Downtime
Downtime (legal entity Top, Inc.) operates a three-sided interactive rewards platform that connects US consumers, retailers/publishers, and brand advertisers through its Downtime Dollars mobile app and white-label rewards hubs embedded in partner digital properties, monetizing consumer attention with brand-funded interactive ad formats.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Downtime does
Downtime (legal entity Top, Inc., doing business as Downtime Dollars) operates a three-sided rewards and interactive advertising platform that connects US-based consumers, retailers/publishers, and brand advertisers. The company runs the Downtime Dollars consumer mobile app, available on iOS and Android, where users aged 13+ earn points by engaging with interactive brand content — short videos, polls, quizzes, and product-feedback formats — and redeem earnings for gift cards from a network of 15+ retailers and entertainment brands once they hit a $5 threshold. Points approximate a $0.001 value and are funded by the advertising spend flowing through the platform.
Downtime firmographics
Firmographics- Name
- Downtime
- Legal name
- Top, Inc.
- Website
- https://downtimedollars.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Downtime (legal entity Top, Inc.) operates a three-sided interactive rewards platform that connects US consumers, retailers/publishers, and brand advertisers through its Downtime Dollars mobile app and white-label rewards hubs embedded in partner digital properties, monetizing consumer attention with brand-funded interactive ad formats.
- Ownership category
- akta.pro rank
Downtime industry classification
Industry- Product category
- Retail Media & Consumer Rewards Platform
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
Keywords
Where Downtime is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Downtime business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Brand Advertising Fees: Brands and advertisers pay Downtime to run interactive ad campaigns within the rewards platform. These campaigns deliver measurable results including ad recall, brand favorability, click-through rates, and ROAS. The advertising fees fund the rewards distributed to consumers.
- Retailer/Publisher Revenue Share: Retailers and publishers who embed the Downtime rewards hub into their digital properties receive a share of ad revenue generated from their audiences engaging with brand content.
- Survey Serving Technology: Downtime works with third-party survey providers (Pollfish, Tap Research, inBrain, Theorem Reach) to serve survey earnings opportunities to users. The platform facilitates zero-party data collection for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Consumer Free App |
| Unit Pricing | Pay-as-you-go | Gift Card Redemption |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Downtime product offering
Product offeringCore offering
Downtime is a rewards platform that plugs into retailer and publisher digital properties, where consumers earn rewards (redeemable for gift cards) by engaging with short interactive brand experiences such as videos, polls, quizzes, and real-time product feedback. Brands and advertisers pay Downtime to run these interactive campaigns, while retailers and publishers monetize their existing audiences by hosting a branded rewards hub. The offering includes a consumer-facing mobile app (Downtime Dollars), a white-label integration for retailers/publishers, multiple interactive ad formats, and a self-service or fully managed campaign management dashboard.
Product overview
Downtime Dollars is a single, unified rewards platform that connects three constituencies: consumers who earn gift cards by engaging with interactive brand content, and retailers/publishers who monetize their digital audiences through a white-label branded rewards hub. The product portfolio includes the consumer-facing Downtime Dollars mobile app, the Downtime Rewards Platform for retailers and publishers, a suite of interactive ad formats (interactive video, polling, quizzes, real-time feedback), and a campaign management dashboard available as self-service or fully managed. The platform has facilitated over $4,000,000 in gift card payouts to date.
Differentiator
Problem solved
Functional benefit
Products and services
- Downtime Dollars App A free mobile rewards application that allows US-based users (13+) to earn points by completing interactive games, quizzes, and videos from advertisers, redeemable for gift cards from participating retailers at a $5 threshold.
- Downtime Rewards Platform for Retailers & Publishers A white-label rewards hub that integrates into retailer and publisher apps and websites as a branded section, enabling them to monetize their existing digital audience through brand-funded rewards and collect first-party engagement data.
- Downtime Campaign Management Dashboard A campaign management dashboard for brands and advertisers offering self-service tools for creative setup, audience targeting, publisher selection, and real-time reporting, with a fully managed option in which Downtime's team handles brand experiences, content creation, and reporting end-to-end.
Quantifiable outcome
- +150% Ad Recall vs standard ad channels
- +9 more outcomes
Companies that use Downtime
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Downtime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Downtime partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- PollfishcoreThird-party survey provider used by Downtime to serve survey earnings opportunities to users. Provides online survey platform through which surveys from research partners are conducted. Device data including Advertising ID is sent to survey servers to determine user eligibility for surveys.
- Tap ResearchcoreThird-party survey provider used by Downtime to serve survey earnings opportunities to users. Provides online survey platform through which surveys from research partners are conducted.
- inBraincoreThird-party survey provider used by Downtime to serve survey earnings opportunities to users. Provides online survey platform through which surveys from research partners are conducted.
- Theorem ReachcoreThird-party survey provider used by Downtime to serve survey earnings opportunities to users. Provides online survey platform through which surveys from research partners are conducted.
- ShopRiteflagshipMajor retail grocery chain operating a Downtime Dollars rewards hub integrated into their digital platform. Customers earn rewards for engaging with brand content while shopping, creating a new revenue stream for ShopRite through brand-funded rewards.
- Gift Card Network PartnerscoreNetwork of retailers and brands whose gift cards are available for redemption through the Downtime Dollars app, including Amazon, Walmart, Target, Disney, Spotify, AMC Theaters, and 10+ others. Gift cards are delivered via email with no expiration dates.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Downtime competitors and assessment
Company assessmentBroad incumbents
- Ibotta: Ibotta is a scaled cashback and rewards platform serving major CPG brands and grocery retailers. While its consumer touchpoint is receipt-based rather than interactive content, it competes for the same CPG co-op and shopper marketing budgets that Downtime monetizes through retailer-embedded rewards.
- Shopkick (Trax): Shopkick, owned by Trax, is a location-based retail rewards platform that monetizes retailer audiences via brand-funded rewards inside retailer apps. It is the most direct incumbent to Downtime's 'rewards hub embedded in retailer digital property' thesis and represents the most strategic competitive threat.
- Microsoft Rewards: Microsoft Rewards is a closed-loop consumer loyalty platform that pays users for engagement with Microsoft properties and brand offers. While walled off from Downtime's retailer-embedded model, it operates a comparable brand-funded rewards mechanic at vastly larger scale and serves as a benchmark for the consumer-engagement economics Downtime is targeting.
- Fetch Rewards: Fetch Rewards operates a large-scale consumer rewards platform funded by CPG brand ad spend, with deep retailer relationships across grocery. Its model of converting CPG media dollars into consumer rewards overlaps materially with Downtime's retailer monetization thesis, though at vastly greater scale.
- Rakuten Rewards: Rakuten operates a global cashback and rewards platform funded by retailer and brand partnerships. While its consumer mechanic is cashback rather than interactive engagement, it competes for the same brand-funded consumer rewards wallet and has established retailer integration depth.
Direct peers
- InboxDollars: InboxDollars is a consumer rewards platform paying users for surveys, videos, and brand engagement. Its positioning — reward users for attention in exchange for brand-funded campaigns — is essentially the same business model as Downtime's consumer app, though delivered via a web-first experience rather than retailer embedding.
- Prodege (Swagbucks): Prodege operates the Swagbucks rewards platform, where consumers earn gift cards for surveys, videos, and shopping activity. It is the largest direct competitor in the consumer 'earn-for-engagement' category and shares Downtime's gift card redemption mechanic and survey monetization (Pollfish/Tap Research) integrations.
- AyeT Studios: AyeT Studios operates an offerwall and performance-monetization network that connects advertisers with engaged mobile users via rewarded tasks. Like Downtime, it sits between consumer attention and brand ad spend using an offerwall mechanic, though it is more app-developer focused than retailer embedded.
- Adjoe: Adjoe is a Hamburg-based offerwall and ad-monetization platform that rewards mobile users for engaging with advertiser content. Its core mechanic — users opt into rewarded tasks in exchange for in-app currency — directly mirrors Downtime's consumer-side offerwall approach, making it the closest direct comparator.
Emerging players
- Publishers Clearing House: Publishers Clearing House runs a sweepstakes-and-rewards platform where consumers engage with brand content in exchange for prize entries and rewards. It is comparable on the consumer-engagement-for-reward axis and on sweepstakes/contest mechanics, though it relies on a sweepstakes model rather than Downtime's gift card payouts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Downtime social profiles
Digital presenceDowntime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Downtime leadership team
Management profileNumber of profiles
Downtime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Downtime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Downtime
What does Downtime do?
Downtime is a rewards platform that plugs into retailer and publisher digital properties, where consumers earn rewards (redeemable for gift cards) by engaging with short interactive brand experiences such as videos, polls, quizzes, and real-time product feedback. Brands and advertisers pay Downtime to run these interactive campaigns, while retailers and publishers monetize their existing audiences by hosting a branded rewards hub. The offering includes a consumer-facing mobile app (Downtime Dollars), a white-label integration for retailers/publishers, multiple interactive ad formats, and a self-service or fully managed campaign management dashboard.
Is Downtime a public or private company?
Downtime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Downtime founded?
Downtime was founded in -1. It employs 1 to 10 people.
Where is Downtime based?
Downtime is headquartered in Not specified, United States, in the North America region.
How does Downtime make money?
Three revenue lines are on record. Brand Advertising Fees are the primary driver. The others are retailer/Publisher Revenue Share and survey Serving Technology.
Who are Downtime's main competitors?
Broad incumbents on record are Ibotta, Shopkick (Trax), Microsoft Rewards, Fetch Rewards and Rakuten Rewards. Direct peers are InboxDollars, Prodege (Swagbucks), AyeT Studios and Adjoe. Publishers Clearing House is listed as an emerging player.
Does Downtime have an API?
No public API is recorded for Downtime.
What industry is Downtime in?
Downtime's product category is Retail Media & Consumer Rewards Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its NAICS code is 541850 and its SIC code is 7310.