Drew McGukin
- Company typePrivate
- Founded2010
- HeadquartersNew York City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Drew McGukin firmographics
Firmographics- Name
- Drew McGukin
- Legal name
- Drew McGukin Interiors
- Website
- https://drewmcgukin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Drew McGukin is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Drew McGukin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Full-service residential interior design for high-net-worth clients, ranging from full gut renovations to styling and décor. Revenue is project-based, typically one-time or multi-phase engagements.
- McSwivel Furniture Collection: Sale of proprietary furniture pieces including the McSwivel Chair, Settee, Ottoman, Pouf, and McSwivel SELECT. Customers can submit product inquiries via the website. The collection represents the firm's first-party branded product line.
- DMc x Native Ken Capsule Collection: Sale of a branded eyewear capsule collection co-designed with Native Ken, distributed through Native Ken's platform (nativeken.com).
- Crate & Barrel Capsule Collection: First capsule furnishings collection launched with Crate & Barrel in 2018, marking the firm's entry into mass-market home goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke interior design services — project fees not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Drew McGukin product offering
Product offeringCore offering
Drew McGukin is a New York-based interior design firm providing full-service residential interior design for high-net-worth clients, ranging from gut renovations and new builds to décor styling and art curation. The firm also designs and sells a proprietary McSwivel furniture collection (chairs, settees, ottomans, poufs, and the McSwivel SELECT in solid walnut) and has launched branded capsule collections with Crate & Barrel (2018) and Native Ken (2024).
Product overview
Drew McGukin is a New York-based interior design firm offering a portfolio of services and products: core interior design services for residential and commercial spaces, the proprietary McSwivel furniture collection (comprising chairs, settees, ottomans, poufs, and the premium McSwivel SELECT), the DMc x Native Ken eyewear collaboration, and a 2018 Crate & Barrel capsule collection. The firm specializes in bold patterns, rich textures, and innovative interiors that tell a story, combining custom design initiatives with curated furniture and décor.
Differentiator
Problem solved
Functional benefit
Brands
- McSwivel: A furniture collection including chairs, settees, ottomans, poufs, and the McSwivel SELECT in solid walnut. Described as a paradigm of architectural prowess and ergonomic finesse with clean lines and geometric precision.
- DMc x Native Ken
Products and services
- Residential Interior Design Services Full-service residential interior design for affluent homeowners, spanning gut renovations, new builds, remodels, décor styling, custom furniture specification, and art curation across primary residences, pied-à-terre apartments, vacation homes, and specialty spaces.
- McSwivel Furniture Collection Proprietary furniture collection featuring sculptural frames, clean lines, geometric precision, and plush contrasting upholstery, including McSwivel Chair, Settee, Ottoman, Pouf, and the hand-built solid walnut McSwivel SELECT. Available via product inquiry on the studio's website.
- DMc x Native Ken Eyewear Collection Collaborative eyewear capsule collection co-designed with Native Ken, featuring sun and crystal acetate frames in translucent and amber finishes, sold through Native Ken's platform.
- Crate & Barrel Capsule Furnishings Collection Capsule furnishings collection launched in partnership with Crate & Barrel in 2018, distributed through Crate & Barrel's retail and e-commerce channels, extending the firm's design language to a mass-market home goods audience.
Companies that use Drew McGukin
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Drew McGukin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Drew McGukin partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Crate & BarrelcoreIn 2018, Drew McGukin launched his first capsule furnishings collection with Crate & Barrel, marking the firm's entry into mass-market home goods and expanding brand reach to a broader consumer audience.
- CosentinocoreDrew McGukin has served as a creative consultant for Cosentino, a leading global surfaces company. The firm also collaborated with Cosentino on the DMc Cosentino Concept Kitchen — a warehouse studio build-out featuring Cosentino's Silestone materials, photographed and exhibited as a concept kitchen. This collaboration positions the firm within Cosentino's designer network.
- KholerminorCollaborated with Kholer on the DMc Cosentino Concept Kitchen, featuring Kholer Purist fixtures alongside Cosentino surfaces and Benjamin Moore paint. Part of a multi-brand warehouse studio build showcasing kitchen design possibilities.
- Benjamin MooreminorCollaborated with Benjamin Moore on the DMc Cosentino Concept Kitchen, providing paint selections as part of a multi-brand warehouse studio build showcasing kitchen design possibilities.
- Delta Facet CompanycoreDrew McGukin has engaged as a creative consultant for Delta Facet Company, representing one of several industry consultancy relationships with major manufacturers.
- MonogramcoreDrew McGukin has engaged as a creative consultant for Monogram, a premium appliance brand, contributing design perspective to the manufacturer's product and kitchen design ecosystem.
- Native KencoreCo-designed the Drew McGukin x Native Ken glasses and eyewear collection with Native Ken. The collection features sun and crystal acetate frames in translucent and amber finishes, sold exclusively through Native Ken's e-commerce platform. This represents a branded capsule product line with co-branded identity.
- Heatherwick StudiocoreCollaborated with internationally renowned Heatherwick Studio on the West Chelsea Starchitecture project, draping the Heatherwick-designed architectural canvas with Drew McGukin's interior design vision. The project combined Heatherwick's architecture with DMc's signature pattern-play and textural dialogue.
- Scott Bromley (Architect)minorDrew McGukin collaborated with acclaimed architect Scott Bromley on the Fire Island Retreat project, creating a Retro-Fresh minimalist cedar-clad home inspired by the island's modernist architectural heritage.
- Benjamin McGriff (Architect)minorPartnered with architect Benjamin McGriff on the DMc Copper Kitchen in Mill Valley, enlisting a remarkable team of talented creatives to devise a Bay Area kitchen that marries one-of-a-kind craftsmanship and functionality.
- Jason Koharik (Artist/Craftsman)minorJason Koharik created the custom 3-tiered entry hall chandelier for the Coral Gables Waterfront project, one of several artist collaborations on Drew McGukin projects.
- Caleb Woodard (Craftsman)minorCaleb Woodard provided hard-carved millwork for the Coral Gables Waterfront project, contributing bespoke craftsmanship to the collector's art-forward interior.
- Caroline Lizarraga (Decorative Artist)minorDecorative artist Caroline Lizarraga created the custom gallery mural 'Serengeti Sunsets' for the Madison Square West project, honoring the client's childhood in Africa.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Drew McGukin competitors and assessment
Company assessmentDirect peers
- Studio Sofield: New York-based luxury interior design studio led by Will Cooper at the former William Sofield practice, serving ultra-high-net-worth residential and hospitality clients. Closely aligned in scale, NYC location, and bespoke HNW positioning.
- Champalimaud Design: New York-based luxury interior design firm specializing in high-end residential, hospitality, and yacht interiors. Comparable premium positioning, HNW client base, and project-based fee structure for fully bespoke design engagements.
- Chango & Co. New York-based boutique interior design firm founded by brothers with a focus on full-service residential design for HNW clients. Comparable boutique scale, NYC base, and project-driven HNW model.
- Ken Fulk Inc. San Francisco and New York-based luxury interior designer with a similar brand-led model. Serves HNW residential clients and has built a portfolio of branded products, hospitality projects, and event design, comparable to Drew McGukin's combination of bespoke residential and product licensing.
- Bunny Williams Home: New York-based boutique interior design firm led by a star principal, serving HNW residential clients with full-service design and a proprietary product line (Bunny Williams Home collection). Comparable boutique scale, brand-led positioning, and product expansion model.
- Aero Studios (Thomas O'Brien): New York-based interior design studio by Thomas O'Brien with a parallel business model: bespoke residential design combined with branded product lines at retail (Hickory Chair, Target collaborations). Direct comparable for boutique NYC design plus product licensing.
- Jamie Bush & Co. Los Angeles-based boutique interior design firm serving celebrity and HNW clients with a parallel emphasis on custom furniture and product collections. Comparable target customer, brand-led growth, and proprietary product layering.
- Martyn Lawrence Bullard Design: High-end interior designer serving celebrity and HNW clients with a strong brand identity, multiple product lines (rugs, fabrics, furniture), and licensing deals. Closely mirrors Drew McGukin's portfolio of HNW residential work plus branded product extensions.
Broad incumbents
- Peter Marino Architect: Large architectural and interior design practice specializing in luxury retail, hospitality, and residential projects for ultra-high-net-worth clients. Comparable high-end design focus but at a substantially larger scale, with broader luxury brand collaborations.
- Nate Berkus Associates: Large, established interior design firm with a major media brand, product line at Target and other retailers, and a much larger team. Comparable business model at greater scale, illustrating what a successful build-out of the Drew McGukin model could look like.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Drew McGukin social profiles
Digital presenceDrew McGukin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drew McGukin leadership team
Management profileNumber of profiles
Profiles5 records
Drew McGukin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drew McGukin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drew McGukin
What does Drew McGukin do?
Drew McGukin is a New York-based interior design firm providing full-service residential interior design for high-net-worth clients, ranging from gut renovations and new builds to décor styling and art curation. The firm also designs and sells a proprietary McSwivel furniture collection (chairs, settees, ottomans, poufs, and the McSwivel SELECT in solid walnut) and has launched branded capsule collections with Crate & Barrel (2018) and Native Ken (2024).
Is Drew McGukin a public or private company?
Drew McGukin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drew McGukin founded?
Drew McGukin was founded in 2010. It employs 1 to 10 people.
Where is Drew McGukin based?
Drew McGukin is headquartered in New York City, United States, in the North America region.
How does Drew McGukin make money?
Four revenue lines are on record. Interior Design Services are the primary driver. The others are mcSwivel Furniture Collection, DMc x Native Ken Capsule Collection and crate & Barrel Capsule Collection.
Who are Drew McGukin's main competitors?
Direct peers on record are Studio Sofield, Champalimaud Design, Chango & Co., Ken Fulk Inc., Bunny Williams Home, Aero Studios (Thomas O'Brien), Jamie Bush & Co. and Martyn Lawrence Bullard Design. Broad incumbents are Peter Marino Architect and Nate Berkus Associates.
Does Drew McGukin have an API?
No public API is recorded for Drew McGukin.