Dorados de Sinaloa

What Dorados de Sinaloa does

Dorados de Sinaloa, legally Club Social y Deportivo Dorados de Sinaloa, is a Mexican professional football club based in Culiacán, Sinaloa. The club competes in Liga de Expansión MX, the second-tier professional football league in Mexico, and plays home matches at Estadio Dorados (also referred to as Estadio Caliente). Operating under a non-profit social and sports club structure with approximately 25 employees, the organization runs a first-team roster, a youth development program branded as Fuerzas Básicas, and a social responsibility function staffed by dedicated personnel.

The club's commercial operations span four revenue streams: matchday ticketing (sold through the Kynetick digital platform and physical outlets), broadcasting rights (distributed nationally via AYM Sports television and streamed on caliente.mx), merchandising (through the Tienda Dorados e-commerce store at tiendadorados.com), and commercial sponsorships. The sponsor portfolio is diversified across categories and includes Caliente.mx, Sukarne, Coppel, Charly, Carl's Jr, LG, Electrolit, Mega, and Kynetick. Fan engagement is maintained through the official website (doradosfc.com.mx), the DoradosTV YouTube channel for video content, social media, and community programming under social responsibility initiatives.

The business model is fundamentally event-driven, with revenue concentrated around home matchdays, sponsor renewals, and content monetization through broadcast and digital channels. The current Director Técnico is Washington Sebastián Abreu Gallo, a former Uruguayan international who previously coached at Santa Tecla, Boston River, Always Ready, and Universidad César Vallejo. The organization has no disclosed parent company, no external investment firm identified, and no publicly disclosed revenue figures. Ticketing pricing is not published; broadcast, merchandise, and sponsor terms are commercially confidential.

Name

Dorados de Sinaloa

Legal name

Club Social y Deportivo Dorados de Sinaloa

Website

https://doradosfc.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dorados de Sinaloa is a Mexican professional football club based in Culiacán, Sinaloa, competing in Liga de Expansión MX. It serves regional fans and national broadcast audiences through matchday ticketing, TV/streaming distribution, merchandise sales, and a diversified commercial sponsorship portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Culiacán

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home games at Estadio Dorados, sold via Kynetick platform and physical ticket outlets.
2. Broadcasting Rights: Revenue from televised match broadcasts on AYM Sports and streaming on caliente.mx.
3. Merchandising and Retail: Sales of official club merchandise through the Tienda Dorados online store.
4. Commercial Sponsorships: Sponsorship deals with brands including Caliente.mx, Sukarne, Coppel, Charly, Carl's Jr, Kynetick, LG, Electrolit, and Mega, visible through the club's official website and stadium branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dorados de Sinaloa is a Mexican professional football club based in Culiacán, Sinaloa, competing in Liga de Expansión MX, Mexico's second-tier professional football league. The club fields a men's professional football team, sells matchday tickets, offers officially licensed merchandise, runs official football academies (Escuelas Oficiales), and produces video content via DoradosTV.

Product overview

Dorados de Sinaloa is a professional Mexican football club competing in Liga de Expansión MX. The club operates as a unified entertainment and sports organization, offering matchday experiences through its Kynetick ticketing platform, official merchandise via Tienda Dorados e-commerce store, and multimedia content through DoradosTV YouTube channel. The club also maintains youth development through its Fuerzas Básicas (Academy) program and generates content for its fanbase through news, photo galleries, and video content.

Differentiator

Problem solved

Functional benefit

Brands

• Dorados TV: Official YouTube channel for video content

Products and services

• DoradosTV Official YouTube streaming channel providing match highlights, behind-the-scenes content, player interviews, and club-related video content for fans and followers of the club.
• Kynetick Ticket Platform Official online ticketing platform for purchasing matchday tickets to Dorados de Sinaloa home games in Liga de Expansión MX.
• Tienda Dorados Official online store selling officially licensed Dorados de Sinaloa merchandise, kits, and fan apparel to supporters.
• Escuelas Oficiales Dorados Official youth football academy program run by Dorados de Sinaloa to develop young football talent in the Sinaloa region.
• Liga de Expansión MX Team Performance The club's professional men's football team competing in Liga de Expansión MX matches, delivered as live sports entertainment to fans.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Caliente.mxmajorGTM or Marketing PartnerCaliente.mx is a major sponsor of Dorados de Sinaloa, appearing prominently on the club's website and stadium branding. The partnership includes broadcasting matches via the caliente.mx streaming platform.
• SukarnemajorGTM or Marketing PartnerSukarne is one of the primary sponsors of the club, visible in the social media logos section of the club's official website.
• KynetickcoreChannel Partner/ Reseller/ DistributorKynetick serves as the official digital ticketing platform for Dorados de Sinaloa, selling match tickets through kynetick.com/dorados.
• CoppelminorGTM or Marketing PartnerCoppel is listed as a sponsor of the club in the social media logos section.
• CharlyminorGTM or Marketing PartnerCharly is a sponsor of Dorados de Sinaloa, appearing in the sponsor logos section.
• Carl's JrminorGTM or Marketing PartnerCarl's Jr is listed as a sponsor in the club's partner logos.
• LGminorGTM or Marketing PartnerLG is a sponsor of the club, appearing in the sponsor logos section of the official website.
• ElectrolitminorGTM or Marketing PartnerElectrolit is listed as a sponsor of Dorados de Sinaloa.
• MegaminorGTM or Marketing PartnerMega is listed as a sponsor of the club in the partner logos section.
• AYM SportsmajorChannel Partner/ Reseller/ DistributorAYM Sports is the television broadcast partner for Dorados de Sinaloa matches, providing national coverage on television and complementary streaming.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Venados FC: Venados FC plays in the same Liga de Expansión MX, directly facing Dorados on the pitch. As a regional Mexican professional football club, it shares Dorados' broadcast, sponsorship, and ticketing commercial model.
• Alebrijes de Oaxaca: Alebrijes de Oaxaca is a Liga de Expansión MX club with a regional brand identity mirroring Dorados' Sinaloa roots. They share the same second-tier commercial constraints and broadcast distribution.
• Atlante FC: Atlante FC is a fellow Liga de Expansión MX club competing in the same 18-team second-tier league as Dorados. They share identical league economics, broadcast partners (AYM Sports), and a parallel national second-division commercial structure.
• Atlético Morelia: Atlético Morelia is a Liga de Expansión MX side that has played Dorados recently. As a competing second-tier club with national broadcast on AYM Sports, it is a near-substitute product for fans in similar markets.
• Correcaminos UAT: Correcaminos UAT competes in the same Liga de Expansión MX as Dorados. It offers a directly comparable product — regional professional football with AYM Sports distribution and similar scale of operations.
• Tepatitlán FC: Tepatitlán FC is another Liga de Expansión MX club appearing in Dorados' recent fixture list. It is directly comparable as a competing second-division side with similar scale and broadcast-distribution dynamics.
• Atlético La Paz: Atlético La Paz is a Liga de Expansión MX opponent listed in Dorados' recent fixtures. It shares Dorados' second-tier commercial profile and represents a directly substitutable sporting entertainment product for regional fans.

Broad incumbents

• Club Deportivo Guadalajara (Chivas): Chivas is one of Mexico's most iconic Liga MX clubs and a clear brand-identity incumbent in Mexican football. It illustrates the scale Dorados could approach in brand power with successful promotion and sustained national visibility.
• Club América: Club América is Mexico's most valuable Liga MX franchise. It is a broader incumbent in the same sport with significantly larger broadcast and sponsorship economics, representing the upside ceiling for any second-division club aspiring to promotion.
• CF Pachuca: CF Pachuca is a Liga MX incumbent renowned for its youth-development academy and player-trading model — the strategic trajectory Dorados' own Fuerzas Básicas aspires to replicate. It is a useful benchmark for the academy-as-asset thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DoradosTV
• LinkedInlinkedin.com/company/dorados

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dorados de Sinaloa