Ioana Medical Center

What Ioana Medical Center does

Ioana Medical Center is a privately operated multidisciplinary pediatric and adolescent healthcare clinic located at Str. Alexandru Ioan Cuza nr 81 in Bucharest, Romania. Established in 2005, the clinic operates across three floors with 15 modern consultation rooms and runs Monday through Friday 08:00-20:30 and Saturday 09:00-15:00. The clinic delivers a comprehensive suite of medical and developmental services for children and adolescents, including general pediatrics, pediatric psychiatry, pediatric neurology, pediatric pneumology, dermatology, speech therapy, clinical psychology and psychotherapy, api-phytotherapy, and homeopathy. It also offers EEG, spirometry, rapid diagnostic tests, validated psychological testing (e.g., WISC, ADOS II, ABAS II, MMSE), personal development groups for adolescents, dictation and emotional development courses, EFT couple therapy, and online medical consultations. A multidisciplinary team of over 20 clinicians serves as the clinic's core operating asset.

The business model is fee-for-service professional services delivered on a per-consultation and per-session basis, with prices ranging from approximately 200 to 700 Romanian Lei (RON) depending on specialty and complexity. The clinic operates a dual-payer structure: private pay patients book directly via an online scheduling system (with phone confirmation within 24-48 hours) or by phone, and the clinic is also contracted with Casa de Asigurari de Sanatate a Municipiului Bucuresti (CASMB) for insurance-covered pediatric psychiatry, psychology, behavioral intervention (ABA therapy for autism spectrum), and speech therapy services that require physician referral. Pricing incentives include sibling discounts for multi-child consultations and 10% discounts on pre-paid multi-session modules. The clinic extends insurance-covered services to eligible patients with proper referrals.

The primary customer segments are children (0-18 years) and adolescents (10-19 years), with secondary adult segments including parents seeking counseling and a growing adult psychological testing and couple therapy base. Go-to-market is sales-led with organic marketing through a parenting advice blog, word-of-mouth referrals, and direct patient acquisition via phone and online booking. The clinic has no public listing, no disclosed parent company, no funding rounds, and no enterprise customers; operations are concentrated at a single Bucharest site, with distribution partnerships in place with Donna Medical Center, WeChange, KinetoBebe, Esential Psy, and Help Autism for ecosystem-style referrals.

Name

Ioana Medical Center

Legal name

Ioana Medical Center

Website

https://ioanamed.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ioana Medical Center is a multidisciplinary pediatric and adolescent healthcare clinic in Bucharest, founded in 2005, offering pediatrics, pediatric psychiatry, neurology, psychology, speech therapy, and related specialties across 15 consultation rooms via private pay and CASMB insurance.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

akta.pro secondary industry

Assistive Technology (AT) Access & AAC Access Support (OT-Led) (EDAKAFAG)

Keywords

• Pediatric healthcare
• Child psychiatry
• Speech therapy
• Psychological testing
• Clinical psychology

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultation Services: Fee-for-service medical consultations across multiple specialties including pediatrics, pediatric psychiatry, pediatric neurology, pneumology, dermatology, speech therapy, clinical psychology, api-phytotherapy, and homeopathy. Services are available both as private pay and insurance-covered through CASMB.
2. Psychological Testing Services: Psychological assessment services for children and adults using various validated instruments (ABAS II, ADOS II, ASEBA, WISC, etc.) with pricing ranging from 300-700 lei depending on test complexity.
3. Therapeutic Interventions: Ongoing therapeutic sessions including speech therapy, psychological therapy, cognitive-behavioral therapy, family/couple therapy, and personal development groups with recurring session-based pricing.
4. Insurance-Decontabile Services: Contracted services with Casa de Asigurari de Sanatate a Municipiului Bucuresti covering psychiatric consultations, psychology services, behavioral intervention (ABA therapy for autism spectrum), and speech therapy services for eligible patients with proper referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ioana Medical Center is a multidisciplinary pediatric and adolescent healthcare clinic in Bucharest founded in 2005, providing specialist consultations, diagnostics, and therapeutic interventions across nine medical specialties (pediatrics, pediatric psychiatry, pediatric neurology, pediatric pneumology, dermatology, speech therapy, clinical psychology, api-phytotherapy, and homeopathy) plus psychological testing, EEG, spirometry, rapid tests, and EFT couple therapy. Services are delivered by over 20 healthcare professionals across 15 consultation rooms, available both as private-pay and insurance-covered through CASMB contracts.

Product overview

Ioana Medical Center is a multidisciplinary pediatric and adolescent healthcare clinic established in 2005, operating 15 modern offices. The center offers a comprehensive range of medical specialties including Pediatrics, Pediatric Psychiatry, Pediatric Neurology, Pediatric Pneumology, Dermatology, Speech Therapy, Clinical Psychology/Psychotherapy, Api-Phytotherapy, and Homeopathy. The clinic also provides diagnostic services such as EEG, spirometry, rapid tests, and psychological assessments for children and adults. Additional services include personal development groups, EFT couple therapy, dictation courses, and online consultations. The center operates on a multidisciplinary team approach with contracts with the National Health Insurance House (CASMB) for subsidized services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatrics (Pediatrie) Comprehensive pediatric consultations including medical history, health evaluation, periodic monitoring, diagnosis and treatment of acute conditions, vaccination recommendations, and interdisciplinary consultations for children aged 0-18.
• Pediatric Psychiatry (Psihiatrie Pediatrică) Evaluation, monitoring, and treatment of psychiatric conditions in children and adolescents including neurodevelopmental disorders, ADHD, anxiety disorders, and behavioral disorders.
• Pediatric Neurology (Neurologie Pediatrică) Diagnosis and treatment of neurological conditions in children including epilepsy, headaches, neuromuscular diseases, and neurodevelopmental monitoring.
• Pediatric Pneumology (Pneumologie Pediatrică) Treatment of respiratory diseases in children including acute and chronic infections, asthma, and pulmonary emphysema, with spirometry and peak-flowmetry diagnostics.
• Dermatology (Dermatologie) Diagnosis and treatment of skin, hair, and nail conditions in children including eczema, dermatitis, juvenile acne, fungal infections, and allergies.
• Speech Therapy and Developmental Interventions (Logopedie și Intervenții de Dezvoltare) Treatment of speech and language disorders including pronunciation issues, language delays, learning disabilities (dyslexia, dysgraphia), and fluency disorders (stuttering).
• Clinical Psychology and Psychotherapy (Psihologie Clinică și Psihoterapie) Clinical psychological evaluation, psychological counseling, and psychotherapy services for children, adolescents, and adults including cognitive-behavioral therapy.
• Api-Phytotherapy (Apifitoterapie) Natural treatment using bee products (honey, royal jelly, propolis) and herbal remedies for respiratory infections, digestive issues, allergies, and sleep disorders.
• Homeopathy (Homeopatie) Holistic and individualized homeopathic treatment based on Samuel Hahnemann's principles, treating conditions like sinusitis, allergies, asthma, and skin disorders.
• Personal Development Groups (Grupuri Dezvoltare Personală) Personal development groups for teenagers aged 14-17 focusing on emotional intelligence, communication skills, and self-expression using creative techniques.
• Couple Therapy - EFT Model (Terapie de Cuplu - Modelul EFT) Emotion-focused therapy (EFT) for couples to improve relationships by focusing on emotions and interpersonal roles, with high success rate for relationship issues.
• Dictation and Emotional Development Course (Curs de Dicție și Dezvoltare Emoțională prin Comunicare) Speech and emotional development courses for children aged 6-19 covering clear speech, confidence building, public speaking, and emotional expression skills.
• Psychological Tests Children/Adults (Teste Psihologice Copii/Adulți) Comprehensive psychological testing services for children (WISC, ADOS II, DENVER 2, etc.) and adults (MMSE, MCMI III, ADHD scales) using validated scientific instruments.
• Electroencephalography (EEG) Non-invasive brain activity recording test for diagnosing epilepsy, sleep disorders, headaches, and neurodevelopmental conditions.
• Spirometry and Peakflowmetry (Spirometrie și Peakflowmetrie) Pulmonary function tests performed in the pneumology cabinet for diagnosing and monitoring respiratory conditions.
• Rapid Tests (Teste Rapide) Rapid diagnostic tests including Group A Streptococcus test and 5-in-1 Combo tests for respiratory viruses (SARS-CoV-2, Influenza, RSV, Adenovirus, Mycoplasma).
• Online Medical Consultation (Consultanță Medicală Online) Online medical advice service for patients to consult with healthcare providers remotely.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• DONNA MEDICAL CENTERminorStrategic or Co-development PartnerMedical partner center. No specific partnership details provided other than listing on the clinic's partners page. Website: www.donna-medicalcenter.ro
• WeChangeminorStrategic or Co-development PartnerPartner organization listed on the clinic's partners page. Website: www.wechange.ro. No specific partnership details provided.
• KinetoBebeminorStrategic or Co-development PartnerPediatric physiotherapy partner for child development services. Website: www.kinetobebe.ro. No specific partnership details provided.
• Esential PsyminorStrategic or Co-development PartnerPsychology-related partner organization. Facebook page: facebook.com/tuestiESENTIAL. No specific partnership details provided.
• Help AutismminorStrategic or Co-development PartnerAutism support organization partner. Website: www.helpautism.ro. No specific partnership details provided.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sanador: Large Romanian private healthcare provider with hospital and outpatient operations. Comparable as a broad incumbent offering multi-specialty outpatient care including pediatric services in the same Bucharest market.
• MedLife: Romania's largest private healthcare network, with multi-site outpatient and inpatient capacity across the country. Comparable as a broad incumbent increasingly adding pediatric specialty capacity that overlaps directly with Ioana's service mix in Bucharest.
• Regina Maria: Major Romanian private healthcare network with extensive outpatient and hospital capacity. Comparable as a broad incumbent whose pediatric and outpatient specialty offerings compete for the same Bucharest family-patient segment as Ioana Medical Center.
• Medicover: International private healthcare operator with established Romanian clinics and hospitals. Comparable as a broad incumbent delivering multi-specialty outpatient care, including pediatric services, in overlapping Bucharest catchment areas.
• Gral Medical: Romanian private medical network with multi-clinic outpatient coverage. Comparable as a broad incumbent whose specialty outpatient footprint and laboratory/diagnostic offerings overlap with parts of Ioana's service portfolio.

Regional players

• Arcadia Hospital: Private Romanian hospital network primarily serving the Iași region with multi-specialty outpatient services. Comparable as a regional player operating a similar multi-specialty outpatient model targeting families, though in a different geography from Ioana Medical Center.
• Medsana: Bucharest-based private medical center offering multi-specialty outpatient consultations and diagnostics. Comparable as a regional player with overlapping outpatient specialty offerings (consultations, diagnostics, therapy services) competing for the same metropolitan family-patient base.

Direct peers

• Donna Medical Center: Bucharest-based multidisciplinary medical clinic listed as a mutual partner of Ioana Medical Center. Comparable as a similarly sized private Romanian medical clinic offering multi-specialty outpatient services to families in the same metro area.
• KinetoBebe: Pediatric physiotherapy and child development provider listed as a partner of Ioana Medical Center. Directly comparable because it operates in the same Bucharest pediatric developmental-therapy niche (speech/physio/developmental interventions) and shares part of the patient referral pathway.

Emerging players

• Help Autism: Romanian autism support organization listed as an Ioana Medical Center partner. Comparable as a specialized provider focused on autism — the same condition for which Ioana delivers behavioral intervention (ABA therapy) and ADOS II assessments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ioana-medical-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ioana Medical Center