for the same domestic wine enthusiast segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dom Wina social profiles
Digital presenceDom Wina compliance and trust
Trust signalCompliance3 records
Dom Wina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dom Wina leadership team
Management profileNumber of profiles
Profiles1 record
Dom Wina subsidiaries and ownership
Company hierarchySubsidiaries4 records
Dom Wina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dom Wina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dom Wina
What does Dom Wina do?
Dom Wina is a Polish wine and spirits importer and distributor that imports wines and spirits from producers in 30+ countries and sells them through three main channels: a retail e-commerce and membership club (Klub Domu Wina), a B2B wholesale platform (Hurt Domu Wina) for licensed trade customers, and physical retail stores across Poland. The group also operates the Czas Wina monthly wine magazine, the Wine Service enotourism operator, and Hotel Dwór Sieraków as a wine-club headquarters and hospitality venue.
Is Dom Wina a public or private company?
Dom Wina is a private company. It is classified as family owned and is currently operating.
When was Dom Wina founded?
Dom Wina was founded in 1996. It employs 11 to 50 people.
Where is Dom Wina based?
Dom Wina is headquartered in Kraków, Poland, in the Europe region.
How does Dom Wina make money?
Five revenue lines are on record. Retail Wine & Spirits Sales are the primary driver. The others are wholesale Distribution (B2B), klub Domu Wina Membership, enotourism & Wine Travel and events & Tastings.
Who are Dom Wina's main competitors?
Direct peers on record are The Wine Society, Berry Bros. & Rudd, Naked Wines, Wein & Co, Laithwaites (The Sunday Times Wine Club), Jacques' Wein-Depot and Majestic Wine. Total Wine & More is listed as a broad incumbent. Vivino is listed as an emerging player. WineService.pl / Centrum Wina is listed as a regional player.
Does Dom Wina have an API?
No public API is recorded for Dom Wina.
What industry is Dom Wina in?
Dom Wina's product category is Wine Distribution and Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 445320 and its SIC code is 5180.