Dream Enrichment Classes

What Dream Enrichment Classes does

Dream Enrichment Classes is a privately held, Sacramento-based educational enrichment company founded in 2006 that delivers on-campus after-school STEAM programs, summer and break camps, and school fundraising events to elementary school students (grades K-6) across Northern California. The company operates at 70-85+ partner elementary schools within 24 Sacramento-area school districts (including Elk Grove USD, Folsom-Cordova USD, and San Juan USD), serving approximately 36,000 students and 8,000+ classes per school year. Its core product portfolio includes proprietary, non-repeating curricula: Firefly Art (drawing across multiple mediums), Early Engineers (LEGO/K'NEX/CitiBlocs STEM building), Honeycode (coding and game design fundamentals), Chess Academy (multi-level chess with quarterly tournaments), Junior Robotics (LEGO WEDO robotics), Hola Amigos Spanish, Pickleball Academy, and Cooking Champs.

The business model is per-session tuition paid by parents, structured as 7-8 week sessions priced between approximately $105 and $160 (Chess ~$105-$120; Art, Engineering, Robotics, Cooking ~$144; Coding and Pickleball ~$126-$160; Spanish ~$112-$160), with early-bird and sibling discounts and 4-5 sessions per school year. Supplemental revenue comes from week-long summer and break camps at ~$269 per week (Art, Building, Minecraft Coding/Modding/Redstone, Stop-Motion, Junior Robotics, Game Design) and Friday Night Party fundraisers at $30/child where 50% of proceeds go to the host school. The company employs 36 part-time instructors (no full-time roles), each fingerprinted and cleared through the California Department of Justice, and delivers programs on a 14-20:1 student-to-teacher ratio in school classrooms immediately after the school day.

Go-to-market is school-based and community-led: programs are promoted through paper flyers, fence banners, school newsletters, and PTA partnerships, with 5% of proceeds donated back to PTAs plus free teacher workshops, scholarships, and school-event activity tables. Registration is handled entirely online through the company website and the Active Network (Active.com) platform, with no administrative burden on school offices. The company is entirely founder-owned (Jessica Tindel), bootstrapped with no disclosed funding, and earns earned-media exposure via Good Day Sacramento, ABC 10 News, KCRA 3, and Comstocks Magazine.

Name

Dream Enrichment Classes

Legal name

Dream Enrichment Classes

Website

https://dreamclasses.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sacramento-based private STEAM enrichment company founded in 2006 that delivers on-campus after-school programs, summer and break camps, and school fundraising events to elementary school students at 70+ Northern California schools.

Ownership category

akta.pro rank

Product category

After-School Enrichment Education Services

NAICS

Educational Services (61), Educational Services (611), Sports and Recreation Instruction (611620), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), Coding, Game Design & Computer Science Camps (EDAMALAD)

Keywords

• After-school enrichment programs
• STEAM education services
• Elementary school programs
• Children's summer camps
• On-campus enrichment classes

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. After-School Program Registration Fees: Parents pay per session (typically 7-8 week sessions) for after-school enrichment classes. Sessions run from September through May with 4-5 sessions per school year. Pricing varies by program type (Chess, Art, Engineering, Coding).
2. Summer Camp Registration Fees: Parents pay for week-long summer camp programs. Camps run M-F 9am-2pm. Pricing appears to be per camp session with approximately $269 per week for Art Camp.
3. Friday Night Party Fundraising Events: One-time educational events held at schools. Priced at $30 per child with $15 sibling discount. School receives 50% of proceeds as fundraiser. Includes pizza dinner, Firefly Art and Early Engineers activities, chess, and goodie bag.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dream Enrichment Classes operates a portfolio of on-campus after-school STEAM enrichment programs (Firefly Art, Early Engineers, Honeycode, Chess Academy, Junior Robotics, Hola Amigos, Pickleball Academy, Cooking Champs) for elementary school students in grades K-6 at 70+ schools across the Sacramento metro area. The company also runs week-long summer camps, holiday break camps, and Friday Night Party school fundraisers. Income is generated from per-session tuition paid by parents and per-camp fees.

Product overview

Dream Enrichment Classes is a Sacramento-based educational enrichment company operating at 70+ schools across Northern California. The company offers a portfolio of after-school programs and summer camps for elementary students (grades K-6), centered on STEAM education. Core programs include Firefly Art (art enrichment), Early Engineers (STEM building with LEGO/K'NEX), Honeycode (coding fundamentals), Chess Academy (chess instruction), and Junior Robotics (LEGO WEDO robotics). Additional programs include Hola Amigos (Spanish language), Pickleball Academy (sports), and Cooking Champs (cooking/nutrition). The company also operates Friday Night Party fundraisers and runs summer, Thanksgiving, Winter Break, and Spring Break camps. Programs run in 7-8 week sessions during the school year and week-long camps during breaks. Registration is handled through the company website and Active.com platform.

Differentiator

Problem solved

Functional benefit

Brands

• Firefly Art: A drawing-based art enrichment program designed to enhance drawing skills and build children's confidence using various art mediums including pastels, watercolors, charcoal, and more.
• Early Engineers
• Honeycode
• Chess Academy
• Junior Robotics
• Hola Amigos
• Pickleball Academy
• Cooking Champs

Products and services

• Firefly Art Drawing-based art enrichment program for grades K-6 that teaches a variety of art media (markers, ArtStix, oil/chalk pastels, charcoal, sandart, watercolor, scratch art) alongside art history and local artist spotlights. Projects never repeat across the school year.
• Early Engineers Creative building program using LEGO, K'NEX, CitiBlocs, and other materials to teach STEM concepts (velocity, momentum, bioluminescence, friction, air pressure, buoyancy, architectural engineering) to grades K-5. Children can attend K-5 without repeating a single project.
• Honeycode Introduction to coding and computer science for grades 2-6 covering logical and computational thinking, programming fundamentals, object-oriented programming, and game design principles including coding widgets for gameplay scoring.
• Chess Academy Comprehensive chess program with multiple levels (Beginner, Intermediate) and structured progression. Includes quarterly tournaments held every 3 months (4 per year), unrated and only open to enrolled students; provides access to kid-friendly chess website for practice.
• Junior Robotics Robotics program using LEGO WEDO robotics kits and laptops where students build robots that think, move, and respond to their environment, learning programming and engineering design concepts.
• Hola Amigos Spoken Spanish language program teaching children conversational Spanish through interactive activities, songs, games, storytelling, and cultural activities.
• Pickleball Academy Sports program teaching pickleball rules, skills, and techniques from trained coaches, with all paddles and balls provided.
• Cooking Champs Cooking and nutrition program teaching children various cooking styles, vegetable preparation using kid-friendly cutlery, and taste management with mom-approved recipes.
• Friday Night Parties Educational children-only evening events featuring pizza dinner, Firefly Art and Early Engineers activities, chess, and goodie bags. Priced at $30 per child with $15 sibling discount; school receives 50% of proceeds as a fundraiser.
• Summer Camps Week-long in-person summer camps including Art Camp, Building Camp, Minecraft Coding Camp, Minecraft Modding Camp, Minecraft Redstone Camp, Stop-Motion Camp, Junior Robotics Camp, and Game Design Camp for ages 5-12. Camps run M-F 9am-2pm; approximately $269 per week for Art Camp with all supplies included.
• Holiday Break Camps Specialized camps offered during Thanksgiving, Winter Break, and Spring Break for children.

Quantifiable outcome

• Children who complete Early Engineers program show increased comfort and willingness to raise their hand in junior high and high school math/science classes due to early exposure and familiarity.
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• School Districts of Sacramento RegioncoreStrategic or Co-development PartnerDream Enrichment works alongside 24 school districts in the Sacramento region including Elk Grove USD, Folsom-Cordova USD, San Juan USD, and others. Programs are offered at 70+ elementary schools across these districts. The company files necessary paperwork and proof of insurance with district offices.
• Active Network (Camp & Class Management)coreTechnology or IntegrationThe company uses Active Network's registration platform (campsself.active.com) for all class and camp registrations. This third-party platform handles registration, payment processing, and season/location management.

Scale indicators8 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Engineering for Kids: Engineering for Kids delivers after-school STEM/engineering enrichment (including LEGO-based building programs) to elementary students at partner schools, directly comparable to Dream Enrichment's Early Engineers offering.
• KidzArt: KidzArt provides after-school art enrichment classes hosted at elementary schools with a kid-tested project library, comparable in product, target customer, and school-channel GTM to Dream Enrichment's Firefly Art.
• Code Ninjas: Code Ninjas offers after-school and camp-based coding and STEM instruction for kids, including game design and robotics tracks that overlap with Dream Enrichment's Honeycode and Junior Robotics programs.
• Black Rocket Productions: Black Rocket delivers tech-focused after-school enrichment and summer camps (game design, coding, stop-motion, Minecraft) — directly comparable to Dream Enrichment's coding and summer-camp portfolio.
• Chess-in-the-Schools: Chess-in-the-Schools offers in-school chess instruction, tournaments, and curriculum for elementary students — directly comparable to Dream Enrichment's Chess Academy program in target customer and structured-progression pedagogy.
• Young Rembrandts: Young Rembrandts is a national after-school art enrichment franchise delivered at elementary schools using a structured, non-repeating drawing curriculum — directly comparable to Dream Enrichment's Firefly Art program and school-based delivery model.
• iCode School: iCode provides after-school coding, robotics, and game design instruction for K-12 students, closely comparable to Dream Enrichment's Honeycode and Junior Robotics programs in curriculum and delivery model.
• Mad Science: Mad Science runs after-school STEAM enrichment programs delivered directly at elementary schools via part-time instructors, mirroring Dream Enrichment's school-hosted, in-classroom delivery model and curriculum-based programming.

Broad incumbents

• Mathnasium: Mathnasium is a national supplemental math education franchise operating after-school programs for K-12 students — broader than Dream Enrichment but serving the same parent demographic with similar recurring-session pricing and school-aged child focus.
• Sylvan Learning: Sylvan Learning is a national supplemental education brand offering STEM, coding, and enrichment tutoring — broader than Dream Enrichment but operating in the same after-school enrichment category for K-12 families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dream-enrichment-classes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dream Enrichment Classes