Down At The Farm

What Down At The Farm does

Down At The Farm operates a single 20-acre children's animal farm visitor attraction under the trading name "Animal Fun Farm" from Stoneygate Lane, Houghton Le Spring, in North East England. The business functions as a seasonal, direct-to-consumer leisure destination running approximately from the end of March through late October each year, drawing primarily families with children and a smaller cohort of school and organised groups. The core product is all-inclusive day access covering animal encounters, tractor and barrel rides, outdoor play areas, and an on-site café and picnic facilities, complemented by recurring seasonal programming such as summer foam parties and an autumn Pumpkin Week, plus interactive animal sessions including bottle feeding calves and brush-a-bunny activities.

Monetisation is built around three transactional revenue streams plus a smaller group channel: general admission day tickets (online summer saver pricing of £9.35 adult / £8.45 child), annual Season Tickets that provide unlimited entry and are sold out through 31st October 2026 before reopening for sale in March 2027, and Gift Vouchers redeemable against activities and entry. The booking operation is delivered through a third-party FuseMetrix platform (bookings.downatthefarm.co.uk) accepting major card payments, with marketing concentrated on the company website and a single Facebook page. The company is privately held, GDPR-compliant as a data controller, has no disclosed parent or subsidiary structure, and operates with a headcount of 13 employees. No funding rounds, M&A activity, partnerships, or leadership appointments are disclosed in the available data.

Name

Down At The Farm

Legal name

Down at the Farm

Website

https://downatthefarm.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Down At The Farm is a privately operated, seasonal children's animal farm visitor attraction in Houghton Le Spring, North East England, selling day tickets, season passes, gift vouchers, and group bookings directly to families and schools across a 20-acre site.

Ownership category

akta.pro rank

Product category

Family Visitor Attraction

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYCRALAJAG

Museum, Zoo & Attraction Gift Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Children's animal farm
• Family visitor attraction
• Agritourism experiences
• Outdoor play areas
• Seasonal farm tickets

Headquarters

HQ city

Houghton Le Spring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Day Ticket Sales: Revenue from selling individual day entry tickets to visitors for access to the animal farm, outdoor play areas, and included activities such as tractor rides and barrel rides.
2. Season Tickets: Annual season passes valid until October 31st, including unlimited entry and included tractor and barrel rides. Season tickets are sold online and include unlimited visits during the season.
3. Gift Vouchers: Sale of gift vouchers that can be redeemed for farm activities and entry tickets.
4. Group Bookings: Specialized bookings for school groups and organized parties with dedicated arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Down At The Farm operates a physical children's animal farm visitor attraction on a 20-acre site in Houghton Le Spring, UK. The company sells day tickets, annual season tickets, and gift vouchers that grant visitors access to animal enclosures, interactive animal sessions (bottle-feeding calves, brush-a-bunny), tractor rides, barrel rides, outdoor play areas, and seasonal events such as summer foam parties and pumpkin week. The attraction operates seasonally from late March through October.

Product overview

Down At The Farm (Animal Fun Farm) is a children's animal farm visitor attraction in Houghton Le Spring, UK. The business operates as a single unified attraction offering day tickets and season passes for access to 20 acres of outdoor fun. The product portfolio includes general admission (Day Tickets), unlimited entry passes (Season Tickets), and Gift Vouchers as core ticketing products. On-site experiences include Animal Sessions (bottle feeding, brush a bunny), Tractor Rides, Barrel Rides, and Outdoor Play Areas. Seasonal events include Summer Foam Parties and Pumpkin Week. The venue also features a Cafe and picnic areas. Birthday parties are noted as temporarily not offered. The booking system is handled through a third-party platform (FuseMetrix).

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tickets General admission tickets providing access to the Animal Fun Farm, including animal enclosures, tractor rides, barrel rides, and outdoor play areas for one visit.
• Season Tickets Annual season passes providing unlimited day entry to the Animal Fun Farm until 31 October, with tractor rides for each person and barrel rides for each child.
• Gift Vouchers Digital and posted gift vouchers redeemable for farm activities and entry tickets, with recipients able to book activities and have the cost deducted from the voucher value.
• Group Bookings Organized group visits for schools and other parties with bespoke arrangements for educational and recreational visits to the farm.
• Birthday Parties Birthday party packages hosted at the farm attraction. Currently not offered; visitors are directed to check back next season.
• Pumpkin Week Seasonal autumn event featuring pumpkin-related activities and experiences as part of the autumn operating period.
• Summer Foam Parties Daily foam party activities offered every day from 23 July to 31 August during the summer holiday period as a scheduled included activity.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cannon Hall Farm: Long-running Yorkshire farm attraction featuring animal encounters, play areas, and on-site food. Closely comparable in northern England geography, family day-out positioning, and seasonal operation.
• Stockeld Park: Yorkshire estate attraction combining adventure play, seasonal events (including Pumpkin Week), and family activities. Comparable in northern England positioning, family day-out focus, and seasonal event-driven programming.
• Folly Farm: Large UK farm attraction combining a working farm with adventure play and rides. Comparable in target market (families), ticketed entry model, and combination of animals with structured ride and play activities.
• Odds Farm Park: UK children's farm attraction offering hands-on animal encounters, outdoor play, tractor rides, and seasonal events on a multi-acre site. Directly comparable to Down At The Farm in target audience (families with young children), ticketing model (day tickets, season passes, group bookings), and activity mix.
• Farmer Palmer's Farm Park: Dorset-based children's farm park focused on younger children with animal handling, tractor rides, and indoor/outdoor play. Comparable in target age segment, ticketed entry model, and inclusion of animal sessions and rides.
• Adam Henson Cotswold Farm Park: Established UK farm park offering animal encounters, seasonal events, and educational visits for schools. Directly comparable in farm-attraction positioning, school group channel, and family day-out business model.
• Hatton Adventure World: Warwickshire family attraction combining a working farm with adventure play, rides, and seasonal events such as Pumpkin Week. Comparable in combining animals with rides and seasonal family programming.
• Church Farm (Church Farm at Ardeley): UK farm attraction offering animal experiences, outdoor play, seasonal events and on-site food. Comparable as a multi-activity farm visitor attraction serving families with children.
• Willows Activity Farm: Hertfordshire children's farm and adventure park combining animals, rides, shows, and seasonal events. Comparable in combining animal encounters with structured rides, seasonal programming, and ticketed family admission.
• Matlock Farm Park: Derbyshire farm attraction featuring animal encounters, play areas, and family activities. Comparable as a regional UK farm park serving families with ticketed admission and animal-handling experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/117674003975
• LinkedInlinkedin.com/company/down-at-the-farm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Down At The Farm