Dons Carpet One

What Dons Carpet One does

Don's Carpet One Floor & Home is a single-location flooring retailer operating in the Birmingham, Alabama metropolitan area out of a showroom at 1432 Montgomery Highway in Vestavia. The store sells flooring materials — hardwood, luxury vinyl, carpet (including waterproof and pet-friendly variants), laminate, tile, and area rugs — alongside floor-care sundries, and bundles every sale with professional installation services performed by trained installers. Revenue is generated on a project-by-project, quote-based model from product margin plus installation labor, with free in-home estimates used as the primary lead-conversion mechanism and a financing option provided to soften ticket size.

The business is operated as an independent member of the Carpet One Floor & Home cooperative, sponsored and serviced by CCA Global Partners, Inc., a Delaware-incorporated cooperative. Through this affiliation, the store shares the Carpet One brand, the Beautiful Guarantee satisfaction promise, tiered warranty coverage (One Diamond through Three Diamond), co-op advertising, and collective purchasing leverage against flooring vendors. Its customer base is dominated by Birmingham-area residential homeowners, with secondary exposure to commercial buyers, pet owners, and remodelers; channels combine a brick-and-mortar showroom, in-home consultations, a sample-delivery service, and a Room Visualizer configuration tool.

Strategically, the company has recently emphasized pet- and moisture-driven replacement demand via waterproof and pet-friendly carpet sub-lines, added a dedicated commercial flooring offering, and run community events such as a 'Day of Pets' adoption-and-promotion day. It maintains a 'Carpet One Cares' community-giving program and participates in industry charity efforts with the Floor Covering Industry Foundation. The technology profile is conventional for retail flooring: no proprietary platform, no public APIs, no disclosed AI/ML capability, and no mobile app; digital assets are limited to the marketing website, blog, social channels, and the Room Visualizer configuration tool.

Name

Dons Carpet One

Legal name

CCA Global Partners, Inc.

Website

https://donscarpetonebirmingham.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Don's Carpet One Floor & Home is a single-showroom flooring retailer in Vestavia, Alabama, selling carpet, hardwood, vinyl, laminate, and tile plus professional installation services to Birmingham-area homeowners and commercial customers as a Carpet One cooperative franchise.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail
• Carpet sales
• Hardwood flooring
• Luxury vinyl tile
• Professional flooring installation

Headquarters

HQ city

Vestavia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Flooring Product Sales: Revenue from selling flooring materials including hardwood, carpet, luxury vinyl, laminate, and tile. Products are sold with associated installation services.
2. Professional Installation Services: Revenue from expert flooring installation services provided by trained installers. Includes free consultation, selection assistance, and maintenance advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Don's Carpet One Floor & Home is a flooring retail franchise selling hardwood, luxury vinyl, carpet, laminate, tile, area rugs, and floor care products to homeowners and small commercial customers in the Birmingham, Alabama metropolitan area. The store bundles product sales with professional installation services, free in-home estimates, sample delivery, and warranty protection. Specialty offerings include waterproof carpet, pet-friendly carpet, and commercial flooring solutions, supported by the Carpet One Beautiful Guarantee and multi-tier warranty program.

Product overview

Dons Carpet One Floor & Home is a flooring retail store offering a comprehensive portfolio of flooring products and related services. The core product lineup includes hardwood flooring, luxury vinyl, carpet (including waterproof and pet-friendly variants), laminate, tile, and area rugs, complemented by floor care products. The business operates on a platform-plus-services model where the product portfolio is supported by add-on services including professional installation, the Room Visualizer tool for in-room preview, flooring sample delivery, The Beautiful Guarantee satisfaction promise, stain removal guidance via Stain First Aid, and financing options. Additional resources include design guides and the Beautiful Design Made Simple magazine for inspiration. The company also offers commercial flooring solutions for business spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Timeless hardwood flooring available in various styles, stains, and finishes with water and scratch resistance options, sold to homeowners for residential installation.
• Luxury Vinyl Flooring Vinyl flooring with wood, tile, and stone visual looks that combines beauty with durability, sold to homeowners seeking resilient flooring.
• Carpet Flooring Carpet flooring offering warmth, comfort, and performance with various styles including plush, Berber, frieze, and waterproof options for residential use.
• Laminate Flooring Low-maintenance laminate flooring providing durability for high-traffic areas of the home.
• Tile Flooring Tile flooring available in stylish colors, patterns, shapes, and sizes for various room projects including kitchens and bathrooms.
• Area Rugs Area rugs that protect floors, reduce noise, and add comfort underfoot, with various styles and custom sizing options.
• Floor Care Products Floor care and maintenance products including cleaning solutions, padding, and care accessories for installed flooring.
• Waterproof Carpet Carpet specifically designed with waterproof backing to prevent water penetration, ideal for moisture-prone areas and pet-friendly homes.
• Pet-Friendly Carpet Durable carpet options designed to resist stains, odors, and damage from pets with solution-dyed fibers and waterproof backing.
• Commercial Flooring Flooring solutions designed for commercial spaces and business environments including offices, retail spaces, and hospitality.
• Flooring Installation Services Professional flooring installation services performed by trained installers, including free consultation, selection assistance, and warranty protection for the installed floor.
• Financing Options Payment plan options provided to help customers finance flooring purchases.

Quantifiable outcome

• Flooring warranties range from One Diamond to Three Diamond protection levels
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Floor Covering Industry Foundation (FCIF)minorOthers · 21 September 2022Non-profit foundation providing grants to industry colleagues in need. The annual Alan Greenberg Charity Golf Tournament raised $130,000 for FCIF. FCIF assists current and former industry staff with medical care and living expenses.
• CCA Global PartnerscoreChannel Partner/ Reseller/ DistributorParent company providing the Carpet One Floor & Home franchise model, marketing platform, co-op advertising, and collective buying power through vendor relationships.
• Carpet One Floor & Home NetworkcoreChannel Partner/ Reseller/ DistributorMember of the Carpet One Floor & Home cooperative network of independent flooring retailers, sharing brand identity, marketing resources, and purchasing power.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's Flooring: National home improvement chain offering carpet, hardwood, LVP, tile, and pro installation services. Competes with Don's Carpet One across price points and is a primary alternative for DIY and contractor-led projects.
• Floor & Decor: Large specialty flooring retailer carrying tile, wood, LVP, and installation supplies across the U.S. Competes with Don's Carpet One on product breadth and pricing, but operates a hard-surface-focused big-box model rather than a service-led carpet showroom.
• Home Depot Flooring: Largest home improvement retailer in the U.S. with a substantial flooring department and installation services. Represents the dominant competitive threat on price and convenience for Don's Carpet One's Birmingham customer base.

Direct peers

• Empire Today: National flooring retailer specializing in carpet, hardwood, tile, and LVP with in-home sales and installation services. Direct competitor to the showroom-plus-in-home-estimate model Don's Carpet One runs.
• Shaw Floors: Major carpet and flooring manufacturer with a direct retail/dealer network through Shaw Floors stores. Comparable in product mix (carpet, hardwood, LVP, tile) and serves the same residential replacement and renovation customer.
• LL Flooring (formerly Lumber Liquidators): National flooring retailer focused on hardwood, LVP, laminate, and tile with installation services. Closely comparable catalog and customer base to Don's Carpet One, though at significantly larger scale.
• Mohawk Industries: One of the largest flooring manufacturers offering carpet, hardwood, LVP, and tile through a national dealer network. Competes with Don's Carpet One at the supplier level and through Mohawk-owned retail brands.
• Carpet One Floor & Home (sister franchise locations): Other independently owned Carpet One Floor & Home franchise locations operating under the same CCA Global Partners cooperative. Closest direct comparator in store model, product mix, and service offerings.

Emerging players

• BuildDirect: Online flooring marketplace connecting consumers and contractors with manufacturers. Competes with Don's Carpet One on price transparency and convenience for flooring purchases without the showroom experience.
• Flooring Inc. Online-only flooring retailer specializing in carpet tiles, LVP, rubber, and gym flooring with sample delivery. Represents the direct-to-consumer digital model that pressures local showroom-based retailers like Don's Carpet One.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CarpetOne
• YouTubeyoutu.be/79j5USftyxw
• Facebookfacebook.com/DonsC1Vestavia
• LinkedInlinkedin.com/company/dons-carpet-one
• Instagraminstagram.com/carpetonefh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dons Carpet One