Dottie's Flowers & Plants
Dottie's Flowers & Plants is a family-owned retail florist founded in 1970 in the San Fernando Valley, serving greater Los Angeles and Ventura County with hand-designed floral arrangements, gift crates, and same-day delivery operated through an in-house driver fleet across three locations.
- Company typePrivate
- Founded1970
- HeadquartersReseda, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dottie's Flowers & Plants does
Dottie's Flowers & Plants is a family-owned retail florist founded in 1970 and headquartered at 18500 Sherman Way in Reseda, California, with two additional operating locations in Burbank and downtown Los Angeles. The company designs and delivers hand-crafted fresh floral arrangements, plants, and curated gift products (including gift crates pairing flowers with wine, champagne, artisan chocolates, and candles at price points from approximately $109 to $255) through both an e-commerce storefront (dottiesflowers.com) and physical pickup points. Its delivery operations are run on an in-house driver fleet, not third-party gig services, enabling same-day delivery for orders placed by 3 PM weekdays or 12 PM weekends across more than 100 neighborhoods spanning the San Fernando Valley, greater Los Angeles, and parts of Ventura County. A separate Dottie's Events sub-brand (dottiesevents.com) serves the wedding and corporate event vertical with custom floral design.
The underlying technology stack is described as a standard e-commerce platform with an integrated product catalog, shopping cart, and order management system, supported by Mailchimp for email marketing. There is no disclosed proprietary technology, no API surface, and no mobile application. Customer retention is supported by the Smileback Rewards loyalty program, and customer acquisition leans heavily on local SEO — with individual optimized landing pages for each served neighborhood — plus email newsletter capture with a welcome coupon incentive and Google reviews as earned media.
The business operates on a transactional, one-time-purchase revenue model with three principal streams: retail flower and gift sales (one-time purchases ranging from $70 to over $600), delivery services ($18.95 per standard delivery), and bundled gift crates. Customer segments include individual consumers purchasing for personal occasions (birthdays, anniversaries, sympathy, get well), healthcare facility deliveries, wedding and event clients served through the events sub-brand, and a smaller corporate/business client segment. No external funding, institutional investors, or M&A activity is disclosed, and the company remains independently owned and bootstrapped.
Dottie's Flowers & Plants firmographics
Firmographics- Name
- Dottie's Flowers & Plants
- Legal name
- Dottie's Flowers & Plants
- Website
- https://dottiesflowers.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dottie's Flowers & Plants is a family-owned retail florist founded in 1970 in the San Fernando Valley, serving greater Los Angeles and Ventura County with hand-designed floral arrangements, gift crates, and same-day delivery operated through an in-house driver fleet across three locations.
- Ownership category
- akta.pro rank
Dottie's Flowers & Plants industry classification
Industry- Product category
- Floral Retail
- NAICS
- Florists (45931)
- akta.pro primary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Dottie's Flowers & Plants is headquartered
LocationHeadquarters
- HQ city
- Reseda
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dottie's Flowers & Plants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Flower and Gift Sales: Direct retail sales of hand-designed floral arrangements, plants, and gift products through their e-commerce website and three physical locations. One-time purchase model with products ranging from $70 to $600+ depending on arrangement size and complexity. Delivery fee of $18.95 added to orders in most service areas.
- Delivery Services: Same-day and express flower delivery across the San Fernando Valley, greater Los Angeles, and parts of Ventura County. Delivery fees of $18.95 are charged for standard deliveries. Orders placed by 3 PM weekdays or 12 PM weekends qualify for same-day delivery.
- Gift Crates and Bundled Products: Sale of curated gift products including gift crates with wine, champagne, chocolates, candles, and floral arrangements. Products like Birthday Box ($155), Birthday Box with Wine ($185-$255), Date Night Gift Crate ($129.99), and I Love You Crate variants ($109.99-$129.99) combine flowers with complementary gift items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level floral arrangements from $70-$100 |
| Unit Pricing | Pay-as-you-go | Mid-range arrangements $100-$175 |
| Unit Pricing | Pay-as-you-go | Premium/luxury arrangements $200+ |
| Unit Pricing | Pay-as-you-go | Gift Crates and Bundled Products $120-$255 |
| Transaction based/ take rate | Pay-as-you-go | Delivery fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dottie's Flowers & Plants product offering
Product offeringCore offering
Dottie's Flowers & Plants is a family-owned retail florist operating three brick-and-mortar shops across the Los Angeles area (Reseda, Burbank, and Downtown LA), selling fresh floral arrangements, indoor plants, and gift crates to walk-in and online customers. The business offers same-day delivery across the greater LA region and runs a dedicated events website (dottiesevents.com) for weddings and corporate floral needs.
Product overview
Dottie's Flowers & Plants is a family-owned flower shop operating since 1970, offering a portfolio of hand-designed fresh flower arrangements and gift products. The core offerings include seasonal bouquets (California Birds, Peach Blossom, Bright As Day, Verano, Sunny Daze, Summer Spirit, Beautifully Bold, San Fernando Sunsets), premium rose arrangements (Wow! 100 Roses Arranged, Sweetheart Roses, Charming Roses and Lilies), orchid arrangements (Dottie's Orchids, Orchid Elegance, Ivory Elegance, Soaring Stargazers, Burgundy Island), sympathy floral collections, plant collections, gift crates (Date Night, Birthday Box, Birthday Box with Wine, I Love You Crate with Bubbles, I Love You Crate with Wine), same-day delivery service, wedding and event design, and a loyalty rewards program. The products are sourced from local Los Angeles and California growers, with delivery across Los Angeles, San Fernando Valley, and Ventura County.
Differentiator
Problem solved
Functional benefit
Brands
- Dottie's Events: Weddings and events floral services operated as a separate website under the Dottie's Flowers umbrella.
Products and services
- Floral Arrangements
- Indoor Plants
- Gift Crates
- Wedding and Event Florals
Quantifiable outcome
- 100% satisfaction guaranteed on every order
- +2 more outcomes
Companies that use Dottie's Flowers & Plants
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Dottie's Flowers & Plants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dottie's Flowers & Plants partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dottie's Flowers & Plants competitors and assessment
Company assessmentEmerging players
- UrbanStems: Direct-to-consumer online florist with East Coast fulfillment and national shipping. Overlaps with Dottie's on modern design branding and gift bundles; competes for digital-first gifting occasions.
- BloomNation: LA-based online marketplace that aggregates local florists for nationwide delivery. Provides competing digital storefront infrastructure to independent florists and could compete with Dottie's for online flower orders in the Los Angeles catchment.
Direct peers
- ProFlowers: Online florist owned by FTD offering packaged and custom arrangements nationwide. Competes directly on pricing, same-day delivery, and standard occasion bouquets.
- FromYouFlowers: National online florist aggregator with same-day delivery via local partner florists. Competes with Dottie's on price-sensitive online orders across the same LA neighborhoods.
- Farmgirl Flowers: SF-based digitally native florist known for burlap-wrapped bouquets and cafe-style design. Comparable in design-led, occasion-focused positioning; competes for California customer attention and gifting share.
- The Bouqs Co. LA-based online florist delivering farm-direct flowers nationwide. Competes with Dottie's on convenience and design-led branding, but operates at a larger digital scale; their farm-to-door model overlaps with Dottie's local California sourcing narrative.
Broad incumbents
- Teleflora: National floral wire-service network reliant on local florist partners. Direct competitor for the same occasions and delivery model, though Dottie's operates its own delivery rather than fulfilling Teleflora orders.
- 1-800-Flowers.com: National multi-brand floral and gifting retailer (including Harry & David, FruitBouquets). Competes with Dottie's across Los Angeles through digital channels and brand recognition, but lacks Dottie's local same-day delivery density and family-owned positioning.
- FTD (Florists' Transworld Delivery): Legacy national floral network connecting local florists for delivery. Overlaps with Dottie's product category and occasions (sympathy, anniversary, get well) but operates as a marketplace/aggregator rather than a design-led single operator.
Regional players
- Edelweiss Flower Boutique: Independent LA-adjacent florist with similar hand-designed, custom-arrangement approach. Comparable in craft and local-only positioning; competes for the same wedding and event clientele in the Southern California market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dottie's Flowers & Plants social profiles
Digital presenceDottie's Flowers & Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dottie's Flowers & Plants leadership team
Management profileNumber of profiles
Profiles1 record
Dottie's Flowers & Plants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dottie's Flowers & Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dottie's Flowers & Plants
What does Dottie's Flowers & Plants do?
Dottie's Flowers & Plants is a family-owned retail florist operating three brick-and-mortar shops across the Los Angeles area (Reseda, Burbank, and Downtown LA), selling fresh floral arrangements, indoor plants, and gift crates to walk-in and online customers. The business offers same-day delivery across the greater LA region and runs a dedicated events website (dottiesevents.com) for weddings and corporate floral needs.
Is Dottie's Flowers & Plants a public or private company?
Dottie's Flowers & Plants is a private company. It is classified as family owned and is currently operating.
When was Dottie's Flowers & Plants founded?
Dottie's Flowers & Plants was founded in 1970. It employs 1 to 10 people.
Where is Dottie's Flowers & Plants based?
Dottie's Flowers & Plants is headquartered in Reseda, United States, in the North America region.
How does Dottie's Flowers & Plants make money?
Three revenue lines are on record. Retail Flower and Gift Sales are the primary driver. The others are delivery Services and gift Crates and Bundled Products.
Who are Dottie's Flowers & Plants's main competitors?
Emerging players on record are UrbanStems and BloomNation. Direct peers are ProFlowers, FromYouFlowers, Farmgirl Flowers and The Bouqs Co.. Broad incumbents are Teleflora, 1-800-Flowers.com and FTD (Florists' Transworld Delivery). Edelweiss Flower Boutique is listed as a regional player.
Does Dottie's Flowers & Plants have an API?
No public API is recorded for Dottie's Flowers & Plants.
What industry is Dottie's Flowers & Plants in?
Dottie's Flowers & Plants's product category is Floral Retail. Its primary akta.pro industry code is CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.