Donna Medical Center

What Donna Medical Center does

Donna Medical Center is a private medical clinic network headquartered in Bucharest, Romania, founded in 2011 and operating through the legal entity SC Donna Medplus S.R.L. The center specializes in women's health — with dedicated centers for breast pathology, gynecology, obstetrics and maternal-fetal medicine, advanced imaging, and oncology — and has cumulatively served over 100,000 patients with more than 200,000 check-ups performed since inception. It operates two physical locations in Bucharest: Donna Traian (Sector 2, the original site) and Donna Pipera (northern Bucharest), and runs an adjacent musculoskeletal recovery subsidiary called Re+Condition offering physiotherapy, osteopathy, and hyperbaric oxygen therapy.

The clinical technology stack is anchored by advanced diagnostic imaging equipment, including 3D digital mammography with tomosynthesis and C-View reconstruction, GE Voluson E8 BT19 ultrasound systems (2019-generation, 3D/4D real-time), sonoelastography for breast nodule differentiation, 3T and 1.5T MRI scanners (used for breast, fetal, cardiac, musculoskeletal, abdominal, pelvic, prostate, and whole-body imaging), CT scanners, and contrast-enhanced mammography. The center's service architecture is organized into discrete specialized centers (Breast Pathology, Advanced Imaging MRI, Advanced Imaging CT, Ultrasound, Obstetrics and Maternal-Fetal Medicine, Gynecology, Oncology, and Re+Condition), each functioning as a distinct clinical product line with its own diagnostic protocols and equipment footprint.

The business model is a multi-stream pay-as-you-go private clinic operation. Revenue is generated from specialist consultations, diagnostic imaging procedures, laboratory analyses, bundled screening packages (gynecologic, breast, multi-specialty GLOBAL PROCHECK-UP, and promotional screening packages such as MAMO DAYS), and reimbursed services under Romania's national health insurance (CAS). Distribution combines direct clinic visits, online appointment booking through the Docbook platform, partnerships with four major private health insurers (Asirom/VIG, Signal Iduna, Allianz-Țiriac, Omniasig/VIG), a corporate wellness channel through SanoPass, and laboratory service partnerships with SYNLAB, Synevo, and ONCO TEAM Diagnostic. The organization is privately held, founder-led by Dr. Elena Claudia Teodorescu, with Vlad Teodorescu serving as clinic manager; no external venture or private equity funding is disclosed.

Name

Donna Medical Center

Legal name

SC Donna Medplus S.R.L.

Website

https://donna-medicalcenter.ro

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Donna Medical Center is a private Bucharest-based women's health clinic founded in 2011, operating two locations with specialized centers for breast pathology, gynecology, obstetrics, and advanced diagnostic imaging, serving over 100,000 cumulative patients.

Ownership category

akta.pro rank

Product category

Women's Health and Diagnostic Imaging Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Women’s Imaging & Breast Health Centers (HLAFAJAJ)

akta.pro secondary industries

Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Women’s & Children’s Surgical Care Centers (HLAFAJAM), Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK)

Keywords

• Women's health services
• Breast imaging diagnostics
• Gynecological care
• Medical imaging services
• Prenatal care

Headquarters

HQ city

Bucuresti, Sector 2

HQ country

Romania

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultation Services: Revenue from specialist consultations across multiple medical specialties including gynecology, obstetrics, endocrinology, cardiology, and other specialties
2. Diagnostic Imaging Services: Revenue from advanced imaging services including mammography, MRI, CT scans, ultrasound examinations
3. Laboratory Analysis: Revenue from medical laboratory tests and analyses
4. Screening Packages: Revenue from bundled health screening packages for women covering multiple diagnostic services
5. CAS Reimbursed Services: Services covered by national health insurance (CAS) provided free to patients

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Donna Medical Center is a private medical clinic providing specialized women's health services across two Bucharest locations. Its core offerings include breast pathology diagnostics (3D mammography, sonoelastography, breast MRI, biopsy), advanced imaging (3T and 1.5T MRI, CT), comprehensive ultrasound, obstetrics and maternal-fetal medicine, gynecology (including fertility and reproductive medicine), oncology consultations, musculoskeletal recovery (Re+Condition), and laboratory analyses including BRCA testing. The clinic also offers bundled screening packages and promotional programs such as MAMO DAYS.

Product overview

Donna Medical Center is a network of private medical clinics in Bucharest, Romania (locations at Donna Traian and Donna Pipera) providing comprehensive women's health services and advanced medical diagnostics. The center operates specialized departments including a Breast Pathology Center (offering 3D digital mammography with tomosynthesis, breast ultrasound, sonoelastography, contrast-enhanced mammography, and 3T breast MRI), an Advanced Imaging Center (with both 3T and 1.5T MRI and CT scanners for neurological, fetal, musculoskeletal, cardiac, and whole-body imaging), an Ultrasound Center, an Obstetrics and Maternal-Fetal Medicine Center (using GE Voluson E8 BT19 systems for 3D/4D fetal imaging), a Gynecology and Obstetrics Center (offering preventive care, fertility services, video-colposcopy, and regenerative gynecology), an Oncology Center, a Musculoskeletal Recovery Center (Re+Condition with hyperbaric oxygen therapy), laboratory analyses (including BRCA testing), and various screening packages (MAMO DAYS, GLOBAL PROCHECK-UP, and specialty screening packages). The center also provides specialist consultations across multiple medical specialties.

Differentiator

Problem solved

Functional benefit

Brands

• Re+Condition (Recondition): Musculoskeletal recovery and performance center offering kinetotherapy, physiotherapy, manual therapy, osteopathy, pelvic and abdominal rehabilitation, lymphatic drainage, fitness and sports performance, and hyperbaric oxygen therapy (HBOT).

Products and services

• Breast Pathology Center Specialized center offering 3D digital mammography with tomosynthesis, breast ultrasound, sonoelastography, contrast-enhanced mammography, 3T breast MRI, and minimally invasive biopsy procedures for women seeking breast health diagnostics and breast cancer screening.
• Advanced Imaging Center - MRI 3T and 1.5T MRI scanning center offering 3T and 1.5T MRI examinations for abdominal, cranio-cerebral, fetal, musculoskeletal, pelvic, prostate, cardiac, spinal, breast, pediatric, and whole-body indications for patients requiring advanced diagnostic imaging.
• Advanced Imaging Center - CT (Computed Tomography) CT center providing coronary and peripheral CT angiography, cerebral CT, urologic CT, chest/abdomen/pelvis CT, and entero-CT examinations for patients requiring advanced cross-sectional diagnostic imaging.
• Ultrasound Center Comprehensive ultrasound services including breast, thyroid, abdominal, transvaginal, pelvic, vascular Doppler, musculoskeletal, soft tissue, and pediatric ultrasound examinations for diagnostic and screening purposes.
• Obstetrics and Maternal-Fetal Medicine Center Obstetric and maternal-fetal medicine services including prenatal consultations, fetal morphology 3D/4D ultrasound, amniocentesis, first and second trimester screening tests, family planning, and pregnancy testing for expectant mothers.
• Gynecology and Obstetrics Center Full-service gynecology center offering preventive gynecology, diagnostic services, fertility and assisted reproduction, video-colposcopy, HPV testing, Pap smear, PRP therapy, menopause management, gynecologic surgery, regenerative gynecology, endometriosis treatment, adolescent gynecology, and integrative therapies for women across age groups.
• Oncology Center Oncology consultation services for cancer diagnosis, treatment planning, and ongoing patient care for patients requiring oncological specialist input.
• Musculoskeletal Recovery and Performance Center - Re+Condition Rehabilitation center offering kinetotherapy, physiotherapy, manual therapy, osteopathy, pelvic and abdominal recovery, manual lymphatic drainage, fitness and sports performance, and hyperbaric oxygen therapy (HBOT) for musculoskeletal recovery patients.
• Laboratory Analyses Comprehensive medical laboratory services including annual checkup packages, BRCA 1 and BRCA 2 oncogenetic testing, biochemistry, hematology, immunology, tumor markers, and urinalysis for diagnostic and screening purposes.
• Women's Health Screening Packages Bundled screening programs including gynecologic screening (consultation, transvaginal ultrasound, PAP test), genito-breast screening, annual complete screening, and GLOBAL PROCHECK-UP (comprehensive screening with whole-body MRI and bilateral mammography).
• MAMO DAYS Special promotional program offering 2 digital 3D mammograms with tomosynthesis at the price of one for first-time mammography patients.
• Pathology Screening Packages (Urology, Endocrine, Cardiology, Dermatology, Gastro-enterologic) Specialized screening packages including UroCheck, EndoCheck, CardioCheck, DermaCheck, and GastroCheck for early detection of various conditions across multiple specialties.
• Specialist Consultations Secondary specialty consultations including allergology, cardiology, surgery, dermatology, endocrinology, aesthetic medicine, gastroenterology, genetic medicine, family medicine, internal medicine, neurology, ophthalmology, oncology, orthopedics, pediatrics, psychology, radiotherapy, rheumatology, and urology for patients across specialties.

Quantifiable outcome

• Over 100,000 patients served since 2011
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Asirom (Vienna Insurance Group)coreChannel Partner/ Reseller/ DistributorAsirom, part of Vienna Insurance Group (VIG), is a major health insurance provider in Central and Eastern Europe. The partnership allows Asirom policyholders to access medical services at Donna Medical Center with insurance coverage.
• Signal IdunacoreChannel Partner/ Reseller/ DistributorSignal Iduna Group, formed in 1999, has over 100 years of experience in health insurance. Partnership enables Signal Iduna clients to receive covered medical services at Donna Medical Center.
• Allianz-ȚiriaccoreChannel Partner/ Reseller/ DistributorMarket-leading, financially stable insurance company offering comprehensive insurance products. Allianz-Țiriac policyholders can access Donna Medical Center services with insurance coverage.
• Omniasig (Vienna Insurance Group)coreChannel Partner/ Reseller/ DistributorOmniasig Vienna Insurance Group has been present in the Romanian insurance market since 1995. Partnership provides insurance coverage access for Omniasig clients at Donna Medical Center.
• SYNLABcoreTechnology or IntegrationSYNLAB offers a complete spectrum of medical laboratory services, formed by merging Labco and Synlab. The partnership provides comprehensive laboratory testing capabilities for Donna Medical Center patients.
• SynevocoreTechnology or IntegrationSynevo International operates in 10 countries with 91 laboratories and over 454 collection centers. In Romania, they operate 15 laboratories and 75 collection centers, providing laboratory services for Donna Medical Center.
• ONCO TEAM DiagnosticcoreTechnology or IntegrationONCO TEAM Diagnostic is a medical pathology company with over 20 years of experience. The partnership provides specialized oncological pathology diagnostic services.
• Asociația Medicilor IndependențiminorStrategic or Co-development PartnerNetwork of independent clinics and medical practices providing integrated patient care as an alternative for patients seeking comprehensive healthcare.
• Centrele de Radioterapie AmethystminorStrategic or Co-development PartnerRadiotherapy center operating in Bucharest since September 2012, with another center in Cluj. Partnership provides radiotherapy services for cancer patients referred by Donna Medical Center.
• Ioana Medical CenterminorStrategic or Co-development PartnerPediatric clinic established in 2005 focusing on childcare and adolescent healthcare, providing essential support for parents.
• Gynera Fertility ClinicminorStrategic or Co-development PartnerFirst Romanian fertility clinic dedicated entirely to assisted reproduction, founded in 2007 to help couples have children.
• DocbookcoreTechnology or IntegrationDocbook, described as the 'Uber of medical services', is Romania's first and largest medical services platform facilitating patient-doctor relationships through appointment scheduling.
• SanoPasscoreChannel Partner/ Reseller/ DistributorInnovative 100% digital alternative to traditional medical subscriptions. SanoPass provides corporate health subscriptions allowing employees access to Donna Medical Center services through their mobile application.
• Asociația Donna pentru Sănătatea FemeilorcoreStrategic or Co-development PartnerDonna Association for Women's Health runs the social project 'Mammography Saves Lives' offering free mammograms to qualifying women, demonstrating community commitment to women's health.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hiperdia: Romanian specialty diagnostic imaging network operating MRI, CT, and mammography centers. Closely comparable to Donna's advanced imaging footprint and women's imaging focus, particularly on mammography and MRI services.

Broad incumbents

• Regina Maria: One of the largest private healthcare networks in Romania, offering multi-specialty clinics, hospitals, and corporate health subscriptions. Competes with Donna for private-pay and corporate-channel patients across imaging, gynecology, and preventive health.
• Sanador: Major Romanian private hospital and outpatient group with advanced imaging capabilities. Competes with Donna for premium imaging and specialist consultation volumes in Bucharest.
• MedLife: Romania's largest private healthcare operator running a national network of hospitals, clinics, and laboratories. Directly competes with Donna in Bucharest for women's health, imaging, and multi-specialty outpatient volumes, though at significantly broader scale.

Regional players

• Affidea: Pan-European advanced imaging and outpatient diagnostics operator with centers across Central and Eastern Europe including Romania. Directly comparable in MRI/CT/mammography technology emphasis, though operating at multi-country scale.
• Medicover: Private healthcare and diagnostics operator with clinics and laboratories in Romania and broader CEE. Comparable business model spanning physician offices, imaging, and lab diagnostics in the same Romanian market.

Others

• Synevo Romania: Romania's largest laboratory network and Donna's diagnostic partner. Comparable as a Romania-focused diagnostics operator even though primarily lab-based; signals the laboratory ecosystem Donna operates within.

Emerging players

• Neolife Medical Center: Romanian private oncology-focused medical center in Bucharest offering imaging, radiotherapy, and specialist oncology consultations. Comparable as a specialty women's-adjacent oncology and imaging service provider.
• Ioana Medical Center: Bucharest-based pediatric clinic and Donna referral partner. Partially overlapping niche positioning in women's and children's specialist care, though focused on pediatrics rather than adult women's health.
• Gynera Fertility Clinic: Bucharest-based fertility and assisted reproduction clinic and Donna referral partner. Directly overlaps with Donna's fertility and reproductive medicine service line within the same local market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/donna_medicalcenter
• LinkedInlinkedin.com/company/donna-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donna Medical Center