Dramm Corporation

What Dramm Corporation does

Dramm Corporation is a privately held, family-owned manufacturer of horticultural and water management equipment headquartered in Manitowoc, Wisconsin, operating since the early 1940s. The company is organized into three core product pillars: commercial equipment (professional greenhouse tools, irrigation systems, chemical application and fogging equipment, HAF air circulation fans, environmental controls, and sanitation systems), consumer products (Rain Wands, sprinklers, hose nozzles, cutting tools), and Drammatic Organic Liquid Fish Fertilizer (manufactured at the company's 1999-built Algoma, Wisconsin facility). A fourth offering, DRAMMwater, provides integrated water management solutions for horticulture covering pumping, filtration, storage, sanitation, and recirculation, with a KETOS partnership adding real-time water quality monitoring.

The company's product technology spans German-made PulsFOG thermal foggers (K-10 through K-50 series with capacities of 10-50 liters per run and propulsion up to 350 feet), Japanese-made automatic Autofog systems (treating 5,000 to 30,000 square feet without operator presence), the HAF horizontal air flow system (claimed to deliver up to 5x the energy efficiency of traditional greenhouse air systems), and a battery-powered backpack sprayer (BP-4Li). The flagship 400 Water Breaker nozzle, invented in the 1940s by founder John G. Dramm, remains the cornerstone product and industry reference. Products are designed for durability and efficiency, targeting reductions in labor, chemical usage, water waste, and energy consumption.

Dramm generates revenue through one-time equipment sales across B2B and B2C channels. Commercial sales run via dedicated phone lines and email contacts, consumer sales operate through rainwand.com and retail/home improvement stores, and international markets are served through owned distribution centers in Australia, Europe, Japan, and South America, plus a Fenwick, Ontario subsidiary for Canada. The company employs approximately 46 people at a 55,000 sq ft Manitowoc facility. Customer segments include commercial greenhouse and nursery operations (primary), livestock operations, public facilities, home gardeners, and interiorscape professionals. Current family leadership includes Hans Dramm (Financial Officer) and Kurt Becker (Director of Commercial Products and Marketing).

Name

Dramm Corporation

Legal name

Dramm Corporation

Website

https://dramm.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Dramm Corporation is a privately held, family-owned Manitowoc, Wisconsin manufacturer of professional greenhouse and water management equipment, consumer watering tools, and organic fish fertilizer, serving commercial growers, livestock and public facilities, and home gardeners across North America, Australia, Europe, Japan, and South America.

Ownership category

akta.pro rank

Product category

Horticultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Irrigation & Water Management Equipment (IMAHACAE)

akta.pro secondary industries

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Irrigation System Design & Planning (HSAIAEAA), Irrigation, Hoses & Watering Systems Retail (CRAIAIAD), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

Keywords

• Horticultural equipment
• Greenhouse watering tools
• Irrigation systems
• Thermal fogging equipment
• Organic fish fertilizer

Headquarters

HQ city

Manitowoc

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Horticultural Equipment: Sale of professional greenhouse tools, watering systems, irrigation equipment, chemical application equipment, environmental controls, and sanitation equipment to commercial growers.
2. Consumer Watering Products: Sale of consumer watering tools including Rain Wands, sprinklers, hose nozzles, garden hoses, watering cans, and cutting tools to home gardeners through retail and direct channels.
3. Organic Fertilizer: Drammatic Organic Liquid Fish Fertilizer sold to commercial farms, golf courses, gardens, and consumers.
4. International Distribution: Products sold through international distribution network covering Australia, Europe, Japan, and South America.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dramm Corporation designs and manufactures professional horticultural equipment (hand watering tools, automated irrigation systems, chemical application sprayers, thermal and automatic foggers, foamers, HAF air flow fans, and environmental control systems) for commercial greenhouse, nursery, livestock, public facility, and interiorscape customers. The company also produces consumer gardening tools (Rain Wands, sprinklers, hose nozzles, cutting tools) for home gardeners, and markets Drammatic Organic Liquid Fish Fertilizer (a 100% organic fertilizer made from fish processing waste) for farms, golf courses, and gardens.

Product overview

Dramm Corporation offers a diversified portfolio of horticultural and watering equipment organized into three main categories: Commercial Equipment (professional greenhouse tools, irrigation systems, sprayers, foggers, environmental controls, and sanitation equipment), Consumer Products (retail watering tools, sprinklers, and gardening accessories), and Drammatic Organic Fertilizer (liquid fish fertilizer). The flagship product is the 400 Water Breaker nozzle invented in the 1940s. The DRAMMwater sub-brand provides complete water management solutions. The product line includes thermal foggers (PulsFOG series K-10 through K-50), automatic foggers (Autofog, Mini AutoFog, Large AutoFog), ULV foggers (Turbo ULV Hybrid), compression foamers, backpack sprayers (BP-4Li), and hand watering tools. Dramm serves both commercial growers (greenhouses, nurseries, livestock facilities) and consumer gardeners through distinct sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• DRAMMwater: Complete water management solutions for horticulture including pumping, filtration, storage, sanitation, and recirculation systems.
• Drammatic Organic Fertilizer

Products and services

• Commercial Equipment Line Professional greenhouse and horticultural equipment including watering tools, irrigation systems, sprayers, foggers, foamers, fans, environmental controls, and sanitation equipment sold to commercial greenhouse, nursery, livestock, and interiorscape operators.
• Consumer Products Line Watering tools and gardening equipment for home gardeners including Rain Wands, sprinklers, hose nozzles, hoses, watering cans, and cutting tools sold through retail channels and rainwand.com.
• Drammatic Organic Liquid Fish Fertilizer 100% organic liquid fertilizer made from fish processing waste, sold to commercial farms, golf courses, and home gardens.
• DRAMMwater Water Management Solutions Complete water management solutions for horticulture including pumping, filtration, storage, sanitation, and recirculation systems sold under the DRAMMwater sub-brand.
• 400 Water Breaker / 400AL Water Breaker Nozzle Original flagship watering nozzle with 400 tiny holes that converts high-velocity water into a soft-flowing, plant-safe shower for greenhouse and garden watering.
• 400PL Water Rain Wand (with Protective Bumper) Consumer Rain Wand watering tool with extended handle and newly added Protective Bumper (Spring 2027), using the 400 Water Breaker nozzle technology for gentle plant watering.
• PulsFOG K-10 Thermal Fogger Portable German-made thermal fogger for fast disinfection with water-based chemicals; fog capacity 10 liters in 45 minutes, fog propulsion up to 65 feet.
• PulsFOG K-22 Thermal Fogger Standard German-made thermal fogger for disinfection; fog capacity 10 liters in 30 minutes, fog propulsion up to 120 feet.
• PulsFOG K-30 Thermal Fogger High-capacity German-made thermal fogger for large-area disinfection; fog capacity 10 liters in 15 minutes, fog propulsion up to 220 feet.
• PulsFOG K-50 Thermal Fogger Large-scale German-made thermal fogger for extensive disinfection; fog capacity 50 liters in 30 minutes, fog propulsion up to 350 feet.
• Turbo ULV Hybrid Sprayer/Fogger Versatile sprayer/fogger combining low-volume and ultra-low-volume application; adjustable output 5-11 liters/hour, particle size 10-100 microns, propulsion up to 75 feet.
• BP-4Li Battery Backpack Sprayer Battery-operated backpack sprayer with swappable 3Ah lithium-ion battery; variable pressure 10-150 psi, 45-minute operating time per charge.
• Autofog Automatic Fogging System Japanese-made automatic fogging system for unmanned greenhouse treatment; fogger head separates from control carriage for portable use.
• Mini AutoFog Compact automatic Japanese-made fogger for small-space greenhouse treatment; treats up to 5,000 sq ft with 8-liter tank capacity.
• Large AutoFog Large-scale automatic Japanese-made fogger for extensive greenhouse treatment; treats up to 30,000 sq ft with 14-liter tank capacity, 240V operation.
• Coldfogger 3,000 psi sprayer producing fine fog for targeted low-volume application on specific benches or areas, using less water and increasing application speed.
• FOAM8L Compression Foamer Hand-pressurized foamer using compressed air to create rich foam; 5-liter capacity, 7 lbs, increases contact time of disinfectants on surfaces.
• FM Series Cart Mounted Foamers (FM20/FM50) Compressed air foamers connecting to external compressors on a HydraCart frame; FM20 has 20-gallon capacity and FM50 has 50-gallon capacity, creating aerated foam that adheres to vertical surfaces for livestock facility sanitation.
• Rain Wands (Consumer Line) Consumer watering tools including the 400PL Water Rain Wand series with extended handles for gentle plant watering, sold to home gardeners through retail and rainwand.com.
• ColorStorm Sprinklers Color-coded sprinkler products for consumer garden watering applications, sold to home gardeners through retail channels.
• ColorPoint Cutting Tools Consumer gardening cutting tools sold under the ColorPoint brand for home garden use.
• HAF Horizontal Air Flow Fans Air circulation system that increases energy efficiency by as much as 5 times traditional systems while improving greenhouse air flow and aiding heating efficiency.
• Heavy-Duty Hose Reel Commercial-grade hose reel added to Dramm's commercial equipment product lineup in July 2025.
• High Flow Valve Series High Flow Valve Series added to Dramm's commercial equipment product lineup in July 2025.
• QAV Valve Series (Updates) Updates to the QAV Valve Series within Dramm's commercial equipment product lineup announced in July 2025.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Netafim: Global leader in drip and precision irrigation serving agriculture and horticulture. Directly competes with Dramm's drip irrigation and water management product lines for commercial grower customers.
• Hunter Industries: Manufacturer of irrigation solutions for residential, commercial, and golf applications. Comparable to Dramm's commercial irrigation lines and comparable customer base of professional landscapers and growers.
• Orbit Irrigation Products: Manufacturer of consumer and light commercial irrigation and lawn watering products. Direct competitor in Dramm's consumer Rain Wand, sprinkler, and hose accessory categories sold through retail channels.
• Senninger Irrigation: Manufacturer of agricultural irrigation products including sprinklers, nozzles, and pressure regulators. Comparable to Dramm's chemical application and water management commercial equipment portfolio.
• Jain Irrigation Systems: Global irrigation and drip solutions provider for agriculture and horticulture. Comparable product portfolio to Dramm's irrigation systems and water management offerings for commercial growers.
• Gilmour (Fiskars / Bosch): Established consumer watering and gardening tools brand (now part of Fiskars). Direct competitor in retail watering tools, hose nozzles, sprinklers, and garden accessories that overlap with Dramm's consumer products division.

Broad incumbents

• Rain Bird Corporation: Large global manufacturer of irrigation products for agriculture, golf, commercial, and residential markets. Direct overlap with Dramm's irrigation and water management portfolio, but operates at significantly larger scale across many verticals.
• The Toro Company: Public diversified manufacturer of turf, irrigation, and outdoor equipment for professional and consumer markets. Overlaps with Dramm's irrigation and consumer watering categories but at much larger scale and broader portfolio.

Emerging players

• BioSafe Systems: Manufacturer of agricultural sanitation, disinfection, and water treatment solutions. Compares to Dramm's PulsFOG, Autofog, and sanitization products targeting greenhouses, livestock, and public facilities.

Regional players

• Premier Tech Horticulture: Producer of organic-based fertilizers, growing media, and horticultural inputs. Comparable to Dramm's Drammatic organic fertilizer line and greenhouse customer base, with stronger presence in Canadian and European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DrammCorp?feature=mhum
• Facebookfacebook.com/50256847748
• LinkedInlinkedin.com/company/dramm-corporation
• Instagraminstagram.com/drammcommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dramm Corporation