Donate

What Donate does

Donate is a Uruguay-based non-profit digital platform that centralizes blood and platelet donation scheduling across the country. Operated at donate.uy, the service connects voluntary donors with approximately 25 partner blood banks and hospitals in Montevideo and interior departments (Paysandú, Tacuarembó, Rivera, Artigas, Salto, San José, Flores, Durazno and others), covering both public institutions such as ASSE hospitals and private providers such as Casmu and Médica Uruguaya. The platform was developed by Franco Ramos and runs on technology provided by Sissan, with no commercial revenue model — the service is free to donors and blood banks alike.

The core product consists of an eligibility questionnaire, a directory of blood banks searchable by department, an appointment booking and confirmation flow, a cancellation module keyed by reservation code, and a data-recovery module that returns appointment details to donors by identity document number. A separate four-step flow supports platelet donation by apheresis, including an in-person medical evaluation step coordinated by the selected blood bank. The site also hosts a substantive educational section covering blood composition, blood-type compatibility matrices, donation frequency rules, and hemoglobin-related content. Marketing is executed via Facebook, Instagram, LinkedIn, and direct messaging to registered donors, with messaging centered on humanizing donation and reframing donors as heroes.

Go-to-market is product-led and self-serve: donors complete the questionnaire, pick a blood bank, and book online without intermediation. The organization holds endorsements from the Ministerio de Salud Pública, the Servicio Nacional de Sangre, and ASSE, which serve as authoritative sources for eligibility rules and the official blood-bank directory. Roche (Diagnostics) acts as a corporate sponsor, and pediatric foundations (Fundación Corazoncitos, Fundación Douglas Piquinela, Pérez Scremini) are listed supporters, reflecting alignment with high-need pediatric use cases. The team is small (8 employees), and no institutional funding, revenue, or monetization path is disclosed.

Name

Donate

Legal name

Donate

Website

https://donate.uy

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Donate is a Uruguay-based non-profit web platform (donate.uy) that schedules voluntary blood and platelet donations across roughly 25 partner public and private blood banks nationwide, serving individual donors and healthcare providers free of charge.

Ownership category

akta.pro rank

Product category

Blood Donation Scheduling Platform

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

akta.pro primary industry

Blood, Organ & Tissue Donation Organizations (BPAGACAJ)

Keywords

• Blood donation platform
• Platelet donation scheduling
• Donor appointment booking
• Blood bank coordination
• Healthcare scheduling services

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Non-profit platform: Donate is described as a 'emprendimiento sin fines de lucro' (non-profit enterprise) that seeks to contribute to blood donation through an integral system. The platform is free for donors and blood banks to use. No specific revenue model is disclosed in the source material.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Donate is a non-profit digital platform that connects voluntary blood and platelet donors with blood banks and healthcare centers across Uruguay. The platform enables donors to complete an online eligibility questionnaire, select a preferred blood bank, and schedule, cancel, or recover donation appointments. It centralizes validated donation information and serves as an integral system linking more than 25 partner health centers (public and private) with individual donors.

Product overview

Donate is a non-profit blood and platelet donation platform operating in Uruguay. The core offering consists of the Donate Platform, which provides a unified scheduling system for blood donation and platelet donation (aféresis) services. The platform includes eligibility questionnaires to pre-screen donors, appointment booking at partner blood banks, appointment cancellation, and appointment data recovery features. The platform serves as an intermediary between donors and over 25 associated health centers across Uruguay, streamlining the donation process and reducing wait times at blood banks.

Differentiator

Problem solved

Functional benefit

Products and services

• Donate Platform

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministerio de Salud PúblicacoreGTM or Marketing PartnerThe Ministry of Public Health is listed as a supporter of Donate. As the government health authority in Uruguay, this endorsement provides credibility and regulatory alignment for the blood donation platform.
• Fundación CorazoncitosminorGTM or Marketing PartnerChild heart foundation that supports children with cardiac conditions. As a supporter of Donate, likely shares common goals around pediatric healthcare that requires blood donations.
• Fundación Douglas PiquinelaminorGTM or Marketing PartnerListed as a supporter of the Donate platform, aligned with promoting blood donation and healthcare initiatives.
• Pérez ScreminiminorGTM or Marketing PartnerPediatric oncology foundation listed as a supporter. These foundations have high demand for blood products for cancer treatments and would benefit from increased blood donation rates facilitated by the platform.
• Servicio Nacional de SangrecoreStrategic or Co-development PartnerThe national blood service is referenced as a source of validated information and maintains the official list of blood donation centers. Donate links to their website for the directory of blood banks in Montevideo and throughout Uruguay.
• ASSE (Administración de los Servicios de Salud del Estado)coreStrategic or Co-development PartnerASSE is Uruguay's state health services administration and is referenced as an authoritative source for donation conditions. Many ASSE hospitals are listed as associated health centers on the platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Donormate: A digital blood donation marketplace that connects donors with local blood banks and drives appointments through a PLG-style funnel. Operates in the same product category (appointment scheduling for blood donation) targeting the same donor and blood-bank customer segments.

Emerging players

• Donate Life America: U.S. non-profit running the national organ, eye, and tissue donation registry with a public awareness mission. Comparable to Donate in being a non-profit donor-coordination platform focused on biological donation, though oriented to deceased/pledge donation rather than living whole-blood scheduling.

Others

• Sissan: Uruguayan technology provider that built the Donate platform. An ecosystem participant and key vendor — directly material to Donate's existence and an example of the local tech partner that could be expanded into additional donation projects.

Regional players

• NHS Blood and Transplant (UK): Statutory UK body responsible for blood and organ donation, operating a national donor scheduling platform. Comparable as a public-sector-aligned donor scheduling authority — the kind of incumbent Donate either partners with or competes against in its geography.
• Australian Red Cross Lifeblood: Australia's national blood collection operator with its own digital donor scheduling platform. Comparable as a country-level scheduling and donor-education platform solving the same voluntary-donation problem Donate addresses in Uruguay.

Broad incumbents

• OneBlood: Large U.S. regional blood center operating its own digital appointment and donor scheduling platform. Comparable as an incumbent that already does what Donate is building — combining donor recruitment, scheduling, and educational content under a single brand.
• Carter BloodCare: Texas-based blood center with a digital donor appointment and eligibility platform. Similar to Donate in mission (voluntary whole-blood and platelet donation) and in the in-house scheduling UX offered to donors.
• Vitalant: One of the largest blood collection organizations in the United States, operating a nationwide network of donation centers. Comparable as the supply-side counterpart to Donate's directory — both route donors to physical blood banks, though Vitalant is a direct operator rather than a scheduling intermediary.
• New York Blood Center: Major U.S. blood collection operator with its own appointment and donor education platform. Plays a comparable role to Donate within its geography — the consumer-facing brand that intermediates between donors and blood banks.
• American Red Cross Blood Services: The dominant U.S. blood collection and donor scheduling organization, operating its own appointment platform. Comparable to Donate because it manages the full donor-to-bank flow and supplies the same kind of validated educational content Donate publishes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Donate-101018105554627
• LinkedInlinkedin.com/company/donateuy
• Instagraminstagram.com/donate.uy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donate