dooDeco
dooDeco is a Bangkok-based interior design and built-in furniture company, founded in 2018, serving residential and commercial customers across all 77 Thai provinces with end-to-end design, factory manufacturing, installation, and a 1-year warranty.
- Company typePrivate
- Founded2018
- HeadquartersBangkok, Thailand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What dooDeco does
dooDeco is a Bangkok-based interior design and built-in/fit-in furniture company operating in Thailand since 2018 as a branded subsidiary of Nexter Living Co., Ltd. The company provides end-to-end residential and commercial interior design services covering houses, condominiums, B2B spaces (clinics, hospitals, offices, retail, hospitality, F&B), and a premium luxury tier. Its core offering combines free 3D design visualization, factory-precision manufacturing of pre-fabricated built-in components, itemized BOQ pricing, dedicated project controller oversight during installation, and a 1-year structural warranty. The service flow runs from initial contact through on-site measurement, design proposal, factory production, on-site installation with minimal dust and disruption, and post-handover support.
The company operates a multi-channel GTM combining direct field sales with inside sales via LINE Official, website, Facebook Messenger, and phone, supported by an active social presence on Facebook, Instagram, TikTok, YouTube, and X. Distribution is nationwide across all 77 Thai provinces with a professional craftsman team of 100+ members and a co-located showroom at the SCG HOME experience center on the Ekamai-Ram Inthra tollway. Strategic partnerships with SCG (materials procurement), CIMB Thai Bank, and Bangkok Bank (customer financing and promotional discounts) extend the company's reach and reduce customer purchase friction.
The revenue model is project-based one-time fees with starting packages at 120,000 THB and observed contract values ranging from ~200,000 THB (small condos) to ~1.8M THB (large houses), paid via 50% deposit at signing and 50% pre-installation. Site survey fees of 2,000-10,000 THB are credited toward installation. The company has completed more than 3,000 projects across Thailand and maintains a verified enterprise case study with Samitivej Sukhumvit Hospital alongside predominantly SMB residential work.
dooDeco firmographics
Firmographics- Name
- dooDeco
- Legal name
- บริษัท เน็กซเตอร์ ลีฟวิ่ง จำกัด
- Website
- https://doodeco.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- dooDeco is a Bangkok-based interior design and built-in furniture company, founded in 2018, serving residential and commercial customers across all 77 Thai provinces with end-to-end design, factory manufacturing, installation, and a 1-year warranty.
- Ownership category
- akta.pro rank
dooDeco industry classification
Industry- Product category
- Interior Design and Built-in Furniture Services
- NAICS
- Interior Design Services (541410), Nonupholstered Wood Household Furniture Manufacturing (337122)
- SIC
- Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where dooDeco is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
dooDeco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Design and Installation Services: One-time project-based fees for complete interior design, built-in/fit-in furniture design, manufacturing, and installation services. Customers pay a deposit (50%) at contract signing and the remaining 50% before installation. The starting price is 120,000 THB for interior design projects.
- Site Survey Fees: Fees charged for on-site measurement and space assessment, ranging from 2,000 THB (spaces under 120 sqm) to 5,000 THB (spaces 120-250 sqm), with the fee credited toward installation costs if the project proceeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Interior Design and Built-in/Fit-in Services - Starting Package |
| Unit Pricing | Pay-as-you-go | Site Survey and Measurement Fee |
| Other | Multi-year contract | Payment Plan Options |
| Other | Pay-as-you-go | Banking Partner Promotional Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
dooDeco product offering
Product offeringCore offering
dooDeco provides comprehensive interior design and custom built-in/fit-in furniture services for residential houses, condominiums, and commercial spaces across Thailand. The end-to-end offering covers free on-site measurement, 2D/3D design visualization with revisions, factory-precision custom manufacturing, itemized BOQ pricing, professional installation with dedicated project controllers, and a 1-year installation and structural warranty.
Product overview
dooDeco is an interior design and built-in/fit-in furniture service company offering comprehensive solutions for residential and commercial spaces across Thailand. The core offering combines custom furniture manufacturing (บิ้วอิน-ฟิตอิน) with full-service interior design. The portfolio includes dedicated services for houses (บ้าน), condominiums (คอนโด), commercial/B2B spaces, and luxury homes. Supporting services include free 3D design visualization, dedicated project management (Project Controller), and itemized BOQ pricing. The company operates across 77 provinces in Thailand, serving areas from Bangkok to regional provinces including Phuket, Khon Kaen, and Chonburi. Minimum service packages start at 120,000 baht, with the company providing a 1-year warranty on all installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Interior Design (ออกแบบตกแต่งภายในบ้าน) End-to-end interior design and built-in/fit-in furniture service for detached houses, semi-detached houses, and townhouses, covering bedrooms, kitchens, living rooms, dressing rooms, and home offices. Includes consultation, on-site measurement, 3D design, manufacturing, and installation.
- Condo Interior Design (ออกแบบตกแต่งภายในคอนโด) Interior design and built-in/fit-in furniture service for condominium units, maximizing limited space with multi-functional and custom storage solutions. Targeted at owner-occupiers and rental investors.
- Commercial/B2B Interior Design (ออกแบบตกแต่งพื้นที่เชิงพาณิชย์ B2B) Interior design and built-in/fit-in services for commercial spaces including apartments/dormitories, clinics, hospitals, offices, commercial buildings, shops, hotels, resorts, restaurants, and cafes.
- Luxury Interior Design (ออกแบบตกแต่งภายในบ้านหรูสไตล์ลักซ์ชัวรี) Premium interior design service for luxury homes featuring superior design, functional solutions, and high-quality materials delivered by professional design teams.
- Built-in/Fit-in Furniture Service (บิ้วอิน-ฟิตอิน) Custom-built furniture and fixtures designed, manufactured, and installed to fit specific spaces in homes, condos, and commercial areas. Covers factory-precision custom cabinetry, wall panels, shelving, and joinery.
Quantifiable outcome
- 3,000+ completed projects across Thailand
- +4 more outcomes
Companies that use dooDeco
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles4 records
dooDeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dooDeco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- CIMB Thai Bank (ธนาคาร ซีไอเอ็มบี ไทย)minorCIMB Thai Bank partners with dooDeco to offer promotional discounts of 10% off on installation fees for bank customers. The partnership provides financing support for home decoration dreams, with preferential rates on home equity loans and multi-purpose loans for eligible CIMB customers.
- Bangkok Bank (ธนาคารกรุงเทพ)minorBangkok Bank offers special promotions to dooDeco customers including a 10% discount on installation fees for bank customers. The partnership also includes installment payment options for home decoration projects.
- SCG (Siam Cement Group) / SCG HOMEcoredooDeco operates from the SCG HOME experience center location and sources materials through SCG's distribution network. The company's headquarters showroom is co-located at the SCG HOME experience center on the Ekamai-Ram Inthra tollway. dooDeco's procurement team can be contacted at [email protected], indicating a formal procurement relationship with SCG.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
dooDeco competitors and assessment
Company assessmentOthers
- Häfele Thailand: Häfele is a global hardware and fittings supplier serving Thai interior designers, carpenters, and built-in furniture makers — adjacent to dooDeco as an upstream supplier of cabinet hardware and kitchen fittings rather than a competitor.
- SCG HOME: SCG HOME is the home solutions arm of Siam Cement Group and dooDeco's strategic partner / showroom host — not a direct competitor, but an ecosystem participant whose terms shape dooDeco's material sourcing, brand visibility, and customer referrals.
Direct peers
- Modernform Group: Modernform is a Thai interior solutions firm combining furniture manufacturing, space planning, and turnkey fit-out for homes, condos, and offices — directly comparable to dooDeco's design-plus-installation model, with overlapping customer base in Bangkok's condo market.
- SB Design Square: SB Design Square is a long-standing Thai interior design and built-in furniture provider offering design, manufacturing, and installation for residential and commercial spaces across Thailand — the closest direct competitor to dooDeco on integrated scope and customer segments.
Broad incumbents
- IKEA Thailand: IKEA Thailand offers ready-to-assemble home furnishing and limited interior planning services at scale — a broad incumbent in the Thai home furniture category that competes for the same homeowner wallet, though without dooDeco's custom built-in depth.
- Index Living Mall: Index Living Mall is Thailand's largest furniture and home furnishing retail chain offering in-store interior design services and a wide furniture catalog — overlaps with dooDeco on Thai residential furniture demand but competes through retail rather than custom build.
- HomePro: HomePro is Thailand's leading home improvement retailer with an expanding house-and-condo interior design and renovation service — a broad incumbent that intersects with dooDeco's residential fit-out segment via scale, brand, and store footprint.
Regional players
- BoConcept: BoConcept is an international Danish furniture and interior design brand with Thailand showrooms — comparable on premium residential design services but serves a higher-end urban segment and does not compete in the custom-built-in category where dooDeco specializes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dooDeco social profiles
Digital presencedooDeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
dooDeco leadership team
Management profileNumber of profiles
Profiles13 records
dooDeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dooDeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dooDeco
What does dooDeco do?
dooDeco provides comprehensive interior design and custom built-in/fit-in furniture services for residential houses, condominiums, and commercial spaces across Thailand. The end-to-end offering covers free on-site measurement, 2D/3D design visualization with revisions, factory-precision custom manufacturing, itemized BOQ pricing, professional installation with dedicated project controllers, and a 1-year installation and structural warranty.
Is dooDeco a public or private company?
dooDeco is a private company. It is classified as corporate owned and is currently operating.
When was dooDeco founded?
dooDeco was founded in 2018. It employs 1 to 10 people.
Where is dooDeco based?
dooDeco is headquartered in Bangkok, Thailand, in the Asia region.
How does dooDeco make money?
Two revenue lines are on record. Interior Design and Installation Services are the primary driver. The others are site Survey Fees.
Who are dooDeco's main competitors?
Others on record are Häfele Thailand and SCG HOME. Direct peers are Modernform Group and SB Design Square. Broad incumbents are IKEA Thailand, Index Living Mall and HomePro. BoConcept is listed as a regional player.
Does dooDeco have an API?
No public API is recorded for dooDeco.
What industry is dooDeco in?
dooDeco's product category is Interior Design and Built-in Furniture Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End). Its NAICS code is 541410 and its SIC code is 2510.