Dreges Hotell by Classic Norway Hotels

What Dreges Hotell by Classic Norway Hotels does

Dreges Hotell is a 62-room historic hotel located in the fjord village of Stranda in Norway's Sunnmøre region, established in 1917 by Anna Gurine Andersdatter Ringstad and Hans Petter Drege and operated since June 2023 as a property of Classic Norway Hotels. The hotel was renamed from Stranda Hotell to Dreges Hotell in May 2024 to reactivate the founders' heritage, with its on-site restaurant renamed Anna Gurines Spiseri in parallel. The property offers standard rooms, twin rooms, junior suites, and 42 m² suites — many recently renovated with private bathrooms, Nespresso machines, and Molton Brown amenities — alongside an indoor swimming pool (30°C), sauna, two meeting rooms (Kabinettet for up to 6 persons and the Pioneren banquet hall for up to 140), and a bar.

The hotel generates revenue across five streams: accommodation, food and beverage (à la carte, conference meals, and event catering at Anna Gurines Spiseri, seating 70-140 persons), conference and events (day, evening, and multi-day packages priced at NOK 455-3,195 per person), wellness (pool and sauna admissions to external visitors at NOK 75-150), and activity packages including Ski & Bo bundles with Strandafjellet ski resort (7 km away), guided outdoor tours with Uteguiden Adventure, and a fjord cruise add-on with the MS Keiser Wilhelm catamaran to Geiranger (38 km away). Distribution is direct-to-consumer through the property's own BookVisit-powered booking platform and the centralized Classic Norway Hotels portal, with no third-party intermediaries. Marketing runs through the property website, email newsletter, Facebook, and seasonal campaigns (e.g., a 20% summer discount).

The business serves primarily leisure travelers and ski/winter sports enthusiasts visiting the Sunnmøre Alps and Geirangerfjord area, supplemented by corporate conference groups and private celebration events (weddings, confirmations, memorial gatherings). Go-to-market is direct-to-consumer with a recent pivot toward bundled experience packages, supported by chain-level demand aggregation from Classic Norway Hotels. The property's historical cachet — hosting three Norwegian crown princes — and its strategic location between Strandafjellet ski resort and the UNESCO-listed Geirangerfjord anchor its positioning.

Name

Dreges Hotell by Classic Norway Hotels

Legal name

Dreges Hotell

Website

https://dregeshotell.no

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreges Hotell is a 62-room historic Norwegian hotel in Stranda, Sunnmøre, operated by Classic Norway Hotels since 2023. It serves leisure travelers, ski tourists, and corporate conference groups with accommodation, restaurant, wellness, and bundled experience packages near Strandafjellet and Geirangerfjord.

Ownership category

akta.pro rank

Product category

Hotel Accommodation & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Conference event services
• Hospitality dining
• Wellness swimming pool
• Fjord tourism experiences

Headquarters

HQ city

Stranda

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation services: Revenue from 62 hotel rooms including standard rooms, twin rooms, junior suites, and suites. Room bookings generate primary revenue with various seasonal packages and promotions available.
2. Food and beverage: Anna Gurines Spiseri restaurant serves lunch and dinner daily 14:00-21:00, accommodating 70-140 persons. Revenue from à la carte dining, conference meals, and event catering.
3. Conference and events: Revenue from meeting rooms and banquet facilities. Multiple conference packages available including day packages (Kr 695 per person), lunch-to-lunch packages (Kr 3,195 per person), and evening packages (Kr 455 per person). The venue Pioneren accommodates private events.
4. Wellness facilities: Swimming pool and sauna open to external visitors for a fee. Adults NOK 150, children 3-15 years NOK 75, children under 2 free. Towel rental NOK 40. Clip cards available.
5. Activity packages and tours: Revenue from adventure packages including ski and stay deals with discounted lift tickets at Strandafjellet, and partnership arrangements with Uteguiden for guided outdoor experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dreges Hotell is a historic Norwegian hotel in Stranda, Sunnmøre, offering 62 hotel rooms (standard, twin, junior suite, and suite), on-site restaurant Anna Gurines Spiseri, two meeting rooms, a swimming pool and sauna, and curated experiences including fjord cruises, gondola rides, and guided outdoor tours. The hotel operates as part of the Classic Norway Hotels chain and serves leisure travelers, ski enthusiasts, corporate conference groups, and private event guests.

Product overview

Dreges Hotell is a traditional Norwegian mountain hotel offering a unified hospitality experience centered on 62 hotel rooms (standard rooms, junior suites, and suites), dining at Anna Gurines Spiseri restaurant, meeting and event facilities, and wellness amenities including swimming pool and sauna. The hotel also provides curated experiences including fjord cruises, gondola rides, and guided outdoor tours. Accommodation packages combine lodging with activities and dining, offered through the hotel's booking system. The hotel operates as part of Classic Norway Hotels chain and serves both leisure travelers and conference/corporate groups seeking experiences in the Sunnmøre region.

Differentiator

Problem solved

Functional benefit

Brands

• Anna Gurines Spiseri: The hotel's restaurant serving local cuisine, named after hotel founder Anna Gurine Andersdatter Ringstad

Products and services

• Hotel Rooms and Suites 62 hotel rooms including standard rooms, twin rooms, junior suites, and suites. Rooms feature private bathrooms, quality beds, desks, seating areas, Nespresso machines, TV, and Molton Brown bath products, with many recently renovated and offering views of the river, mountains, or garden. Accommodation is sold to leisure travelers, families, corporate guests, and event attendees.
• Anna Gurines Spiseri (Restaurant) On-site restaurant serving lunch and dinner daily 14:00-21:00, accommodating 70-140 persons. The food philosophy emphasizes local and short-traveled ingredients from suppliers including Norsk Sjømat, Ole Ringdal, Grilstad, Orkla, Skarbø Gard, and Stranda Bakeri. Serves hotel guests, walk-in diners, conference attendees, and event guests.
• Conference and Meeting Rooms Two meeting rooms: Pioneren (conference/banquet venue) and Kabinettet (boardroom for up to 6 persons), accommodating 2-140 persons. Three conference packages available: Day Package (Kr 695 per person), Evening Package (Kr 455 per person), and Lunch-to-Lunch Package (Kr 3,195 per person). Includes AV technology, meals from local ingredients, refreshments, and optional accommodation. Full hotel buyout available for private groups. Aimed at corporate meetings, seminars, and team-building events.
• Event Venue - Pioneren Banquet Hall Banquet hall suitable for weddings, confirmations, memorial gatherings, and special occasions, accommodating up to 140 guests. Features flexible space configuration via folding doors and is located adjacent to the restaurant with a shared design aesthetic. Catering provided by Anna Gurines Spiseri.
• Swimming Pool and Sauna Indoor swimming hall with 30-degree water temperature and sauna facilities. Pool open Monday-Sunday 07:00-22:00; sauna open Monday-Friday 15:00-20:00 and Saturday-Sunday 10:00-20:00. Free for hotel guests. Open to external visitors for a fee: Adults NOK 150, Children 3-15 NOK 75, Children under 2 free, towel rental NOK 40, clip cards available. Robe and slippers rental available at reception.
• Summer Gondola Ride up Strandafjellet Gondola experience ascending to 1,042 meters above sea level offering 360-degree panoramic views of fjords and mountains. Sold as an add-on experience to hotel accommodation with discount on lift tickets for hotel guests. Aimed at leisure travelers and nature enthusiasts.
• Fjord Cruise to Geiranger Full-day fjord cruise aboard MS Keiser Wilhelm catamaran from Stranda to Geiranger via Hellesylt (1 hour 35 minutes). Views of Seven Sisters waterfall, steep mountains, and historic mountain farms. Available as add-on to hotel stay and sold to leisure travelers.
• Tailor-made Tours with Uteguiden Customized outdoor adventure activities including sea kayaking, rafting, mountain hiking, and climbing in the Sunnmøre Alps, Tafjord Mountains, and Romsdal. Year-round guided tours with professional instructors, equipment, and training. Sold to individuals, bachelor parties, corporate events, and groups.
• Sommerkampanje -20% (Summer Package) Summer accommodation package with 20% discount including overnight stay with breakfast buffet, free access to swimming pool and sauna, and complimentary parking and Wi-Fi. Available for summer stays in Stranda area.
• Ski & Bo Package Winter ski package including accommodation with breakfast and discount on lift passes at Strandafjellet ski resort. Includes access to 7 lifts, 2 chairlifts, gondola, ski conveyor, children's park, 18 slopes, and off-piste skiing. Promotion code provided upon booking confirmation.

Quantifiable outcome

• 62 hotel rooms and suites available
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• StrandafjelletcoreStrategic or Co-development PartnerProximity partnership with Strandafjellet ski resort located approximately 7 km from the hotel. Dreges Hotell offers Ski & Bo packages including discounted ski lift tickets. Hotel guests receive promotional codes for reduced lift pass prices. The ski resort features 7 lifts (2 chairlifts, gondola), 18 runs, and Scandinavia's best freeride area.
• Uteguiden AdventurecoreStrategic or Co-development PartnerAdventure tour operator providing guided outdoor experiences for hotel guests. Activities include sea kayaking, rafting, mountain hiking and climbing in Sunnmøre Alps, Tafjord Mountains, and Romsdalen. Professional guiding, equipment rental, and instruction provided year-round. Tailored tours for individuals, bachelor parties, corporate events, and groups.
• MS Keiser WilhelmminorGTM or Marketing PartnerFjord cruise catamaran (175 passengers) operating between Stranda and Geiranger via Hellesylt. Hotel automatically offers this tour to guests booking accommodation. 1 hour 35 minute cruise past dramatic cliffs, waterfalls, and historic mountain farms. Tour available as add-on to hotel stay.
• Classic Norway HotelscoreOthersParent company that took over hotel operations on June 1, 2023. Renamed the hotel to Dreges Hotell in May 2024. Provides centralized booking platform, marketing support, brand identity, and operational framework. Hotel participates in chain-wide promotions, gift card program, and environmental initiatives.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fjærland Fjordstove Hotell: Classic Norway Hotels property in Fjærland with similar fjord-side heritage positioning, full-service rooms, restaurant, and activity partnerships. Sister chain peer sharing distribution and brand infrastructure.
• Knutholmen: Classic Norway Hotels coastal property in Kalvåg offering comparable full-service hospitality with strong local cuisine focus. Sister chain property operating under the same parent booking and marketing umbrella.
• Walaker Hotell: Another Classic Norway Hotels property, historic Norwegian hotel operating since the 17th century with similar full-service accommodation, dining, and fjord-side leisure positioning. Direct chain peer with shared booking and marketing infrastructure.
• Hotel Ullensvang: Long-established historic Norwegian fjord hotel on the Hardangerfjord offering comparable full-service accommodation, dining, conference facilities, and wellness amenities. Closely matched heritage leisure + conference positioning.
• Hotel Union Geiranger: Historic fjord-side hotel in Geiranger, ~38 km from Dreges via ferry, targeting the same international fjord tourist segment with similar full-service and conference offerings. Operates as the dominant competitor in the same Geirangerfjord catchment area.
• Solstrand Hotel & Bad: Sibling property under Classic Norway Hotels, historic fjord hotel near Bergen with comparable full-service accommodation, dining, conference, and wellness offerings. Direct chain peer for benchmarking operations and guest profile.
• Grande Fjord Hotel: Geiranger-area full-service hotel directly competing for fjord tourist demand with similar room, dining, and fjord-cruise add-on products. Same regional catchment and similar mid-scale positioning.
• Hotel Alexandra Loen: Historic Norwegian resort hotel with 100+ years of heritage, classic character combined with modern amenities, and a similar leisure + conference mix. Closely comparable in positioning as a heritage full-service resort hotel.

Regional players

• Scandic Seilet: Larger Scandic chain hotel in Molde serving the broader Sunnmøre/Møre og Romsdal business and leisure market. Competes for regional conference and tour-group demand with greater chain scale and accessibility.
• Thon Hotel Ålesund: Larger Norwegian chain hotel in nearby Ålesund (90 km from Dreges) serving overlapping business and leisure demand with broader chain scale. Competes for some inbound travelers who choose accessibility over fjord immersion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stranda-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreges Hotell by Classic Norway Hotels