Drama Salon

What Drama Salon does

Drama Salon is a single-location, independently owned hair salon founded in 1993 by Steven Camins, a former celebrity hairstylist and protégé of Vidal Sassoon. The salon operates at 3 Lexington Downs Center in East Brunswick, New Jersey, serving individual men and women in Central New Jersey. Its service offering spans haircuts (women's from $62, men's from $40), single-process color and multi-tier highlighting, blowouts and bridal/updo styling, keratin smoothing treatments ($260+), custom hair extensions, waxing, and makeup. Bridal styling, including a two-hour trial run starting at $200, is offered by consultation and represents a higher-ticket use case layered on top of the core hair services. All stylists are required to have a minimum of five years of experience, and the salon differentiates on owner pedigree, staff tenure, and local brand reputation built over 30+ continuous years at the same address.

The business runs on a direct-to-consumer, pay-as-you-go service model with unit pricing per service and no disclosed subscriptions or recurring contracts. Revenue is generated entirely from in-salon service delivery, augmented by gift cards (sold in person or by phone), a referral program offering $10 credit to both referrer and new client, and a Mailchimp-driven VIP email list for promotions. Distribution is single-channel and physical: customers book by phone or via a website contact form and visit the East Brunswick salon for all services. Marketing reach is local, anchored by a content blog, an Instagram presence (@drama.salon), a Facebook page, Google review acquisition, and active community charity support across New Jersey organizations.

The company is privately held, founder-owned, and has not raised external capital or pursued M&A. There are no subsidiaries, no parent company, and no disclosed expansion into additional locations. Operational signals — an active careers page, named hiring and marketing contacts, continuous marketing investment, and 30-year tenure at the same address — indicate an ongoing operating business with stable, single-site economics rather than a scaling enterprise.

Name

Drama Salon

Legal name

Drama Salon

Website

https://dramasalon.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Drama Salon is a privately owned, single-location hair salon in East Brunswick, NJ, founded in 1993 by Vidal Sassoon protégé Steven Camins, offering cuts, color, keratin, extensions, and bridal services to individual consumers in Central New Jersey.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Haircuts and styling
• Hair coloring highlights
• Keratin smoothing treatments
• Bridal hair styling

Headquarters

HQ city

East Brunswick, NJ

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hair Services Revenue: Drama Salon generates revenue through service fees charged for hair services including cuts, color, highlights, blowouts, keratin treatments, extensions, waxing, and bridal services. Services are priced individually with starting rates for each service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Drama Salon is a single-location, full-service hair salon in East Brunswick, NJ, providing professional haircuts, color and highlighting, blowouts and styling, keratin smoothing treatments, hair extensions and thickening, waxing, and makeup services for individual consumers. It additionally offers bridal trial and styling services, complimentary consultations by appointment, and salon gift cards. All services are delivered in-person by a team of experienced stylists.

Product overview

Drama Salon is a single-location hair salon offering a unified suite of personal care services. The core offering centers on hair services including cuts, color/highlighting, blowouts, keratin smoothing treatments, and extensions. Additional services include makeup and waxing. The salon also offers gift cards and complimentary consultations as supporting offerings. Special occasion services include bridal styling with trial runs and updos.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cuts Professional haircuts for men and women at the East Brunswick, NJ salon. Women's cut starts at $62 and includes shampoo and blow out; men's cut starts at $40.
• Color and Highlighting Hair color and highlighting services including single-process color (starts at $73), full-head highlights (starts at $172), half-head highlights (starts at $143), and partial/face-framing highlights (starts at $77).
• Blowouts and Styling Blowout and special-occasion styling services including Beautiful Blowout ($42+), Fancy Style with flat or curling iron ($68+), and Evening Updo (starts at $137).
• Keratin Smoothing Treatments Keratin smoothing treatments for hair straightening, frizz reduction, and smoothing, priced at $260 and up.
• Hair Extensions and Hair Thickening Services Customized hair extensions and hair thickening services, priced by consultation. Includes luxury extensions for special occasions.
• Waxing Services Waxing services provided at the salon by experienced stylists as a complement to the salon's hair services.
• Makeup Services Professional makeup services available by request only.
• Bridal Styling Services Bridal hair styling services including a two-hour bridal trial ($200 and up), bridal day styling, and bridal packages priced by consultation; also serves wedding guests.
• Gift Cards Gift certificates available for purchase in person or by phone, allowing customers to gift Drama Salon services.
• Free Consultations No-obligation, free consultations available by appointment to discuss haircuts, color, extensions, styling, and other services.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Warren Tricomi: High-end independent salon in NYC offering premium cuts, color, and styling services with celebrity clientele. Directly comparable to Drama Salon as a premium, talent-led independent salon model rather than a chain, competing for the same high-end customer segment.

Broad incumbents

• Fantastic Sams: Franchised full-service hair salon chain offering cuts, color, and styling at mid-market prices. Comparable to Drama in service breadth but positioned at lower price points, representing the mid-tier competitive alternative.
• Cost Cutters: Value-priced franchised hair salon chain owned by Regis, present across the US including the NJ market. Competes at the budget end for the same pool of haircut customers and indirectly pressures pricing across the local salon category.
• Great Clips: Largest US hair salon chain with thousands of locations focused on convenience-driven, value-priced haircuts. Competes with Drama for the same local customer pool but at the lower price/quality tier, illustrating the mass-market end of the hair salon category.
• Hair Club: Specialty hair restoration and extension services chain operating across the US. Overlaps with Drama's extensions and hair-thickening offering but is larger, branded, and serves a more medically oriented customer, representing adjacent competition for premium service categories.
• Regis Corporation: Public parent company of Supercuts, Cost Cutters, and multiple other salon brands, operating thousands of franchised and corporate locations. Provides scale benchmarks for the salon industry and is a potential strategic acquirer of independent salons like Drama.
• Ulta Beauty: National beauty retailer that also operates in-store salon services alongside its product assortment. Represents the retail-plus-services convergence trend that competes for the same customer's salon budget and share-of-wallet.
• Supercuts: National walk-in hair salon chain under Regis, focused on affordable cuts and color. Operates in the same NJ trade area as Drama and represents the chain-based competitive threat to independent premium salons.

Emerging players

• Sola Salon Studios: Salon-suite franchise concept where independent stylists rent private studios. Competes with Drama primarily for experienced stylists (who meet Drama's 5+ years bar) by offering entrepreneurship and a different operating model that appeals to the same talent pool.
• Phenix Salon Suites: Salon-suite franchise similar to Sola, giving independent stylists their own studios with shared amenities. A growing alternative operating model that siphons stylists out of traditional salons like Drama and represents a structural industry shift.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Salon.Drama
• Instagraminstagram.com/drama.salon/?hl=en
• LinkedInlinkedin.com/company/drama-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drama Salon