789BET

What 789BET does

789BET is an online gambling and betting platform operated by 789BET COMMUNICATION AND ENTERTAINMENT COMPANY LIMITED, headquartered in Ho Chi Minh City, Vietnam. The company was founded in 2014 and self-reports more than 10 years of continuous operation targeting Vietnam and broader Southeast Asian markets. Its product portfolio spans seven verticals — online casino with live dealers, sports betting, slot/jackpot games, fishing (shooting) games, cockfighting, online lottery, and esports betting — all accessible through a single account and wallet via a web platform and a downloadable mobile application.

Under the hood, 789BET runs on standard multi-device web and mobile delivery with 256-bit SSL encryption comparable to international banking standards, and displays a GCBCert compliance certification on its website. The company states it is licensed by PAGCOR (Philippines), the Cagayan Economic Zone and Freeport, and Isle of Man. There is no disclosed evidence of proprietary AI/ML, APIs, or SDKs; the technology stack described is conventional casino/sportsbook platform architecture.

789BET operates as a direct-to-consumer business under a transaction-fee revenue model, earning the house edge or commission built into each wager placed across its verticals. Customer acquisition is driven by Vietnamese-language SEO, a content/blog engine, and an affiliate/referral network reflected in multiple partner brand links on the site. The company is privately held with no disclosed investors, parent, or leadership team beyond CEO Trần Minh Huy, and offers no public pricing tiers or fee schedule.

Name

789BET

Legal name

789BET COMMUNICATION AND ENTERTAINMENT COMPANY LIMITED

Website

https://789betg.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

789BET is a Vietnam-headquartered online gambling platform offering casino, sports betting, slots, fishing, cockfighting, lottery, and esports wagering to consumers across Southeast Asia via web and mobile.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Casinos (except Casino Hotels) (71321), Other Gambling Industries (71329)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Online Poker Operators (Real-Money) (MPAEAEAC), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino games
• Sports betting platform
• Live dealer gaming
• Slot games
• Online gambling

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Online Betting and Wagering: 789BET generates revenue primarily through the house edge built into its betting products including sports betting, casino games, slots, lottery, esports, and cockfighting. The platform takes a commission or spread on each wager placed by users.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

789BET operates an online gambling and betting platform offering seven core product categories: live casino games, sports betting, slot/jackpot games, fishing games, cockfighting, lottery, and esports wagering. Users register, deposit funds, and place bets through the official website or mobile application, with the platform taking a house edge or commission on each wager. The platform targets individual consumers in Vietnam and broader Southeast Asian markets seeking diverse online betting entertainment accessible across desktop, tablet, and mobile devices.

Product overview

789BET operates as an online gambling and entertainment platform offering a multi-product ecosystem. The platform provides seven core product categories: casino online, sports betting, slot/jackpot games (Nổ Hũ), fishing games (Bắn Cá), cockfighting (Đá Gà), lottery (Xổ Số), and esports betting. These products are accessible across multiple devices (desktop, tablet, mobile) through both web and dedicated mobile application. The platform is designed for users seeking diverse online betting and gaming experiences, with features including account management, deposit/withdrawal services, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• CASINO 789BET Online casino platform featuring live dealer games, providing users with an immersive gambling experience including various table games and interactive gaming options.
• THỂ THAO 789BET (Sports Betting) Sports betting platform allowing users to wager on various sporting events with competitive odds and multiple betting options.
• NỔ HŨ 789BET (Slot/Jackpot Games) Slot game platform featuring jackpot games including Nổ Hũ Tỷ Phú (Billionaire Jackpot), Nổ Hũ Cổ Điển (Classic Jackpot), and various slot titles with prize-winning mechanics.
• BẮN CÁ 789BET (Fishing Games) Fishing game platform offering interactive shooting games where players can win prizes by catching fish targets.
• ĐÁ GÀ 789BET (Cockfighting) Cockfighting betting platform allowing users to place bets on cockfighting matches with live streaming and real-time betting.
• SỔ XỐ 789BET (Lottery) Online lottery platform providing various lottery games and betting options for players.
• ESPORTS 789BET Esports betting platform allowing users to wager on competitive gaming events including League of Legends (Liên Minh Huyền Thoại) and other popular esports titles.
• 789BET Mobile Application Mobile application enabling users to access all 789BET gaming services including sports betting, casino, slot games, and lottery on smartphones and tablets.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GCBCertminorOthers789BET displays a GCBCert compliance badge on its website footer, indicating the platform has obtained a compliance certificate for responsible gambling and regulated gaming standards. The certification provides assurance to users regarding the platform's adherence to regulatory and ethical standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bet365: Global online gambling incumbent offering sportsbook, casino, and poker; not Vietnam-focused but operates broadly in the same product categories and sets the competitive ceiling in Asian markets.
• SBOBet: Asia-headquartered online sportsbook with broader brand recognition and deeper liquidity, competing for the same Vietnamese and Southeast Asian bettor pool as 789BET.

Direct peers

• 188Bet: Established Asia-facing online sportsbook and casino operator with comparable product verticals and significant Vietnam/Southeast Asia user base.
• Dafabet: Major Asia-headquartered online betting brand offering sportsbook, casino, and live dealer products to Vietnamese and other Southeast Asian users; highly comparable product and GTM model.
• VN88: Vietnamese-market-focused online sportsbook and casino operator with overlapping product set (sports, slots, casino) and very similar local-language targeting to 789BET.
• W88: Asia-focused online sportsbook and casino operator serving Southeast Asian markets including Vietnam with a similar multi-vertical (sports, casino, slots) product mix and similar target customer.
• Fun88: Long-standing Asian-market online sportsbook and casino brand serving Vietnamese customers with a similar product breadth and SEO/affiliate-led customer acquisition.
• 1xBet: Globally active online sportsbook and casino operator with a strong Southeast Asia presence and a similarly broad multi-vertical product portfolio including esports.
• M88: Vietnam- and Southeast Asia-facing online gambling operator offering sports betting, casino, slots, and lottery — a near-direct comparable in geography, product mix, and customer segment.
• BK8: Asian-facing online gambling operator with strong Vietnam presence offering sports betting, casino, slots, and esports under a multi-product platform comparable to 789BET.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 789BET