What Hotel Alexandra does

Hotel Alexandra is a family-run, privately held hotel founded in 1884 in Loen, Stryn municipality, Norway, operating year-round in the inner reaches of Nordfjord. The property offers 206 rooms across categories from Standard to Superior Suites, eight food-and-beverage outlets (Restaurant Charlotte, Restaurant Andrine, Markus Café & Bar, Markus Vinkjellar, Café Zandra, Salong Ida, Hoven Restaurant, Fiskekroken), a 3,700 m² bath facility (Alexandra Bad) and a wellness spa (Alexandra Spa). It also provides 1,600 m² of conference space accommodating up to 600 people, plus an activity centre with fitness, games, and children's playroom.

The hotel is part of Alexandrakonsernet, which groups together Hotel Loenfjord, Loen Active (kayak, SUP, biking, Via Ferrata), Loen Skylift (cable car to Mt. Hoven at 1,011 m), Hoven Restaurant, Loen Eigedomsselskap (real estate), and FA-LS Holding — collectively employing around 200 annual work units. Notable technical infrastructure includes a fjord-sourced heat pump system that eliminates greenhouse gas emissions from heating, 24 DEFA 11 KW EV charging points in the garage, and modern conference AV including an audio-frequency induction loop. The hotel is Eco-Lighthouse (Miljøfyrtårn) certified and reports approximately 76% food waste reduction via drying technology.

Hotel Alexandra generates revenue across five streams: accommodation (rooms and suites), food and beverage (restaurants, bars, banquets, weddings), bath and spa (entrance and treatments priced from NOK 660 to NOK 2,655), conferences and events (day meetings from NOK 790, multi-day packages from NOK 2,380), and bundled activity packages (romantic summer from NOK 6,200 p.p., autumn weekends from NOK 4,820 p.p., workation, Christmas). Distribution is primarily direct-to-consumer via the alexandra.no website (SmartHotel booking engine), phone, and email, supplemented by OTAs (Booking.com) for international reach, a dedicated MICE sales team (domestic and foreign markets), and gift cards sold through igive.no. Last disclosed turnover was 175 million NOK in 2016.

Name

Hotel Alexandra

Legal name

Hotel Alexandra

Website

https://alexandra.no

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Alexandra is a family-run Norwegian fjord resort in Loen, founded 1884, operating 206 rooms, eight restaurants, a 3,700 m² bath and spa, and 1,600 m² of conference space, serving leisure travelers, corporate groups, weddings, and workation guests via direct, OTA, and MICE sales channels.

Ownership category

akta.pro rank

Product category

Resort Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Fjord resort hospitality
• Spa wellness hotel
• Conference meeting venues
• Wedding event planning
• Norwegian family hotel

Headquarters

HQ city

Loen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Rooms and suites across multiple categories including Superior Suites, Junior Suites, Deluxe rooms, Superior rooms, and Standard rooms. Revenue from nightly room rates with seasonal pricing variations (summer, autumn, Christmas packages).
2. Food & Beverage: Multiple restaurants and bars including Restaurant Charlotte (buffet and à la carte), Restaurant Andrine (à la carte), Markus Café & Bar, Markus Vinkjellar (wine cellar), Café Zandra (in Bath & Spa), Salon Ida, Hoven Restaurant, and Fiskekroken Restaurant. Revenue from covers, banquet events, weddings, and celebrations.
3. Bath & Spa Services: Alexandra Bad (3,700 sqm bathing area with indoor/outdoor pools, hot tubs, slides) and Alexandra Spa (wellness treatments including Pacific Spa Ritual, Merveille Arctique, Mer des Indes, facials, body treatments). Spa entrance and treatments charged per session.
4. Conference & Events: Conference facilities with 1,500 m2 of meeting space accommodating up to 600 people. Revenue from day meeting packages (from NOK 790), multi-day conference packages (from NOK 2,380 single room including full board), and venue hire for weddings and celebrations.
5. Activity Packages & Packages: Bundled packages including romantic summer packages (from NOK 6,200 p.p.), autumn weekend packages (from NOK 4,820 p.p.), workation packages, Christmas stays, and midweek offers. Also activities like Loen Skylift tickets, Via Ferrata (NOK 1,760 per adult with guide), zipline, kayak, bike rental, and Loen Play.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Alexandra is a year-round family-run resort in Loen, Norway, offering 206 rooms across Superior Suites, Junior Suites, Deluxe, Superior, and Standard categories, together with eight food and beverage venues, a 3,700 m² Bath & Spa, 1,500 m² of conference space for up to 600 people, and wedding and celebration services. Guests can purchase bundled packages that combine accommodation, dining, spa access, and activities such as the Loen Skylift to Mt. Hoven (1,011 m), Via Ferrata climbing, kayaking, zipline, and SUP. The hotel is Eco-Lighthouse certified and heated through a proprietary fossil-free fjord heat-pump system.

Product overview

Hotel Alexandra is a family-run traditional hotel established in 1884, located in Loen, Stryn municipality. The property operates as a comprehensive hospitality destination offering accommodation across 206 rooms (including Superior Suites, Junior Suites, Deluxe, Superior, and Standard rooms), multiple dining venues (Restaurant Charlotte, Restaurant Andrine, Markus Café and Bar, Cafe Zandra, Markus Vinkjellar, Hoven Restaurant, Fiskekroken), and extensive wellness facilities (Alexandra SPA with diverse treatments, Alexandra Bad spanning 3,700 m²). The hotel provides 1,600 m² of conference space across 18 meeting rooms for business events, and maintains an activity centre with fitness, games, and children's playroom. Strategic partnerships provide guests access to Loen Skylift, Via Ferrata climbing, kayaking, zipline, and Loen Marina activities. Seasonal packages include romantic getaways, culinary experiences (Autumn Taste), Christmas celebrations, and workation offerings. The hotel is open year-round with a commitment to sustainability through fossil-free energy from fjord heat and local hydropower.

Differentiator

Problem solved

Functional benefit

Brands

• Alexandra Spa: Spa and wellness department offering various treatments including Pacific Spa Ritual, Merveille Arctique, Mer des Indes, and facial treatments for men and women
• Alexandra Bad
• Alexandra Bad & Spa
• Alex Dancing

Products and services

• Hotel Accommodation (206 rooms) 206 guest rooms and suites across Superior Suites (Alexandrasuiten, Skålasuiten, Lofjellsuiten, Krunefjellsuiten), Suites, Junior Suites, Deluxe rooms, Superior rooms, and Standard rooms — many with fjord views — for individual leisure guests, couples, families, corporate stays, and wedding parties.
• Restaurant Charlotte Main hotel restaurant serving buffet dinners, breakfast, and Sunday/Christmas lunch buffets for hotel guests and external visitors.
• Restaurant Andrine À la carte restaurant offering 3-course menus, available as part of romantic packages and special-occasion dining.
• Alexandra Spa Spa offering treatments including Pacific Spa Ritual (NOK 2,655, 110 min), Merveille Arctique (NOK 1,985, 100 min), Tough Guy (NOK 1,970, 80 min), De Luxe Facial (NOK 1,655, 70 min), Thalgo hyalu-procollagen facial (NOK 1,800, 75 min), Classical Facial (NOK 1,180), Quick Fix Facial (NOK 730), and Algae Bath (NOK 660), with access to thylarium, saunas, whirlpool, cold pool, and heated pool for individual leisure and wellness guests.
• Alexandra Bad (Bathing Facility) 3,700 m² bathing area with indoor and outdoor pools, hot tubs, and slides, available to staying guests and spa-treatment visitors as a ticketed facility.
• Conference & Meeting Facilities 1,500 m² of congress space across 18 meeting rooms (Loensalen up to 600 people, Fjordsalane, Nesdal, Bødal, Nordfjordstova, Hoven møterom), with day meeting packages from NOK 790 per person and full conference packages from NOK 2,380 per person including full board, for corporate groups, event planners, and incentive travel organizers.
• Wedding & Celebration Services Full-service wedding and celebration planning with ceremony venues at Loen Church, hotel garden, or Mt. Hoven via Loen Skylift, 3-5 course menus, flower decorations, beverage service, wedding cakes, and bridal suite accommodations, for engaged couples and hosts of anniversaries, birthdays, confirmations, and milestone celebrations.
• Hoven Restaurant Mountain-top restaurant at 1,011 m on Mt. Hoven, accessed via Loen Skylift, serving lunch and scenic dining for hotel guests and Skylift visitors.
• Loen Skylift Access Round-trip cable car tickets via affiliated Loen Skylift taking guests from Loen to Mt. Hoven at 1,011 m above sea level in 5 minutes for hiking, zipline, and Hoven Restaurant access, offered to hotel guests and external visitors.
• Via Ferrata Loen Guided climbing experience ascending to Hoven at 1,010 m above sea level with the 120 m Gjølmunnebridge at 750 m altitude (NOK 1,760 per adult with guide; season May 1 to October 31), combinable with zipline return, for adventure-seeking guests of Hotel Alexandra.
• Loen Marina Water activity center below Hotel Alexandra offering kayak, SUP board, and pedal boat rentals with wetsuits and drysuits, plus a pier relaxation area serving coffee, ice cream, and snacks.
• DEFA EV Charging Service 24 DEFA 11 kW EV charging points in the hotel garage with fixed charging cables, accessed via EV charging card at NOK 395 per day, for guests arriving with electric vehicles.
• Gift Cards (igive.no) Gift cards redeemable at Hotel Alexandra, Hotel Loenfjord, Loen Skylift, Hoven Restaurant, Loen Active, and Loen Play, sold through the igive.no marketplace for leisure guests, families, and corporate gifting.
• Workation Package Bundled remote-work offering including a spacious room with desk, sofa group and balcony, dinner, breakfast until 10:30, Alexandra Bath access, WiFi, meeting facilities, training facilities, 10% discount on Loen Skylift, bathrobe and slippers, and free parking, for digital nomads and remote-working professionals.

Quantifiable outcome

• Fjord heat system achieves zero greenhouse gas emissions for hotel heating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Loen SkyliftcoreStrategic or Co-development PartnerLoen Skylift is a cable car (opened 2017) located approximately 500 metres from Hotel Alexandra that takes guests from Loen to Mt. Hoven at 1,011 metres above sea level in 5 minutes. The hotel offers return tickets with Loen Skylift as part of various packages (romantic, workation, etc.) and provides 10% discount on Loen Skylift tickets for hotel guests. Loen Skylift provides access to hiking trails, zipline, and Hoven Restaurant. Both are part of the broader Alexandrakonsernet with shared ownership.
• Loen ActivecoreStrategic or Co-development PartnerLoen Active offers outdoor activities including guided kayak tours, bike rental (electric, hybrid, mountain bikes), zipline, Via Ferrata equipment rental, and SUP boards. Activities are promoted on the hotel website and included in packages. Both Loen Active and Hotel Alexandra are part of the Alexandrakonsernet group.
• Loen PlayminorStrategic or Co-development PartnerIndoor playground located within walking distance of the hotel offering activities for children ages 3-12. Promoted as a family activity for hotel guests. Both entities are part of the Alexandrakonsernet group.
• Hotel LoenfjordcoreStrategic or Co-development PartnerHotel Loenfjord is a separate but affiliated hotel in Loen, 150 metres from Hotel Alexandra, with 137-141 double rooms and a meeting room for up to 110 people. Open seasonally. Both hotels are part of Alexandrakonsernet. Gift cards from igive.no are valid at both properties.
• Hoven RestaurantminorStrategic or Co-development PartnerHoven Restaurant is located at the top of Loen Skylift (Mt. Hoven) and serves as a dining destination accessible via Loen Skylift. Part of the Alexandrakonsernet group. Job vacancies listed together with Hotel Alexandra.
• SagastadminorGTM or Marketing PartnerSagastad at Nordfjordeid is a knowledge center about the Viking Age (55 minutes from Loen) featuring the Myklebust ship. Hotel Alexandra offers discounted entrance: NOK 200 per adult and NOK 100 for children (regular NOK 230/130). Partnership provides cultural excursion option for hotel guests.
• Stryn WinterskiminorGTM or Marketing PartnerStryn Winterski ski resort (20 minutes from the hotel) with alpine, snowboarding, Telemark, and cross-country skiing. Hotel Alexandra promotes it as a nearby winter activity. Part of the Alpepass joint ski pass covering 9 destinations.
• HurtigrutenminorGTM or Marketing PartnerHurtigruten coastal express boat stops at Måløy, Ålesund, and Geiranger, providing transportation access for hotel guests arriving from Bergen along the coast of Western Norway.
• WiderøeminorGTM or Marketing PartnerRegional airline connecting Sandane Airport and Ørsta/Hovden Airport to Loen. Hotel offers taxi service for airport transfers. Primary air access for guests arriving from major Norwegian cities.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kviknes Hotel: Family-owned historic hotel in Balestrand on the Sognefjord, operating fjord-view rooms, multiple restaurants, conference space, and activity partnerships. Closely matches Hotel Alexandra's combination of multi-generational family ownership, fjord resort positioning, and diversified revenue streams.
• Solstrand Hotel: Full-service fjord resort near Os south of Bergen with spa, multiple restaurants, and conference facilities. Comparable in Nordic full-service resort model and Western Norwegian waterfront positioning.
• Walaker Hotel: Family-run historic hotel in Solvorn on the Lustrafjord, operating since 1640 with dining and activity packages. Highly comparable in multi-generational family ownership and Norwegian fjord heritage positioning.
• Storfjord Hotel: Boutique fjord-side resort near Ålesund with on-site dining, spa, and outdoor activities. Comparable in product mix (accommodation, F&B, spa, activities) and scale, though smaller and more boutique than Hotel Alexandra.
• Fretheim Hotel: Historic full-service hotel in Flåm on the Aurlandsfjord with conference facilities, spa, and restaurant operations. Member of the Classic Norway Hotels group, sharing Hotel Alexandra's blend of heritage, fjord-side full-service resort, and MICE capability.
• Hotel Union Øye: Historic luxury hotel on the Norangsfjord in Sunnmøre, Norway, dating from 1891 and similarly operated as an independent, full-service seasonal resort with fjord views, fine dining, and outdoor activities. Directly comparable to Hotel Alexandra in heritage, scale, and Norwegian fjord destination positioning.
• Dalen Hotel: Historic luxury hotel in Telemark dating from 1894, operating as a full-service resort with dining and spa. Comparable in Norwegian heritage hotel positioning and independent full-service resort model.
• Hotel Ullensvang: Large fjord resort on the Hardangerfjord with 170+ rooms, multiple restaurants, spa, conference facilities, and golf. Directly comparable scale, full-service resort model, and Western Norwegian fjord positioning.

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordic region with a national portfolio including hotels in Norwegian fjord-area cities. Comparable as a competitor for corporate and group bookings in the same geographies, but operates chain-affiliated rooms rather than a destination resort model.
• Strawberry (formerly Nordic Choice Hotels): Major Norwegian hotel group (Clarion, Quality, Clarion Collection) operating across Norway including fjord region and mountain destinations. Comparable as a broad incumbent competitor for MICE and leisure bookings with similar amenities, but lacks Alexandra's single-asset destination focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alexandraloen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alexandra