DRACULA
Dracula World is a privately held, 9-employee beverage company founded in 2018 that sells a single natural drink under the Dracula brand through its own e-commerce website, targeting global consumers seeking a natural Halloween-themed beverage.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DRACULA does
Dracula World – Natural Drink is a privately held consumer beverage company founded in 2018, originating from Transylvania and operating with a contact office in New York, United States. The company sells a single core product — a natural beverage branded around Dracula mythology and positioned as the world's representative drink of Halloween — distributed exclusively through its own e-commerce website at dracula-world.com. Its stated customer base is global consumers interested in natural, health-oriented, Halloween-themed beverages, with no named B2B customers, retail partnerships, or distribution agreements disclosed.
The business model is direct-to-consumer one-time purchase sales of a single natural drink SKU, with no publicly disclosed pricing and no evidence of subscription, wholesale, or marketplace channels. The company's go-to-market relies on organic brand association with Halloween and Transylvanian heritage rather than documented paid acquisition, partnerships, or retail presence; the only evidenced marketing activity is an October 2024 Times Square billboard placement. The organization operates at micro-scale with 9 employees, no disclosed management team, no funding rounds, no patents, no certifications, and no AI, technology, or proprietary production capabilities documented in the input data.
DRACULA firmographics
Firmographics- Name
- DRACULA
- Legal name
- Dracula, Transylvania Land
- Website
- https://dracula-world.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dracula World is a privately held, 9-employee beverage company founded in 2018 that sells a single natural drink under the Dracula brand through its own e-commerce website, targeting global consumers seeking a natural Halloween-themed beverage.
- Ownership category
- akta.pro rank
DRACULA industry classification
Industry- Product category
- Natural Beverages
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where DRACULA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DRACULA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel
Revenue model
- Beverage Product Sales: Direct consumer sales of natural beverages positioned as the world's most iconic natural drink and representative drink of Halloween globally.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
DRACULA product offering
Product offeringCore offering
DRACULA is a natural beverage brand that produces and sells a ready-to-drink beverage positioned as the world's most iconic natural drink and the representative drink of Halloween globally. The drink is rooted in a Transylvania origin story and is marketed to individual consumers through the company's own online channel.
Product overview
Dracula offers a single core product—a natural beverage marketed as the world's most iconic natural drink and the global representative of Halloween celebrations. The product is positioned as a conversation spark and celebration of health, distributed internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- DRACULA Natural Drink A natural beverage positioned as the world's most iconic natural drink and the representative drink of Halloween globally, rooted in a Transylvania origin story and sold directly to individual consumers via the company's e-commerce channel.
Companies that use DRACULA
Customer profileSegments1 record
Ideal customer profiles1 record
DRACULA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DRACULA partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
DRACULA competitors and assessment
Company assessmentEmerging players
- Olipop: Functional, natural-ingredient beverage brand sold primarily through DTC and selective retail. Comparable because both target health-conscious consumers with natural positioning and a brand-led go-to-market.
- Recess: Functional beverage brand with a strong DTC and lifestyle narrative. Comparable because both are small, brand-led natural beverage companies targeting wellness-minded consumers through direct channels.
- Athletic Brewing: Specialty non-alcoholic beverage brand with a strong narrative and growing retail presence. Comparable because both are smaller, narrative-driven natural beverage brands seeking to carve out a distinctive occasion or segment.
- Brew Dr. Natural/herbal beverage brand (kombucha and teas) with a brand-forward, ingredient-driven positioning. Comparable as a small natural beverage brand competing on story and ingredient transparency rather than scale.
Direct peers
- Liquid Death: DTC-first water and beverage brand built around an edgy, culturally distinctive narrative. Comparable because both rely on a strong brand story and direct-to-consumer e-commerce to differentiate a basic natural beverage.
Broad incumbents
- LaCroix: Major sparkling water brand with strong consumer recognition. Comparable as a natural-flavored bottled water brand, though it competes at much larger scale and broader distribution.
- Hint Water: Established enhanced/flavored bottled water brand sold across DTC and major retail. Comparable because it operates in the same natural-water category with health-forward positioning, but at significantly larger scale and broader distribution.
- Vita Coco: Global natural coconut water brand with broad retail distribution. Comparable because it sells a natural, plant-based bottled beverage targeted at health-conscious consumers globally.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
DRACULA social profiles
Digital presenceDRACULA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRACULA leadership team
Management profileNumber of profiles
DRACULA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRACULA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRACULA
What does DRACULA do?
DRACULA is a natural beverage brand that produces and sells a ready-to-drink beverage positioned as the world's most iconic natural drink and the representative drink of Halloween globally. The drink is rooted in a Transylvania origin story and is marketed to individual consumers through the company's own online channel.
Is DRACULA a public or private company?
DRACULA is a private company. It is classified as unknown and is currently operating.
When was DRACULA founded?
DRACULA was founded in 2018. It employs 1 to 10 people.
Where is DRACULA based?
DRACULA is headquartered in New York, United States, in the North America region.
How does DRACULA make money?
One revenue line is on record: beverage Product Sales.
Who are DRACULA's main competitors?
Emerging players on record are Olipop, Recess, Athletic Brewing and Brew Dr.. Liquid Death is listed as a direct peer. Broad incumbents are LaCroix, Hint Water and Vita Coco.
Does DRACULA have an API?
No public API is recorded for DRACULA.
What industry is DRACULA in?
DRACULA's product category is Natural Beverages. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 312112 and its SIC code is 2080.