What drei dinge gmbh does

Drei Dinge GmbH is a privately held Swiss event and communications agency founded in 2006 by Simone Glarner and headquartered in Cham, Canton of Zug. The firm operates with a small core team of approximately seven people and delivers event planning and management, event design, communications consulting, editorial content production, and event material rental. Its client base spans corporate, government, professional association, non-profit, and consumer segments, with named engagements including AMGEN, the International Association of Young Lawyers (AIJA), the City of Zug, Special Olympics, Wenger Vieli, Gewerbeverband Kanton Zug, and ZugSPORTS, and a dedicated consumer sub-brand, liebesding, addressing wedding planning. Operations are primarily Swiss, anchored in Central Switzerland, with select international event execution in venues such as Berlin, Geneva, and Tokyo for AIJA seminars and a multi-year mandate for the Special Olympics National Summer Games Zug 2026.

The agency's underlying technology footprint is modest and conventional for a services business of this scale, consisting of a WordPress CMS using the Elementor page builder, Google Analytics for traffic insight, Wordfence for site security, and Polylang for multilingual content. There is no disclosed proprietary platform, software product, or data infrastructure; delivery is human-led and project-based.

Commercial model is time-and-materials at market-standard Swiss professional-services hourly rates, with revenue generated through project fees on events, retainers or fees on communications consulting, recurring fees on editorial production (notably Wirtschaft Zug magazine for Gewerbeverband Kanton Zug since June 2023), and consumer-facing fees via the liebesding wedding sub-brand. Go-to-market is direct, via the company website, personal contact, and LinkedIn, with no disclosed channel partnerships, resellers, or paid acquisition programs. The firm is founder-owned, has not raised external funding, and shows no M&A history.

Name

drei dinge gmbh

Legal name

drei dinge gmbh

Website

https://dreidinge.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Drei Dinge GmbH is a Swiss event and communications agency founded in 2006 in Cham, Canton of Zug, providing event planning, event design, communications consulting, and editorial production for corporate, government, association, non-profit, and private clients primarily in Central Switzerland.

Ownership category

akta.pro rank

Product category

Event Management and Communications Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Vendor Sourcing & Contract Management (HSACAAAE)

akta.pro secondary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Event management services
• Corporate event planning
• Communications consulting
• Editorial content production
• Event design services

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Planning and Management Services: Full-service event agency offering concept development, planning, and on-site execution of corporate and private events throughout Switzerland. Services include event concepts, event design, guest management, vendor coordination, and event material rental. Charged according to time and effort at market-standard hourly rates.
2. Communications Consulting: Advisory services in communications including editing of target group-oriented texts for media, advertising, annual reports, publications, newsletters, web, and social media. Also includes media relations consulting. Services charged according to time and effort at market-standard hourly rates.
3. Event Material Rental: Rental of various event decoration equipment and materials to customers. Catalog of rental items available.
4. Editorial Content Production: Content development and editorial production for magazines including Wirtschaft Zug (biannual business magazine) and Special Mag (official magazine of Special Olympics). Responsible for entire content concept, editing, and project management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Drei dinge gmbh is a full-service event and communications agency that designs, plans, and executes corporate and private events in Switzerland (and select international venues), and provides communications consulting including media relations, target-group-oriented text editing, and editorial content production for magazines, annual reports, and digital channels. The agency also rents event decoration materials and operates a wedding-focused sub-brand, liebesding, with services charged by time and effort at market-standard hourly rates.

Differentiator

Problem solved

Functional benefit

Brands

• liebesding: Wedding planning, design, and coordination services operated under the liebesding brand (liebesding.ch).

Products and services

• Event Planning and Organization Services Full-service event planning, concept development, vendor coordination, and on-site execution for corporate and private events in Switzerland and select international venues.
• Event Design and Decoration (including rental materials) Visual and decorative design of events including themed decorations, stationery, and furniture, plus rental of event decoration materials via a published catalog.
• Communications Consulting Communications and media relations consulting including target-group-oriented editing for media, advertising, annual reports, publications, newsletters, web, and social media, plus planning and production of corporate publications.
• Wirtschaft Zug Magazine (editorial production) Biannual editorial production of Wirtschaft Zug, the official business magazine of the Gewerbeverband Kanton Zug, including content concept, editing, and project management.
• Special Mag (editorial production) Editorial production of Special Mag, the official magazine of the Special Olympics Summer Games Zug 2026, including content conception and storytelling for inclusion awareness.
• The FIVE Magazine (editorial production) Editorial content editing and planning for THE FIVE, the official sports and health guide of ZugSPORTS, including new conception, copy, interviews, and background stories.
• Wedding Planning under liebesding sub-brand Full-service wedding planning, design, and on-site execution for couples under the liebesding sister brand.

Quantifiable outcome

• Successfully organized opening ceremony with over 4,900 guests for Special Olympics Zug 2026
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Gewerbeverband Kanton Zug (Trade Association of Canton of Zug)coreStrategic or Co-development Partner · 1 June 2023Partnership for editorial content production of Wirtschaft Zug, the official business magazine of the Trade Association. drei dinge develops content concept, editing, and project management for the magazine published twice yearly. Since June 2023, responsible for entire content of the official publication organ.
• ZugSPORTScoreStrategic or Co-development PartnerOngoing partnership for content editing and planning of THE FIVE magazine, the official sports and health guide of ZugSPORTS. Involved in new conception and ongoing content development with copy, interviews, and background stories since the second issue.
• Special Olympics National Summer Games Zug 2026coreStrategic or Co-development PartnerMajor partnership for Switzerland's largest sports event for people with intellectual disabilities. Responsibilities include volunteer coordination, scheduling, on-site support, and public program planning including opening and closing ceremonies. Nearly three years of preparation involving over 2,300 volunteers and 1,200 athletes.
• AIJA (International Association of Young Lawyers)coreStrategic or Co-development PartnerLong-term partnership supporting international seminars for AIJA in various countries. Responsibilities include concept, planning, on-site execution, vendor coordination, participant management, and operational delivery. Events include seminars in Berlin (160+ lawyers), Geneva (140+ lawyers), and Tokyo.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: Major Hamburg-based creative agency group with a dedicated events and experiences practice. Comparable to drei dinge through its event design and execution capabilities for corporate clients, though as part of a much wider creative portfolio.
• MCI Group: Geneva-headquartered global event, association, and conference management company. Comparable as a Swiss-rooted event firm serving international associations and corporate clients, though operating at much larger scale and with association management as a core offering relevant to drei dinge's AIJA work.
• Scholz & Friends: Hamburg-headquartered creative agency group with an events and brand experience division. Comparable through its combination of communications, brand storytelling, and event execution services targeting enterprise clients in German-speaking markets.

Direct peers

• Gahrens + Battermann GmbH: German corporate event and media technology provider delivering live events, conferences, and hybrid event production for enterprise clients. Comparable in delivering end-to-end corporate event execution with an emphasis on production quality.
• Insglück GmbH: Berlin-based corporate event and brand experience agency serving enterprise clients across Germany and Europe. Comparable to drei dinge as a design-led boutique event firm, though operating at a larger scale and broader geographic footprint.
• Vok Dams Events: German corporate event agency with international presence, focused on live brand experiences and corporate events. Comparable as a specialized event agency serving enterprise and association clients with design-led execution.
• Marbet AG: German corporate event and incentive travel agency serving enterprise clients. Comparable to drei dinge as a corporate-focused event agency with similar GTM around direct sales to enterprise marketing and communications buyers.
• Avantgarde Gesellschaft für Kommunikation mbH: Munich-based brand experience and event marketing agency working with enterprise clients on corporate events, roadshows, and experiential campaigns. Comparable in service mix and target client type to drei dinge, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dreidinge

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about drei dinge gmbh