Vivense Home & Living

What Vivense Home & Living does

Vivense Home & Living is a Turkish omnichannel furniture and home décor retailer founded in 2013 by Kemal Erol, operating primarily through its e-commerce platform vivense.com and a network of physical showrooms across Turkey including Istanbul, Izmir, Bursa, Izmit, Ankara, Isparta, Adana, and Antalya. The company targets primarily individual consumers across all home furnishing categories (living room, bedroom, dining, kitchen, garden, office, children/youth, décor, lighting, rugs, textiles, kitchenware, and bathroom), with secondary segments in B2B/corporate furniture sales (Kurumsal Satış) and newlywed package customers. The company has also extended internationally with dedicated websites for Belgium and the Netherlands plus exports to Luxembourg and Turkmenistan.

The product portfolio is organized into multiple proprietary sub-brands: Vivense Collection (premium furniture), Luna Bedding (a dedicated bedroom concept with the Luna Nox modular wardrobe system), and Vivense En İyi Fiyat (a value-tier collection). Technology assets include a self-serve e-commerce platform, mobile applications on iOS, Android, and Huawei AppGallery, a 3D virtual showroom (Sanal Showroom) built with a third-party 3D provider, and Vivense İçMimarGPT, an AI-powered interior design assistant within the mobile app that uses generative AI to render room decoration visualizations from user-uploaded photos and selected style preferences. The company also offers Vivense Touch, a tiered professional interior architecture service (Mini, Midi, Full) at 449 TL to 2,499 TL, with higher tiers provided free above qualifying purchase thresholds.

The business model is omnichannel commerce with three revenue streams: one-time sales of furniture and home décor products (the dominant stream), paid interior design services through Vivense Touch, and B2B corporate furniture sales. Payment options include credit card installments up to 18 months, an 8% cash discount at showrooms, and shopping credit through partner banks. Marketing is multi-channel across content, social media, SEO, email, the virtual showroom, and an expanding Sales Points agent network. As of the most recent disclosed capital event in July 2020, Vivense had raised approximately $148.6 million in cumulative funding, including a $130 million Series D led by Actera Group.

Name

Vivense Home & Living

Legal name

Vivense Teknoloji Hizmetleri ve Ticaret Anonim Şirketi

Website

https://vivense.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Vivense Home & Living is a Turkish omnichannel furniture and home décor retailer founded in 2013, serving individual consumers, corporate clients, and newlywed customers via its vivense.com platform, multiple Turkish showrooms, and dedicated Belgian and Dutch websites.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture and Home Décor Product Sales: One-time product sales of furniture, home décor, lighting, textiles, and related items through online platform and showrooms.
2. Interior Design Services (Vivense Touch): Professional interior design services offered in three tiers (Mini, Midi, Full) with pricing from 449 TL to 2,499 TL, with free services for qualifying purchases.
3. Corporate Sales (Kurumsal Satış): B2B sales of furniture and décor solutions for businesses including offices and commercial spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vivense is a Turkish online and omnichannel furniture and home décor retailer that curates and sells its own branded furniture collections (Vivense Collection, Luna Bedding, En İyi Fiyat) across all home categories including living room, bedroom, dining, kitchen, garden, office, and décor accessories. The company complements its product sales with professional interior design services (Vivense Touch), an AI-powered generative design assistant (İçMimarGPT), a 3D virtual showroom, and a dedicated corporate sales program for commercial clients.

Product overview

Vivense Home & Living is a Turkish online furniture and home décor retailer offering a comprehensive multi-brand platform. The portfolio includes the flagship Vivense Collection (premium furniture), Luna Bedding sub-brand (bedroom concept with Luna Nox modular wardrobes), and En İyi Fiyat value collection (quality at accessible prices). Services include Vivense Touch interior architecture (Mini/Midi/Full packages) and the AI-powered Vivense İçMimarGPT for decoration visualization. The extensive product range spans living rooms, dining rooms, bedrooms, sleep systems, gardens, storage/entryways, studies/offices, children/youth rooms, décor, lighting, rugs, home textiles, kitchen appliances, and bathrooms. The company operates physical showrooms and exports to Belgium, Netherlands, and Turkmenistan.

Differentiator

Problem solved

Functional benefit

Brands

• Luna Bedding: A bedroom concept brand offering beds, bases, wardrobes (including Luna Nox modular wardrobe), nightstands, and dressers for bedroom furnishing.
• Vivense Collection
• Vivense En İyi Fiyat
• Vivense Touch
• Vivense İçMimarGPT

Products and services

• Vivense Collection Flagship curated furniture collection featuring premium sofa sets, corner sofas, TV units, coffee tables, bedroom sets, dining room sets, kitchen table sets, wardrobes, and beds selected with quality materials and inspiring designs for individual consumers seeking premium home furnishing.
• Luna Bedding Dedicated bedroom concept sub-brand offering bases, bed frames, mattresses, bedroom sets, wardrobes, nightstands, and dressers designed to transform bedroom spaces for end consumers.
• Luna Nox Modular Wardrobe Modular wardrobe system within the Luna Bedding line allowing customers to create organized living spaces with customizable storage configurations.
• En İyi Fiyat (Best Price) Collection Value-oriented furniture collection offering quality and design at accessible prices, featuring sofas, corner seats, beds, bedroom sets, dining room furniture, children's rooms, study rooms, TV units, coffee tables, storage, and wardrobes at competitive price points for budget-conscious consumers.
• Vivense Touch Interior Architecture Service Professional interior architecture service offered in three tiers: Mini (product selection and moodboard starting at 449 TL), Midi (2D floor plan layout with one revision starting at 999 TL, free for purchases of 75,000 TL+), and Full (3D visual rendering starting at 2,499 TL, free for purchases of 150,000 TL+). Includes room visualization, product recommendations, and design planning for individual consumers and corporate clients.
• Kurumsal Satış (Corporate Sales) Dedicated B2B corporate sales service offering furniture and interior design solutions for businesses, offices, cafés, and commercial spaces, with professional interior design support, bulk purchasing options, corporate pricing, and brand-aligned design consistency.
• Sanal Showroom (3D Virtual Showroom) Virtual showroom experience powered by 3D technology allowing customers to explore Vivense products in immersive digital environments without visiting a physical location.

Quantifiable outcome

• Interior design services with 2D and 3D visualization capabilities for product placement

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Direct peers

• Wayfair: The largest pure-play online furniture and home furnishings retailer globally. Directly comparable to Vivense in e-commerce-first furniture distribution, broad SKU catalog across home categories, and reliance on drop-shipping and large-item logistics.
• Vivanio: Turkish online furniture and home décor retailer. Directly comparable to Vivense as a domestic e-commerce-first furniture competitor serving the same Turkish customer base with a similar broad-category assortment.
• Made.com: UK-origin online furniture retailer known for designer-led, mid-market home furnishings sold direct. Comparable to Vivense in online-first furniture discovery, design-led merchandising, and cross-border European expansion.
• Home24: European online furniture and home accessories retailer with pan-European footprint. Directly comparable to Vivense in pure-play online furniture, broad assortment, and European-market expansion strategy.
• Westwing Group: European online home and living retailer with operations in Turkey and several other markets. Closely comparable to Vivense in online-first home and furniture retail, country-specific storefronts, and content-led discovery funnel.

Broad incumbents

• Amazon Home: Amazon's Home, Furniture, and Décor category is a broad-incumbent comparable that increasingly pressures specialist furniture retailers like Vivense on selection, price, logistics, and AI-driven product discovery (including Amazon's own generative AI shopping tools).
• IKEA (Inter IKEA / Ingka): Global furniture and home furnishings incumbent with physical stores and growing e-commerce. Overlaps with Vivense across every major home category (living, bedroom, kitchen, office, outdoor) and competes for the same Turkish middle-class furniture shopper.

Emerging players

• Allnatura: European online retailer specializing in natural and sustainable home furnishings. Comparable to Vivense as an online-first home retailer with a defined assortment philosophy and direct-to-consumer fulfillment model.

Regional players

• Trendyol: Turkey's leading e-commerce platform backed by Alibaba, with significant home and furniture assortment growth. Competes with Vivense for Turkish online furniture demand as a marketplace and increasingly as a first-party retailer.
• Hepsiburada: Largest Turkish generalist e-commerce marketplace with a fast-growing home and furniture category. Comparable to Vivense as a Turkish online retail channel competing for the same furniture shopper, though Hepsiburada is a horizontal marketplace rather than a vertical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/vivensecom
• Facebookfacebook.com/VivenseCom
• LinkedInlinkedin.com/company/vivense
• Instagraminstagram.com/vivensecom
• Pinteresttr.pinterest.com/vivense
• Xx.com/VivenseCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivense Home & Living